SEQRD TECHNOLOGY LTD

What SEQRD TECHNOLOGY LTD does

SEQRD TECHNOLOGY LTD, trading as SchoolsMobile, is a UK-based private company (registered in England & Wales, company number 13283011, headquartered in Haslemere with a London secondary office) that provides digital safeguarding, threat protection, and parental controls for children's internet-connected devices. Its product is positioned as a child online safety platform serving both parents directly and schools acting as resellers/distributors, with one confirmed institutional customer (Barrow Hills School) and an explicitly named Australian market presence. The platform combines a per-child web dashboard for parents with a SchoolsMobile Connector app installed on each child device to enforce cross-device protection rules.

The technical architecture is DNS-layer filtering delivered through a partnership with NextDNS, which analyses DNS queries in nanoseconds against threat intelligence feeds to block malicious domains, trackers, and inappropriate content. The company layers on its own age-appropriate policy engine and an "AI Web Threat Detection" feature, and it has implemented EEA-specific controls such as WhatsApp media-attachment blocking to align with regional child-safety expectations. The company is registered with the UK Information Commissioner's Office (registration ZB350860), signalling a baseline UK data-protection compliance posture.

The business model is a consumer subscription priced at £4.80 per child per month for direct parent customers, with a parallel £4.00 per child per month school-subsidised tier used for B2B2C distribution through partner schools. No funding rounds, revenue figures, subscriber counts, or patents are disclosed in the available data. Leadership consists of four named founders/directors (Hoong Kwan, Neil Buirski, Neil Pollock, and Kevin Knight), indicating a small, founder-led operating team. The core technology dependency on NextDNS and the limited disclosed scale metrics frame SEQRD as an early-stage, founder-led operator in the UK family digital safety market with selective international expansion.

Name

SEQRD TECHNOLOGY LTD

Legal name

SEQRD TECHNOLOGY LTD

Website

https://schoolsmobile.com

Company type

Private

Operating status

Operating

Short description

SEQRD TECHNOLOGY LTD (trading as SchoolsMobile) is a UK-based, founder-led provider of digital safeguarding and parental controls for children's devices, delivered via DNS-layer filtering built on NextDNS and distributed through direct parent subscriptions (£4.80/child/month) and subsidised school partnerships (£4.00/child/month).

Ownership category

akta.pro rank

Product category

Parental Control Software

NAICS

Educational Services (611), Child and Youth Services (624110)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG)

akta.pro secondary industry

Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ)

Keywords

• Parental control software
• DNS content filtering
• Digital safeguarding platform
• Child online protection
• School community safety

Headquarters

HQ city

Haslemere

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Subscription (Per Child): Parents pay a monthly or annual subscription fee per child. Pricing is £4.80 per child per month for unlimited devices. Includes 7-day free trial. Monthly subscriptions billed in 30-day cycles; annual subscriptions billed upfront with automatic renewal. Schools can also purchase subscriptions for their parent community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SEQRD TECHNOLOGY LTD operates SchoolsMobile, a digital safeguarding and parental controls platform that delivers DNS-based content filtering, threat protection, and age-appropriate access controls across children's devices. Parents manage settings through a web-based dashboard and apply pre-configured age policies to iOS, Android, Chromebook, Mac, and Windows devices in 90 seconds via a partner Connector app. The service is sold directly to parents and distributed through UK school partnerships, with subscriptions priced at £4.80 per child per month.

Product overview

SEQRD TECHNOLOGY LTD operates SchoolsMobile as a unified parental controls and digital safeguarding platform. The core product combines a web-based parent dashboard with a device-side connector app (built on NextDNS technology) to deliver content filtering, threat protection, and time-based access controls. The service is organized around an age-based policy suite (Under 9's, Aged 10-12, 13+, 16+, and 18+), each with configurable app controls, blocked content categories, and 'Chill Time' windows. Pricing is £4.80 per child per month with unlimited devices, offered via direct subscription or school-managed deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• SchoolsMobile UK-based parental controls and digital safeguarding platform that enables parents and schools to apply age-appropriate content filtering, threat protection, and screen time controls to children's devices. The service deploys via a web-based parent dashboard and partner app (NextDNS-based Connector) on child devices, with setup completed in 90 seconds.

Quantifiable outcome

• 82% of active users had adult/explicit content blocked
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• NextDNScoreTechnology or IntegrationNextDNS is the core technology partner providing DNS-level filtering, threat intelligence, and privacy protection. NextDNS's threat intelligence feeds identify millions of malicious domains updated in real-time. SchoolsMobile's service runs on NextDNS infrastructure, with each customer receiving a unique NextDNS configuration ID. SchoolsMobile describes NextDNS as a 'world leader in security.'

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kaspersky Safe Kids: Kaspersky Safe Kids is the family-safety offering from the global cybersecurity incumbent Kaspersky, providing web filtering, app management, and screen-time controls.
• Apple Screen Time: Apple Screen Time is the free, built-in iOS/macOS parental control and content-filtering framework that competes with SchoolsMobile on every Apple device.
• Google Family Link: Family Link is Google's free, OS-level parental control for Android and ChromeOS that handles app approvals, screen time, and content filtering — directly competing with SchoolsMobile on Android/Chromebook.
• Norton Family (Gen Digital): Norton Family is the parental-control module of Gen Digital's broader cybersecurity portfolio, offering comparable content filtering and time controls as part of a much larger security suite.

Direct peers

• Aura: Aura is a family-focused digital safety and identity protection suite combining parental controls, content filtering, and threat protection for households — overlapping almost feature-for-feature with SchoolsMobile.
• Mobicip: Mobicip delivers parental controls across iOS, Android, and desktop devices with school and family plans — a similar B2B2C and direct-to-parent model.
• Net Nanny: Net Nanny offers web filtering, screen-time controls, and family reporting, an established parental-control product competing in the same category.
• Bark Technologies: Bark provides parental monitoring for content, social media, and screen time on children's devices, with school-channel distribution — directly comparable business model to SchoolsMobile.
• OurPact: OurPact provides parental control and screen-time management with family locator features — closely matched product scope and target customer.
• Qustodio: Qustodio is a cross-platform parental control and digital wellbeing app that filters content, manages screen time, and monitors devices — the closest direct competitor to SchoolsMobile's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEQRD TECHNOLOGY LTD