What LITTLE BERRY BUTTON LTD does

Little Berry Button Ltd is a UK-based, privately held e-commerce business founded in 2021 and registered in England (company number 13206825), operating from Kington. The company sells personalised baby and toddler gifts, neutral nursery decor, wooden toys, and keepsake accessories directly to consumers through a Squarespace-hosted online storefront at littleberrybutton.co.uk, with payments processed via Stripe and fulfilment via Royal Mail. Its core product is handmade personalised wooden name blocks (available in Classic and Signature fonts, with optional illustrations and a 35-colour paint palette), supplemented by a broader catalogue spanning sensory teething rattles, crochet soft toys (Lucky the Lion, Domino the Deer, Bertie the Bunny), milestone discs, baby memory books, mobiles, drawer knobs, greeting cards, gift hampers, and gift cards priced from £2.95 to £49.95. The company has produced over 3,000 name block sets cumulatively since launch and distinguishes itself through a proprietary interactive Name Block Visualiser tool that lets customers preview colour combinations before ordering, alongside made-to-order production with multi-stage sanding and non-toxic paints.

The business operates as a bootstrapped, founder-led lifestyle enterprise with no external institutional investment, no disclosed headcount, and no management team listed in public records. Go-to-market is direct-to-consumer with no sales team or third-party retail/wholesale distribution; the only channel partners are minor reselling collaborations (Picca Loulou, BigStuffed, JEN Interiors) and co-development partnerships (Bee and Weasel for illustrated prints, Love Kiddo for milestone discs). Customer acquisition is driven primarily by Instagram (@littleberrybutton), an email newsletter with a subscriber-only 'Secret Shop', and SEO-focused blog content covering nursery styling and colour theory.

Revenue is generated entirely through one-time product transactions with no subscription or recurring billing model; pricing is per item with UK VAT-inclusive pricing, a £3.95 standard delivery fee (free over £50), and a £15.95 priority order upgrade for UK-made name blocks. The company serves two principal personas — stylish parents and expectant parents seeking aesthetic nursery items, and gift-givers purchasing for baby showers, Christenings, and milestones — with no named enterprise customers and a customer base fragmented across many small individual transactions. A charitable-cause product (Breast Cancer Charity Crochet Boobie Rattle) donates one-third of sales to Ladies Fighting Breast Cancer, reflecting the founder's personal narrative as a brand-building asset.

Name

LITTLE BERRY BUTTON LTD

Legal name

Little Berry Button Limited

Website

https://littleberrybutton.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Little Berry Button Ltd is a UK-based, bootstrapped e-commerce company founded in 2021 that sells handmade personalised baby name blocks, neutral nursery decor, wooden toys, and keepsake gifts directly to parents and gift-givers through its Squarespace online store.

Ownership category

akta.pro rank

Product category

Baby & Nursery Gifts

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Greeting Cards (2771), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

akta.pro secondary industries

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Novelty & Humor Gifts Retail (CRALAJAB)

Keywords

• Personalised baby gifts
• Nursery decor
• Wooden baby toys
• Baby keepsakes
• Handmade gifts

Headquarters

HQ city

Kington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct e-commerce product sales: The company sells handmade personalised baby and toddler gifts, nursery decor, toys, and keepsakes directly to consumers through its Squarespace e-commerce storefront. Revenue is generated entirely through one-time product transactions. Products include personalised name blocks, crochet teddies, sensory rattles, milestone discs, journals, swaddles, mobiles, pennant flags, drawer knobs, wish bracelets, greeting cards, gift boxes, and gift hampers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Little Berry Button is a UK-based online retailer that designs, handcrafts and sells personalised baby and toddler gifts, nursery decor, wooden toys and keepsake accessories. Its bestselling line is hand-painted personalised wooden name blocks (over 3,000 sets sold), complemented by Montessori-inspired toys, baby memory books, milestone discs, greeting cards, gift hampers and curated resold artisan products. All orders are placed and fulfilled through its own Squarespace e-commerce storefront.

Product overview

Little Berry Button is a UK-based handmade baby and toddler gift company offering a curated portfolio of personalised nursery decor and keepsake products. The core offering centres on their bestselling personalised wooden name blocks (available in Classic and Signature fonts with optional illustrations), complemented by educational alphabet blocks and DIY name block kits. The product range spans wooden toys and rattles (sensory teething rattles, wooden toy boats), crochet soft toys (Lucky the Lion, Domino the Deer, Bertie the Bunny), baby memory books and journals, milestone tracking discs, nursery wall decor including mobiles and drawer knobs, greeting cards, and gift packaging solutions. Products are marketed through categories including Shop All, Pregnancy, Blocks, Newborn Essentials, Keepsakes, Nursery Decor, Toys & Teddies, Gifts, and Special Offers. The company operates as a single-brand e-commerce store built on Squarespace.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalised Wooden Baby Name Blocks
• Deluxe Set of 26 Engraved Alphabet Blocks
• DIY Name Blocks Kit
• Sensory Teething Rattle
• Lucky the Lion Crochet Teddy
• Domino the Deer Crochet Teddy
• Bertie the Bunny Soft Toy
• Moon and Stars Milestone Discs
• My Baby Record Book - Misty
• Baby Memory Book With Gilded Edges - Safari
• Giraffe Drawer Knobs
• Hanging Moon and Stars Mobile
• Keepsake Gift Box
• Gift Card
• Welcome To The World Greetings Card
• Wooden Toy Boat
• Milti the EMF Protection Bear
• Bonnie the EMF Protection Bunny
• Illustrated Initial Prints A-Z
• Gift Hampers

Quantifiable outcome

• Over 3,000 personalised name block sets sold and gifted

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Bee and WeaselminorStrategic or Co-development PartnerBee and Weasel is an illustration studio that collaborates with Little Berry Button on a line of exclusive hand-drawn letter design prints (A-Z initial prints). These prints are produced in limited edition colourways and are exclusive to Little Berry Button. The collaboration features original artwork from Bee and Weasel applied to alphabet-themed nursery decor prints.
• Love KiddominorStrategic or Co-development PartnerLove Kiddo collaborated with Little Berry Button on the design of the Celestial Moon and Stars Milestone Discs. The 13-engraved wooden discs feature illustrations created in collaboration with Love Kiddo, combining Little Berry Button's product expertise with Love Kiddo's illustration style.
• JEN InteriorsminorStrategic or Co-development PartnerJEN Interiors crafts the Large Padded Fabric Bows exclusively for Little Berry Button. Each bow is carefully padded by JEN Interiors to provide added depth and shape preservation, featuring a metal ring for wall hanging.
• Picca LoulouminorChannel Partner/ Reseller/ DistributorPicca Loulou is a brand of sustainable, handmade dolls and characters. Little Berry Button resells Picca Loulou products including the Fairy Felicity doll. The products are made from sustainable and natural materials with heirloom quality craftsmanship.
• BigStuffedminorChannel Partner/ Reseller/ DistributorLittle Berry Button resells BigStuffed giant dinosaur plush toys (XL Papa Triceratops, XL Papa Diplodocus, XL Dino Duo) as premium nursery and playroom decor items. These oversized plush toys are bundled with Little Berry Button alphabet block sets as part of special offer pricing.
• Ladies Fighting Breast CancerminorOthersLittle Berry Button has created a bespoke crochet Boobie Rattle design in honour of founder Becky Simmonds' mother, who passed away from breast cancer in 2020. One third of every sale of this product (£15.00) is donated to Ladies Fighting Breast Cancer, a registered breast cancer charity.
• Orgone Effects / Orgonium TechnologyminorOEM/ Whitelabel/ Licensing PartnerLittle Berry Button sells EMF protection teddies (Milti the Bear and Bonnie the Bunny) that are permanently infused with Orgone Effects Orgonium technology. This technology is licensed from Orgone Effects and is claimed to neutralise EMF radiation. The infusion process is said to last a lifetime and is described as clinically tested and approved by health professionals worldwide.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JoJo Maman Bébé: UK-based multichannel baby and maternity brand with a meaningful nursery decor and gifting assortment, including wooden toys, keepsakes, and personalised items. Comparable for overlapping product categories and target demographic of style-conscious new parents.
• The White Company: Premium UK lifestyle brand with a dedicated children's and baby range spanning nursery decor, soft toys, and keepsake gifts. Comparable for the 'neutral, premium aesthetic' positioning and the gifting-led buying occasion, though at a much broader catalogue scale.
• Not On The High Street: UK curated marketplace aggregating hundreds of small handmade and personalised gifting brands, including many in the baby/nursery category. Comparable as a competitive channel where similar personalised name blocks, toys, and decor from competing makers are sold side-by-side.
• Mamas & Papas: Established UK nursery retailer offering a broad range of nursery furniture, decor, toys, and gifting products. Comparable for the nursery decor and baby gifting category, though at much larger scale and via both own-stores and online.

Direct peers

• My 1st Years: UK-based direct-to-consumer personalised baby and children's gifting brand, offering engraved and customised toys, blankets, and nursery decor at similar price points through its own e-commerce storefront — a close comparable in product mix, customisation model, and target customer.
• Getting Personal: UK online retailer specialising in personalised gifts across multiple occasions including baby/child gifting (engraved toys, keepsakes, nursery decor). Comparable for its customisation depth, direct e-commerce model, and gift-occasion merchandising strategy.

Emerging players

• Picca Loulou: Independent maker of sustainable, handmade heirloom dolls and characters that Little Berry Button already resells. Comparable for its handmade, premium-priced, sustainable children's product positioning and shared customer base.
• Cam Cam Copenhagen: Scandinavian sustainable baby/nursery brand with a comparable 'aesthetic neutral' positioning across wooden toys, mobiles, and decor. Comparable for product categories (wooden toys, mobiles, nursery decor) and the design-led, premium price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/littleberrybutton

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LITTLE BERRY BUTTON LTD