Kezybeauty

What Kezybeauty does

Kezybeauty (legal entity Kezi OÜ, registered in Tallinn, Estonia) is a direct-to-consumer skincare e-commerce brand founded by Karola, a trained makeup artist who developed the first product — microneedle acne patches — from personal experience with stress-related skin issues. The catalog centers on patch-format skincare: dissolvable microneedle patches (acne and under-eye), reusable LED light therapy patches combining 630nm red and 460nm blue wavelengths with hydrocolloid, hydrocolloid acne and nose patches, and medical-grade polydimethylsiloxane (PDMS) silicone scar tape, alongside a nanofiltrated birch water (Pehme kasevesi) line sourced from Orrawa talu and a small lip-care range (exfoliating lip balm, plumper). Products are priced from €9.99 to €46.98 across individual SKUs and bundles, sold in EUR, and dispatched in Estonia via Smartpost, DPD, and Omniva with payment processed through Stripe, Montonio, and digital wallets.

The business model is a single-country, single-channel DTC storefront at kezy.ee, with no disclosed retail, marketplace, or B2B presence. Customer acquisition relies on Judge.me verified reviews, before/after user content, a Klaviyo-managed newsletter, and nascent TikTok/Instagram influencer collaborations. Standard international shipping is not offered; a Finland storefront/currency selector is live but cross-border fulfillment requires customer inquiry. The operation is founder-led and bootstrapped with no disclosed funding rounds, no parent or subsidiary structure, and no headcount disclosed beyond Karola.

Underlying technology is product-formulation rather than software-platform in nature: dissolvable microneedle arrays, dual-wavelength LED emitters on a rechargeable 40mAh/3V hydrocolloid patch, PDMS silicone sheets with cited clinical scar-healing outcomes (up to 86% texture improvement, 84% pigmentation, 68% scar height), and nanofiltration that strips sugars and large minerals from birch sap while preserving betulin, AHA, and B/C vitamins at pH 5.6. GDPR compliance is documented, with data shared only with logistics, payment, and email-marketing processors.

Name

Kezybeauty

Legal name

Kezy OÜ

Website

https://kezy.ee

Company type

Private

Operating status

Operating

Short description

Kezybeauty (Kezi OÜ) is an Estonian DTC e-commerce skincare brand selling microneedle and LED acne patches, hydrocolloid patches, silicone scar tape, lip care, and nanofiltrated birch water to Estonian consumers via its kezy.ee storefront.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADAMAF

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRABAAAG

Sensitive Skin & Barrier Repair

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAC

Eye & Lip Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Acne treatment patches
• LED skincare devices
• Microneedle patches
• Hydrocolloid patches
• Scar treatment tape

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Direct E-commerce): Kezybeauty generates revenue through direct-to-consumer online sales of skincare products on their Estonian e-commerce store (www.kezy.ee). Products include LED acne patches (€39.99), microneedle patches for acne (€11.99) and under-eyes (€9.99), hydrocolloid patches (€9.99-€16.99), silicone scar tape (€16.99), birch water (€10.99-€27.99), lip balm (€11.99), lip plumper (€19.99), and bundle sets (€20.98-€46.98). All prices in EUR, with 19% VAT included. Volume discounts available (e.g., 10% off for 3 units of birch water).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kezybeauty is an Estonian direct-to-consumer skincare brand that designs, brands, and sells at-home skincare products including LED acne patches, microneedle patches, hydrocolloid patches, medical-grade silicone scar tape, birch water skincare drinks, and lip care products. The company contracts manufacturing of its patch devices in China and sources nanofiltrated birch water from Estonian forests, selling exclusively through its own online store at kezy.ee. Founded by professional makeup artist Karola, the brand targets consumers seeking affordable, technology-enabled skincare solutions covering acne, under-eye, scar, and lip concerns.

Product overview

Kezybeauty is an Estonian skincare company (Kezi OÜ) offering a portfolio of adhesive skincare products and natural birch water treatments. The core product line centers on patch-based skincare solutions including: microneedle patches for acne and under-eye care, hydrocolloid patches for acne and nose pores, LED light therapy patches, and silicone scar tape. Additionally, the company offers Pehme Kasevesi (Soft Birch Water) - a 100% natural, nanofiltered birch water product available in multiple variants for face, body, scalp, and hair care. Products are sold individually or in bundles (patch kits) for combined skincare routines. The company was founded by Karola and operates primarily in Estonia with shipping through Smartpost, DPD, and Omniva.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Acne Patches

Quantifiable outcome

• Silicone scar treatment: up to 86% improvement in skin texture, 84% in pigmentation, 68% in scar height (based on cited clinical meta-analyses PMC7949016, PMC2918339)
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Kezi OÜ (Legal entity)coreOthersKezi OÜ is the legal entity operating the Kezybeauty brand. Registered in Estonia (Registrikood: 14936202) at Pikaliiva 20, Tallinn. All products are sold under this legal entity.
• Montonio Finance OÜcoreTechnology or IntegrationPayment gateway provider handling bank link payments (Swedbank, SEB, Luminor, LHV, Coop Pank, Citadele). Customers are redirected to their bank's secure page for payment completion.
• Stripe Payments Europe LtdcoreTechnology or IntegrationPayment processing partner handling card payments (Visa, MasterCard, Maestro) and digital wallets (Apple Pay, Google Pay). Ensures secure payment processing.
• Itella Estonia OÜ (Smartpost)coreChannel Partner/ Reseller/ DistributorPrimary shipping partner for domestic Estonian delivery. Orders shipped via Smartpost parcel machines with €2.59 shipping cost. Delivery time 1-10 working days.
• DPDsecondaryChannel Partner/ Reseller/ DistributorShipping partner for Estonian domestic delivery alongside Smartpost and Omniva.
• OmnivasecondaryChannel Partner/ Reseller/ DistributorShipping partner for Estonian domestic delivery alongside Smartpost and DPD.
• Orrawa talu (Heigo)coreStrategic or Co-development PartnerSupplier of organic birch water (Orrawa kasevesi). Heigo from Orrawa talu collects and prepares birch water using traditional methods. The product is made from birch sap collected from spring flood areas. This partnership provides the unique raw material for Pehme kasevesi product.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• COSRX: COSRX is a Korean skincare brand best known for its Acne Pimple Master Patch, a hydrocolloid patch widely regarded as the originator of the modern acne patch category. Comparable to Kezy on patch-based acne treatment with similar DTC and global retail presence.
• ZitSticka: ZitSticka pioneered dissolvable microneedle acne patches, directly comparable to Kezy's Mikronõeltega vistrikuplaastrid. Both target deep/subcutaneous acne with micro-needle delivery of salicylic acid and similar actives — a head-to-head technology and use-case peer.
• Starface World: Starface sells star-shaped hydrocolloid acne patches (e.g., 'Hydro-Stars'), directly comparable to Kezy's star-shaped Vistrikuplaastrid. Both emphasize playful design and Instagram-friendly aesthetics in the same niche.
• Dr. Roebuck's: Dr. Roebuck's is an Australian medical-grade silicone scar treatment brand with comparable PDMS-based silicone tape technology and a similar DTC founder-led model. Most direct peer for Kezy's Silikoonteip product line.
• Peace Out Skincare: Peace Out sells hydrocolloid and microneedle-based patches for acne, dark spots, and under-eye concerns through DTC and Sephora. Comparable to Kezy's patch portfolio across acne, under-eye, and discoloration use cases with stronger retail presence.
• Hero Cosmetics: Hero Cosmetics is the category-defining hydrocolloid acne patch brand (Mighty Patch). Direct competitor to Kezy's acne patch line, selling through DTC and major US retailers at premium positioning — the benchmark Kezy competes against in the same product category.

Broad incumbents

• MURAD SKINCARE: MURAD is a clinical skincare brand offering dermatology-developed acne, anti-aging, and scar-treatment products including patch-based formats. Comparable to Kezy on acne and skin-barrier positioning but at enterprise scale with broader portfolio.
• Burt's Bees: Burt's Bees (Clorox) is a natural-ingredient personal care brand with a leading lip balm line, comparable to Kezy's Kezy huulepalsam. Overlaps on natural/cruelty-free positioning for lip care at much larger scale and broader retail.
• Bioderma: Bioderma (NAOS) is a French pharmacy-grade skincare brand with strong acne and sensitive-skin ranges. Comparable to Kezy on dermatology-adjacent positioning for sensitive/irritated skin but at a much larger scale and broader portfolio.
• La Roche-Posay: La Roche-Posay (L'Oréal) is a global dermocosmetics leader offering medical-grade skincare including acne treatments, scar care, and sensitive skin lines. Overlaps with Kezy's dermocosmetic positioning across multiple SKUs but as part of a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kezybeauty