What SHIDO GROUP LTD does

Shido Group Ltd. is a London-based digital health company that operates the Shido mobile wellness application (iOS and Android), founded in 2019. The app delivers personalized guidance across six wellness pillars: weight loss, stress and anxiety, sleep and relaxation, energy and vitality, immune and gut health, and brain health. Core product functionality combines content (expert-led video courses, guided meditation podcasts, articles), an interactive expert Q&A panel, customizable meal plans (with vegan, vegetarian, gluten-free, and dairy-free options), and tracking features including food logging, hydration, sleep, step count, and a proprietary NutriScore that scores daily nutritional intake against target nutrients.

The platform's differentiation rests on a content library created by 30+ credentialed health professionals, including NHS dietitians, registered nutritional therapists, certified fitness experts, breathwork specialists, and notable figures such as NYT best-selling author and neuroscientist Dr. Judson Brewer. Courses and programs adapt to individual lifestyle and goals, and the company reports outcomes such as ~2kg/month weight loss for active users, reduced anxiety within 90 days, and improved sleep within 90 days for users engaging 3+ times per week. The technology stack is a standard consumer mobile app distribution via the Apple App Store and Google Play Store; no API, SDK, or AI/ML model surface is disclosed in the input data.

Shido monetizes primarily through a self-serve direct-to-consumer subscription model with a freemium 1-month trial funnel; pricing is not publicly disclosed. A B2B2C employer wellness channel has been launched via a dedicated /employers page, suggesting enterprise licensing or group subscription arrangements for corporate employee benefits, though no employer logos or contracted enterprise customers are disclosed. Headcount sits in the 11-50 range, user base is described qualitatively as '1000s of people', and no funding rounds, revenue figures, management bios, or partnership announcements are disclosed in the source material.

Name

SHIDO GROUP LTD

Legal name

Shido Group Ltd.

Website

https://shido.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Shido Group Ltd. operates a direct-to-consumer mobile wellness app serving individuals seeking integrated physical and mental health guidance across weight, stress, sleep, energy, immunity, and brain health, supported by an expert-authored content library and emerging employer channel.

Ownership category

akta.pro rank

Product category

Digital Health and Wellness App

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)

akta.pro secondary industries

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Digital wellness platform
• Personalized health programs
• Mental wellness mobile app
• Nutrition and fitness tracking
• Expert-led wellness subscription

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Shido generates revenue through subscription-based pricing. The platform offers a free 1-month trial with no commitment and cancel anytime policy, converting users to paid subscribers thereafter. Pricing tiers are not publicly disclosed on the website.
2. B2B2C Employer Wellness: Corporate wellness offerings through a dedicated '/employers' page, suggesting Shido provides employee wellness programs as a B2B offering, potentially through enterprise licensing or group subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shido provides a unified mobile wellness application (iOS/Android) that combines physical and mental health guidance through personalized programs. The app delivers video courses, podcasts, guided meditations, articles, customizable meal plans, and health tracking features (nutrition logging with NutriScore, sleep, hydration, movement). Users also access interactive Q&A sessions with qualified health experts including NHS dietitians, nutritional therapists, breathwork specialists, and mindfulness coaches.

Product overview

Shido is a comprehensive digital health and wellness platform delivered as a single mobile app that unites physical and mental health for a balanced life. The core Shido App provides a unified ecosystem combining expert-guided video courses (such as Menopause made clear, Strong Within: The 3-Day Immunity Reboot, The 365 Detox, Weight Wellness, Rewire your Anxious Mind, Introduction to Breathwork), podcast content libraries (meditation series for stress relief, sleep, focus, and mindfulness), educational articles, personalized meal plans, guided meditations, and health tracking features (nutrition logging, Nutriscore analysis, sleep monitoring, hydration tracking, and movement/exercise logging). Users access interactive Q&A sessions with health experts including nutritionists, dietitians, and wellness coaches. The platform addresses six core wellness pillars: weight loss, stress/anxiety, immune/gut health, sleep/relaxation, energy/vitality, and brain health/focus/memory.

Differentiator

Problem solved

Functional benefit

Products and services

• Shido App A comprehensive health and wellness mobile application that unites physical and mental health through expert guidance, offering video courses, podcasts, articles, meal plans, guided meditations, and health tracking features including nutrition, sleep, hydration, and movement monitoring for individual consumers.
• Shido for Employers B2B2C corporate wellness program offering companies employee access to the Shido platform through enterprise licensing or group subscriptions for staff mental and physical wellbeing benefits.
• Menopause Made Clear: A 4 Day Guide A 4-day audio course exploring menopause at a biological level, covering mental wellbeing, mood, memory, and nutritional strategies for supporting the body through menopause transitions.
• Strong Within: The 3-Day Immunity Reboot A 3-day course designed to equip participants with practical tools and science-backed knowledge to strengthen immune function through nutrition, sleep, movement, stress management, and evidence-based lifestyle practices.
• The 365 Detox A year-round guide to living lighter, clearer, and more energised through everyday choices around diet, movement, and lifestyle that support the body's natural detox pathways.
• Healthy Kids Nutrition Course A course designed to help parents understand how foods affect children's bodies, minds, and wellbeing, covering balanced meals, gut health, energy levels, and building healthy eating habits.
• Weight Wellness A comprehensive 9-day course supporting individuals in achieving and maintaining healthy weight through sustainable nutrition strategies, movement, sleep guidance, and evidence-based wellness practices.
• Rewire Your Anxious Mind A 10-day course with Dr. Judson Brewer exploring anxiety, brain science, mindfulness techniques, and practical methods to manage stress and regain mental control.
• Introduction to Breathwork A 7-day course on mindful breathing practices including breath awareness, nasal breathing, extended exhale, cadence breathing, and box breathing techniques for calm, focus, and wellbeing.
• Meditation Podcasts Various podcast series including mindful movement, guided meditations for inner peace, fear transformation, stress relief, gratitude, workplace performance, healing, focus, sleep, and body positivity.

Quantifiable outcome

• Users report losing approximately 2kg per month until reaching healthy weight range when using the app 3+ times per week
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• BetterHelp: BetterHelp is a large subscription teletherapy platform serving the same consumer mental wellness segment as Shido's stress/anxiety pillar, but at higher acuity via licensed therapist matching rather than self-guided content.
• Apple Fitness+: Apple Fitness+ is a subscription fitness and wellness service built into the Apple ecosystem, offering workouts, meditation, and wellness content — overlapping with Shido's fitness, mindfulness, and tracking features but as part of Apple's broader device-and-services portfolio.
• Peloton: Peloton operates a subscription fitness and wellness ecosystem with content (workouts, meditation) and a B2B (Peloton for Corporate) channel — overlapping with Shido's movement, mindfulness, and employer wellness pillars as part of a broader fitness platform.

Direct peers

• MyFitnessPal: MyFitnessPal is a leading nutrition-tracking app with personalized insights and a freemium model, comparable to Shido's food-logging, NutriScore, and personalized nutrition program features.
• Headspace: Headspace is a meditation and mental wellness app with a freemium subscription model, expert-led content, and a B2B (Headspace for Work) channel — competing directly with Shido on the stress/sleep/mindfulness pillar and the employer GTM.
• WW (Weight Watchers): WW is a subscription weight-management platform combining coaching, meal planning, and community — closely comparable to Shido's Weight Wellness course, customizable meal plans, and behavior-change approach.
• Calm: Calm is a leading subscription meditation and mental wellness app with a freemium model, expert content (celebrity narrators), and an established B2B (Calm Business) channel — directly comparable to Shido's mental wellness pillar, freemium subscription, and employer offering.
• Noom: Noom is a subscription weight-management app combining psychology-based coaching, nutrition tracking, and behavior change — directly comparable to Shido's weight loss pillar and personalized nutrition coaching approach.

Emerging players

• BetterUp: BetterUp is an enterprise-focused coaching and mental wellness platform sold B2B to employers — comparable to Shido's emerging employer wellness channel, but anchored on 1:1 human coaching rather than self-guided app content.
• Open (perimenopause/menopause app): Open is a subscription app targeting perimenopause and menopause with expert-led content and community — directly comparable to Shido's Menopause Made Clear course and its strategy of launching discrete content verticals for underserved demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shidogroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHIDO GROUP LTD