THE DENTAL IMAGING COMPANY LIMITED

What THE DENTAL IMAGING COMPANY LIMITED does

THE DENTAL IMAGING COMPANY LIMITED is a privately held, UK-based independent specialist distributor of digital dental imaging equipment, founded in 2001 and headquartered in Shoreham-by-Sea, England. The company sells CBCT systems, digital X-ray sensors, intraoral cameras, image plate scanners, OPG units, and imaging software to dental practices across the United Kingdom, acting as authorised dealer and service partner for eleven brands including Carestream, Dürr Dental, Morita, ClaroNav, Sopro, Trophy, Xmind, Digora, Eizo, and Image Level-MediaDent. Its product catalog spans 147 SKUs, and its service proposition includes authorised maintenance for Morita, Dürr, Carestream and Acteon equipment as well as a modular annual Service & Support Plan that bundles maintenance, remote and onsite support, loan equipment, and a 20% discount on accessories and new equipment.

Underlying technology distributed by the company includes Morita's Veraview X800 CBCT (80μm voxel size, 2.5 LP/mm MTF resolution, iF Design Gold Award winner), ClaroNav's Navident / Navident Evo dynamic navigation system for freehand dental implant placement with sub-0.5mm accuracy using real-time CBCT superimposition, Dürr's VistaScan Mini View 2.0 image plate scanner supporting AI-enabled workflow features, and the Mediadent V8 universal imaging software platform that integrates hardware from multiple OEMs into a single interface with practice-management system links. The company itself does not appear to develop core imaging technology; it curates, distributes, services, and supports third-party systems.

Revenue mechanics combine one-time hardware and consumables sales with a recurring managed-service annuity via the Service & Support Plan, complemented by a finance-broker network (Vector Finance, Snowbird Finance, Performance Finance, Medenta Finance, Braemar Finance) that facilitates capex acquisition for dental practices. GTM is sales-led, blending an e-commerce storefront with phone-based direct sales (020 3327 1450), targeted email campaigns, and bespoke quotation on equipment. Operating geographies are limited to the United Kingdom, headcount is reported at 1–10, the entity is privately held with no disclosed institutional investors, and it holds ISO 9001:2015 and ISO 27001:2013 certifications as of 2024.

Name

THE DENTAL IMAGING COMPANY LIMITED

Legal name

The Dental Imaging Company Limited

Website

https://thedentalimagingcompany.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dental Imaging Company Limited is an independent UK distributor selling digital dental x-ray, CBCT, intraoral camera, and imaging software equipment from eleven brands, including Carestream, Dürr, Morita, and ClaroNav, to dental practices, with authorised servicing and an annual Service & Support Plan.

Ownership category

akta.pro rank

Product category

Dental Imaging Equipment Distribution

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Dental Imaging Equipment Service, Calibration & QA Providers (HLABAIAL)

akta.pro secondary industries

Implant Planning & Surgical Guide Imaging Centers (HLABAIAH), Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)

Keywords

• Dental imaging equipment
• CBCT systems distribution
• Intraoral cameras supply
• Digital x-ray sensors
• Image plate scanners

Headquarters

HQ city

Shoreham-by-sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Equipment and Consumables Sales: One-time sales of dental imaging equipment including CBCT machines, intraoral cameras, digital X-ray sensors, image plate systems, and associated accessories and consumables. Products sold include equipment from Carestream, Dürr, Morita, ClaroNav and other brands.
2. Service and Support Plans (SSP): Annual modular support plans providing onsite maintenance visits, unlimited remote support, unlimited onsite support (with case callout charges may apply), free loan equipment access, and 20% discount on accessories/consumables and new equipment. Costs spread evenly over twelve months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Dental Imaging Company distributes digital dental imaging equipment (CBCT systems, intraoral cameras, digital X-ray sensors, image plate scanners) and dynamic navigation systems from 11 major manufacturers to UK dental practices. The company also provides annual Service & Support Plans covering onsite maintenance, remote technical support, loan equipment, and consumables discounts. As an authorised dealer and service provider, it offers independent, multi-brand equipment recommendations and ongoing maintenance contracts.

Product overview

The Dental Imaging Company Limited is the UK's leading independent distributor specializing in digital x-ray and intraoral camera equipment for dental practices. The company distributes a comprehensive portfolio of dental imaging products from multiple manufacturers including Carestream, Morita, Dürr Dental, ClaroNav, Sopro, and others. The core product portfolio includes CBCT systems (Morita Veraview X800, Accuitomo 170, Carestream CS 8100/9000 series), intraoral cameras and digital sensors (Carestream RVG, CS series; Dürr VistaCam), image plate scanning technology (Dürr VistaScan, Carestream CS 7400/7600), intraoral X-ray units, and OPG systems. Additionally, the company offers advanced guided surgery solutions through ClaroNav's Navident and Navident Evo dynamic navigation systems, which provide real-time precision guidance for freehand dental implant placement using CBCT integration. Imaging software solutions include Mediadent V8 for unified multi-manufacturer imaging integration and Morita Idixel software. The company also provides comprehensive service and support plans with ISO 9001 and ISO 27001 certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Navident Evo Dynamic navigation system for freehand dental implant placement, providing real-time precision guidance within 0.5mm of treatment plan. Built on 10 years of R&D in precision dentistry, integrates with any implant type, drill system, and dental CBCT.
• Navident Dynamic Navigation System Dynamic navigation system for freehand dental implant placement that superimposes drill depth, angle, and position onto CBCT images for real-time visual feedback during surgery.
• Morita Veraview X800 2D/3D X-ray unit with voxel size of 80μm, resolution of 2.5 LP/mm MTF, and horizontal X-ray beam design to minimize artifacts. Winner of iF Design Gold Award.
• Durr VistaScan Mini View 2.0 Image Plate System High-performance image plate scanner with state-of-the-art VistaScan image plates supporting AI functions and automated workflows for dental practices.
• Mediadent V8 Imaging Software Next-generation universal dental imaging software integrating digital imaging hardware from multiple manufacturers into one platform with seamless links to practice management systems.
• Morita Accuitomo 170 Specialized CBCT system for high-resolution dental imaging with advanced 3D capabilities.
• Morita Idixel Imaging Software Morita's comprehensive imaging software for viewing, processing, and managing dental radiographic data.
• Service & Support Plan (SSP) Annual modular support plan providing onsite maintenance visits, unlimited remote support, unlimited onsite support (case callout charges may apply), free loan equipment access during repairs, and 20% discount on accessories, consumables, and new equipment. Costs spread evenly over twelve months.

Quantifiable outcome

• Navident dynamic navigation provides accuracy within 0.5mm of treatment plan (average error of 0.4mm in internal bench tests)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NSK Dental: Global dental equipment manufacturer offering handpieces, scalers and increasingly imaging-adjacent systems, often distributed through dealer networks overlapping with The Dental Imaging Company's UK channels.
• Henry Schein: Global dental and medical distribution giant with significant UK operations; offers a broad multi-brand portfolio of dental imaging equipment alongside consumables, software and practice services, directly overlapping with The Dental Imaging Company's distributor model at much larger scale.
• Carestream Dental: Major dental imaging OEM (CS 8100, RVG sensors, CS 7600 imaging plates) whose UK sales channels partly overlap with the subject company's distribution activities.
• Dürr Dental: One of The Dental Imaging Company's principal OEM suppliers (VistaScan, VistaCam, VistaPano) but also sells directly in many markets via its own subsidiary networks — a manufacturer that can simultaneously act as competitor and supplier.

Direct peers

• Trycare: UK dental supplier providing equipment, consumables and sundries to dental practices; overlaps with The Dental Imaging Company in digital imaging equipment distribution to the same UK customer base.
• Dental Sky: UK online dental supplier stocking equipment, materials and instruments for practices; comparable e-commerce-led distributor model targeting the same dental practice buyers.
• Wrights Dental: Established UK dental equipment supplier and service provider with comparable offerings across digital imaging, handpieces and practice equipment to UK dental practices.
• Clark Dental: UK-based dental equipment supplier offering digital X-ray, intraoral cameras, CBCT and associated servicing — directly comparable multi-vendor distributor model serving UK dental practices.
• Kent Express Dental: UK dental supplies distributor (part of Henry Schein group) offering dental equipment, instruments and consumables with similar practice-focused GTM in the UK market.

Emerging players

• DB Orthodontics: UK-focused orthodontic and dental equipment supplier with growing presence in digital imaging and aligner workflows — partial overlap with the subject company's specialist imaging focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-dental-imaging-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE DENTAL IMAGING COMPANY LIMITED