Wrights Dental
Wrights Dental is a UK-based B2B distributor of dental supplies and consumables, serving dental practices through a business account model and the MyWrightPlace online portal for ordering, budgeting, and multi-site procurement.
- Company typePrivate
- Founded1911
- HeadquartersDundee, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Wrights Dental does
Wrights Dental is a UK-based B2B distributor of dental supplies, serving dental practices, dental surgeries, and dental professionals across the United Kingdom. The company sells dental equipment, materials, and consumables through a business account model, requiring customers to complete an application and be approved (typically within one working day) before gaining access to the product catalog and pricing. A toll-free national phone number (0800 66 88 99) supports customer service, and the company maintains a presence on Facebook, Twitter, and LinkedIn (under Wright Health Group) for brand visibility and customer engagement.
The company's primary customer-facing product is MyWrightPlace, an online portal that enables registered customers to browse products, view real-time stock availability, place orders, manage multi-site ordering across dental groups, set practice budgets, and access account statements with online payment capabilities. The platform functions as a self-service order management and account administration system rather than a marketplace. Pricing is not publicly disclosed and is gated behind business account registration, with transactions processed on account via invoicing and online payment.
Wrights Dental operates as a privately-held company with no disclosed parent, no external investment, and no headcount or revenue figures in the available data. The revenue model is account-based recurring procurement of consumables and equipment, with monthly billing cycles. The company makes money through margin on distributed dental supplies, and its competitive position rests on UK-wide distribution reach, an established brand, and switching costs tied to embedded account relationships and order histories.
Wrights Dental firmographics
Firmographics- Name
- Wrights Dental
- Legal name
- Wrights Dental
- Website
- https://wright-cottrell.co.uk
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wrights Dental is a UK-based B2B distributor of dental supplies and consumables, serving dental practices through a business account model and the MyWrightPlace online portal for ordering, budgeting, and multi-site procurement.
- Ownership category
- akta.pro rank
Wrights Dental industry classification
Industry- Product category
- Dental Supplies Distribution
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Oral Care Distribution (CRAOAEAJ)
Keywords
Where Wrights Dental is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Wrights Dental business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental supplies distribution: Wrights Dental generates revenue through the distribution and sale of dental supplies and products to dental practices. Customers access products and pricing through the MyWrightPlace online account portal, with transactions processed on account with invoicing and online payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business account pricing with registered access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Wrights Dental product offering
Product offeringCore offering
Wrights Dental distributes dental supplies, equipment, materials, and consumables to dental practices across the United Kingdom through its MyWrightPlace online account portal. Customers must register for an approved business account to access the product catalog, view pricing, place orders, manage budgets, and pay invoices online.
Product overview
Wrights Dental operates as a dental supplies distributor offering a unified product portfolio centered on dental equipment and consumables. The company provides its core dental supply offerings through the MyWrightPlace online portal, which serves as the primary customer-facing platform for account management, ordering, and accessing exclusive offers. The product ecosystem consists of the core dental supplies business and the MyWrightPlace customer portal module that enables online purchasing and account services.
Differentiator
Problem solved
Functional benefit
Brands
- MyWrightPlace: Online customer portal for account management, ordering, and accessing exclusive offers
Products and services
- Wrights Dental Supplies Distribution Distribution of dental equipment, materials, consumables, and related products to dental practices and dental professionals across the United Kingdom. Customers access the catalog, pricing, and ordering exclusively through an approved business account.
- MyWrightPlace Online Account Portal Self-service online portal for registered dental practice customers providing exclusive offers, product catalog with real-time stock availability, order management and tracking, practice budget setting, multi-site ordering capabilities, account statement and invoice viewing, and online payment.
Companies that use Wrights Dental
Customer profileSegments1 record
Ideal customer profiles1 record
Wrights Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wrights Dental partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Wrights Dental competitors and assessment
Company assessmentOthers
- Wright Health Group: Wright Health Group is referenced as the parent brand on Wrights Dental's LinkedIn presence and appears to be a broader dental and healthcare organisation. Comparable as a related/parent dental entity with potential commercial and brand overlap with Wrights Dental's UK dental supplies focus.
Direct peers
- Dental Sky: Dental Sky is a UK-based dental supplies distributor serving dental practices with a broad catalogue of consumables, equipment, and related products. Closely comparable to Wrights Dental as a domestic UK B2B dental supplies distributor targeting the same customer base of dental practices.
- Benco Dental: Benco Dental is one of the largest privately-owned dental supplies distributors in the US, serving dental practices with a broad catalog and proprietary ordering technology. Comparable to Wrights Dental as a B2B dental supplies distributor with strong private-company positioning and emphasis on customer service.
- Midway Dental: Midway Dental is a regional US dental supplies distributor focused on serving dental practices with consumables, equipment, and related products. Comparable to Wrights Dental as a B2B dental supplies distributor with strong customer service orientation and online ordering capabilities.
- Trycare: Trycare is a UK-based dental supply and equipment distributor focused on UK dental practices. Highly comparable to Wrights Dental as a similarly-sized UK B2B distributor operating in the same vertical and customer segment.
- DD Group (Dental Directory): DD Group (formerly Dental Directory) is a UK-based dental supplies distributor serving dental practices across the UK. Directly comparable to Wrights Dental as a domestic dental supplies distributor in the same UK market with a similar customer base of dental practices.
- Atlanta Dental Supply: Atlanta Dental Supply is a US-based full-service dental supplies distributor selling consumables, equipment, and small equipment to dental practices. Comparable to Wrights Dental as a B2B dental supplies distributor with E-commerce portal and account-based ordering model.
- Burkhart Dental: Burkhart Dental is a US-based dental supplies distributor serving dental practices with consumables, equipment, and practice management support. Comparable to Wrights Dental as a privately-held B2B dental supplies distributor with a regionally focused but established customer base.
Broad incumbents
- Henry Schein: Henry Schein is the world's largest dental supplies and equipment distributor, serving dental practices globally with a comprehensive catalog of consumables, equipment, and value-added services. Directly comparable to Wrights Dental as a B2B dental supplies distributor, but operates at vastly greater scale and geographic breadth.
- Patterson Companies: Patterson Companies is a major North American dental and animal health distributor with a large-scale B2B supplies business serving dental practices. Comparable to Wrights Dental as a dental supplies distributor serving professional customers, though it operates primarily in the US and is significantly larger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Wrights Dental social profiles
Digital presenceWrights Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrights Dental leadership team
Management profileNumber of profiles
Wrights Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrights Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrights Dental
What does Wrights Dental do?
Wrights Dental distributes dental supplies, equipment, materials, and consumables to dental practices across the United Kingdom through its MyWrightPlace online account portal. Customers must register for an approved business account to access the product catalog, view pricing, place orders, manage budgets, and pay invoices online.
Is Wrights Dental a public or private company?
Wrights Dental is a private company. It is classified as unknown and is currently operating.
When was Wrights Dental founded?
Wrights Dental was founded in 1911. It employs 251 to 500 people.
Where is Wrights Dental based?
Wrights Dental is headquartered in Dundee, United Kingdom, in the Europe region.
How does Wrights Dental make money?
One revenue line is on record: dental supplies distribution.
Who are Wrights Dental's main competitors?
Wright Health Group is listed as an others. Direct peers are Dental Sky, Benco Dental, Midway Dental, Trycare, DD Group (Dental Directory), Atlanta Dental Supply and Burkhart Dental. Broad incumbents are Henry Schein and Patterson Companies.
Does Wrights Dental have an API?
No public API is recorded for Wrights Dental.
What industry is Wrights Dental in?
Wrights Dental's product category is Dental Supplies Distribution. Its primary akta.pro industry code is CRAOAEAJ, Oral Care Distribution. Its SIC code is 3843.