What Ten Labs Ltd does

Ten Labs Ltd is a UK private limited company headquartered at 86-90 Paul Street, London, that operates as an iOS app studio developing a portfolio of approximately 20 mobile applications spanning health tracking, fitness, nutrition monitoring, productivity, habit formation, and lifestyle. The product catalog includes specialized trackers such as Protein Pal, Macro Pal, Calories Pal, Sodium Tracker, Sugar Tracker, Fiber Tracker, Step Counter, Set & Rep Counter, Fasting Tracker Intermittent, BMI Calculator, Anxiety Tracker, Sober & Quit Habit Tracker, Recipe Generator, Mocktail & Cocktail Generator, Routine, Increment, Pomodoro Productivity Timer, GLP Pal (GLP-1 medication tracking), Menolog (menopause and perimenopause tracking), and the London Wellness App (a GPS-enabled city discovery product). Most apps are single-purpose trackers designed for individual consumer use, with health-related data stored locally on the user's device rather than on company servers, forming the company's core privacy positioning.

The business model is a horizontal B2C freemium subscription model: apps are offered with free trials that convert to paid monthly subscriptions, with all payment processing, billing, auto-renewal, and refunds handled by Apple (via the App Store) and Google (via Google Play). Subscription management on the Menolog app is augmented by RevenueCat, while Mixpanel, Firebase Analytics, and Crashlytics provide anonymous product analytics. Distribution is exclusively through the iOS App Store and Google Play Store on a global basis; there is no direct sales channel, no enterprise motion, and no disclosed pricing tiers beyond the freemium mechanic. The company is privately held, appears to be founder-owned with no documented institutional funding, and has no disclosed management team or headcount in the source data.

Name

Ten Labs Ltd

Legal name

Ten Labs Ltd

Website

https://tenlabs.io

Company type

Private

Operating status

Operating

Short description

Ten Labs Ltd is a London-based iOS app studio that develops a portfolio of ~20 freemium consumer wellness, nutrition, fitness, productivity, and habit-tracking apps, monetized via Apple App Store and Google Play subscriptions with on-device local data storage.

Ownership category

akta.pro rank

Product category

Mobile Health & Wellness Applications

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

akta.pro secondary industry

Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• Mobile wellness apps
• Nutrition tracking software
• Habit tracking apps
• Fitness tracking apps
• Productivity mobile apps

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App Subscriptions: Subscription-based revenue through iOS App Store and Google Play. Payments processed by Apple and Google with automatic renewal unless cancelled 24 hours before period end. RevenueCat used for subscription management on Menolog app.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ten Labs Ltd is an iOS App Studio that develops and distributes a portfolio of mobile applications spanning nutrition tracking, fitness, habit formation, mental health, productivity, women's health, and location-based wellness. The apps follow a freemium subscription model with payments processed through Apple App Store and Google Play, and are characterized by privacy-first, local-only storage of user health data. The portfolio includes approximately 20 specialized apps such as Protein Pal, Macro Pal, Calories Pal, Step Counter, Menolog, GLP Pal, Pomodoro Productivity Timer, and the London Wellness App.

Product overview

Ten Labs Ltd is an iOS App Studio that develops a portfolio of health, wellness, and productivity mobile applications. The company's products operate primarily on iOS devices with a strong emphasis on user privacy, storing most health-related data locally on users' devices rather than on company servers. The product portfolio includes specialized nutrition tracking apps (Protein Pal, Macro Pal, Calories Pal, Sodium Tracker & Counter, Fiber Tracker & Counter, Sugar Tracker & Log), fitness and workout apps (Step Counter, Set & Rep Counter, Fasting Tracker Intermittent), mental health and habit tracking apps (Anxiety Tracker & Log, BMI Calculator + Tracker, Sober & Quit Habit Tracker), lifestyle apps (Recipe Generator, Mocktail & Cocktail Generator), productivity apps (Increment, Routine, Pomodoro Productivity Timer), medication tracking apps (GLP Pal), women's health apps (Menolog), and a location-based city wellness app (London Wellness App). Most apps use a freemium model with subscriptions processed through Apple or Google Play.

Differentiator

Problem solved

Functional benefit

Brands

• Increment: Wellness app with location-based features using GPS
• Protein Pal
• Routine
• Macro Pal
• Calories Pal
• Pomodoro Productivity Timer
• Step Counter
• Sodium Tracker & Counter
• Set & Rep Counter
• Anxiety Tracker & Log
• BMI Calculator + Tracker
• Sugar Tracker & Log
• Fiber Tracker & Counter
• Sober & Quit Habit Tracker
• Recipe Generator
• Mocktail & Cocktail Generator
• Fasting Tracker Intermittent
• GLP Pal
• Menolog
• London Wellness App

Products and services

• Protein Pal Nutrition tracking app that monitors protein intake; health-related data is stored locally on the user's device. Targeted at individual consumers tracking daily protein consumption.
• Macro Pal

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ApplecoreChannel Partner/ Reseller/ DistributorApple processes all iOS payments and subscriptions through the App Store. Manages payment collection, subscription billing, auto-renewal processing, and refunds. Push notifications also handled through Apple services.
• GooglecoreChannel Partner/ Reseller/ DistributorGoogle Play processes payments and subscriptions for Android versions of Ten Labs apps.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Noom: Subscription diet and weight management platform with coaching. Adjacent competitor to Ten Labs' GLP Pal, Calories Pal, and weight tracking offerings.
• Headspace: Subscription mental wellness and meditation platform. Adjacent competitor in the wellness subscription category where Ten Labs' Anxiety Tracker competes.
• Calm: Leading subscription wellness and mental wellness app. Comparable to Ten Labs' Anxiety Tracker & Log as a freemium mental health subscription app distributed via iOS App Store.
• Strava: Subscription fitness tracking platform with social features. Competes with Ten Labs' Step Counter and Set & Rep Counter as a freemium fitness app.

Direct peers

• Forest: Subscription productivity and focus timer app. Comparable to Ten Labs' Pomodoro Productivity Timer app on iOS App Store.
• Lose It!: Subscription calorie and weight tracking app. Closely comparable to Ten Labs' Calories Pal and BMI Calculator + Tracker offerings.
• Flo Health: Leading women's health and menstrual tracking subscription app. Directly comparable to Ten Labs' Menolog menopause/perimenopause tracker.
• MyFitnessPal: Dominant calorie and macro tracking app with a freemium subscription model. Direct competitor to Ten Labs' Calories Pal, Macro Pal, and Protein Pal in the nutrition tracking space.
• Cronometer: Detailed nutrition and micronutrient tracking subscription app. Directly comparable to Ten Labs' Macro Pal, Sodium Tracker, Fiber Tracker, and Sugar Tracker apps.
• Zero (Intermittent Fasting): Subscription intermittent fasting tracker app. Directly comparable to Ten Labs' Fasting Tracker Intermittent app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Labs Ltd