PURTSE PRUULIKODA E-POOD

Name

PURTSE PRUULIKODA E-POOD

Legal name

Purtse Pruulikoda OÜ

Website

https://pood.purtsepruulikoda.ee

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Online beer shop
• Brewery merchandise
• Beer keg sales
• Estonian microbrewery

Headquarters

HQ city

Purtse village

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer sales: Direct-to-consumer sales of craft beer in various formats (individual bottles/cans, boxes of 24, 30L kegs). Revenue from single purchases and bulk orders.
2. Merchandise sales: Sale of branded merchandise including T-shirts, beer glass holders, wooden crates, and beer glass coasters.
3. Beer tap rental: Rental of two-tap beer coolers for keg dispensing at €35.00 per rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Purtse Pruulikoda E-Pood is the direct-to-consumer online store of an Estonian craft brewery, selling a diverse portfolio of 16+ craft beer styles (IPA, Stout, Pilsner, Gose, Pale Ale, alcohol-free) in cans, bulk 24-can boxes, and 30L KeyKeg draft formats. The shop also sells branded merchandise and accessories including T-shirts, handcrafted recycled-bottle drinking glasses, wooden crates, can/bottle holders, plywood coasters, and rents two-tap beer coolers for draft service. Orders are processed online with delivery to Smartposti parcel lockers across Estonia, with free shipping on orders over €75.

Product overview

Purtse Pruulikoda E-Pood is an Estonian craft brewery operating a direct-to-consumer e-commerce platform. The core product portfolio centers on 16+ distinct craft beer styles including IPAs (American IPA, Hazy IPA, Double IPA), session beers (Best Bitter, Brown Ale, Pilsner), stouts (Sweet Stout), lagers (German-style Kämp, California Common), sour beers (Gose varieties), and a flagship Pale Ale. Beers are sold in 330-440ml cans, with select varieties available in 30L KeyKeg draft format and bulk 24-can box deals. The brewery also offers merchandise including beer coolers for rent, handcrafted glasses, wooden crates, bottle holders, plywood coasters, and branded apparel. Payment is processed through Maksekeskus AS and Montonio Finance OÜ, with delivery via Smartposti OÜ parcel lockers across Estonia.

Differentiator

Problem solved

Functional benefit

Brands

• CLASSIC SERIES: Classic beer styles including Best Bitter, Brown Ale, and Pilsner
• MÄGEDE HÄÄL
• METSIK IDA
• UNICORN TEARS

Products and services

• CLASSIC SERIES – Best Bitter English-style Best Bitter session beer at 4.4% ABV in 440ml cans, brewed with Simpsons malts (Best Pale, T50, Amber, Caramalt, Chocolate) and Golding hops. Targeted at craft beer drinkers seeking an easy-drinking classic style.
• CLASSIC SERIES – Brown Ale Rich and balanced Brown Ale at 5.5% ABV in 440ml cans with flavors of roasted nuts, chocolate, and caramel. Brewed with Pale Ale, Chocolate, and Amber malts; conditioned with Cascade hops.
• CLASSIC SERIES – Pilsner Golden Pilsner at 4.5% ABV in 440ml cans, brewed with Simpsons Lager Malt and Caramalt and featuring Saaz hops for classic herbal-spicy and gently floral aroma.
• Leopõld I Belgian Blonde Ale at 6.4% ABV in 440ml cans, a Belgian-style golden ale with moderate alcohol warmth.
• MÄGEDE HÄÄL California Common style lager at 4.9% ABV, moderately hopped. Traditional steam beer brewed with American Lager yeast at warmer temperatures.
• METSIK IDA Classic American IPA at 6.7% ABV, heavily dry-hopped with grapefruit character. Available in 440ml cans and 30L kegs.
• NULL Alcohol-Free Beer Alcohol-free (0% ABV) Amber Ale brewed with Munich malt and Saaz hops in 330ml cans. The first non-alcoholic beer in Purtse Brewery's portfolio.
• PURTSE Pale Ale Flagship Pale Ale at 5.5% ABV, lightly drinkable with moderate bitterness. Features Chinook, El Dorado, and Citra hops. Available in 330ml cans and 30L KeyKeg kegs.
• SIIDISUKA Sweet Stout Silky sweet stout at 6.3% ABV with roasted, chocolatey notes and gentle bitterness. Contains lactose for sweetness and is brewed with Columbus hops.
• KÄMP Flagship German-style lager with Pilsner and Crystal Maple malts and Monroe and Hallertauer Mittelfrueh hops. Light, refreshing session beer at 4.7% ABV. Available in 440ml cans and 30L kegs.
• INDUSTRIAAL Strongest IPA at 7.9% ABV with IBU of 101. Double IPA with Columbus, Enigma, and Mosaic hops featuring tropical fruit, citrus, and strong bittering finish. Dry-hopped heavily.
• PLAADIMERI Baltic Tomato Gose at 4.7% ABV brewed with Pale malt and Wheat malt. Features tomatine, mild Habanero chili, and Himalayan salt. Available in 330ml cans.
• UNICORN TEARS Rose Water Pale Ale Rose Water Pale Ale at 4.6% ABV, a collaboration with Pudel Baar. Features Simpsons malts, Centennial, and Saaz hops with rose water. Light, elegant, and floral.
• UDUKOGU Hazy IPA at 7.0% ABV with IBU 55. Brewed with Citra, Galaxy, and Mosaic hops and oats. Creamy, silky body with hazy appearance and tropical fruit character.
• 30L Kegs 30L KeyKeg format for draft beer service, available for METSIK IDA, PURTSE Pale Ale, and KÄMP varieties. Requires beer cooler rental for serving at events.
• 24-Can Box Deals Bulk purchase option for Classic Series beers (Best Bitter, Brown Ale, Pilsner) and NULL alcohol-free, packaged as 24 cans per box at discounted pricing for events and regular buyers.
• Beer Cooler Rental (Õllejahuti rent) Two-tap beer cooler rental service for serving 30L kegs at events. Required equipment for draft beer service, rented at €35.00 per rental.
• Wooden Crate for 12 Bottles or Cans Reusable wooden crate for transporting 12 bottles or cans. Practical and decorative storage option for a beer collection.
• Handcrafted Drinking Glass (JOOGIKLAAS) Handcrafted drinking glass made from recycled Purtse bottles by glass artist Eili Soon. Each glass is unique, handmade artisan product.
• Purtse Logo T-shirt Beige colored T-shirt with Purtse logo on chest and miner illustration on back. Available in sizes XS through XXL.
• Reusable Can/Bottle Holder (4 or 6-pack) Reusable beer can/bottle holder for 4 or 6 containers, sold at €1.00-€1.50 per piece.
• Plywood Beer Glass Coaster Reusable plywood beer glass coaster featuring Purtse branding, washable and durable, sold at €2.00 per piece.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Pudel BaarminorStrategic or Co-development PartnerCollaborative brewing partnership for special edition beer. Unicorn Tears Rose Water Pale Ale was brewed in cooperation with Pudel Baar bar (pudel.ee).
• Maksekeskus AScoreTechnology or IntegrationPayment service provider for processing online payments. Handles payment data transmission for the e-commerce store.
• Itella Estonia OÜcoreTechnology or IntegrationLogistics partner for shipping goods. Delivery services provider for parcel delivery in Estonia.
• Montonio Finance OÜcoreTechnology or IntegrationPayment processing partner for executing financial transactions. Authorized data processor for payment information.
• Eili SoonminorStrategic or Co-development PartnerGlass artist who handcrafts drinking glasses made from Purtse bottles. Each glass is unique. Collaboration for specialty merchandise.
• Simpsons MaltcoreTechnology or IntegrationUK-based malt supplier providing malts for Purtse beers including Simpsons Extra Pale Ale, Simpsons Caramalt, Simpsons Dextrine, and Simpsons Oat malts.
• BarthHaas (Hop Suppliers)coreTechnology or IntegrationPremium hop supplier providing hop varieties including Citra, Chinook, Galaxy, Mosaic hops used in various Purtse beer styles.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sori Brewing: Estonian craft brewery known for bold, experimental IPAs and barrel-aged beers with their own taproom. Comparable in style experimentation and target craft enthusiast.
• Põhjala Brewery: Estonia's largest and most recognized craft brewery with a broad style portfolio and strong DTC and export presence. Direct competitor for Estonian craft consumer wallet share.
• Tanker Brewery: Estonian craft brewery producing IPAs, stouts, and specialty styles, with active DTC and taproom operations. Comparable in product breadth and Estonian domestic focus.
• Õllenaut: Estonian craft beer bar and retailer stocking multiple local breweries. Comparable as a craft beer retail/tasting channel that Purtse could partner with or compete against for consumer attention.
• Lehe Pruulikoda: Estonian craft brewery with a varied portfolio including IPAs, sours, and specialty styles. Similar small-batch craft positioning targeting Estonian consumers.

Broad incumbents

• BrewDog: Large international craft brewery with strong DTC e-commerce and broad style portfolio. Comparable as a benchmark for DTC craft scale and channel strategy.
• Volfas Engelman (Ragutis): Lithuanian regional brewery with craft-leaning portfolio and Baltic distribution. Broad incumbent operating in the same craft-adjacent category across the Baltic region.

Regional players

• Labietis: Latvian craft brewery with experimental and farmhouse styles. Comparable as a Baltic-region craft peer with similar small-batch ethos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PurtseBrewery
• Instagraminstagram.com/purtsebrewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURTSE PRUULIKODA E-POOD