cronometer.com
Cronometer is a Revelstoke, BC-based bootstrapped SaaS provider of lab-verified nutrition and biometric tracking software, serving 15M+ global consumers via a freemium Gold subscription and healthcare professionals through Pro and Enterprise tiers with HIPAA compliance.
- Company typePrivate
- Founded2011
- HeadquartersRevelstoke, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What cronometer.com does
Cronometer is a Revelstoke, British Columbia-based private SaaS company that provides lab-verified nutrition and fitness tracking software across web, iOS, Android, and Apple Watch platforms. Founded in 2011 by Aaron Davidson, the company's core product is a calorie and macronutrient/micronutrient tracker that exposes up to 95 nutrients per food, drawing on over 1 million entries sourced from authoritative databases including NCCDB, USDA, and CNF, with staff review of user-submitted items. Differentiated features include barcode scanning, AI Photo Logging, AI Voice Logging with Siri, an Oracle Nutrient Search recommendation tool, Custom Charts, a Fasting Timer, Macro Scheduler, and Continuous Glucose Monitor integration. The product integrates bi-directionally with Apple Health, Google Health Connect, Fitbit/Google Health, Garmin, WHOOP, Oura, Withings, Dexcom, Polar, Suunto, and Keto Mojo.
Cronometer operates a freemium business model. The free Basic tier includes 95 nutrient tracking, barcode scanning, device sync, and seven days of history, while the Gold subscription ($10.99 monthly or $59.99 annually) adds an ad-free experience plus all advanced AI and analytics features. A parallel B2B line, Cronometer Pro and Cronometer Pro Plus / Enterprise, sells subscription access to dietitians, nutritionists, hospitals, universities, and research institutions at $2.50 per additional client seat per month above a 10-seat allocation, with custom enterprise pricing for API access, custom branding, HIPAA BAA agreements, and multi-practitioner billing. Distribution is primarily product-led through app stores and organic content marketing, with a direct sales motion for the Pro and Enterprise tiers.
The company remains bootstrapped with minimal external capital, having taken only a CAD 47,378 grant from the Canadian Food Innovation Network in October 2023. Cronometer reports a user base of 15M+ (with one source citing 17M+), a headcount of approximately 50 in Revelstoke, and compliance with HIPAA, GDPR, and CCPA across all tiers.
cronometer.com firmographics
Firmographics- Name
- cronometer.com
- Legal name
- Cronometer
- Website
- https://cronometer.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cronometer is a Revelstoke, BC-based bootstrapped SaaS provider of lab-verified nutrition and biometric tracking software, serving 15M+ global consumers via a freemium Gold subscription and healthcare professionals through Pro and Enterprise tiers with HIPAA compliance.
- Ownership category
- akta.pro rank
cronometer.com industry classification
Industry- Product category
- Nutrition Tracking Software
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Diet and Weight Reducing Centers (812191)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
Keywords
Where cronometer.com is headquartered
LocationHeadquarters
- HQ city
- Revelstoke
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
cronometer.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cronometer Gold Subscription: Premium subscription tier providing ad-free experience and exclusive features including Photo Logging, Voice Logging, Custom Charts, Nutrition Scores, Recipe Importer, Fasting Timer, Macro Scheduler, and Oracle Nutrient Search. Gold subscribers also receive partner discounts from WHOOP and Oura.
- Cronometer Pro: Web-based dietary analysis platform for nutritionists, dietitians, and health professionals. Includes client management, 24-hour dietary recall, PDF/CSV exports, and HIPAA-compliant data handling. Professional tier with per-seat pricing beyond initial allocation.
- Cronometer Enterprise: Custom enterprise solutions for hospitals, universities, and research institutions. Includes API access, custom branding, compliance reviews, BAA agreements for HIPAA, and multi-practitioner access under single billing structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Basic (Free) |
| Subscription | Monthly | Gold Monthly |
| Subscription | Annual | Gold Annual |
| Subscription | Monthly | Pro |
| Subscription | Multi-year contract | Enterprise |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
cronometer.com product offering
Product offeringCore offering
Cronometer operates a SaaS nutrition tracking platform that helps individuals and health professionals log foods, monitor up to 95 micronutrients and macronutrients, and correlate diet with biometric data from wearables and CGMs. It offers a freemium consumer app (Cronometer Basic and Cronometer Gold) plus professional and enterprise tiers (Cronometer Pro, Pro Plus, Enterprise) for dietitians, hospitals, universities, and research institutions requiring HIPAA-compliant dietary analysis.
Product overview
Cronometer offers a tiered product portfolio centered on precision nutrition tracking. The core product is the free Cronometer Basic app providing comprehensive calorie, macro, and micronutrient tracking with 95+ trackable nutrients and access to 1 million+ verified food entries. The premium tier, Cronometer Gold ($4.99/month), unlocks AI-powered features including Photo Logging and Voice Logging with Siri, Custom Charts, Nutrition Scores, Recipe Importer, Macro Scheduler, Fasting Timer, and Oracle Nutrient Search. For healthcare professionals, Cronometer Pro enables client management with dietary analysis covering 84-92 nutrients, 24-hour dietary recall, and secure data handling. Enterprise and Pro Plus tiers serve hospitals, researchers, and educators requiring HIPAA compliance, API access, and multi-practitioner licensing. All tiers integrate with major wearable devices and health platforms including Apple Health, Fitbit/Garmin, WHOOP, and Oura Ring.
Differentiator
Problem solved
Functional benefit
Brands
- Cronometer Gold: Premium subscription tier offering ad-free experience and advanced features including Voice Log, Custom Charts, Nutrition Scores, Recipe Importer, Fasting Timer, and Oracle Nutrient Search.
- Cronometer Pro
- Cronometer Pro Plus
Products and services
- Cronometer Basic Free nutrition tracking application for individual consumers offering comprehensive calorie counting, macro and micronutrient monitoring with up to 95 nutrients, barcode scanning, food journaling, exercise tracking, and synchronization with wearables and health platforms.
- Cronometer Gold Premium ad-free subscription tier for individual consumers providing AI-powered Photo and Voice Logging (with Siri), Custom Charts, Nutrition Scores, Recipe Importer, Macro Scheduler, Fasting Timer, Oracle Nutrient Search, and partner discounts from WHOOP and Oura. Priced at $4.99/month annually or $10.99/month monthly.
- Cronometer Pro Web-based dietary analysis platform for nutritionists, dietitians, health coaches and personal trainers enabling client management, 24-hour dietary recall, nutrition reports covering 84-92 nutrients, recipe analysis, automated reports, and HIPAA-compliant secure data handling with PDF/CSV exports.
- Cronometer Enterprise (Pro Plus) Enterprise-grade dietary analysis solution for researchers, educators, clinics, hospitals and corporate wellness programs providing all Pro features plus API access, custom branding, BAA agreements for HIPAA compliance, unlimited custom charts, risk assessments, staff training, and multi-practitioner licensing under custom pricing.
Quantifiable outcome
- Free version includes comprehensive features that competitors lock behind paywalls
- +2 more outcomes
Companies that use cronometer.com
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
cronometer.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature11 records
cronometer.com partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- GarmincoreIntegration allowing import of sleep score, body battery, resting heart rate, HRV, oxygen saturation, respiration rate, blood pressure, and body fat percentage data from Garmin devices into Cronometer.
- Fitbit / Google HealthcoreMost popular device integration syncing activity, sleep, heart rate, body composition, and workout data. As Fitbit transitions to Google Health, integration continues with same functionality.
- Apple HealthcoreIntegration with Apple Health for importing general activity, sleep score, recovery score, and waist circumference. Cronometer can export 13 different nutrients and dietary cholesterol to Apple Health. Also available on Apple Watch with dedicated app.
- Oura RingcoreIntegration syncing sleep score, cycle insights, readiness score, body temperature variation, HRV during sleep, respiration rate, all-day heart rate, and daily activity from Oura Ring. Cronometer users receive $40 off Oura Ring 4.
- WHOOPcoreIntegration syncing sleep score, recovery, resting heart rate, HRV, oxygen saturation, skin temperature, and exercise data from WHOOP devices. WHOOP users can get first month free of WHOOP membership through Cronometer partnership.
- SuuntocoreIntegration syncing daily activity and exercise data from Suunto sports watches. Includes 90-day free trial of Cronometer Gold for new Suunto users.
- DexcomcoreIntegration with Dexcom CGM devices for continuous glucose monitoring data import into Cronometer.
- WithingscoreIntegration syncing body metrics and health data from Withings smart scales and devices.
- Health ConnectcoreIntegration with Google's Health Connect platform for Android, syncing sleep stages, duration, height, HRV, resting heart rate, oxygen saturation, body water mass, temperature, blood glucose, and respiratory rate.
- Keto MojocoreIntegration with Keto-Mojo ketone and glucose meters for users following ketogenic diets.
- PolarcoreIntegration syncing activity and workout data from Polar fitness devices.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
cronometer.com competitors and assessment
Company assessmentDirect peers
- Lose It!: Direct competitor in the consumer calorie-counting and weight-loss category with a freemium subscription model and barcode-scanning functionality. Frequently named alongside Cronometer in best-of nutrition app lists and shares the same core product use cases.
- MyNetDiary: Nutrition tracking app emphasizing detailed nutrient tracking and diet management, with premium subscription tiers. Closest analog to Cronometer on data depth and verified food databases; competes for the same 'serious tracker' persona.
- Noom: Consumer weight-management app combining nutrition tracking with coaching and behavior-change programs. Targets the same end users as Cronometer Gold but layers in human coaching and psychology curriculum; has raised over $3.7B in venture capital.
- MyFitnessPal: The dominant consumer calorie and macro tracking app with 200M+ users and a similar freemium + Premium subscription model. Cronometer explicitly competes here — source data notes 64% of Cronometer users previously used MyFitnessPal before switching, often citing database accuracy.
- Lifesum: European-headquartered nutrition and meal-planning app with freemium subscription tiers. Directly comparable in feature set (food logging, recipes, diet plans, device integrations) and target consumer audience.
Emerging players
- Fooducate: Nutrition tracking app emphasizing food quality grading and healthier alternatives. Targets the same health-conscious consumer as Cronometer but differentiates on food-quality scoring rather than micronutrient depth.
- Zero (Fasting Tracker): Intermittent fasting tracker app with premium subscription. Cronometer's Fasting Timer feature competes directly with Zero's core offering, and the two frequently appear together in best-of nutrition app coverage.
- Eat This Much: AI-driven meal planning and nutrition tracking app with subscription tiers. Overlaps Cronometer's meal-planning and macro-tracking functionality and is part of the same broader nutrition SaaS category.
- MacroFactor: Fast-growing macro and calorie tracking app with an emphasis on coaching algorithms and adaptive targets. Emerging challenger targeting the same power-user nutrition tracker persona as Cronometer with a more modern UX.
Broad incumbents
- WW (Weight Watchers): Established weight-management brand with a digital subscription offering combining food tracking with coaching and community. Operates at much larger scale than Cronometer with a broader program, but competes for the same weight-management end user.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
cronometer.com social profiles
Digital presencecronometer.com compliance and trust
Trust signalCompliance3 records
cronometer.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
cronometer.com leadership team
Management profileNumber of profiles
Profiles4 records
cronometer.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cronometer.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cronometer.com
What does cronometer.com do?
Cronometer operates a SaaS nutrition tracking platform that helps individuals and health professionals log foods, monitor up to 95 micronutrients and macronutrients, and correlate diet with biometric data from wearables and CGMs. It offers a freemium consumer app (Cronometer Basic and Cronometer Gold) plus professional and enterprise tiers (Cronometer Pro, Pro Plus, Enterprise) for dietitians, hospitals, universities, and research institutions requiring HIPAA-compliant dietary analysis.
Is cronometer.com a public or private company?
cronometer.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cronometer.com founded?
cronometer.com was founded in 2011. It employs 51 to 100 people.
Where is cronometer.com based?
cronometer.com is headquartered in Revelstoke, Canada, in the North America region.
How does cronometer.com make money?
Three revenue lines are on record. Cronometer Gold Subscription is the primary driver. The others are cronometer Pro and cronometer Enterprise.
Who are cronometer.com's main competitors?
Direct peers on record are Lose It!, MyNetDiary, Noom, MyFitnessPal and Lifesum. Emerging players are Fooducate, Zero (Fasting Tracker), Eat This Much and MacroFactor. WW (Weight Watchers) is listed as a broad incumbent.
Does cronometer.com have an API?
No public API is recorded for cronometer.com.
What industry is cronometer.com in?
cronometer.com's product category is Nutrition Tracking Software. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance). Its NAICS code is 334516 and its SIC code is 3825.