Your Move Limited

What Your Move Limited does

Your Move Limited (legal entity: your-move.co.uk Ltd) is a UK estate and letting agency founded in 1999, operating through a franchise branch network across England, Scotland, and Wales. The company provides residential property sales, lettings, and related services to individual consumers, landlords, and property investors, with the brand headquartered in Newcastle Upon Tyne. Customer-facing operations are delivered by independent franchisees operating under the Your Move brand license, supplemented by a digital platform including the MyMove mobile app, online property search, and instant online valuation tools. The company serves primary customer segments of residential property sellers, buyers, and landlords, with secondary segments covering tenants, property investors, and the Scottish market with jurisdiction-specific processes including Home Reports and Land and Buildings Transaction Tax support.

The business earns revenue through a diversified mix of transaction-based fees, referral commissions, and franchise royalties. Core revenue streams include commission on property sales (including auction properties), letting and tenant-finding fees, mortgage referral commissions from Embrace Financial Services (an Appointed Representative of PRIMIS Mortgage Network regulated by the FCA), insurance product referral fees (home, landlord, tenant, life, critical illness, income protection via Aviva), and licensing royalties from franchisees such as National Home Move Limited and Edward Rose Property Group Limited. Supporting products include conveyancing services, a suite of mortgage and property calculators, and the Remortgage Club membership program.

The underlying technology stack consists of a property listing portal with branch network integration, the MyMove customer portal for 24/7 transaction tracking, online valuation tools, and standard digital marketing infrastructure (Google Analytics, Hotjar, Convertize, Facebook Pixel, Stripe payment processing, Cloudflare WAF, Google reCAPTCHA). The company is regulated by multiple bodies including ARLA Propertymark, The Property Ombudsman Service, and the FCA, and holds Client Money Protection certification. Distribution is split across physical franchise branches, the online portal, the MyMove app, and telephone/online appointments, with mortgage services delivered through the regulated Embrace Financial Services partner channel.

Name

Your Move Limited

Legal name

your-move.co.uk Ltd

Website

https://your-move.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Your Move Limited is a UK estate and letting agency operating a franchise branch network across England, Scotland, and Wales, providing residential property sales, lettings, mortgages, and insurance services to individual buyers, sellers, landlords, and tenants.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Estate agency services
• Residential lettings services
• Property sales brokerage
• Mortgage brokering services
• Residential property management

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Property Sales Commission: Commission fees earned from residential property sales conducted through the branch network, including both direct sales and auction properties.
2. Lettings/Rental Fees: Fees charged to landlords for tenant finding, property management, and rental valuation services across the lettings division.
3. Mortgage Referral Fees: Referral commissions from Embrace Financial Services for mortgage products arranged through the platform. Mortgage advice is provided by Embrace Financial Services with standard fee of £599 for mortgage applications.
4. Insurance Products: Referral fees from insurance products including home insurance, landlord insurance, tenant contents insurance, life insurance, critical illness cover, and income protection.
5. Franchise Royalties: Licensing fees from independent franchisees operating Your Move branded branches under the company franchise model.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Your Move is a UK estate and letting agency that helps customers buy, sell, rent and let residential property through a nationwide franchise branch network and online portal. Its core offering covers residential sales, lettings and property management, with ancillary mortgage advisory (via Embrace Financial Services), conveyancing referrals, property insurance, an online valuation tool, and the MyMove customer app for transaction tracking.

Product overview

Your Move is a UK estate and letting agent operating as a single unified brand with multiple integrated service modules. The core offering is property buying, selling, renting and letting services delivered through a network of connected branches. This core is supplemented by the MyMove customer portal for transaction tracking, an online valuation tool for instant property estimates, and a partnership with Embrace Financial Services for mortgage brokering services. Additional supporting modules include a suite of financial calculators (mortgage repayment, remortgage, stamp duty, buy-to-let), conveyancing services, property insurance products, and a Remortgage Club membership program.

Differentiator

Problem solved

Functional benefit

Brands

• MyMove: Mobile application providing customers with 24/7 access to property search information, including viewings, offers and notifications.

Products and services

• Your Move Estate and Letting Agency Services Full-service residential estate and letting agency covering buying, selling, renting, letting, auctions, conveyancing referrals and property management for individual consumers and landlords across the UK.
• MyMove App and Customer Portal Mobile application and customer portal providing 24/7 access to property search updates, viewing notifications, offers, and sale/tenancy management for buyers, sellers, tenants and landlords.
• Online Property Valuation Tool Instant online valuation tool providing homeowners with an estimated market value of their property based on location, property details and local sold prices, without requiring a physical inspection.
• Embrace Financial Services Mortgage Advice Mortgage brokering and advisory service delivered through partner Embrace Financial Services, providing access to over 70 lenders and thousands of mortgage products, with standard application fee of £599 and higher fees for complex cases.
• Mortgage and Financial Calculators Suite of online financial calculators including Budget Planner, Repayment, Remortgage, Help to Buy, Buy to Let, Stamp Duty and Rental Yield calculators to help customers plan property finances.
• Remortgage Club Membership programme for Embrace Financial Services mortgage customers that reminds them when their mortgage deal is ending and provides guidance on next steps, with a 50% discount on standard advice fees.
• Conveyancing Services Legal property services for both buyers and sellers facilitating the transfer of property ownership, available via referral from Your Move.
• Property Insurance Products Range of insurance products including home insurance, landlord insurance, tenant contents insurance, life insurance, critical illness cover and income protection, offered via referral partners (including Aviva for protection cover).

Quantifiable outcome

• Rated highly across 58,000+ reviews
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Embrace Financial ServicescoreChannel Partner/ Reseller/ DistributorYour Move works in partnership with Embrace Financial Services to provide mortgage advice and products. Embrace Financial Services is an Appointed Representative of PRIMIS Mortgage Network (trading name of First Complete Ltd), authorized and regulated by the FCA. They offer mortgage appointments in branch or over the phone with access to 70+ lenders and 1,000s of mortgage products.
• Pivotal Financial LimitedcoreGTM or Marketing PartnerYour-Move.co.uk Limited is an appointed representative of Pivotal Financial Limited, which is authorized and regulated by the FCA under firm reference number 665649. Pivotal Financial Limited provides regulatory oversight for financial services activities.
• PRIMIS Mortgage Network (First Complete Ltd)coreChannel Partner/ Reseller/ DistributorEmbrace Financial Services Ltd is an Appointed Representative of PRIMIS Mortgage Network, a trading name of First Complete Ltd, which is authorized and regulated by the Financial Conduct Authority.
• Facebook PixelminorGTM or Marketing PartnerBusiness partner Realforce uses Facebook Pixel for retargeting customers on Facebook with properties that may be of interest.
• AvivaminorChannel Partner/ Reseller/ DistributorEmbrace Financial Services offers Life Cover, Critical Illness Cover & Income Protection Insurance underwritten by Aviva as part of their protection product offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Others

• Rightmove: Dominant UK property portal that controls consumer property search and lead generation; relevant as an ecosystem participant whose pricing and product decisions materially affect traffic economics for branch-led agents.
• Zoopla: Major UK property portal providing listing exposure, valuation tools and lead generation to estate agents; relevant as an enabling platform whose terms and audience reach shape Your Move's customer acquisition economics.

Emerging players

• Purplebricks (hybrid / online agent concept): Hybrid/online estate agency model in the UK that disrupted traditional branch-led fees; relevant as a structural competitor representing the digital-first pricing pressure facing traditional networks like Your Move.

Direct peers

• Connells Group: One of the largest UK estate agency groups with an extensive branch network and integrated mortgage, surveying and conveyancing services; the most direct large-scale peer given overlapping national coverage and franchise/branch model.
• Hunters Property Group: UK franchised estate agency network offering sales, lettings, mortgage and insurance services through local franchisees; highly comparable given the franchise-led distribution and full-service proposition.
• Foxtons: London-headquartered UK estate and letting agency with a multi-branch network offering sales, lettings and mortgage services; directly comparable as a branch-led, full-service residential agency competing for the same seller, buyer and landlord customers.
• Spicerhaart Group: Large UK estate agency group combining owned branches (haart), franchise-style networks and financial services; comparable as a multi-brand residential agency with branch-led distribution and mortgage cross-sell.

Broad incumbents

• Savills: Global real estate services firm with a substantial UK residential sales, lettings and mortgage advisory offering; comparable as a broader incumbent in UK residential brokerage with cross-sell into financial services.
• LSL Property Services plc: Parent/affiliated group that owns/operates multiple UK residential agency brands; relevant as the listed parent entity providing corporate context, capital and shared services across multiple agency brands including Your Move.
• Knight Frank: International real estate consultancy with UK residential sales, lettings and mortgages; comparable as an incumbent in the upper end of the UK residential brokerage market that also monetises adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/yourmoveuk
• Facebookfacebook.com/yourmoveuk
• LinkedInlinkedin.com/company/your-move
• Instagraminstagram.com/yourmoveuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Move Limited