The Pickleball Weekly

What The Pickleball Weekly does

The Pickleball Weekly, operated by Pickleball Media LLC, is a privately held US digital publishing company founded in 2025 that produces a free weekly global digital magazine covering pickleball news, professional competition, industry trends, gear reviews, travel, health and fitness, and lifestyle storytelling. The publication is led by Founder and Editor-in-Chief Adriana Falco and reaches readers in 65-67 countries across six continents via its website (thepickleballweekly.com), email newsletter, and social media channels (Instagram, Facebook, LinkedIn). The underlying technology is a standard digital publishing platform with no proprietary AI or technical features disclosed, no API, and no mobile application.

The business model is entirely advertising- and sponsorship-driven. The magazine is free to subscribe, with revenue generated through digital ad placements, premium feature positions, paid content integrations, and event sponsorships. The flagship commercial relationship is the title sponsorship of the World Pickleball Conference series by CourtReserve; additional sponsors include 1st Source Lighting (venue lighting), Pickleball Central (retail), Paddletek (paddles), DUPR (ratings), and the World Pickleball League (WPBL, India). The publication also appears connected to "Inside World Pickleball," a television show and podcast distributed on FOX Sports, CBS Sports Network, Amazon Prime Video, and PICKLETV that is entering its fifth season, indicating a multi-format media strategy rather than digital-only publishing.

The audience spans recreational and competitive pickleball players, coaches and instructors, facility owners and operators, and brands and industry leaders — a hybrid B2C/B2B audience in which end readers consume content free of charge while advertisers and sponsors fund operations. No revenue, headcount, or funding figures are disclosed, and the company operates as a single-product entity (the magazine and its associated event business) without disclosed subsidiaries, M&A activity, or institutional investment.

Name

The Pickleball Weekly

Legal name

Pickleball Media LLC

Website

https://thepickleballweekly.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pickleball Weekly (Pickleball Media LLC) is a US digital magazine founded in 2025 that publishes free weekly coverage of pickleball news, players, gear, and lifestyle to readers in 67 countries. Revenue derives from advertising and event sponsorships, including CourtReserve's title sponsorship of the World Pickleball Conference.

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Periodical Publishers (513120)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Digital sports magazine
• Pickleball news coverage
• Sports lifestyle media
• Pickleball industry reporting
• Digital publishing

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The magazine generates revenue through advertising placements in digital issues and on the website. Feature placements and premium positions are paid opportunities. The publication offers a media kit outlining content format, audience insights, advertising opportunities, and rates for brands looking to connect with the pickleball community.
2. Sponsorships: Partnerships with brands and companies for event sponsorships and content integration, such as title sponsorship for the World Pickleball Conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Pickleball Weekly publishes a global digital magazine covering pickleball news, features, gear reviews, travel, strategy, health and fitness, and lifestyle content. Released weekly, the magazine is distributed free via the company website and email subscription and reaches readers in 67 countries across six continents, targeting players, coaches, facility owners, brands, and industry leaders.

Product overview

The Pickleball Weekly is a single product offering—a global digital magazine dedicated to pickleball coverage. The publication delivers weekly content including professional competition news, industry trends, strategy tips, gear reviews, travel features, and lifestyle stories. The magazine has expanded from Vol. 1 (launched October 2025) to Vol. 2 (2026), with archives of past issues available through the website. The publication reaches readers in 65-67 countries and covers players, coaches, facility owners, brands, and industry leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pickleball Weekly Magazine A global weekly digital magazine covering pickleball news, professional competition, industry trends, strategy, gear reviews, travel features, health and fitness, and lifestyle content, delivered free to individual readers, players, coaches, and pickleball enthusiasts worldwide.
• Magazine Archives A browsable online collection of all back issues of The Pickleball Weekly magazine, organized chronologically from Vol. 1, Issue 1 (October 2025) through the current issue, available to readers via the website.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• CourtReserveflagshipGTM or Marketing Partner · 1 January 2026CourtReserve serves as the title sponsor of the World Pickleball Conference series. The Pickleball Weekly editorial team, led by Carl Foster, works with CourtReserve for business forums and industry events. CourtReserve co-founders Ashley and Tim Owens received a 2026 DUPR Golden Pickle Business Award for their contributions to growing the sport of pickleball.
• 1st Source LightingcoreGTM or Marketing Partner1st Source Lighting is a sponsor of the World Pickleball Conference business events. The company manufactures premium lighting solutions for pickleball venues in California and has earned industry recognition for their products.
• Pickleball CentralminorGTM or Marketing PartnerPickleball equipment retailer mentioned as a partner/sponsor for players featured in the magazine, including Elsie Hendershot.
• PaddletekminorGTM or Marketing PartnerPaddle manufacturer sponsor for players featured in the magazine, including Elsie Hendershot who is sponsored for paddles and apparel.
• DUPRcoreGTM or Marketing PartnerDUPR (Dynamic Universal Pickleball Rating) is the leading rating system in pickleball, frequently featured and interviewed in The Pickleball Weekly. The publication covers DUPR updates, the recent DUPR Reset, and industry perspectives on the rating system.
• World Pickleball League (WPBL)coreGTM or Marketing PartnerThe magazine provides extensive coverage of the World Pickleball League and its franchises, including the Chennai Super Champs owned by Samantha Ruth Prabhu. The WPBL represents a major professional platform for pickleball featured prominently in editorial content.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sports Illustrated: A mainstream sports media incumbent that periodically covers pickleball's rise (e.g., Anna Leigh Waters' TIME 100 influence referenced in The Pickleball Weekly's coverage) — competes for premium sport-adjacent brand sponsorship budgets at scale.
• Tennis Channel: An established racquet-sports media broadcaster increasingly covering pickleball (e.g., PPA Tour coverage) — competes for advertising dollars from shared sport-adjacent brands and represents a broad incumbent in adjacent racquet sports media.

Others

• PPA Tour Media: The official media channels of the Professional Pickleball Association Tour, which distribute league-produced content and highlights — an ecosystem participant that competes with The Pickleball Weekly for both audience attention and tour-adjacent brand budgets.
• Selkirk Sport: A leading pickleball paddle and equipment brand that produces its own significant editorial and video content around the sport — an adjacent player that both partners with and competes for pickleball media attention and brand-adjacent advertising inventory.

Direct peers

• Pickleball Magazine: A long-running print and digital publication dedicated to pickleball features, gear reviews, and tournament coverage — a direct peer in the sports & recreation magazine category serving the same reader and advertiser base.
• MyPickleball: A digital pickleball media platform delivering news, instruction, and lifestyle content — a direct competitor for the same enthusiast readership and brand sponsorship opportunities.
• Pickleball Now: A digital pickleball news and lifestyle site covering professional tours, gear, and player stories — competes for the same reader attention and pickleball-adjacent brand advertising spend.
• The Dink: A leading digital pickleball media brand covering news, gear, and lifestyle content with a similar content-led, free-to-read model targeting pickleball players and industry — directly comparable to The Pickleball Weekly's audience and monetization approach.
• Inside Pickleball: A digital pickleball media outlet focused on news, instruction, and lifestyle content for players and coaches — overlaps substantially with The Pickleball Weekly's editorial scope.

Emerging players

• Racquet Magazine: A print and digital magazine covering racquet sports including tennis, padel, and pickleball — an emerging peer that intersects with The Pickleball Weekly's audience while serving a broader racquet-sports remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ThePickleballWeekly
• LinkedInlinkedin.com/company/the-pickleball-weekly
• Instagraminstagram.com/thepickleballweekly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pickleball Weekly