Wikmani

Name

Wikmani

Legal name

Wikmani LT OÜ

Website

https://wikmani.ee

Company type

Private

Operating status

Operating

Short description

Wikmani is an Estonian wholesale distributor of fresh and frozen meat, fish, and food products, supplying Horeca businesses, retailers, and walk-in consumers across Estonia from its Tallinn base.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Merchant Wholesalers (42446), Poultry and Poultry Product Merchant Wholesalers (42444), Packaged Frozen Food Merchant Wholesalers (42442), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYAFAIAHAF

Frozen Meat, Poultry & Seafood Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

SECONDARYAFAIABAC

Frozen Foods Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Grocery & Supermarket Wholesale

SECONDARYAFAIAHAB

Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.)

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

SECONDARYCRAHAMAI

Bulk Meat & Seafood Wholesale-to-Consumer

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

SECONDARYCRAHAMAL

Bulk Frozen & Refrigerated Wholesale-to-Consumer

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

Keywords

• Wholesale meat distribution
• Fresh frozen food
• Horeca supply
• Seafood wholesale
• Foodservice distribution

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Food Distribution: Wikmani generates revenue through wholesale distribution of fresh and frozen meat, fish, and other food products to Horeca sector clients (restaurants, cafes) and retail stores across Estonia. The company also serves individual consumers purchasing directly from their warehouse. Products are sourced from various European suppliers and distributed throughout Estonia.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Wikmani is a Tallinn-based Estonian wholesale food distributor that supplies fresh and frozen meat, fish, seafood, vegetables, fruits, berries, and complementary food products to HoReCa businesses (restaurants, cafés, hotels) and retail stores across Estonia. Products are sourced from multiple European suppliers and delivered nationwide through the company's own sales team and contracted logistics partners. Individual consumers can also browse products online and complete purchases via on-site pickup at the Tallinn warehouse.

Product overview

Wikmani is an Estonian meat wholesale company serving the HoReCa sector (restaurants, cafes) and retail customers across Estonia. The offering consists of a business e-shop (Ärikliendi e-pood) for contract customers and a consumer e-shop (Eraisiku e-pood) for browsing, combined with nationwide logistics. Product portfolio centers on fresh and frozen meat (pork, beef, poultry, lamb, game), extended with chilled prepared meats, fresh and frozen fish/seafood, vegetables, fruits, berries, and ancillary food products (dairy, bakery, dry goods, oils, canned goods, vegan options, pet food). Delivery is managed through logistics partners Kaarli Ladu OÜ and NordExpress OÜ.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale meat and food distribution (Liha hulgimüük) Wholesale supply of fresh and frozen meat (pork, beef, poultry, lamb, game), fish, seafood, vegetables, fruits, berries, and complementary food products sourced from European producers. Serves HoReCa businesses (restaurants, cafés, hotels) and retail stores across Estonia on a recurring-procurement basis.
• Business customer e-shop (Ärikliendi e-pood) Online ordering portal for contract business customers (HoReCa and retail accounts) to place orders for meat and food products with their customized wholesale pricing.
• Consumer e-shop (Eraisiku e-pood) Product catalog for individual consumers to browse Wikmani's meat and food product range and view prices; orders are completed by phone/email and paid for on pickup at the Tallinn warehouse.
• Nationwide logistics and delivery service (Logistika/Transport) Delivery service of wholesale meat and food products to HoReCa and retail clients across Estonia via Kaarli Ladu OÜ (Tallinn and Harjumaa) and NordExpress OÜ (rest of Estonia), operating under defined delivery schedules.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Kaarli Ladu OÜcoreOthersKaarli Ladu OÜ is Wikmani's warehouse and storage partner. Wikmani stores goods at Kaarli Ladu's facility at Kadaka tee 70a, Tallinn. Kaarli Ladu also handles local distribution for Tallinn and Harjumaa area with their own delivery fleet according to delivery schedules.
• NordExpress OÜcoreOthersNordExpress OÜ handles nationwide distribution of Wikmani's products across Estonia, providing logistics services for areas outside Tallinn and Harjumaa according to delivery schedules.
• Montonio Finance UABminorOthersMontonio Finance UAB is Wikmani's authorized payment processor, handling payment processing for the e-commerce platform transactions.
• MorlinyminorOthersMorliny is a meat products supplier whose logo appears in Wikmani's partner/supplier section, indicating an ongoing supply relationship.
• AnimexminorOthersAnimex is a meat products supplier whose logo appears in Wikmani's partner/supplier section, indicating an ongoing supply relationship.
• SokolowminorOthersSokolow is a meat products supplier whose logo appears in Wikmani's partner/supplier section, indicating an ongoing supply relationship.
• NOWE KABOminorOthersNOWE KABO is a supplier whose logo appears in Wikmani's partner/supplier section, indicating an ongoing supply relationship.
• BBQ ÄssadminorOthersBBQ Ässad is a BBQ products supplier whose logo appears in Wikmani's partner/supplier section.
• YanominorOthersYano is a supplier whose logo appears in Wikmani's partner/supplier section.
• KMAminorOthersKMA is a supplier whose logo appears in Wikmani's partner/supplier section.
• Jarve-LTminorOthersJarve-LT is a supplier whose logo appears in Wikmani's partner/supplier section.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Regional players

• Maxima Group: Baltic retail chain with centralized procurement and distribution across Estonia, Latvia and Lithuania. Comparable as a large-scale buyer and distributor of meat and grocery in the same geography.
• Coop Eesti: Major Estonian retail and wholesale cooperative with private-label and food distribution to affiliated stores. Overlaps with Wikmani's retail-store supply business within the same Estonian market.

Broad incumbents

• Kesko: Finnish retail and wholesale group with significant food/grocery wholesale operations in the Nordics and Baltics. Comparable in product breadth and customer types, but as a much larger diversified incumbent.
• METRO AG: International cash-and-carry and foodservice wholesaler operating across Europe. Directly comparable business model (B2B foodservice distribution of fresh/frozen foods), though at global scale rather than a single market.
• Martin & Servera (Scandinavian Foodservice): Large Scandinavian foodservice distributor serving restaurants and retail. Overlaps with Wikmani in Horeca distribution model and broad grocery assortment, but operates at much larger scale and broader geography.

Direct peers

• Maag Grupp: Estonian meat and food producer/distributor with Horeca and retail supply. Closely matches Wikmani's core activity of domestic meat wholesale to Estonian foodservice and shops.
• HKScan Estonia (Rakvere): Estonian meat processing and wholesale arm of Nordic meat group HKScan. Directly comparable as a domestic Estonian supplier of fresh and processed meat to Horeca and retail channels.
• Atria: Finnish/Nordic meat processor and wholesale distributor serving Horeca and retail with branded and private-label meat products. Comparable product mix, customer base, and B2B distribution model.

Emerging players

• Linas: Lithuanian poultry and meat processor selling wholesale across the Baltic states. Comparable product focus (poultry/meat wholesale to trade buyers) and overlapping Baltic geography.
• Esva Liha: Estonian meat processor and supplier serving foodservice and retail. Comparable as a domestic Estonian meat wholesaler with overlapping Horeca and shop customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wikmani