SEND A SMILE GIFTING LIMITED

What SEND A SMILE GIFTING LIMITED does

Send A Smile Gifting Limited is a UK-based, privately-held direct-to-consumer e-commerce company operating a Shopify storefront (send-a-smile.co.uk) that sells curated and customizable letterbox gift boxes delivered across the UK via Royal Mail. Its core proposition is packaging designed to fit through standard UK letterboxes, eliminating the need for recipients to be present at delivery — supported by free postage on all orders and same-day dispatch for orders placed by 2pm Monday–Friday (10am Saturday). The catalog spans 624 SKUs (611 in-stock, 23 out-of-stock) across more than 29 occasions and recipient categories including birthdays, teacher appreciation, Mother's Day, pregnancy and new parents, wellness and mental health, sympathy, weddings, graduation, and 'just because'. Products range from £11.95 to £69.95 and include a 'Build Your Own Smile Box' customizer with handwritten messages and 'do not open until' sticker options.

The business runs a pure DTC model with no physical retail presence, no marketplace listings, and no API or app offering; commercial activity is concentrated on the company-owned Shopify storefront. Go-to-market is social-led (Instagram, Facebook, TikTok) and SEO-led through occasion/recipient category pages, with conversion supported by Google reviews and customer testimonials (reported 5-star average). Customer segments are primarily individual consumers purchasing personal gifts, plus secondary segments for teachers/educators, mums and new parents, and nursery key workers; a corporate/business gifting enquiry page suggests a nascent B2B channel. Royal Mail is the exclusive logistics partner, providing three service tiers (free 48-hour tracked, £4.19 24-hour tracked, £8.50 next-day Special Delivery). There is no disclosed funding, ownership, management team, revenue, or headcount information, and no evidence of AI/ML capability, patents, certifications, or regulatory actions in the source data.

Name

SEND A SMILE GIFTING LIMITED

Legal name

Send A Smile Gifting Limited

Website

https://send-a-smile.co.uk

Company type

Private

Operating status

Operating

Short description

Send A Smile Gifting Limited is a UK-based direct-to-consumer e-commerce company selling curated and customizable letterbox gift boxes via its Shopify storefront, delivering nationwide through Royal Mail with free shipping and same-day dispatch. It serves individual consumers, teachers, new parents, and corporate buyers across occasions from birthdays to wellness.

Ownership category

akta.pro rank

Product category

Letterbox Gift Boxes

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF), Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Letterbox gift boxes
• Curated gift hampers
• Personalized gift delivery
• Occasion gifting
• Build your own gifts

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of curated letterbox gift boxes. Products range from £11.95 to £69.95 with free UK delivery included. Customers can also build custom boxes with variable pricing based on item selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SEND A SMILE curates, assembles, and sells letterbox-friendly gift boxes designed to fit through standard UK letterboxes and delivered by post. The range spans themed collections for birthdays, teacher appreciation, Mother's Day, pregnancy/new parents, wellness, sympathy, and other occasions, alongside a Build Your Own Smile Box customization option with handwritten messages and delayed-opening stickers. Prices range from £11.95 to £69.95 with free UK delivery included.

Product overview

SEND A SMILE GIFTING LIMITED operates a letterbox gift box e-commerce business built on Shopify, offering curated and customizable gift boxes designed to fit through UK letterboxes. The core product line includes pre-designed themed collections (Birthday, Teacher, Mother's Day, Pregnancy, Wellness, Sympathy) and a 'Build Your Own Smile Box' customization option. Products range from £11.95 to £49.95, featuring items like sweets, treats, keepsakes, socks, and self-care products. The company operates exclusively through its own Shopify storefront with no API offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Letterbox Gift Boxes Curated gift boxes designed to fit through UK letterboxes and delivered by post. Themed collections cover birthdays, sympathy, wellness, celebrations, and other occasions, priced £11.95–£69.95 with free UK delivery.
• Build Your Own Smile Box Customizable letterbox gift box allowing customers to select individual items, add a personalized handwritten message, and create a bespoke gift. Available in 4, 5, and 7 item sizes with pricing based on selected items.
• Teacher Gift Collection Themed gift boxes for teachers and educators, including products such as the You're Turtle-y Awesome Gift Box (£31.95), Thank You A Bunch Teacher Gift Box (£25.95), Teachers Are Magic Letterbox Gift (£11.95), and Teacher Treat Box.
• Mother's Day Gift Boxes Letterbox gift boxes curated for Mother's Day, including Bear Hug Hamper, Mummy & Me Matching Besties Mug Gift Box, Pamper Me Hamper, and the Birthday Gift For Mum 7-Day Advent box.
• Birthday Gift Collection Letterbox gift boxes for birthdays, including occasion-specific items and personalized options such as Hug In A Box Hygge Edition (£23.95) and Keep Going You're Amazing Exam Gift (£32.95).
• Pregnancy & New Parent Collection Gift boxes celebrating pregnancy, baby showers, and new arrivals with 25 curated products designed for new mums and growing families.
• Wellness & Mental Health Gift Boxes Curated gift boxes focused on wellbeing and self-care, including the Rest & Refresh Positive Mental Wellbeing Gift Box (£27.95) and Colour Your Calm Wellness Gift Hamper (£28.95).
• Corporate & Business Gifting Bulk or custom gifting solution for UK businesses handling corporate thank you gifts, staff appreciation, employee recognition programs, and corporate events. Accessed via the Corporate Enquiries page.

Quantifiable outcome

• Orders placed by 2pm Monday-Friday, 10am Saturday ship same day

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Royal MailcoreOthersPrimary delivery partner for all UK letterbox shipments. Royal Mail enables the core value proposition of convenient letterbox delivery. Three service levels offered: 48-hour tracked (free), 24-hour tracked (£4.19), and guaranteed next-day Special Delivery (£8.50).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bombus: UK curated gift box brand offering themed letterbox boxes for birthdays, celebrations, and self-care. Directly comparable on curated SKU model, occasion segmentation, and direct e-commerce gifting experience.
• Prezzybox: UK online gift retailer with a broad curated catalog spanning novelty gifts, hampers, and personalized products. Comparable as a direct e-commerce gifting destination serving similar gift occasions with similar free-delivery positioning.
• Box Upon A Time: UK gift box retailer focused on small, letterbox-friendly boxes across multiple occasions. Directly comparable on packaging format, occasion-led merchandising, and personalized add-ons for gifting.
• Find Me A Gift: Long-standing UK online gift and novelty retailer offering curated gift experiences across multiple occasions. Comparable on direct e-commerce model, novelty and experience-led product curation, and consumer gift positioning.
• Letterbox Love: UK-based direct-to-consumer retailer of letterbox-friendly gift boxes for occasions like birthdays, get well, and teacher appreciation. Closely comparable on product format (letterbox-sized curated boxes), occasion breadth, and Royal Mail-led delivery model.

Broad incumbents

• Moonpig: UK-listed gifting platform best known for personalized cards, with expansion into flowers and gifts. Comparable as a mass-market online gifting destination with personalization and same-day dispatch capabilities that overlap with Send a Smile's personalization and dispatch promise.
• Etsy: Global online marketplace for handmade, personalized, and curated gifts. Competes for the same thoughtful, personalized, occasion-driven gift purchases, particularly among UK consumers seeking unique or customizable presents.
• Bloom & Wild: UK-founded letterbox-friendly flower and gifting brand with same-day dispatch and strong digital brand presence. Comparable on letterbox delivery innovation, direct-to-consumer gifting, and digital-first acquisition; overlaps with Send a Smile's wellness, new parent, and sympathy occasions.
• Card Factory: UK high-street and online retailer of greeting cards, gifts, and party/wrap products. Comparable as a multi-channel gifting and stationery retailer serving everyday and seasonal gift occasions at value price points.
• Not On The High Street: UK curated online marketplace for personalized gifts and experiences from independent makers. Comparable as a broader gifting destination that competes for the same thoughtful-gift purchase occasions, though operating as a multi-seller marketplace rather than a single-brand retailer.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BoxarooTheGiftCompany
• Instagraminstagram.com/send_a_smile_gifting
• TikToktiktok.com/@send_a_smile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEND A SMILE GIFTING LIMITED