FREEDOM IS LTD.

What FREEDOM IS LTD. does

Freedom Is Ltd. operates the Snuglux brand as a UK-based direct-to-consumer manufacturer of custom-made bed linen engineered for the non-standard bed geometries found in leisure vehicles. The company's product catalog spans fitted sheets, duvet sets, mattress protectors, and sleeping bags, offered across polycotton, Egyptian cotton, brushed cotton, and bamboo fabric ranges with prices from £22 to £239. Production is made-to-order, matched to specific caravan, motorhome, campervan, boat, truck, and park home models, supported by an internal library of vehicle-specific bed shapes.

The company serves individual vehicle owners as the primary end customer through the freedomis.co.uk e-commerce site, supplemented by a dealer and OEM channel that includes Coachman Caravans (a continuous partner since 2013 with arrangements extending through 2026 model years), Swift Caravans, Broad Lane Leisure, and Glossop Caravans. The Dealer Specials programme embeds Snuglux products into named dealer inventories at the point of caravan sale, covering Swift Fairway, Swift Classic, and Swift Celebration ranges.

The business operates exclusively within the UK domestic market under VAT registration and PCI DSS compliance, processing payments via Worldpay and offering Klarna and PayPal at checkout. Free delivery is provided on orders exceeding £150. The Snuglux trademark is registered, and the company has traded continuously since incorporation in 2007.

Name

FREEDOM IS LTD.

Legal name

Freedom Is Ltd.

Website

https://freedomis.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom-Made Leisure Vehicle Bed Linen

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Custom-made bed linen
• Caravan bedding
• Motorhome bedding
• Tailored leisure bedding
• Snuglux bedding

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase model for custom-made bed linen products including duvet sets, fitted sheets, mattress protectors, and accessories. Products are made-to-order for each customer.
2. Dealer Special Products: Bespoke bedding collections designed in partnership with caravan and motorhome dealers (Broad Lane Leisure, Glossop Caravans) for specific vehicle ranges, sold through dealer networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Freedom Is Ltd. manufactures and retails the Snuglux range of custom-made, made-to-measure bed linen for non-standard bed shapes in caravans, motorhomes, campervans, boats, trucks, and park homes. Products include tailored duvet sets, fitted sheets, mattress protectors, memory foam toppers, DUO zip-together sleeping bags, throws, cushions, and bespoke Dealer Special collections, each sized using the customer's vehicle make, model, and year. All products are produced to order in the UK from polycotton, Egyptian cotton, brushed cotton, bamboo, and Asina satin-effect fabrics.

Product overview

Freedom Is Ltd. is a UK-based company established in 2007 that produces the Snuglux range of custom-made bed linen. The company operates as a single unified product offering—Snuglux tailored bed linen—manufactured in the UK for the leisure and residential bedding market. The product portfolio centers on the Snuglux core brand, which encompasses duvet sets (Asina Duet, Asina Solo, Egyptian Cotton, Polycotton, Brushed Cotton variants), sleeping bags (including DUO zip-together sleeping bags for couples), fitted sheets, mattress protectors, memory foam toppers, and accessories (throws, cushions, pillows). Products are organized by vehicle type: Caravan, Motorhome, Campervan, Boat, and Truck bedding, plus Home & Park Homes. The company also produces Dealer Specials Sets in partnership with caravan manufacturers (Coachman, Broad Lane Leisure/Swift, Glossop Caravans/Swift) and offers standard-sized duvets (Fine Bedding Spundown range). All products are made-to-measure to fit specific bed shapes and sizes, with fabrics including polycotton percale, Egyptian cotton, brushed cotton, bamboo, and Asina satin-effect polyester.

Differentiator

Problem solved

Functional benefit

Brands

• Snuglux: Premium tailored bed linen brand for caravans, motorhomes, boats, and park homes. Products include duvet sets, fitted sheets, mattress protectors, and sleeping bags.

Products and services

• Snuglux Tailored Bed Linen Flagship Snuglux brand of custom-made bed linen for caravans, motorhomes, boats, and park homes, encompassing duvet sets, fitted sheets, sleeping bags, mattress protectors, and accessories in multiple fabric options.
• Caravan Bedding - Snuglux Custom-made Snuglux bed linen for touring and static caravans, including shaped double beds, bunk beds, fixed single beds, and rectangular beds, available in polycotton, Egyptian cotton, brushed cotton, and bamboo.
• Motorhome Bedding Tailored bed linen for motorhomes, accommodating bunk beds, fixed single beds, rear sleeping areas (single to double), rectangular beds, shaped double beds, split head-end island beds, RHCO/LHCO dropdown beds, and sliding rear island beds.
• Campervan Bedding Custom-sized bed linen for campervans, including bunk beds, rear sleeping areas, rectangular beds, shaped double beds, and single beds.
• Boat Bedding Water-resistant and durable bed linen for boat interiors, including rectangular beds, shaped beds, and single beds.
• Truck Bedding Bed linen and accessories for trucks, including Snuglux sleeping bags, truck fitted sheets, truck mattress protectors, and truck memory foam toppers.
• Home & Park Homes Bedding Tailored bed linen for park homes and residential settings, including shaped beds, single beds, small single beds, and standard double and king-size options.
• Asina Duet Duvet Set Stylish duvet set featuring two contrasting bands in the satin-effect Asina fabric applied to both the duvet cover and pillowcases; includes a tailored fitted sheet and hollowfibre duvet with a choice of tog rating.
• Asina Solo Duvet Set Duvet set with a single striking contrasting band in the satin-effect Asina fabric on both duvet cover and pillowcases; includes a tailored fitted sheet and hollowfibre duvet.
• Snuglux DUO Sleeping Bags Two duvets in covers that zip together to form a sleeping bag, addressing cold outer wall issues in vehicles and allowing couples to have individual duvet coverage; available in any size or shape including square, rectangular, corner cut-off, and rounded island bed configurations.
• Tailored Polycotton Duvet Set Luxury plain-dyed duvet set crafted from 200 thread count polycotton blend (50% cotton, 50% polyester) with a crease-resistant finish; includes duvet cover, pillowcases, fitted sheet, and duvet with a choice of tog rating.
• Tailored Egyptian Cotton Duvet Set Premium duvet set made from certified Egyptian cotton with a percale weave, available in 200, 400, and 540 thread counts; includes a tailored duvet cover, pillowcases, fitted sheet, and duvet with various tog ratings and fillings.
• Tailored Brushed Cotton Duvet Set Warm and comfortable duvet set made from 100% brushed cotton (flannelette) with a velvety texture, ideal for cold nights; includes duvet cover, pillowcases, fitted sheet, and duvet.
• Coachman Duvet Sets Bespoke duvet sets designed in partnership with Coachman caravans, covering model years from 2013 to 2026; each set coordinates with specific Coachman interior fabrics and bed configurations.
• Dealer Specials Sets Custom bed linen collections developed with caravan dealers Broad Lane Leisure (Swift Fairway and Classic ranges) and Glossop Caravans (Swift Celebration, Swift Celebrate, Swift Caravans), sold through the dealer network.
• Mattress Protectors Protective mattress covers available in waterproof, quilted, deluxe, premium, and essentials options, designed for various bed shapes including dinette, transverse island, and standard configurations.
• Memory Foam Toppers Memory foam mattress toppers for additional sleeping comfort, available for caravan, motorhome, boat, truck, and park home applications.
• Throws & Cushions Decorative bedding accessories including Ella Cushions, Asina Cushions, VW T1 blankets, VW Catch the Waves blankets, Suave Grey Cushion, and Suave Natural Cushion.
• Bunk Bed Duvet Sets Duvet sets specifically designed for narrow bunk beds in caravans and motorhomes, preventing standard linen from falling off; available in various fabric options.
• Fine Bedding Spundown Duvets Washable, allergy-friendly duvets available in 4.5, 7.0, 10.5, and four-season (4.5 + 9 tog) options, featuring Smartfil fibres that are compressible and machine washable at 60 degrees Celsius.

Quantifiable outcome

• 17+ years of operation as UK's leading supplier of custom leisure vehicle bedding

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Broad Lane LeisurecoreChannel Partner/ Reseller/ DistributorLong-standing partnership with Broad Lane Leisure to design bespoke Snuglux bed linen ranges for Swift Fairway and Swift Classic caravans. Products complement interior fabrics of specific caravan models and are available through the dealer network.
• Glossop CaravanscoreChannel Partner/ Reseller/ DistributorPartnership with Glossop Caravans to create dealer special ranges for Swift Celebration and Swift Celebrate caravans. Each set is designed to match interior fabrics of fixed bed configurations in specific model years.
• Swift CaravansminorChannel Partner/ Reseller/ DistributorProducts featured on Swift caravan stands at the NEC Motorhome and Caravan Show for promotional display purposes.
• CoachmanminorChannel Partner/ Reseller/ DistributorCoachman Duvet Sets - range of bedding products designed for Coachman caravan models across multiple years (2013-2026).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Outwell: Danish family camping brand producing sleeping bags, air beds, and indoor/outdoor textile sleep products. Comparable as a European specialist in shaped/technical sleep textiles for the leisure-vehicle and glamping consumer.
• Vango: UK outdoor brand manufacturing sleeping bags, tents, and bedding for camping and leisure vehicles. Comparable because it sells made-to-spec textile sleep products to the same caravan/motorhome/camping consumer base, including premium fabric lines.
• Kampa: UK-based manufacturer of accessories and awnings for caravans, motorhomes, and campervans. Comparable because it serves the same leisure-vehicle end customer with vehicle-specific textile and soft-goods products through dealer and DTC channels.
• Milenco: UK manufacturer and supplier of caravan and motorhome accessories (towing, levelling, safety, interior). Comparable because it targets the same UK caravan/motorhome owner with vehicle-specific aftermarket products distributed through dealer networks.
• Bradcot: UK-based manufacturer of caravan awnings and accessories. Comparable because it sells vehicle-fit leisure soft-goods to the same UK caravan/motorhome customer through dealer networks and DTC.
• Quest Leisure: UK supplier of caravan, motorhome, and camping accessories. Comparable because it serves the same UK leisure-vehicle customer with vehicle-specific soft-goods and accessories through dealer and online channels.

Broad incumbents

• Thule: Swedish global outdoor and mobility brand with RV/leisure vehicle product lines including awnings and interior accessories. Comparable as a larger incumbent serving the same caravan/motorhome end consumer with vehicle-fit products, but operating across a much broader portfolio.

Regional players

• Isabella: Danish manufacturer of caravan and motorhome awnings and interior accessories. Comparable because it serves the same Continental European caravan/motorhome customer with vehicle-specific soft goods and works through OEM and dealer channels.
• Fiamma: Italian manufacturer of accessories for recreational vehicles (awnings, bike carriers, organisers). Comparable as a Continental European OEM/aftermarket supplier of vehicle-fit soft-goods to caravan and motorhome OEMs and owners.
• Dorema: Dutch manufacturer of caravan awnings and leisure-vehicle accessories. Comparable as a European specialist serving caravan and motorhome owners with vehicle-fit soft goods, primarily across the Benelux and DACH markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/snuglux
• Facebookfacebook.com/freedomis
• Instagraminstagram.com/Snuglux
• LinkedInlinkedin.com/company/freedom-is-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FREEDOM IS LTD.