Name

Fanvoice

Legal name

X.gd

Website

https://x.gd

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

URL Shortening Service

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Web Portals & Start Pages (BPAMAAAA)

Keywords

• Url shortening service
• Link management platform
• Click analytics tracking
• Custom short links
• Qr code generation

Headquarters

HQ city

Not specified

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Operations, Personnel

Revenue model

1. Freemium Service: Core URL shortening service is completely free with no registration required. Both Free and Free Plus plans are priced at $0/month. Revenue model is non-profit oriented with very low risk of service termination due to lack of monetization pressures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

X.gd, operated by Fanvoice, is a free cloud-based URL shortening service that converts long URLs into short links via the four-character x.gd domain. The platform delivers registration-free URL shortening with permanent links, direct redirects (no ad interstitials), QR code generation, password protection, scheduled publishing, expiration control, and click analytics, served across a global network of 300+ data centers. It also exposes a Shorten API (v1.0) and JavaScript SDK for programmatic integration by external applications.

Product overview

X.gd is a unified URL shortening service with two pricing tiers (Free and Free Plus) plus a developer API. The Free tier provides core URL shortening with analytics, QR codes, password protection, and scheduling features without registration. Free Plus adds multi-device sync and private analytics via free account registration. The Shorten API enables programmatic URL shortening for developers. All features are completely free with no commercial usage restrictions.

Differentiator

Problem solved

Functional benefit

Products and services

• X.gd URL Shortening Service A free, registration-free URL shortening service that converts long URLs into short x.gd links for individuals, businesses, and government organizations. Provides permanent links, direct redirects, QR code generation, password protection, scheduled publishing and expiration, click analytics, and multi-device history management.
• Shorten API v1.0 A REST API for developers and external applications to programmatically create shortened URLs. Accepts GET requests with parameters for URL, optional custom short ID (6-15 alphanumeric characters), analytics toggle, bot filtering, and API key authentication. Returns JSON response with status, short URL, analytics flag, bot filter flag, and original URL.

Quantifiable outcome

• 120,000,000+ URLs processed monthly
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Scale indicators6 records

Expansion highlights4 records

Direct peers

• Bitly: Bitly is the dominant commercial URL shortener and link management platform, offering custom domains, analytics, and paid B2B tiers. Directly comparable to X.gd in core functionality (URL shortening, analytics, branded links) but with a mature paid enterprise layer X.gd lacks.
• BL.INK: BL.INK provides branded link management and analytics for enterprise marketing teams. Comparable to X.gd's corporate offering and overlaps directly on the analytics + branded-link proposition.
• Short.io: Short.io offers custom-domain URL shortening with API access and team features for businesses. Comparable in API-first short-link delivery and B2B orientation that overlaps with X.gd's corporate user base.
• TinyURL: TinyURL is one of the original free URL shorteners with similar zero-registration usage and broad consumer reach. Directly comparable in product simplicity and free model, though without X.gd's 4-character branding.
• Rebrandly: Rebrandly focuses on branded short links and custom domains for marketing teams. Directly comparable in the branded-link and analytics segment that X.gd serves through its Custom URL and analytics features.
• Cutt.ly: Cutt.ly is a free URL shortener with analytics, custom slugs, and team features. Closely comparable feature-for-feature with X.gd's free and analytics offerings.

Broad incumbents

• Ow.ly: Ow.ly is Hootsuite's built-in URL shortener, embedded into a broader social media management platform. Comparable URL shortening capability but bundled into a much larger incumbent platform.
• Branch.io: Branch provides deep linking, attribution, and link measurement for mobile and web. Comparable on link analytics and routing, but focused on attribution rather than simple shortening.

Emerging players

• Linktree: Linktree provides a single short link that routes to multiple destinations, popular with creators and SMBs. Comparable in the "one short link, multiple uses" use case and in serving individual/SMB users.
• Dub.co: Dub.co is a modern open-source link management platform targeting developers and startups with short links, analytics, and APIs. Comparable API-first, developer-friendly positioning that overlaps with X.gd's developer/API segment.

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanvoice