Kite Cruises, Kite Safari and Kite Lessons in Egypt - Sick Dog

What Kite Cruises, Kite Safari and Kite Lessons in Egypt - Sick Dog does

Sick Dog Surf is an Estonia-registered private tour operator (legal entity SickDog) founded in 2015 by Roberto (Roberto Primi), operating kitesurfing cruises—branded "Kite Safaris"—in Egypt's Red Sea. Its operations are based in Hurghada at Elixir Beach Marina, with a fleet of three owned motor yachts (Heaven Liberty as the primary vessel, renewed in 2023, accommodating up to 24 kiters; New Regency for up to 22 kiters; and Galaxy). The core product is an all-inclusive 8-day/7-night cruise priced at €1000-1150 per person, combining accommodation, meals, certified IKO/VDWS instruction, equipment rental options, and activities such as wakeboarding, snorkeling, diving, and yoga, with weekly departures running March through November.

The company runs a direct-to-consumer model: customers book via the multilingual website (20+ languages), email, or WhatsApp, paying a €300 deposit and the balance either in cash on arrival or by bank transfer two weeks prior. Marketing relies on a multilingual content website, founder-led blog content, Google Reviews (4.8/5 across 169 verified reviews), TripAdvisor, and listings on Kayak and Tui. Auxiliary revenue streams include equipment rental (€300/week + €50 insurance), crew tips, marine park fees, and value-added products such as Kite & Dive, Kite & Yoga, Wingfoil/Windsurf cruises, and Private Charters.

Sick Dog Surf is bootstrapped and founder-owned, with no disclosed external investors, funding rounds, or institutional shareholders. The team comprises kite instructors, kite gurus, yoga masters, DJs, captains, and crew, and the company has organized 100+ safaris over its history, teaching thousands of students. The business is highly capacity-constrained by yacht berthage and seasonal windows, and recent activity indicates measured expansion through fleet renewal, new product extensions, and exploratory moves into new geographies (Zanzibar catamaran, Sri Lanka partnership).

Name

Kite Cruises, Kite Safari and Kite Lessons in Egypt - Sick Dog

Legal name

SickDog

Website

https://sickdogsurf.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sick Dog Surf operates all-inclusive week-long kitesurfing "Kite Safaris" on its own fleet of motor yachts in Egypt's Red Sea, serving international beginner-to-advanced kiters through direct-to-consumer bookings with certified instruction, meals, and activities included.

Ownership category

akta.pro rank

Product category

Kitesurfing Cruise Tourism

NAICS

Scenic and Sightseeing Transportation, Water (487210), Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400)

akta.pro industry

PRIMARYTHAJABAK

Surf, Kitesurf & Wind Sports Adventures

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYTHAJAJAB

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

SECONDARYTHAEABAF

Luxury Yacht & Small-Ship Expedition Cruises

Travel & Hospitality/Cruises & Maritime Leisure Travel/Luxury & Expedition Cruise Lines

Keywords

• Kitesurfing cruises
• Red sea kite safari
• Kitesurfing instruction
• Luxury yacht charters
• Adventure water sports

Headquarters

HQ city

Abu Tîg

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Kite Safari All-Inclusive Packages: Week-long kitesurfing cruise packages priced at 1000-1150€ per person including accommodation in double rooms, 3 meals daily, soft drinks, snacks, beach assistance, rescue services, kitesurfing lessons, and activities like wakeboarding, snorkeling, and stand-up paddle. Additional extras include equipment rental, tips, and park fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sick Dog Surf operates all-inclusive week-long kitesurfing safari cruises on its own fleet of luxury motor yachts in Egypt's Red Sea. The package includes accommodation, meals, certified IKO and VDWS instruction, beach assistance, and water sport activities such as wakeboarding, snorkeling, and stand-up paddle. The cruises move between islands such as Tawila, Geisum, Ashrafi, and Abu Mungar, operating seasonally from March to November.

Product overview

Sick Dog Surf operates a fleet of luxury motor yachts offering kitesurfing adventures in Egypt's Red Sea. The core product is the Kite Safari, an 8-day/7-night all-inclusive intensive kitesurfing cruise that serves as a moving hotel visiting multiple islands. This is supplemented by Kite Lessons (included free during safaris), Kite Camp programs, and specialized add-ons including Kite & Dive, Kite & Yoga, Wingfoil/Windsurf cruises, and Private Charters. Three named yachts serve the fleet: Heaven Liberty (primary, renewed 2023), New Regency, and Galaxy. The company has operated since 2015, running seasonal programs from March to November.

Differentiator

Problem solved

Functional benefit

Products and services

• Kite Safari Week-long all-inclusive kitesurfing adventure on a luxury motor yacht exploring Red Sea islands. Includes accommodation, three meals daily, certified instruction, beach assistance, and water sports. Operates March to November visiting Tawila, Geisum, Ashrafi, and Abu Mungar. Priced from 1000€ per person.
• Kite Cruise Egypt 8-day/7-night all-inclusive intensive kitesurfing cruise on a motor yacht with double-room accommodation, private facilities, meals prepared by an onboard chef, and daily kitesurfing sessions from morning until sunset.
• Kite Camp Egypt Intensive kitesurfing training program designed for progression under professional supervision with certified IKO and VDWS instructors. Integrated with the Kite Safari experience.
• Kite & Dive Combined kitesurfing and diving experience available on select Kite Safari weeks, with a dive master on board to support scuba activities alongside the regular kitesurfing program.
• Kite & Yoga Wellness-oriented cruise offering morning and sunset yoga sessions on the boat solarium or beach, paired with the standard kitesurfing program.
• Wingfoil & Windsurf & Kitesurf Cruise Multi-activity water sports cruise combining wingfoil, windsurf, and kitesurfing experiences for participants who want variety beyond kitesurfing alone.
• Private Kite Cruise Exclusive private booking option for groups seeking a dedicated Kite Safari experience with the full yacht and crew reserved for their party.
• Kitesurf Clinics Advanced training sessions for intermediate and advanced kiters, focusing on trick development, advanced maneuvers, and skill progression with video analysis.
• Kite Lessons Kitesurfing instruction for all skill levels, from complete beginners to advanced riders looking to learn new tricks. Included free of charge during Kite Safaris.
• Kite Rental Equipment rental service providing a full kite set (3 kites), board, and harness for 250€ per week plus 50€ insurance, available to kiters needing gear.
• Catamaran Kite Cruise Egypt Catamaran-based variant of the company's Red Sea kitesurfing cruise offering, providing an alternative vessel format to the motor yacht safaris.
• Catamaran Kite Cruise Zanzibar Catamaran kitesurfing cruise offered in Zanzibar, providing an international destination variant of the company's cruise concept outside Egypt.

Quantifiable outcome

• 4.8/5 rating on Google Reviews based on 169 verified reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• SU-2 BoardsminorStrategic or Co-development Partner · 5 September 2023Partnership allowing kite safari participants to use SU-2 Boards for free during their trip. Travelers can leave their board at home and use SU-2 Boards on board.
• Kitesurfing LankaminorOthersPartnership with kitesurfing operation in Sri Lanka (Kalpitiya). Sick Dog founder Roberto writing about KSL as a potential future destination to explore.
• 360 Surf TravelminorOthersFrench surf travel company connected to Sick Dog through Finnish kite travel partner Leijasurffaus.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProKite Egypt: ProKite is a Hurghada-based kite school and safari operator running Red Sea kite cruises for international kiters, using its own fleet and instructors. Overlaps with Sick Dog on geography, target customer, and yacht-based kite safari product.
• Red Sea Kite Centre: Red Sea Kite Centre operates kite safaris and lessons out of Hurghada, combining instruction with multi-day cruise itineraries in the same northern islands Sick Dog visits. Same geography, customer, and product format.
• BAKITA Kite School & Safari: BAKITA runs kite safaris in Egypt's Red Sea and instruction at Hurghada, offering multi-day boat-based kite trips similar to Sick Dog. Comparable on product, customer profile and Red Sea operating geography.
• Wetfeet Egypt: Wetfeet Egypt offers kite safaris, lessons and beach services in Hurghada targeting international kiters. Direct local competitor with overlapping product (kite safari) and customer base.
• Kiteworldwide: Kiteworldwide runs multi-day kitesurfing cruise safaris in Egypt, Greece, Cape Verde and other destinations, offering week-long all-inclusive trips on yachts. Directly comparable to Sick Dog on product (kite safari), customer (international kiters), and delivery model.

Others

• Adrenaline Hunter: Adrenaline Hunter is a global adventure-sports booking platform listing kitesurfing experiences and safaris across multiple destinations. Adjacent ecosystem participant that lists Sick Dog-style operators for discovery and booking.
• Kayak: Kayak is a major global travel aggregator where Sick Dog is listed for discovery. Not a competitor but an enabling distribution channel whose commission economics and ranking rules materially affect demand.

Regional players

• Kite Safari Cape Verde: Cape Verde-based operator running week-long kitesurfing cruises around Sal and Boa Vista. Same all-inclusive yacht-based kite safari format but in the Atlantic; competes for the same European kiter customer.
• Kitesurfing Lanka: Kitesurfing Lanka runs kitesurfing trips and lessons in Kalpitiya, Sri Lanka, and is named as a Sick Dog partner/destination. Similar adventure-kite vacation model but in the Indian Ocean rather than the Red Sea.

Broad incumbents

• ION CLUB: ION CLUB is a large, multi-destination kite and windsurf school running centers across the Mediterranean, Caribbean and Africa, including Egypt. Comparable on instruction-led kitesurfing vacations, but at significantly broader scale and footprint than Sick Dog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sick-dog-surf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kite Cruises, Kite Safari and Kite Lessons in Egypt - Sick Dog