The Herbery
The Herbery is a privately held retail cannabis dispensary chain operating five storefronts across Vancouver, Washington, selling flower, prerolls, vapes, edibles, and concentrates directly to adult recreational consumers and authorized medical patients via in-store and online pickup.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Herbery does
The Herbery is a privately held, multi-location retail cannabis dispensary chain headquartered in Vancouver, Washington. Founded in 2014 by Jim Mullen and Rick Zahler, the company operates five storefronts across the Vancouver metro area: Fourth Plain Boulevard, St. Johns Road, Chkalov Drive, NE 78th Street, and BLVD on St. Johns. The company sells a full spectrum of cannabis products directly to consumers, including flower, prerolls, extracts, vape cartridges, CBD, concentrates, dabs, edibles, topicals, beverages, tinctures, capsules, inhalers, and ointments, sourced from a portfolio of more than 30 third-party brands such as Avitas, Binske, Dawg Star, Fairwinds, and 4.20 Bars. The BLVD location is medically certified, offering consultations and serving authorized medical patients who benefit from higher purchase limits and tax exemptions under Washington State law.
The Herbery's business model is a straightforward direct-to-consumer retail transaction model: point-of-sale revenue generated through in-store visits and online orders fulfilled via in-store pickup, supported by the "Frequent Higher Miles" phone-based loyalty program. There is no disclosed proprietary technology, no e-commerce delivery, and no wholesale or cultivation operations; the company is a retailer, not a producer. Distribution is concentrated entirely in the Vancouver, WA trade area, with one location (Chkalov Drive) positioned to capture cross-border demand from neighboring Oregon. Marketing is community-led via content (blog, "PNW FUN" events calendar) and organic social channels (Facebook, Instagram), rather than paid acquisition.
The company has been recognized as Vancouver's BEST DISPENSARY for eight consecutive years (including 2023, 2024, and 2025) and is a 7x Best of Clark County winner with Hall of Fame status, alongside 5x Best Head Shop and 4x Best Budtender awards. Headcount sits in the 101–250 range across the five stores. Revenue, funding, and ownership details are not publicly disclosed; there are no known institutional investors, M&A activity, or expansion beyond the Vancouver metro.
The Herbery firmographics
Firmographics- Name
- The Herbery
- Legal name
- The Herbery
- Website
- https://theherberynw.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Herbery is a privately held retail cannabis dispensary chain operating five storefronts across Vancouver, Washington, selling flower, prerolls, vapes, edibles, and concentrates directly to adult recreational consumers and authorized medical patients via in-store and online pickup.
- Ownership category
- akta.pro rank
The Herbery industry classification
Industry- Product category
- Cannabis Retail / Dispensary Services
- NAICS
- Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Medical Cannabis Dispensaries (CRANAFAB), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)
Keywords
Where The Herbery is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Herbery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Cannabis Sales: Point-of-sale retail revenue from selling cannabis products including flower, prerolls, extracts, vape cartridges, CBD, concentrates, dabs, edibles, topicals, and beverages directly to consumers at their 5 retail locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Herbery product offering
Product offeringCore offering
The Herbery operates five premium cannabis dispensary locations in Vancouver, WA, selling flower, prerolls, extracts, vape cartridges, CBD products, concentrates, dabs, edibles, topicals, beverages, tinctures, capsules, and inhalers to both recreational and medical cannabis consumers. The chain supports online ordering for in-store pickup and runs a Frequent Higher Miles loyalty program, with one medically certified storefront (BLVD) offering specialized medical cannabis consultations and services.
Product overview
The Herbery is a premium cannabis retail chain operating 5 dispensary locations throughout Vancouver, WA (BLVD, Chkalov, Fourth Plain, NE 78th, and St. Johns). The company offers a wide range of cannabis products including flower, prerolls, extracts, vape cartridges, CBD products, concentrates, dabs, edibles, topicals, beverages, tinctures, capsules, and inhalers. The BLVD location is their medically certified dispensary offering specialized medical cannabis services. They operate a loyalty program called 'Frequent Higher Miles' and carry products from numerous third-party cannabis brands including 4.20 Bars, Agro Couture, Aloha Botanics, Avitas, Binske, Blaze, Blue Roots, Bodhi, Dawg Star, and many others. Founded in 2014 by Jim Mullen and Rick Zahler, The Herbery has been voted Best Dispensary in Clark County 7 times and holds a Hall of Fame record of 11 awards.
Differentiator
Problem solved
Functional benefit
Brands
- Frequent Higher Miles: The loyalty/rewards program where customers earn points on purchases and use points for savings. Customers sign up with their phone number to start earning points.
Products and services
- Flower
Companies that use The Herbery
Customer profileSegments2 records
Ideal customer profiles2 records
The Herbery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Herbery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Indoor Sunshine FarmsminorHeavily acclaimed vendor relationship. Indoor Sunshine Farms is one of the vendors whose products The Herbery carries.
- FairwindsminorHeavily acclaimed vendor relationship. Fairwinds is one of the vendors whose cannabis products The Herbery carries.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Herbery competitors and assessment
Company assessmentBroad incumbents
- MedMen: Multi-state cannabis retail incumbent pursuing a premium-store, omnichannel adult-use model — broader geographic footprint but directly comparable category, customer base, and product mix to The Herbery.
Direct peers
- Kushmart: Multi-location Washington cannabis retailer with an adult-use assortment and store-level loyalty mechanics similar to The Herbery's Frequent Higher Miles program.
- Dockside Cannabis: Multi-location Washington-state cannabis dispensary chain operating adult-use and medical retail with a comparable omnichannel and vendor-agnostic assortment strategy — one of the closest direct analogs in the WA retail market.
- Zips Cannabis: Multi-location Washington cannabis retailer emphasizing value pricing and broad product assortment; competes head-to-head with The Herbery for recreational customers in adjacent WA metros.
- Have a Heart: Multi-state cannabis retail brand with multiple Washington locations, combining recreational and medical dispensary operations under a recognizable regional banner — directly comparable footprint and customer mix.
- Cannabis & Glass: Multi-store Washington and Idaho-region dispensary operator with a similar adult-use assortment and loyalty-driven approach — competes for the same Pacific Northwest retail customer base.
- Mainstreet Marijuana: Washington adult-use cannabis retailer with multiple locations and a similar value-plus-premium merchandising approach — directly comparable operating model.
- Novel Cannabis: Multi-location Washington dispensary chain operating adult-use retail with a comparable store-count footprint, product breadth, and brand-led positioning.
- Uncle Ike's: Iconic Seattle-based multi-location cannabis retailer with a strong brand, large assortment, and emphasis on customer experience — comparable brand-led retail model within Washington.
Regional players
- The Joint Cannabis: Burien/Tacoma-area Washington dispensary operator with multiple stores; directly comparable operating model but with a more south-Sound geographic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Herbery social profiles
Digital presenceThe Herbery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Herbery leadership team
Management profileNumber of profiles
Profiles2 records
The Herbery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Herbery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Herbery
What does The Herbery do?
The Herbery operates five premium cannabis dispensary locations in Vancouver, WA, selling flower, prerolls, extracts, vape cartridges, CBD products, concentrates, dabs, edibles, topicals, beverages, tinctures, capsules, and inhalers to both recreational and medical cannabis consumers. The chain supports online ordering for in-store pickup and runs a Frequent Higher Miles loyalty program, with one medically certified storefront (BLVD) offering specialized medical cannabis consultations and services.
Is The Herbery a public or private company?
The Herbery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Herbery founded?
The Herbery was founded in 2014. It employs 101 to 250 people.
Where is The Herbery based?
The Herbery is headquartered in Vancouver, United States, in the North America region.
How does The Herbery make money?
One revenue line is on record: retail Cannabis Sales.
Who are The Herbery's main competitors?
MedMen is listed as a broad incumbent. Direct peers are Kushmart, Dockside Cannabis, Zips Cannabis, Have a Heart, Cannabis & Glass, Mainstreet Marijuana, Novel Cannabis and Uncle Ike's. The Joint Cannabis is listed as a regional player.
Does The Herbery have an API?
No public API is recorded for The Herbery.
What industry is The Herbery in?
The Herbery's product category is Cannabis Retail / Dispensary Services. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAB, Medical Cannabis Dispensaries. Its NAICS code is 45611 and its SIC code is 5912.