THE MORTGAGE ADVICE SERVICE (SCOTLAND) LTD

What THE MORTGAGE ADVICE SERVICE (SCOTLAND) LTD does

The Mortgage Advice Service (Scotland) Ltd is a private, for-profit mortgage advisory and brokerage firm headquartered in Bearsden, East Dunbartonshire, United Kingdom. The company provides mortgage advice and brokerage services for a range of borrower needs and offers related protection products, operating as an intermediary between UK borrowers and mortgage lenders. Its core function aligns with the standard UK mortgage broker model: advising customers on mortgage options and arranging lending on their behalf, alongside cross-selling protection cover such as life or critical illness policies.

Publicly available information about the company's products, technology, and platform is minimal. The firm's website at themortgageadviceservice.co.uk currently presents only a verification/loader page rather than detailed product or service information, with no disclosed product catalogue, pricing structure, value proposition, or proprietary technology stack. There is no evidence of any digital tooling, AI/ML capabilities, application integrations, or proprietary platform features in the available source data. The firm's technology surface, as far as the input supports, is limited to a basic website presence.

The business model is consistent with a traditional UK mortgage brokerage: revenue is typically generated through lender commission (proc fees) on arranged mortgage lending and/or upfront borrower fees, with secondary income from related protection products. No information is available in the source data regarding headcount, revenue, funding history, ownership, leadership, partnerships, distribution channels, or marketing mix. The company is confirmed to be in active operation based on the accessibility of its website, but further business model triangulation is constrained by the thin evidence base.

Name

THE MORTGAGE ADVICE SERVICE (SCOTLAND) LTD

Website

https://themortgageadviceservice.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mortgage Advice Service (Scotland) Ltd is a private UK mortgage advisory and brokerage firm based in Bearsden, Scotland, providing mortgage advice and related protection products to individual borrowers across a range of lending needs.

Ownership category

akta.pro rank

Headquarters

HQ city

Bearsden

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Core offering

The Mortgage Advice Service (Scotland) Ltd provides mortgage advice and brokerage for a range of borrower needs. It also advises on and arranges related protection products alongside its mortgage services. The firm operates as a direct advisory service to individual borrowers seeking residential mortgage solutions and associated protection cover.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage advice and brokerage Mortgage advisory and brokerage service for individual borrowers covering a range of mortgage needs.
• Mortgage-related protection products advice Advice and arrangement of protection products related to mortgages for individual borrowers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Habito: UK digital mortgage broker and advice platform offering online and broker-assisted mortgage applications, competing with traditional advice firms in the same borrower pool.
• John Charcol: Long-established UK specialist mortgage broker offering advice on residential and complex buy-to-let cases, directly comparable as an advice-led intermediary.
• Mortgage Advice Bureau: UK-listed mortgage broker network offering whole-of-market mortgage advice and protection products to consumers, the closest direct comparable business model.
• London & Country Mortgages: Large UK whole-of-market mortgage broker providing fee-based mortgage advice for purchase, remortgage, and protection across the UK, structurally similar to a traditional advisory broker.
• Trussle: UK online mortgage broker platform helping borrowers compare and apply for mortgages, representative of the digital-first channel pressuring traditional brokers.
• First Choice Mortgage Services: UK whole-of-market mortgage broker offering mortgage and protection advice, comparable regional-scale advisory broker with a similar product set.

Broad incumbents

• HSBC UK Mortgage Broker Distribution: Large UK mortgage lender with an extensive broker intermediary channel and direct mortgage offerings, competing with broker-led advisors for the same borrower demand.
• Lloyds Banking Group (Mortgage Broker Channel): Major UK mortgage lender that operates a broker distribution channel and direct-to-consumer mortgage business, representing the incumbent side of the same brokerage and origination ecosystem.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/the-mortgage-advice-service-scotland-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE MORTGAGE ADVICE SERVICE (SCOTLAND) LTD