Eurofins

What Eurofins does

Eurofins Scientific Estonia OÜ (registry code 11046814) is the Estonian operating subsidiary of Eurofins Scientific SE, a Euronext Paris-listed international analytical testing group with more than 900 laboratories in 62 countries and revenue exceeding €6 billion. The Estonian entity, headquartered at Paldiski mnt 29 in Tallinn, holds ISO/IEC 17025 accreditation from the Estonian Accreditation Centre (EAK) for water, food, environmental, and pharmaceutical analyses. Under the consumer brand Veetest.ee, the company packages this accredited laboratory capability into a direct-to-consumer home water testing service targeting Estonian homeowners, private well owners, and property buyers.

The Veetest.ee product consists of three tiered testing packages (11, 19, and 24 parameters at €168, €180, and €205 respectively) plus a build-your-own catalogue of individual microbiology and chemistry add-ons priced between €85 and €160. The 24-parameter package is compliant with Estonian Social Minister Regulation No. 61 and is positioned for new well registrations and property transactions. Customers order online, receive a proprietary mail-in sampling kit (sterile bottles, instructions, cool pack, prepaid return shipping), self-collect a sample at home, and receive an accredited PDF analysis report by email within 10–14 business days. The platform infrastructure runs on Cloudflare (servers, D1 database, R2 storage, CDN), with Montonio Finance OÜ handling payments, Resend handling transactional email, and Rouk OÜ acting as platform operator and joint data controller under GDPR.

Commercially, Veetest.ee operates a product-led, self-serve, direct-to-consumer go-to-market with no sales team, paid advertising, or channel partners; customer acquisition is driven by SEO, educational content (an Estonian-language knowledge hub), and an interactive four-question package selector quiz. The business model is transactional: one-time payment per test with no subscription or recurring billing. Distribution is digital-only and limited to Estonia, with a bilingual Estonian/English site that addresses a narrow cohort of English-speaking residents. Estonian residential well water commonly contains iron, manganese, and bacterial contamination, which frames the regulatory and use-case positioning of the offering.

Name

Eurofins

Legal name

Eurofins Scientific Estonia OÜ

Website

https://veetest.ee

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Eurofins Scientific Estonia OÜ operates Veetest.ee, a direct-to-consumer platform selling home water testing kits to Estonian homeowners, well owners, and property buyers. Samples are analyzed in an ISO 17025 accredited Tallinn laboratory, with results delivered electronically within 10–14 business days.

Ownership category

akta.pro rank

Product category

Water Quality Testing Services

NAICS

Testing Laboratories and Services (541380), Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Water Testing Kits & Monitoring (Household) (CRAJAJAL)

akta.pro secondary industries

Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB), Agricultural Water Testing Services (Irrigation, Groundwater, Surface Water) (AFACAKAC)

Keywords

• Water quality testing
• Laboratory analysis services
• Drinking water analysis
• Well water testing
• ISO accredited testing

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Water Testing Service (One-Time Per Test): Eurofins Scientific Estonia OÜ generates revenue through one-time transaction fees for water testing services purchased via the veetest.ee e-commerce platform. Customers pay per test package (three tiered options: €168–€205 for full packages, €85–€160 for individual test categories). There is no subscription or recurring billing model described. Revenue is collected through Montonio Finance OÜ payment processor (pangalink, card payments, Apple Pay, Google Pay). The platform operator (Rouk OÜ) handles billing and remits payments to Eurofins Scientific Estonia OÜ.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Eurofins Scientific Estonia OÜ operates an ISO/IEC 17025 accredited laboratory in Tallinn that performs microbiological and chemical water quality analyses, and sells those analyses to Estonian consumers through the Veetest.ee e-commerce platform. Customers order a testing package online, receive a home sampling kit by post, self-collect a water sample, and obtain accredited laboratory results by email within 10–14 business days. The service covers drinking (tap) water, well water, and groundwater, with packages ranging from 11 to 24 parameters.

Product overview

Veetest.ee is a direct-to-consumer water quality testing service operated by Eurofins Scientific Estonia OÜ. The offering consists of three packaged testing tiers (Drinking Water Safety Test at 11 parameters, Essential Well Water Test at 19 parameters, and Complete Well Water Analysis at 24 parameters) plus a build-your-own model through four individual add-on chemistry and microbiology test modules. Customers order online, receive a sampling kit by mail, collect a water sample at home, and receive ISO 17025 accredited laboratory results by email within 10–14 business days.

Differentiator

Problem solved

Functional benefit

Products and services

• Drinking Water Safety Test (Joogivee ohutuse pakett) Entry-level water safety testing package covering 11 parameters: microbiological analysis (coliform bacteria, E. coli, intestinal enterococci) plus basic physico-chemical testing (iron, manganese, ammonium, pH, colour, turbidity, odour, electrical conductivity). Designed for tap water users and first-time well water screening. Priced at €168.00.
• Essential Well Water Test (Lihtsustatud kaevuvee pakett) Mid-tier well water testing package covering 19 parameters including microbiological analysis (3 parameters) plus 16 chemistry parameters (calcium, magnesium, sodium, water hardness, nitrates, nitrites, ammonium, organoleptic properties). Recommended for annual well water checks and baseline filter assessment. Priced at €180.00.
• Complete Well Water Analysis (Kaevuvee täispakett) Comprehensive well water testing package covering 24 parameters, fully compliant with Estonian Republic Social Minister Regulation No. 61. Includes all microbiological and chemistry parameters plus fluoride, chloride, sulphate, total phosphorus, and manganese. Required for new well registration and property transactions. Priced at €205.00.
• Microbiology — Individual Tests Standalone microbiological water testing covering coliform bacteria, E. coli, and intestinal enterococci. Can be added to any chemistry package or ordered separately. Priced at €85.00.
• Chemistry — Iron, Manganese & Ammonium (+5 tests) Individual chemistry test focusing on iron, manganese, and ammonium content, plus 5 additional tests. Targets customers investigating discoloured or odorous water from private wells. Priced at €105.00.
• Chemistry — Nitrates, Nitrites & Minerals (+13 tests) Individual chemistry package testing nitrates, nitrites, calcium, copper, aluminium, and 13 additional parameters. Designed for health-conscious consumers assessing water safety for families, particularly with infants. Priced at €121.00.
• Chemistry — Complete Mineral Analysis (+18 tests) Comprehensive chemistry package covering hardness, conductivity, total dissolved solids, calcium, copper, iron, and 18 additional parameters. Suitable for first analysis of a new well or for long-term well owners who have never tested. Priced at €160.00.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Rouk OÜcoreImplementation/ SI/ Consulting PartnerRouk OÜ (registry code 16401286, VAT EE102148462) is the platform operator for veetest.ee. Rouk OÜ manages the e-commerce platform, processes orders, handles billing and collections, and manages customer communications related to platform operations and payments. Rouk OÜ is a joint data controller with Eurofins Scientific Estonia OÜ under GDPR. Rouk OÜ develops and maintains the website technical infrastructure on behalf of Eurofins.
• Montonio Finance OÜcoreTechnology or IntegrationMontonio Finance OÜ is the payment service provider for veetest.ee, licensed by the Estonian Financial Supervision Authority (Finantsinspektsioon). Montonio processes all payments including bank links (Estonian banks), card payments (Visa, Mastercard), and digital wallets (Apple Pay, Google Pay). Montonio also handles refund processing. Eurofins and Rouk OÜ do not handle or store payment card data directly.
• CloudflarecoreTechnology or IntegrationCloudflare provides web hosting, content delivery network (CDN), server infrastructure, database (D1), and file storage (R2) for veetest.ee. Cloudflare Access is used to protect the administrator panel with authentication. Cloudflare operates under a data processing agreement with Eurofins Scientific Estonia OÜ, ensuring GDPR compliance for infrastructure services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Intertek: Global quality assurance provider offering analytical testing including water, environmental, and food safety services through accredited laboratories. Comparable in scale and accreditation profile to Eurofins parent.
• SGS SA: Global testing, inspection and certification company offering environmental and water quality laboratory services worldwide. Operates as a broad incumbent adjacent to Eurofins Scientific SE in the same water testing category.
• TÜV Rheinland: German-headquartered global testing and certification organization with accredited laboratories providing water and environmental testing services. Comparable broad TIC incumbent operating in the same water quality testing category as Eurofins.
• Bureau Veritas: International TIC (testing, inspection, certification) group providing environmental, water, food, and commodity testing services globally. Operates accredited labs analogous to Eurofins Scientific, including water testing services.
• ALS Limited: Global testing, inspection and certification firm operating hundreds of labs across environmental, food, water, and life sciences. Provides water analysis at scale, including drinking water and environmental testing, comparable to Eurofins' parent offering.

Direct peers

• Tap Score (SimpleWater): US-based direct-to-consumer water testing service selling tiered home water test kits with mail-in samples and certified lab results. Closely mirrors veetest.ee's D2C, ISO-accredited, packaged lab-test model in a different geography.
• National Testing Laboratories: Long-established US water testing lab selling standardized home drinking water test kits directly to consumers and businesses with state-certified results. Closely comparable accredited-lab, packaged D2C model.
• Suburban Water Testing Labs: Accredited water testing laboratory offering online-orderable home test kits for homeowners and real estate transactions. Similar regulatory/real-estate-driven use cases as veetest.ee.
• SimpleLab: Direct-to-consumer home water and drinking water testing marketplace offering multiple lab-backed test kits with online ordering and mailed results. Same product-led, self-serve, home-sampling-kit GTM as veetest.ee.
• Water-Right / Watercheck.com: Sells multi-parameter home water test kits online with mail-in lab analysis. Comparable tiered-pricing, packaged, accredited lab analysis consumer offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurofins