Sihtasutus Kiusamisvaba Kool

What Sihtasutus Kiusamisvaba Kool does

Sihtasutus Kiusamisvaba Kool is an Estonian non-profit foundation (sihtasutus) founded in 2012 and headquartered in Tallinn, operating with a small core team (~9 operational staff) plus a two-member board and a four-member advisory council. It holds the exclusive Estonian license to the KiVa anti-bullying program, an evidence-based school-wide methodology developed by researchers at the University of Turku in Finland and validated through multiple controlled trials. The foundation serves Estonian general education schools (grades 1-9) by delivering prevention lessons (1-2x monthly, conducted by class teachers), a structured intervention methodology for resolving bullying incidents, and annual anonymous student and staff surveys via a web-based intranet (eesti.kivaprogram.net). It also operates a Moodle-based e-learning platform for adult and teacher training, plus a materials bank and a Bullying-Free School Guide diagnostic tool developed with EEA Grants funding. KiVa is currently implemented in 120+ Estonian schools (~24% of all Estonian general education schools), including Russian-language and English-language schools.

The foundation's revenue model is hybrid and mission-aligned rather than commercial. Schools pay a symbolic participation fee of ~€3 per grade 1-9 student in the first year and ~€2 per student in subsequent years, with an estimated ~€10 cost per child per school year — the foundation explicitly covers at least two-thirds of program costs from donations and project funds. Schools are recruited via an application form on the foundation's website, with enrollment for the 2027-2028 academic year open until November 30, 2026. Additional revenue is generated from paid training courses (€100/academic hour for KiVa schools, €150/academic hour for non-KiVa schools and external clients), web courses (e.g., €99 per teacher participant, free for KiVa-school teachers), and donations accepted through bank transfer, a donation hotline (9002010), LHV card micro-donations, and the Swedbank-powered 'Ma armastan aidata' platform.

The foundation is closely tied to the Estonian Ministry of Education and Research (Haridus- ja Teadusministeerium) for project funding and co-founded the Bullying-Free Educational Path Coalition in 2014 alongside Heateo Sihtasutus, the Estonian School Psychologists Association, and Omanäolise Kooli Arenduskeskus. Its go-to-market combines direct school enrollment, a direct-to-consumer e-shop, training delivery, and a multi-channel awareness stack (Facebook, YouTube, Instagram, LinkedIn, blog, newsletters, earned media). The organization has no disclosed AI capabilities, no public API, and no third-party product integrations; its digital footprint is limited to the KiVa intranet and Moodle LMS.

Name

Sihtasutus Kiusamisvaba Kool

Legal name

Sihtasutus Kiusamisvaba Kool (SA Kiusamisvaba Kool)

Website

https://kiusamisvaba.ee

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Sihtasutus Kiusamisvaba Kool is an Estonian non-profit foundation that holds the exclusive Estonian license to the University of Turku's KiVa evidence-based bullying prevention program, serving 120+ schools (~24% of Estonian general education schools), parents, and teachers with prevention lessons, incident-intervention methodology, annual surveys, and training courses.

Ownership category

akta.pro rank

Product category

Education Services / Anti-Bullying Program Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

akta.pro secondary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Anti-bullying education
• School prevention programs
• Teacher training services
• Child wellbeing programs
• Parent education courses

Headquarters

HQ city

Harju

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. School Participation Fees: Schools pay a symbolic participation fee of ~3 EUR per student (grades 1-9) in the first year and ~2 EUR per student in subsequent years. This covers only the license fee to the University of Turku. The foundation covers at least 2/3 of program costs.
2. Training and Course Fees: Professional training courses on bullying topics offered to KiVa schools, non-KiVa schools, parents, interest-based schools, and private clients. Custom courses priced at 100 EUR/academic hour for KiVa schools and 150 EUR/academic hour for non-KiVa schools and external clients.
3. Web Course Sales: Online courses sold to adults (teachers, parents). Example: web course for teachers Part I at 99 EUR per participant.
4. Donations and Philanthropy: Individual donations via the website, bank transfer, donation phone (9002010, 10 EUR per call), and the 'Ma armastan aidata' platform. Corporate donations and multi-year partnership agreements. LHV micro-donations via debit card payments.
5. Project Funding: Funding from Estonian and European projects. Major support from the Ministry of Education and Research (Haridus- ja Teadusministeerium).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SA Kiusamisvaba Kool distributes the licensed KiVa anti-bullying program to Estonian schools, a whole-school prevention and intervention system developed at the University of Turku covering grades 1–9. It supplements the program with paid professional training courses for teachers, parents, and coaches, plus adult web courses delivered via Moodle and a Bullying-Free School Guide diagnostic tool. The foundation operates as a non-profit, with school participation fees, project grants, and donations covering operating costs.

Product overview

SA Kiusamisvaba Kool operates a portfolio of programs and services centered on the KiVa bullying prevention program, which is the sole licensed Estonian implementation of the University of Turku's KiVa program (named from the Finnish "Kiusamiseen Vastaan"). The core offering is the KiVa Program, a school-wide, evidence-based bullying prevention and reduction system for grades 1–9, delivered through structured lessons, incident-handling methodology, and annual student surveys via the KiVa web intranet (eesti.kivaprogram.net). This is supplemented by the Kiusamisvaba kooli teejuht (Bullying-Free School Guide) diagnostic tool, a web-based course for adults on recognizing and intervening in bullying (launched April 2026), and a comprehensive catalog of teacher training courses delivered via Moodle. The foundation also provides parent training courses, coach/instructor training, physical education-specific bullying prevention training, home-school cooperation courses, and a publicly accessible materials bank and bullying first aid resource. The offering functions as a platform-plus-services model: the KiVa program as the anchor platform, with training services, digital learning tools, and advisory products as complementary modules. No public API, third-party product integrations, or AI capabilities are offered.

Differentiator

Problem solved

Functional benefit

Brands

• KiVa: An evidence-based school bullying prevention and reduction program developed by researchers at the University of Turku in Finland. SA Kiusamisvaba Kool is the official representative of the KiVa program in Estonia. The name KiVa derives from the Finnish abbreviation 'Kiusamiseen Vastaan' (Against Bullying). The program is used in over 20 countries worldwide.

Products and services

• KiVa Program (KiVa kiusuennetusprogramm) Research- and evidence-based, whole-school bullying prevention and reduction program developed at the University of Turku (Finland). Combines structured prevention lessons delivered 1-2 times per month by class teachers, a case-resolution methodology for bullying incidents, and annual anonymous student surveys. Licensed to Estonian schools for grades 1-9 with gymnasium-adapted materials also available.
• KiVa Intranet (KiVa veeb / eesti.kivaprogram.net) Web-based intranet platform providing KiVa schools with access to digital learning games (e-õppemängud), teacher handbooks, materials, slides, posters, and student survey tools for ongoing program delivery and monitoring.
• Kiusamisvaba kooli teejuht (Bullying-Free School Guide) Diagnostic and planning tool for schools to map, analyze, and plan more effective anti-bullying activities. Contains questionnaires for four target groups (students, parents, staff, leadership), categorized into prevention, intervention, and assessment. The school receives a summary report and a development seminar led by foundation trainers.
• Adult Web Course "Astu kiusamisele vahele – märka, sekku, enneta" Self-directed web course for adults (parents, grandparents, teachers) teaching how to recognize bullying, intervene appropriately, and know where to seek help. Delivered via the Moodle platform.
• Veebikoolitus õpetajatele (Online Training for Teachers) — KiVa-koolide veebikoolitus I & II 8-academic-hour interactive web course for teachers covering what bullying is, why teachers often miss it, effective prevention strategies, intervention approaches, and personal anti-bullying planning. Includes video lectures, reading materials, and tasks. Priced at €99 per participant; free for KiVa-school teachers. Certificate issued upon completion.
• KiVa-koolidele täiendkoolitused (Additional Training for KiVa Schools) Range of additional training courses for KiVa-program schools, including KiVa start-up assistance/motivational training, support course for KiVa teachers, parent meeting mini-lectures, third-cycle (gymnasium) relationship-building training, parent communication in bullying cases, inspiring KiVa program review course, and custom on-demand training. Custom pricing: €100/academic hour for KiVa schools; €150/academic hour for external clients.
• Koolitused lapsevanematele (Training Courses for Parents) Series of parent training courses including: (1) How to raise a bullying-resistant child? Part I; (2) Continuation Part II; and (3) How to support a child affected by bullying? Teaches parents to recognize bullying, support the child, cooperate with the school, and understand prevention strategies.
• Kiusamise ABC (Bullying ABC) — Training for Coaches and Hobby School Leaders Training course for coaches and hobby school leaders teaching what bullying is, how to prevent it through collaborative and safe group relationships, and how to intervene effectively in bullying incidents. Up to 20 participants, 8 academic hours.
• Kiusamise vahendamise ABC (Bullying Mediation ABC) — Training for Non-KiVa Schools Training for school staff not yet using the KiVa program, teaching how to better recognize and notice bullying, and providing an overview of what every school can do to prevent and reduce bullying.

Quantifiable outcome

• Bullying victim share reduced to less than 18% in KiVa schools; ~14% in schools using the program long-term
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bullying-Free Educational Path Coalition (Kiusamisvaba Haridustee Koalitsioon)coreStrategic or Co-development Partner · 1 January 2014Launched in 2014, the coalition includes organizations working for children's well-being and safe relationships in Estonian schools. The coalition cooperates closely with the Ministry of Education and Research to promote anti-bullying efforts. More info: www.kvht.ee
• University of Turku (Turu Ülikool)coreStrategic or Co-development PartnerKiVa anti-bullying program was developed by scientists commissioned by the Finnish Ministry of Education. SA Kiusamisvaba Kool holds the license to distribute KiVa in Estonia and pays an annual license fee per student.
• Eesti Koolipsühholoogide Ühing (Estonian School Psychologists Association)minorStrategic or Co-development PartnerCo-founder of SA Kiusamisvaba Kool.
• Omanäolise Kooli ArenduskeskusminorStrategic or Co-development PartnerCo-founder of SA Kiusamisvaba Kool.
• Rajaleidja Centers (County Centers)minorStrategic or Co-development PartnerRegional centers in each county offering educational counseling services. Referenced as a resource for schools and families dealing with bullying in non-KiVa schools without support specialists.
• Tallinn Children's Support Center (Tallinna Laste Tugikeskus)minorOthersRegional support organization providing psychosocial support and training for children in Tallinn. Listed as a resource for bullying situations.
• Tartu Educational Support Services Center (Tartu Hariduse Tugiteenuste Keskus)minorOthersRegional support organization in Tartu providing counseling and assistance with school-related problems.
• Estonian Online Safety (Targalt internetis)minorStrategic or Co-development PartnerCollaborates on cyberbullying awareness resources, alongside www.suurimjulgus.ee.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdz6aFWGPuFZysR7TQSW_TQ
• Facebookfacebook.com/kiusamisvabakool
• LinkedInlinkedin.com/company/kiusamisvabakool
• Instagraminstagram.com/kiusamisvaba_kool

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sihtasutus Kiusamisvaba Kool