PHENOMENON CREATIONS LTD

What PHENOMENON CREATIONS LTD does

Phenomenon Creations Ltd is a privately held, founder-owned UK company headquartered in Woking, Surrey that operates two distinct lines of business under one corporate umbrella: Microsoft-focused IT consulting services and independent video game development. Operations trace back to 2007, when the founder began building games for the GP2X handheld (Football 2X, 9 Lives) and the Xbox Live Indie Games platform (Ring of Fire), with the entity formally incorporated in 2017 as a versatile service company.

The consulting practice is built on the Microsoft stack — .NET, Microsoft Dynamics, Microsoft 365, Microsoft Power Platform, and SQL — and offers IT development and support outsourcing, bespoke software solutions, business process analysis and optimisation, Microsoft Dynamics support, and adjacent creative services (graphic design, photo/video, content writing, web design and maintenance). The games arm retains a legacy portfolio (Football 2X, 9 Lives, Ring of Fire, Chain Reaction, Spherical Chaos) and is currently investing in two newer titles: Football Stories: The Premier League Years 1996/97, an interactive documentary game, and ArrowTris, an in-development Unity-based arcade puzzle game targeting PC and mobile.

The firm generates revenue through professional services engagements sourced via a website contact form (direct sales) and through one-time licensing of game titles. Consulting is sold under two constructs — pay-as-you-go support billed by time used, and a monthly block-bought priority support subscription — with bespoke work quoted on request. There is no publicly disclosed pricing, no named customers, no disclosed headcount, and no external capital: the company is bootstrapped, founder-led (Alex MacVean), and operates from a single UK location with no documented geographic expansion beyond the United Kingdom.

Name

PHENOMENON CREATIONS LTD

Legal name

Phenomenon Creations Ltd

Website

https://phenomenoncreations.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Phenomenon Creations Ltd is a UK-based, founder-owned firm that delivers Microsoft-focused IT consulting (Dynamics, .NET, Power Platform) alongside independent video game development for PC, mobile, and legacy consoles.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Independent Artists, Writers, and Performers (71151), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Microsoft technology consulting
• Bespoke software development
• Video game development
• Business process optimization
• Creative design services

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IT Consulting Services: Provides IT development and support outsourcing services including bespoke software solutions, Microsoft technology implementation, and business process optimization. Offers pay-as-you-go support and block bought priority support packages.
2. Game Design and Development: Creates and publishes games for PC and mobile platforms. Revenue from game development including titles like ArrowTris and Football Stories documentary games.
3. Design Services: Provides graphic design services for marketing materials, photo editing, video production, content writing, and web design services including website build and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Phenomenon Creations provides IT development and support outsourcing services focused on Microsoft technologies (.NET, Microsoft Dynamics, Microsoft 365, Microsoft Power Platform, SQL), delivering bespoke software solutions and business process optimisation. The company also independently designs and develops video games and interactive entertainment products for PC and mobile platforms, alongside creative services including graphic design, content writing, and web design.

Product overview

Phenomenon Creations is a versatile company offering game development and professional services. The core product portfolio includes ArrowTris, an arcade puzzle game for PC and mobile built in Unity, and Football Stories: The Premier League Years 1996/97, an interactive documentary. The company also developed legacy titles including Football 2X, 9 Lives, Ring of Fire, Chain Reaction, and Spherical Chaos. On the services side, the company provides IT consulting with expertise in Microsoft technologies (.NET, Microsoft Dynamics, Microsoft 365, Microsoft Power Platform, SQL), business process optimisation, and creative services including graphic design, content writing, and web design.

Differentiator

Problem solved

Functional benefit

Brands

• ArrowTris: An arcade puzzle game where players build chains of matching colour blocks, racing against the clock to extend time and rack up points. Currently in development for PC and mobile, built in Unity.
• Football Stories: The Premier League Years 1996/97

Products and services

• ArrowTris Arcade puzzle game where players build chains of matching colour blocks starting and ending with energiser blocks, linked by arrow blocks, with bomb blocks for clearing and a combo multiplier system. Targeting PC and mobile platforms, currently in development.
• Football Stories: The Premier League Years 1996/97 Interactive documentary-style game allowing players to experience the Premier League football season from 1996/97.
• Football 2X Handheld console game released for the GP2X platform in 2008.
• 9 Lives Game written for the GP2X/GLBasic competition 2007/08 where players reach a target score and reach the level exit while losing a life for every point gained.
• Ring of Fire Xbox Live Indie Games release of Ring of Fire, an XNA-based game released in May 2009.
• Consulting Services IT development and support outsourcing services including Microsoft Dynamics support, pay-as-you-go support packages, and block bought fixed-price priority-level support for bespoke systems. Targeted at companies of all sizes from startups to mature businesses.
• Development Services Bespoke software development services covering .NET, Microsoft Dynamics, Microsoft 365, Microsoft Power Platform, and SQL technologies for finance-sector and other business clients.
• Business Process Optimisation Analysis and identification of optimisation opportunities in client business processes and workflows, drawing on experience in finance and consultancy sectors.
• Graphic Design Services Creative services including design of marketing materials, photo editing, and video production for clients.
• Content Writing Services Production of high-quality written content in English for clients.
• Web Design Services Website design, build, and maintenance services for clients.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Snowman: Small Canadian indie game studio behind notable mobile and narrative titles such as Alto's Adventure. Comparable as a boutique indie developer producing distinctive, experience-led games for mobile and PC in a similar operational footprint.
• thatgamecompany: Small independent game studio behind Journey and Sky: Children of the Light, focused on emotionally distinctive interactive experiences. Comparable as a similarly-sized indie developer pursuing experience-driven games rather than mainstream commercial releases.
• Supergiant Games: Small independent game studio known for critically acclaimed narrative and arcade-style titles. Comparable as a similarly-sized indie developer shipping distinctive games across platforms, embodying the same small-team, multi-title indie model.
• Noodlecake Studios: Independent game studio and publisher developing and porting casual and indie mobile games, often using Unity. Comparable as a small indie game developer/publisher releasing casual titles across PC and mobile, similar in operational scale and product category to Phenomenon Creations' game arm.
• Barhead Solutions: Australia-headquartered Microsoft Dynamics 365 and Power Platform consultancy providing implementation, integration, and advisory services. Directly comparable as a specialist Microsoft partner competing in the same bespoke Dynamics/Power Platform delivery space Phenomenon Creations targets.
• Reenhanced: UK-based specialist consultancy focused on Microsoft Power Platform, Dynamics 365, and Azure implementations. Directly comparable as a similarly-sized UK Microsoft partner competing for the same SME and mid-market bespoke consulting engagements.

Broad incumbents

• HCL Technologies: Large global IT services and consulting firm with a substantial Microsoft technology practice serving enterprise clients. Comparable as a broader incumbent offering overlapping Microsoft consulting capabilities, though at dramatically larger scale.
• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft enterprise technology services including Dynamics 365, Azure, and Power Platform. Comparable as the broad incumbent in the same Microsoft consulting space Phenomenon Creations serves, though at vastly greater scale and with full partner certifications.
• Slalom: Global consulting firm with a dedicated Microsoft practice delivering cloud, Dynamics, and Power Platform solutions to mid-market and enterprise clients. Comparable as a Microsoft-specialist consulting competitor, but operating with hundreds of consultants and a regional delivery model.
• Hitachi Solutions: Global consultancy with a substantial Microsoft Dynamics 365 and Azure practice serving mid-market and enterprise clients. Comparable as a broader Microsoft-focused consultancy operating in adjacent enterprise software delivery, with deeper resources and broader geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mookmac
• YouTubeyoutube.com/channel/UCf7-zOQNfFJR8jftPgCa3kw
• Facebookfacebook.com/phenomenoncreations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHENOMENON CREATIONS LTD