Studio MIEL Inc.

What Studio MIEL Inc. does

Studio MIEL Inc., operating as Studio Miel, is a boutique interior design firm based in Washington, DC, that provides personalized residential interior design services to individual homeowners. The firm operates under the leadership of Nancy Tujague, who serves as Principal and Lead Designer, and is supported by a small core team supplemented by contract creatives engaged on a per-project basis. The studio maintains a portfolio of 14 residential projects, each custom-designed with no repeated specifications, reflecting a high-touch, single-firm approach to residential commissions in the DC metropolitan market.

The firm's business model is a traditional professional services engagement: prospective clients initiate contact through the website contact form, projects are scoped individually, and pricing is delivered on a quote basis with no publicly disclosed fee schedule. There is no sales team, no paid acquisition infrastructure, and no published pricing, indicating a go-to-market reliant on direct referral, word-of-mouth, and the principal's professional network. Revenue is generated project-by-project, with engagements likely spanning multiple months to over a year depending on scope, and the firm does not publish revenue, employee count, or financial performance metrics.

Studio MIEL has no institutional funding, no venture backing, no disclosed investors, and no evidence of a proprietary technology platform beyond a client-facing Client Dashboard deployed at app.studiodesigner.com. The firm does not use AI tools, does not maintain disclosed data assets, and operates without a recurring-revenue or subscription component. Operations are entirely project-based, with the firm's scale, competitive position, and growth trajectory determined by the principal's design output and the strength of its referral network within the DC high-end residential segment.

Name

Studio MIEL Inc.

Legal name

Studio Miel

Website

https://studio-miel.com

Company type

Private

Operating status

Operating

Short description

Studio MIEL Inc. is a boutique interior design firm in Washington, DC, providing personalized residential design services to individual homeowners via a small core team and contract creatives on a project-by-project direct engagement model.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Studio Miel generates revenue through residential interior design services. As a boutique firm offering highly personalized design experiences, they work with clients on a project-by-project basis. The firm creates beautiful and functional spaces tailored to individual client preferences and lifestyles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Studio Miel is a boutique interior design firm that provides personalized, full-scale design and decorating services for residential spaces. The firm approaches every client and project with fresh eyes, creating beautiful and functional living spaces that reflect each client's individual identity, preferences, and lifestyle. Services are delivered on a project-by-project basis by a small core team supplemented by contracted creatives.

Product overview

Studio Miel is a boutique interior design firm offering personalized residential design services. The company provides a single, unified service offering focused on creating custom interior designs for clients' homes. The firm works with clients on a project-by-project basis, delivering highly individualized design experiences rather than a modular product architecture. Key offerings include full-room design, space planning, furniture selection, and project management for residential interiors.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design Services Personalized, boutique interior design services for residential clients. The firm handles full-room design, space planning, furniture selection, and project management for home interiors, with attention to how spaces entertain and support daily living. Each project is tailored to the individual client's preferences and lifestyle rather than templated or repeated.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Pierce & Ward: LA-based boutique interior design firm with a similar founder-led, lifestyle-brand positioning and high-end residential focus. Comparable in scale, GTM, and client demographic.
• Thomas Pheasant: Established DC-based interior designer serving affluent residential and commercial clients. Competes directly in the same Washington, DC market with a similar boutique model.
• Commune Design: LA-based design studio with a portfolio-driven, project-based business model serving high-end residential clients. Comparable in creative philosophy and small-team structure.
• Studio DB: NYC boutique interior design firm led by Britt and Damian Zunino with a small-team, project-based residential approach. Mirrors Studio Miel's boutique positioning and bespoke service model.
• Darryl Carter: Washington, DC-based interior designer with a similar high-end residential focus and boutique positioning. Direct local competitor in the same DC affluent market.

Emerging players

• Decorilla: Online interior design marketplace connecting residential clients with vetted designers. Operates in the same residential design space with a virtual delivery model.
• Havenly: Online interior design platform matching clients with designers for residential projects. Competes for the same end customer but with a tech-enabled, lower-cost delivery model.

Broad incumbents

• Kelly Wearstler: Celebrity designer with a broader portfolio spanning residential, hospitality, and product. Comparable in bespoke positioning but operates at significantly larger scale and brand awareness.
• Nate Berkus Associates: Established national interior design firm with broader brand recognition, larger team, and product lines. Overlaps in target customer but operates at meaningfully larger scale.

Others

• Apartment Therapy: Lifestyle media platform covering interior design and home content. Acts as a top-of-funnel discovery channel for residential design services and competes for the same audience's attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio MIEL Inc.