SWB CREATIVE LIMITED

What SWB CREATIVE LIMITED does

SWB Creative Limited is a private, founder-owned graphic design studio registered in England & Wales (Company No. 06021840), incorporated in 2006 and operated by Steve Barrett as a sole designer from a home-based studio in West London. The company delivers a unified suite of creative services centered on visual identity (logos, brand guidelines, style guides), digital design (UI/UX website design and development on WordPress and Webflow), and print communications (brochures, reports, signage, wayfinding, presentations, event collateral). It is not a product or platform business; revenue is generated entirely through bespoke project engagements, with no public pricing, no subscription or SaaS component, and no proprietary software.

The studio serves a horizontal mix of clients across more than 20 sectors, including education (Strand on the Green Junior School), energy (Zen Petroleum, Olsights), technology (MXT), logistics (Ladybird Logistics), beauty (Harmony Kauneushoitola), religion (Anglican Communion), and professional associations (IPA). Go-to-market is direct-to-client via website enquiry form, email, and word-of-mouth/LinkedIn referrals; there are no resellers or third-party distribution channels. Notable marquee credentials include the Anglican Communion (85 million members across 165 countries) and Zen Petroleum, which has been featured in the Financial Times Africa's Fastest Growing Companies list for 2022-2024. SWB Creative is bootstrapped with no external investment, no parent company, and no reported funding rounds.

Operational scale is constrained by the solo-designer model: Steve Barrett personally manages all client relationships, project work, and design delivery. The company supplements its capacity through ad-hoc partnerships with APDA London (art direction), Zebedee Creations (technical implementation), and individual collaborators such as Mike Greenlees. While the firm has international reach (Ghana, Finland, and globally distributed organizations), there is no evidence of geographic expansion, headcount growth, or product platform development beyond the core service catalog. AI and machine learning are not part of the offering.

Name

SWB CREATIVE LIMITED

Legal name

SWB Creative Limited

Website

https://swbcreative.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

SWB Creative Limited is a London-based, founder-operated graphic design studio founded in 2006, delivering logo design, brand guidelines, websites (WordPress and Webflow), and print communications to SMBs, professional associations, and nonprofits across multiple sectors worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Project-based graphic design and website development services including logo design, brand guidelines, website design, WordPress/Webflow development, brochures, reports, signage, presentations, and event collateral

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SWB Creative Limited is a solo graphic design studio that delivers visual identity, brand guidelines, website design and development (using WordPress and Webflow), and print communications such as brochures, reports, signage, presentations, and event collateral. Founded by Steve Barrett in 2006 and operating from West London, the studio serves SMBs, enterprises, nonprofits, and educational institutions across diverse sectors with project-based, custom-engagement design work.

Product overview

SWB Creative Limited is a graphic design studio offering a unified suite of creative design services centered on visual identity, print communications, and digital design. The core offerings include logo design and brand evolution, comprehensive brand guidelines and style guides, website design, and development using WordPress and Webflow platforms. Supporting services include print materials (brochures, reports, documents), signage and wayfinding, presentations, and event collateral. The company operates as a single-designer studio without a modular or platform-based product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo Design and Visual Identity

Quantifiable outcome

• Long-term client retention - still working with first two clients from 2006
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• APDA LondoncoreStrategic or Co-development PartnerCollaborative partnership with APDA London for design projects. Worked together on Anglican Communion brand restoration and Hilary White Interiors website project. APDA provides art direction while SWB Creative handles design execution.
• Mike GreenleesminorStrategic or Co-development PartnerCollaborated with Mike Greenlees on Harmony Kauneushoitola website project, where SWB Creative handled design and Greenlees provided additional development expertise for Webflow build.
• Zebedee CreationsminorImplementation/ SI/ Consulting PartnerWebsite development partner for Anglican Communion project. SWB Creative handled design and UX while Zebedee Creations implemented the technical development.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Moving Brands: London-based independent brand and design agency specialising in visual identity, brand strategy, and digital experiences. Directly comparable offering to SWB Creative across logo design, brand guidelines, and website design for B2B clients.
• Pentagram: World-renowned partner-led design firm with a London office, providing visual identity, branding, and digital design services. Operates in the same B2B graphic design category as SWB Creative but at a much larger scale with multiple partners.
• Carter Wong Design: Established London graphic design consultancy providing brand identity, print, and digital design services. Directly comparable in service mix and target client base to SWB Creative.
• Studio Output: Independent London design studio offering brand identity, web design, and motion design. Operates as a small creative studio serving similar B2B clients with comparable deliverables to SWB Creative.
• ustwo: London-headquartered digital product and design studio offering brand, web, and product design. Comparable in serving B2B clients with branding and website projects, though operating at significantly larger scale.
• Why Not Associates: London-based graphic design studio specialising in visual identity, print, and branding for cultural, commercial, and public-sector clients. Comparable small-studio model offering similar services to SWB Creative.
• Spin (London): London-based brand and digital design studio working on visual identity, web design, and integrated brand communications. Serves similar SMB and enterprise clients with comparable service categories to SWB Creative.

Broad incumbents

• WPP plc: Global advertising and communications holding company that owns multiple design and branding agencies. Operates in the same broader creative services category but at massive scale with portfolio of design-focused subsidiaries that overlap with SWB Creative's offering.
• Dentsu International: Global advertising and communications holding company with design and brand capabilities across its network. Functions as a broad incumbent in the creative services space where SWB Creative operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swb-creative-limited
• Instagraminstagram.com/swbcreates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWB CREATIVE LIMITED