First Choice Mortgage Services

What First Choice Mortgage Services does

First Choice Mortgage Services (legal entity First Choice Mortgage, LLC) is a privately-owned, full-service residential mortgage broker headquartered at 3333 Main Street, Stratford, CT, with a branch office in Palm Beach Gardens, FL. The firm is licensed as a mortgage broker — not a lender or correspondent lender — in Connecticut (MB-70986), Florida (MBR1895; branch NMLS 1598882), New Hampshire (22433-MBR), and Vermont (1363 MB), under NMLS #70986. It originates and arranges Conventional, FHA, VA, Jumbo, Investor, Adjustable Rate, Fixed Rate, FHA 203K, No Income Verification, and Mortgage Insurance products for individual retail borrowers, sourced via direct loan officer consultations, a website-based online application portal, and SEO/digital marketing.

The business is a classic broker model: the firm does not hold loans on balance sheet but rather earns origination fees and lender-paid commissions by matching borrowers with multiple third-party lenders, using in-house underwriting and direct lender communications to compress clear-to-close timelines. The team is small (approximately 7 named loan officers/team members, including Owner Terry Blake, Senior Loan Officers Gary Root and Shawn Blake, and Loan Officers Marilee Root, Eileen M. Jowett, Joanne Daversa, and Raymond F Robbins), and the firm is family-influenced, with overlapping Blake and Root family members in revenue-producing roles. Technology footprint is minimal: a content-managed website with online application forms, an embedded third-party mortgage calculator widget, and Mapbox-powered location maps. There is no mobile app, no API, no disclosed AI/ML capability, and no external institutional capital, partnership, or M&A activity.

Customer segments span first-time homebuyers, refinance customers, vacation/condo buyers, investors, and military veterans, with testimonials referencing residential purchase experiences and rate negotiation. Pricing is not publicly disclosed; rates and fees are quote-based and vary by borrower qualifications, loan type, and lender pricing. The GTM motion is sales-led and inside-sales hybrid: loan officers drive consultations via phone and in-person meetings, supported by a website funnel, SEO, and a newsletter subscription channel. Geographic reach is regional (Northeast and Southeast U.S.), restricted to the four licensed states.

Name

First Choice Mortgage Services

Legal name

First Choice Mortgage, LLC

Website

https://firstchoicemortgage.loans

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

First Choice Mortgage Services is a privately-owned residential mortgage broker licensed in Connecticut, Florida, New Hampshire, and Vermont, originating Conventional, FHA, VA, Jumbo, and specialty loan products for individual retail homebuyers and refinance customers through a small team of loan officers.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSAEAEAA

Residential Mortgage Brokerage (Purchase & Refinance)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSALAAAG

First-Time Homebuyer (FTHB) Mortgage Origination

Financial & Insurance/Mortgage & Housing Finance/Residential Mortgage Origination (Retail & Consumer Direct)

Keywords

• Mortgage brokerage services
• Residential home loans
• Home purchase financing
• Mortgage refinancing solutions
• FHA and VA loan programs

Headquarters

HQ city

Stratford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Origination Fees: As a licensed mortgage broker, First Choice Mortgage Services earns revenue through origination fees and commissions on mortgage loans they originate for their clients. They work with multiple lenders to find the best rates for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

First Choice Mortgage Services is a licensed mortgage broker that intermediates between individual borrowers and multiple wholesale lenders to originate residential home loans. The company offers Conventional, FHA, VA, Investor, Jumbo, ARM, Fixed Rate, FHA 203K Renovation, and No Income loans for home purchase, refinance, vacation home, condominium, and investment property financing across Connecticut, Florida, New Hampshire, and Vermont.

Product overview

First Choice Mortgage Services is a full-service mortgage broker offering a comprehensive portfolio of loan products. The core offerings include Conventional Loans, FHA Loans, VA Home Loans, Jumbo Loans, and Investor Loans for purchasing homes, vacation homes, condominiums, or investment properties. Additional specialized products include Adjustable Rate Mortgages (ARM), Fixed Rate Mortgages with 15-30 year terms, FHA 203K Renovation Loans for fixer-uppers, No Income Loans for self-employed borrowers, and Mortgage Insurance (MI) options. The company positions itself as offering the lowest possible rates and fees combined with outstanding customer service, functioning as an intermediary between borrowers and lenders rather than as a direct lender.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loans Standard mortgage loans for purchasing homes, vacation homes, condominiums, or investment properties with conventional terms and competitive rates, available to individual consumers across CT, FL, NH, and VT.
• FHA Loans Government-insured loans with flexible credit requirements and down payment options as low as 3.5%, designed for first-time home buyers and other qualifying individual borrowers.
• VA Home Loans Government-insured loans for veterans and active-duty service members offering no down payment, no monthly PMI, limited closing costs, and lower interest rates for primary residence purchase.
• Jumbo Loans Mortgages for properties exceeding conforming loan limits, allowing individual borrowers to finance high-value properties that require larger loan amounts.
• Adjustable Rate Mortgage (ARM) Home loans with interest rates that change after a fixed period, offering initial lower rates that adjust over time based on market conditions.
• Fixed Rate Mortgage Mortgage loans with constant interest rates throughout the entire loan term (15-30 years), providing predictable monthly payments for individual borrowers.
• FHA 203K Renovation Loan Combination loan allowing borrowers to purchase or refinance a home and roll renovation costs into the mortgage with as little as 3.5% down payment, targeted at fixer-upper property buyers.
• No Income Loan No-income verification mortgages for self-employed individuals or those with non-traditional income documentation who need to prove ability to repay without standard employment income.
• Investor Loans Mortgage products designed for financing investment properties, including rental properties and other real estate investments for individual investor borrowers.
• Mortgage Refinancing Services Mortgage refinancing services including rate reduction, payment lowering, cash-out refinance, and debt consolidation for existing individual homeowners.

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Guaranteed Rate: Mid-large retail mortgage lender with brick-and-mortar branches across multiple states; structurally similar retail broker/lender hybrid with comparable loan product breadth (Conventional, FHA, VA, Jumbo).
• Fairway Independent Mortgage Corporation: Retail mortgage lender and broker operating across multiple U.S. states with a multi-channel retail and joint venture model; comparable in offering Conventional, FHA, VA, and Jumbo products direct to consumers via loan officers.
• CrossCountry Mortgage: Multi-state retail mortgage lender and broker that originates purchase, refinance, and specialty products via a branch and loan officer model; comparable retail channel and product menu.
• Movement Mortgage: Retail mortgage lender operating a branch and loan officer model across many U.S. states; comparable in retail-led origination and similar product portfolio.
• Total Mortgage Services: Regional retail mortgage broker/lender headquartered in the Northeast (CT-adjacent), offering purchase, refinance, FHA, VA, and Jumbo products through loan officer-led origination; closest comparable in geography and scale.
• New American Funding: Multi-state retail mortgage lender with direct-to-consumer and loan officer origination channels; comparable in product breadth and similar multi-state retail broker operating model.

Broad incumbents

• Rocket Mortgage (Rocket Homes): Largest U.S. retail mortgage originator with a heavily digital, direct-to-consumer model; represents the scaled incumbent whose technology and brand First Choice competes against for retail loan volume.
• loanDepot: One of the largest U.S. retail mortgage lenders and brokers with national origination across consumer-direct, retail, and wholesale channels; relevant as the broader-scale analog operating in the same retail mortgage space.

Emerging players

• Better.com: Digital-first mortgage originator whose technology-driven UX has reshaped consumer expectations for the application process; competes with retail brokers like First Choice for online-first purchase and refinance customers in their licensed states.

Regional players

• William Raveis Mortgage: Northeast-centric mortgage brokerage affiliated with a regional real estate brokerage; comparable in Connecticut / Northeast focus, retail broker channel, and partnership-driven lead flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Mortgage Services