Kriibus-Kraabus OÜ

What Kriibus-Kraabus OÜ does

Kriibus-Kraabus OÜ is an Estonian private limited company (OÜ) founded on 2018-02-07 that operates a single-channel direct-to-consumer e-commerce store at kriibuskraabus.com selling craft papers, stamps, inks, cutting dies, embossing folders, adhesives, ribbons, and decorative embellishments. The catalog spans 20+ product categories with roughly 800 SKUs, anchored by a 508-item paper assortment and supported by recognized craft brands such as Sizzix, Joy Crafts, Memento, Bazzill, Lemoncraft, Craft o'clock, and Laserowe LOVE. The store is built on a standard WordPress/WooCommerce stack with no proprietary technology, API surface, mobile app, or AI/ML components disclosed, and the entire interface is in Estonian.

The business model is a pure-play online retailer targeting individual Estonian craft enthusiasts and hobbyists who use the materials for scrapbooking, card making, album creation, and mixed media projects. Pricing is per-unit (pay-as-you-go) with no subscriptions, bundles, or minimum order quantities; catalog items range from €0.20 (basic colored cardboard) to €5.60 (premium embossing folders and ink pads), with occasional percentage-discounted SKUs. There is no B2B channel, no enterprise offering, and no disclosed international shipping — the geographic footprint is restricted to Estonia.

There are no disclosed funding rounds, institutional investors, parent company, executive team, partnerships, awards, patents, or headcount. The company operates as an independently owned e-commerce business with no external capital structure on file, and revenue figures are not publicly disclosed. Operational signals point to an active but small-scale retailer: product listings continue to be added (most recently the 'Winter Sparkle' seasonal line in October 2025), and the site remains live with shopping cart and checkout functionality.

Name

Kriibus-Kraabus OÜ

Legal name

Kriibus-Kraabus OÜ

Website

https://kriibuskraabus.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Kriibus-Kraabus OÜ is an Estonian online retailer of craft papers, stamps, dies, and embellishments, selling directly to hobbyists in Estonia through a WooCommerce storefront with 800+ SKUs.

Ownership category

akta.pro rank

Product category

Craft Supplies Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Scrapbooking & Paper Crafts Retail (CRALACAD), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Craft paper supplies
• Scrapbooking materials
• Card making supplies
• Paper crafting tools
• Craft embellishments

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Craft supplies retail: Direct e-commerce retail of crafts and scrapbooking supplies to consumers. Revenue generated through one-time product transactions at point of sale. Products include paper, embellishments, tools, stamps, and crafting accessories sold individually at unit prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kriibus-Kraabus OÜ operates an Estonian-language online retail store (kriibuskraabus.com) selling craft papers, colored cardboard, embossing folders, cutting dies, stamps, stamp inks, adhesives, paper pads, decorative punches, metal embellishments, ribbons, and related decorative accessories for scrapbooking, card making, and paper crafting hobbyists. Products are listed individually at fixed unit prices (typically €0.20–€5.60) and sold directly to consumers via the WooCommerce storefront with no B2B or wholesale channel.

Product overview

Kriibus-Kraabus OÜ is an Estonian craft supplies e-commerce store operating as a WooCommerce-based online shop. The product portfolio consists of physical craft and paper arts supplies rather than software products. The core offering includes papers and colored cardboard (Paber, Värviline kartong) in various formats, embossing folders (Tekstuurplaadid) for texturing paper, cutting dies (Lõiketerad) for electronic cutting machines, stamps (Templid) and stamp inks (Templivärvid), adhesives (Liimid), paper pads (Paberiplokid), decorative punches (Augurauad), metal embellishments (Metallist kaunistused), and ribbons/trims (Paelad ja kaunistused). The store features products from various branded manufacturers including Sizzix, Joy Crafts, Memento, and Bazzill. This is a traditional retail e-commerce operation selling physical craft materials with no software, API, or AI/ML offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Paber (Paper) General craft paper and patterned paper sheets for scrapbooking and card making, including various brands and sizes such as 30x30cm and 20x20cm formats. 508 SKUs across sub-brands (Cosmo Cricket, Craft & You Design, Craft o'clock, Decorer, FabScraps, Hunter Leisure, K&Company, Lemoncraft, Laserowe LOVE, etc.).
• Värviline kartong (Colored Cardboard) A4-sized colored cardboard sheets in various colors and finishes including leather imitation textures, suitable for album pages, cards, and craft projects.
• Tekstuurplaadid (Embossing Folders) Embossing folders for creating textured patterns on paper and cardstock, including brands such as Sizzix and design patterns like Belle&Boo, Nautical, and Constellations. Priced approximately €4.00–€5.60.
• Lõiketerad (Cutting Dies) Cutting dies for electronic cutting machines to create shapes and designs in various materials, including brands like Joy Crafts, Sizzix, and Spellbinders. 58+ SKUs in this category.
• Templid (Stamps) Rubber and silicone stamps for scrapbooking and card making projects, including clear stamps and traditional rubber stamps. 22+ SKUs.
• Templivärvid (Stamp Inks) Stamp ink pads including Memento brand inks in various colors such as Espresso Truffle, Gray Flannel, London Fog, Love Letter, Rich Cocoa, and Tuxedo Black. Priced approximately €4.90–€5.60.
• Liimid (Adhesives) Glues and adhesives for craft projects including glitter adhesives and various types of craft glues. 12+ SKUs.
• Paberiplokid (Paper Pads) Paper pads and blocks in various sizes including 20x20cm, 15x15cm, and 30x30cm formats. 24 SKUs.
• Augurauad (Punches) Hole punches and decorative punches for creating edges and shapes in paper and cardstock. 4 SKUs.
• Metallist kaunistused (Metal Embellishments) Metal decorative elements including corners, filigree pieces, bookbinding screws and rings, and hanging decorations for crafting projects. 29+ SKUs.
• Paelad ja kaunistused (Ribbons and Trims) Ribbons, trims, and textile decorations for craft projects including satin ribbons and patterned ribbons. 25+ SKUs.
• Dekoratiivneedid ja öösid (Decorative Brads and Eyelets) Decorative brads and eyelets used as fasteners and decorative elements in paper crafting and scrapbooking projects. 14 SKUs.
• Kleepsud (Stickers) Decorative stickers for card making, scrapbooking, and other paper craft projects. 8 SKUs.
• Liimitavad pärlid (Adhesive Pearls) Self-adhesive craft pearls for decorating cards, scrapbook pages, and other paper craft projects. 19 SKUs.
• Paberist lilled ja lehed (Paper Flowers and Leaves) Pre-cut paper flowers and leaves in various sizes (1–1.5 cm, 2 cm, 3 cm, etc.) for use in card making, scrapbooking, and decorative projects. 27+ SKUs.
• Nööbid (Buttons) Craft buttons for use as decorative elements in paper crafting and card making projects. 19 SKUs.
• Puidust kaunistused (Wooden Embellishments) Wooden decorative elements for craft projects. 21 SKUs.
• Šabloonid (Stencils) Stencils for adding patterns and designs to paper craft and mixed media projects. 10 SKUs.
• Silmad, ninad mänguasjadele (Eyes and Noses for Toys) Safety eyes and noses for toy-making and soft craft projects. 4 SKUs.
• Teibid (Tapes) Decorative and washi tapes for craft and paper crafting projects. 13 SKUs.
• Tööriistad (Tools) Crafting tools for paper and mixed media projects. 2 SKUs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Amazon EU: European arm of the dominant global e-commerce marketplace, hosting vast selection of craft supplies from third-party sellers. Indirect but material competitor for any small craft retailer, leveraging scale, logistics, and search advantages.
• Temu: Fast-growing low-cost cross-border marketplace with deep craft supplies assortment at aggressive price points. Increasingly competitive for price-sensitive hobbyist customers in the European market.
• Michaels: North America's largest specialty arts and crafts retailer with thousands of stores and a substantial e-commerce operation. Comparable product categories (scrapbooking, paper crafts, embellishments, tools) but at vastly larger scale and broader assortment.

Direct peers

• Etsy: Global marketplace for handmade, vintage, and craft supplies sold directly by makers and small retailers. Comparable as a direct-to-consumer channel for craft paper, embellishments, and DIY supplies, though operating at vastly larger scale and global reach.

Regional players

• Panduro: Leading Scandinavian craft supplies retailer with both online and physical stores across Sweden, Norway, Denmark, and Finland. Comparable specialty craft assortment and customer base, serving the broader Nordic region.
• Creativ Company: Scandinavian craft supplies wholesaler and retailer with strong Nordic and European presence. Comparable product mix spanning paper crafts, embellishments, and seasonal craft collections, serving both retail and B2B customers.
• Hobbii: Danish online-first craft retailer specializing in yarn, paper, and hobby supplies across Northern Europe. Comparable niche hobby e-commerce model with similar direct-to-consumer focus and category depth, though larger and more international.
• Create and Craft: UK-based craft retailer with TV shopping channel and online storefront focusing on papercraft, scrapbooking, and cardmaking. Comparable niche specialty focus with strong paper-crafting product depth.
• Baker Ross: UK-based craft and educational supplies retailer selling online and to schools and hobbyists. Comparable affordable craft supplies assortment with similar paper, embellishment, and seasonal product mix.
• Hobbycraft: UK's largest specialist craft retailer with extensive online and physical store network. Comparable specialty craft assortment focused on scrapbooking, cardmaking, and paper crafts, though serving a much larger UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KriibusKraabus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kriibus-Kraabus OÜ