SD CARD EXPRESS LTD

What SD CARD EXPRESS LTD does

SD Card Express Ltd is a privately-held UK online retailer of memory storage products, founded in 2017 and headquartered in Whiteley, Fareham. The company resells branded memory cards (SD, microSD, TF, CompactFlash, UHS-II, Express) and USB flash drives through its own Shopify-powered storefront at sdcardexpress.co.uk and a secondary eBay marketplace store launched in 2019. Its merchandising strategy targets UK consumers segmented by use case — smartphone/tablet expansion, Nintendo Switch gaming, dashcams/CCTV, action cameras, drones, Raspberry Pi, and digital cameras — and it stocks ranges from Kingston, SanDisk, Samsung, PNY, Lexar, Integral, and Western Digital.

The product catalog spans entry-level commodity cards from £1.77 to premium 1TB+ USSD portable SSDs and Express cards exceeding £100. Pricing is purely transactional with unit pricing, free UK delivery as standard, a 10% discount code (BANNER10), and a refurb

Name

SD CARD EXPRESS LTD

Legal name

SD Card Express Ltd

Website

https://sdcardexpress.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Short description

SD Card Express Ltd is a UK-founded (2017) online retailer that resells branded memory cards, microSD cards, and USB flash drives to UK consumers through its own Shopify storefront and eBay marketplace store.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail (Flash Memory Storage)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Memory Cards (SD/microSD/CFexpress) (HDACAIAD)

akta.pro secondary industries

USB Flash Drives (HDACAIAC), Card Readers & Media Readers (HDACAIAH)

Keywords

• Memory card retailer
• USB flash drives
• Online electronics store
• Flash storage accessories
• E-commerce memory products

Headquarters

HQ city

Fareham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail product sales: The company generates revenue through direct retail sales of memory cards (SD, microSD, TF) and USB flash drives. Customers purchase products at listed prices with free UK delivery included. The revenue model is purely transactional with one-time product purchases, no subscription or recurring revenue components. The company also maintains an eBay store as an additional sales channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SD Card Express Ltd operates a UK-based online retail store (sdcardexpress.co.uk) that sells flash memory cards (SD, microSD, TF, CompactFlash, UHS-II, Express), USB flash drives, and USB/SSD hybrid (USSD) portable drives from established brands such as SanDisk, Kingston, Samsung, PNY, Lexar, Integral, and Western Digital. The retailer also offers refurbished memory cards with warranty and free UK delivery on all orders, distributing through its own Shopify storefront and an eBay marketplace store.

Product overview

SD Card Express is a UK-based online retailer of memory products, operating as a single-store e-commerce platform. The company offers a comprehensive portfolio of removable flash memory cards including SD, microSD, and TF cards from major brands (SanDisk, Kingston, Samsung, PNY, Lexar, Integral, Western Digital), along with USB flash drives and USSD (USB-SSD hybrid) portable drives. Memory cards are categorized by brand, type (microSDHC, microSDXC, SDHC, SDXC), speed class (Class 10, UHS-II, U3, V30), and use case (gaming, dashcam/CCTV, industrial, outdoors). The company also sells refurbished memory cards, card readers/adapters, and Express Memory Cards with SSD-class speeds. Products are available at various capacity points from 8GB to 1TB+, with free UK delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• SD Memory Cards Standard Secure Digital (SD) memory cards in SDHC (4GB-32GB) and SDXC (64GB-2TB) capacity standards, sold to UK consumers for cameras, video equipment, and other SD-compatible devices.
• microSD Memory Cards Removable flash memory cards for mobile phones, tablets, and other small-form-factor devices, frequently sold with full-size SD adapters; the smallest memory card format.
• TF Memory Cards TransFlash cards, technically identical to microSD, listed in the catalog because some Chinese device manufacturers still use the TF abbreviation in their documentation.
• USB Flash Drives USB sticks offered in multiple formats including Micro-USB, USB-A, USB 3.0, USB 3.1, USB 3.2, USB-C, and dual drives (USB-C/USB-A, Micro USB/USB-A, USB-A/Lightning).
• USSD (USB/SSD Hybrid) Drives Portable solid-state drives in USB form factor offering SSD-class speeds, including the Integral USSD SlimXpress Dual series with USB Type-C and Type-A compatibility.
• CF CompactFlash UDMA7 Memory Cards CompactFlash memory cards with UDMA7 support ideal for mid-range to high-end DSLR cameras and HD camcorders, including SanDisk Extreme series with VPG-20 guarantee.
• UHS-II Memory Cards High-speed memory cards using two rows of pins for dual-lane data transfer, supporting Full Duplex mode (156MB/s) and Half Duplex mode (312MB/s) for professional photography and video.
• Express Memory Cards Next-generation memory cards with read speeds up to 880 MB/s and write speeds up to 480 MB/s, up to 8.8x faster than standard microSD UHS-I cards.
• Refurbished Memory Cards Refurbished microSD and SD memory cards from leading manufacturers, extensively tested and formatted, backed by 3-month limited warranty and 14-day money-back returns policy at discounted prices.
• High Endurance Memory Cards Memory cards built for write-intensive applications such as dashcams, CCTV cameras, and continuous recording, designed to withstand 24/7 continuous overwriting workloads.
• Specialized Speed-Class Memory Cards (U3, V30) High-performance memory cards with U3 rating (minimum 30MB/s write speed) for 4K video and V30 video speed class cards for sustained video recording.
• Memory Card Readers and Adapters Card readers and adapters supporting microSD to SD conversion (UHS-I and UHS-II), USB 2.0 and USB 3.0 variants, and dual-slot readers.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• KingstoncoreChannel Partner/ Reseller/ DistributorKingston Technology is one of the leading memory product manufacturers globally. SD Card Express maintains a direct partnership to stock Kingston SD cards, microSD cards, and related memory products. Kingston products are prominently featured in the product catalog.
• SanDisk (Western Digital)coreChannel Partner/ Reseller/ DistributorSanDisk, a Western Digital brand, is a premier memory card manufacturer. SD Card Express stocks the full range of SanDisk memory products including Ultra, Extreme, Extreme Pro, High Endurance, and specialized gaming/outdoor lines.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is a major manufacturer of memory storage solutions. SD Card Express stocks Samsung Evo Plus series for consumer use and PRO Endurance series for write-intensive applications like CCTV and dashcams.
• PNYmajorChannel Partner/ Reseller/ DistributorPNY Technologies provides memory solutions for photography, video, and cellular markets. SD Card Express stocks PNY memory cards including Elite, Pro Elite, Performance Plus, and Elite-X product lines.
• LexarmajorChannel Partner/ Reseller/ DistributorLexar is a trusted global memory brand with over 20 years of experience. SD Card Express stocks Lexar SD and microSD memory cards across various performance tiers including Professional, High Performance, and Play product lines.
• IntegralmajorChannel Partner/ Reseller/ DistributorIntegral Memory is a UK-based memory manufacturer. SD Card Express stocks Integral products including UltimaPro SD cards and the USSD (USB SSD hybrid) product line featuring high-speed portable storage in USB form factor.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Scan Computers: UK-based specialist PC components and storage retailer carrying memory cards, SSDs, and USB drives; comparable specialist positioning with a broader component catalog and similar customer profile.
• MemoryCow: UK specialist memory and storage e-commerce retailer; competes head-on with the same branded SD/microSD/USB product set for UK consumers and small business buyers.
• MyMemory: UK-based online retailer specializing in memory cards, USB drives, and SSDs; the closest direct competitor in terms of catalog focus, e-commerce model, and UK geographic scope.
• Ebuyer: UK online retailer of computer components, peripherals, and storage including a dedicated memory card and USB flash drive range; very similar direct-to-consumer e-commerce motion targeting UK buyers.
• Flash Memory Direct: UK online retailer focused on flash memory products including memory cards and USB drives; a direct niche competitor with similar specialist-retailer positioning.
• Box Ltd: UK online retailer of computing products, storage devices, and peripherals; directly comparable e-commerce motion targeting UK consumers and SMB buyers of memory and storage products.

Broad incumbents

• Amazon UK: Dominant UK e-commerce marketplace selling the same branded memory cards and USB drives; sets the price benchmark SD Card Express must compete against and absorbs most memory-card search demand.
• Currys: UK's largest specialist electrical retailer carrying memory cards and USB drives among a broad consumer electronics catalog; competes for the same UK consumer memory-card buyer with greater scale and omnichannel reach.
• Argos: Major UK general merchandise retailer with a memory card and USB drive range; competes on convenience, click-and-collect, and pricing across mainstream consumer storage SKUs.

Regional players

• PicStop: UK-based photography and memory card specialist retailer; comparable focus on branded memory cards but with stronger photography/camera orientation than SD Card Express.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD CARD EXPRESS LTD