Le Moulin de Provence
Le Moulin de Provence is a single-location French artisan bakery, pastry shop, cafe, and bistro in Ottawa's ByWard Market, serving local residents and tourists with traditional baked goods, savory deli items, catering, and e-gift cards through direct retail and Shopify e-commerce.
- Company typePrivate
- Founded1998
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Le Moulin de Provence does
Le Moulin de Provence is a single-location French bakery, pastry shop, cafe, and bistro operating at 55 Byward Market Square in Ottawa's historic ByWard Market, Canada. The company produces and sells an extensive catalog of traditional French artisan baked goods and prepared foods, including breads, mini pastries, celebration cakes, fruit tarts, cookies (notably the internationally famous Obama Cookie), Viennoiseries, sandwiches, pizzas, soups, and salads, alongside a catering service (requiring 5-7 days advance notice) and e-gift cards. The bakery serves both local Ottawa residents and visitors to the ByWard Market, operating daily from 7am to 7pm with fully accessible facilities, and is owned by Claude Bonnet.
The business operates on a direct-to-consumer model with two primary distribution channels: a physical retail storefront and a Shopify-powered e-commerce platform used for gift card transactions and catering inquiries. Revenue mechanics are entirely transactional (pay-as-you-go unit pricing) with no subscription, licensing, or recurring contract structure. Pricing is in Canadian dollars, ranging from approximately $2.25 for individual dinner rolls to $92 for premium celebration cakes, with e-gift cards available in $20-$100 denominations. The technology stack is minimal: Shopify for the storefront, standard payment processor integrations (Apple Pay, Google Pay, PayPal, Shop Pay, Visa, Mastercard, Diners Club, Discover), and organic social media (Instagram, Facebook) as the primary marketing channels.
The business is privately owned with no disclosed investors, funding rounds, parent company, subsidiaries, or franchise program. It has no formal partnerships, no certifications, and no patents or trademarks on file. Customer segments are split between individual consumers (locals and tourists, as the primary segment) and catering customers (a secondary use-case segment for events requiring 5-7 days advance notice). The company has no mobile application, no API, no disclosed senior management team beyond the owner, and no formal entity information beyond the operating name.
Le Moulin de Provence firmographics
Firmographics- Name
- Le Moulin de Provence
- Legal name
- Le Moulin de Provence
- Website
- https://lemoulindeprovence.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Moulin de Provence is a single-location French artisan bakery, pastry shop, cafe, and bistro in Ottawa's ByWard Market, serving local residents and tourists with traditional baked goods, savory deli items, catering, and e-gift cards through direct retail and Shopify e-commerce.
- Ownership category
- akta.pro rank
Le Moulin de Provence industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Patisseries & Viennoiserie (French-Style) (THAFAFAB), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where Le Moulin de Provence is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Le Moulin de Provence business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery and Cafe Sales: One-time purchases of freshly baked goods including artisan breads, pastries, cakes, tarts, cookies, Viennoiseries, deli items, salads, soups, and beverages sold directly to consumers at the retail location.
- Catering Services: Catering orders for events including savoury canapes, sweet miniature trays, mini Viennoiseries, and large salad bowls. Orders require 5-7 days advance notice.
- E-Gift Cards: Digital gift cards sold online through the Shopify platform, ranging from $20 to $100, providing prepaid store credit for future purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bakery items (breads, baguettes) |
| Unit Pricing | Pay-as-you-go | Mini pastries |
| Unit Pricing | Pay-as-you-go | Celebration cakes |
| Unit Pricing | Pay-as-you-go | Fruit tarts |
| Unit Pricing | Pay-as-you-go | Cookies including Obama Cookie |
| Unit Pricing | Pay-as-you-go | Viennoiseries (croissants, brioches, danishes) |
| Unit Pricing | Pay-as-you-go | Deli items and sandwiches |
| Unit Pricing | Pay-as-you-go | Soups |
| Unit Pricing | Pay-as-you-go | Catering packages |
| One time/ perpetual license | Pay-as-you-go | E-Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Le Moulin de Provence product offering
Product offeringCore offering
Le Moulin de Provence is a single-location French artisan bakery, pastry shop, café and bistro that produces and sells fresh traditional French baked goods — including artisan breads, Viennoiseries, pastries, celebration cakes, fruit tarts, cookies, deli sandwiches, salads, soups, and beverages — directly to consumers from its ByWard Market storefront in Ottawa, supplemented by a Shopify e-commerce site for gift cards and catering inquiries. The bakery also runs a catering service for events requiring 5–7 days advance notice.
Product overview
Le Moulin de Provence is a French bakery, pastry, cafe, and bistro located in Ottawa's ByWard Market. The company operates a single-location artisan bakery offering a comprehensive portfolio of fresh, traditional French baked goods and prepared foods. The core product line consists of Bakery (artisan breads and baguettes), Pastries (mini pastries and French classics), Cakes (celebration and birthday cakes), Tarts (fruit and cream tarts), Cookies (including the famous Obama Cookie), Viennoiseries (croissants and brioches), Food & Deli (sandwiches, quiches, pizzas), Drinks, Salads, and Soups. Additional offerings include Catering services and Gift Cards. The product portfolio is unified under one roof at 55 Byward Market Square, with all items crafted fresh daily using traditional French techniques and quality ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakery (Artisan Breads and Baguettes)
- Pastries
- Cakes
- Tarts
- Cookies
- Viennoiseries
- Food & Deli
- Drinks
- Salads
- Soups
- Catering
- E-Gift Cards
- Red Velvet Collection
Companies that use Le Moulin de Provence
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Le Moulin de Provence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Le Moulin de Provence partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Le Moulin de Provence competitors and assessment
Company assessmentBroad incumbents
- Panera Bread: Large North American bakery-cafe chain offering breads, pastries, sandwiches, soups, and salads. Overlaps on the bakery-cafe format and broad menu (deli, soups, salads) but operates at much larger scale and as an incumbent rather than a French-specialist.
- Tim Hortons: Canada's dominant coffee-baked goods chain offering donuts, pastries, sandwiches, and soups. Comparable on the Canadian cafe-bakery daypart model, but as a broad mass-market incumbent rather than French artisan specialist.
Direct peers
- Paul (Maison Paul): French family bakery chain with deep roots in traditional French baking, breads, Viennoiseries, and patisserie. Highly comparable on authentic French positioning, product breadth, and bakery-cafe retail model.
- Le Pain Quotidien: International bakery-cafe chain offering artisan breads, Viennoiseries, pastries, and cafe seating. Closely comparable to Le Moulin de Provence on format (retail bakery + cafe), product mix (French-leaning breads, pastries, tarts), and D2C customer base of locals and tourists.
- Tartine Bakery: San Francisco artisan bakery famous for breads, pastries, and cookies with a single flagship and cult following. Comparable on artisan single-location model, broad bakery-to-cookie portfolio, and brand-led foot traffic.
- Ladurée: Iconic French patisserie brand known for Viennoiseries, macarons, pastries, and celebration cakes. Directly comparable on French-style patisserie assortment, premium gifting positioning, and tourist-driven foot traffic.
- Dominique Ansel Bakery: French-trained pastry chef's NYC bakery-cafe known for Viennoiseries, tarts, cakes, and cookie innovations. Comparable on French artisanal craft, daily fresh production, and tourist-led retail demand.
Regional players
- Second Cup: Canadian coffee and baked goods chain with cafe seating. Comparable as a Canadian cafe-bakery serving similar customer occasions, though operating at chain scale rather than French artisan single-location.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Le Moulin de Provence social profiles
Digital presenceLe Moulin de Provence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Moulin de Provence leadership team
Management profileNumber of profiles
Profiles1 record
Le Moulin de Provence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Moulin de Provence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Moulin de Provence
What does Le Moulin de Provence do?
Le Moulin de Provence is a single-location French artisan bakery, pastry shop, café and bistro that produces and sells fresh traditional French baked goods — including artisan breads, Viennoiseries, pastries, celebration cakes, fruit tarts, cookies, deli sandwiches, salads, soups, and beverages — directly to consumers from its ByWard Market storefront in Ottawa, supplemented by a Shopify e-commerce site for gift cards and catering inquiries. The bakery also runs a catering service for events requiring 5–7 days advance notice.
Is Le Moulin de Provence a public or private company?
Le Moulin de Provence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Moulin de Provence founded?
Le Moulin de Provence was founded in 1998. It employs 1 to 10 people.
Where is Le Moulin de Provence based?
Le Moulin de Provence is headquartered in Ottawa, Canada, in the North America region.
How does Le Moulin de Provence make money?
Three revenue lines are on record. Retail Bakery and Cafe Sales are the primary driver. The others are catering Services and E-Gift Cards.
Who are Le Moulin de Provence's main competitors?
Broad incumbents on record are Panera Bread and Tim Hortons. Direct peers are Paul (Maison Paul), Le Pain Quotidien, Tartine Bakery, Ladurée and Dominique Ansel Bakery. Second Cup is listed as a regional player.
Does Le Moulin de Provence have an API?
No public API is recorded for Le Moulin de Provence.
What industry is Le Moulin de Provence in?
Le Moulin de Provence's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAB, Patisseries & Viennoiserie (French-Style). Its NAICS code is 311811 and its SIC code is 5812.