Ergonoomika Keskus OÜ

What Ergonoomika Keskus OÜ does

Ergonoomika Keskus, operated by ProOhutus OÜ, is an Estonia-based specialty retailer of ergonomic workplace products and a related consulting practice. The company sells physical ergonomic equipment — primarily SALLI and Saddlex saddle chairs, SALLI height-adjustable standing desks, Tronhill office chairs, R-Go/Evoluent/Newtral vertical mice, R-Go/NAMEREX split keyboards, monitor arms, laptop stands, footrests, armrests, anti-fatigue mats, and cable management accessories — plus a wellness/rehabilitation line (massage balls, therapy rollers, exercise balls, acupressure mats). It also offers Ergoway gift cards. The underlying product thesis is "active sitting" and "active standing," grounded in physiological principles such as maintaining a ~135-degree hip angle and natural spinal curvature; the company does not develop proprietary technology but applies existing ergonomic science to product curation and advisory services.

The business operates a hybrid distribution model: two physical showrooms in Tallinn (opened 2025) and Tartu (opened 2026) where customers can test products before purchase, the ergonoomikakeskus.ee e-commerce store with delivery to parcel machines and couriers, and an enterprise B2B sales motion built on on-site demonstrations, training sessions, and trial-period placements at client organizations. Revenue is generated through one-time hardware sales (all prices inclusive of 24% Estonian VAT, ranging from under €20 entry items to over €1,500 premium chairs) and paid workplace ergonomics consulting/training services; there is no subscription or recurring revenue component. Customer payment is facilitated through ESTO (installments, 3-way split, 30-day BNPL). The customer base spans office/corporate knowledge workers (primary), dental professionals, industrial/manufacturing workers, remote/home office users, education institutions, and healthcare/rehabilitation buyers, with no disclosed material customer concentration.

Name

Ergonoomika Keskus OÜ

Legal name

ProOhutus OÜ

Website

https://ergonoomikakeskus.ee

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Ergonoomika Keskus, operated by ProOhutus OÜ, is an Estonian specialty retailer selling ergonomic workplace products (saddle chairs, standing desks, mice, keyboards, accessories) through two showrooms in Tallinn and Tartu plus an e-commerce store, serving office workers, dental, industrial, and home-office customers alongside workplace consulting services.

Ownership category

akta.pro rank

Product category

Ergonomic Office Furniture

NAICS

Furniture Retailers (449110), Office Supplies and Stationery Retailers (45941)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industries

Office Furniture & Workspace Accessories Retail (CRALABAE), Office, School & Business Supplies Marketplaces (CRAFABAM)

Keywords

• Ergonomic office furniture
• Saddle chairs
• Adjustable standing desks
• Ergonomic computer accessories
• Workplace wellness products

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ergonomic Product Sales: The primary revenue stream is the sale of physical ergonomic products including saddle chairs, adjustable desks, mice, keyboards, monitor stands, footrests, and accessories. Products are sold at one-time purchase prices with VAT included (24% Estonia). Revenue is one-time per transaction with no recurring subscription component.
2. Professional Services: The company offers paid workplace ergonomics consulting and training services. On-site product demonstrations and training sessions are provided to organizations, with products left for trial periods. Advisory services help design ergonomic workstations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ergonoomika Keskus sells ergonomic workplace products through physical showrooms in Tallinn and Tartu and an e-commerce storefront at ergonoomikakeskus.ee. The assortment centers on saddle chairs, height-adjustable standing desks, ergonomic mice and keyboards, monitor arms, laptop stands, footrests, armrests, anti-fatigue mats, cable protection, desk lamps, and physiotherapy/wellness items, complemented by on-site ergonomic consultation, training, and product trial services for organizations.

Product overview

Ergonoomika Keskus is an Estonian e-commerce company selling ergonomic workplace products and solutions. The offering consists of physical products organized around creating a healthy, ergonomically optimized workspace. Core products include SALLI and Saddlex saddle chairs (premium and basic tiers) and SALLI adjustable standing desks, complemented by Tronhill office chairs. Key accessories include R-Go/Evoluent ergonomic mice, R-Go/NAMEREX ergonomic keyboards, laptop stands (Foldinex, Addit Bento, Gymba 3in1), Viewgo/Viewmate monitor arms, armrests/back supports, standing mats, footrests, desk lamps, and cable management products. The company also offers wellness/rehabilitation products including massage balls, therapy rollers, exercise balls, and acupressure mats. Products are available for home, office, industrial, and dental/medical use, as well as for children. The company operates physical showrooms in Tallinn and Tartu where customers can test products before purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Ergoway: Sub-brand name used for gift cards and products, marketed as Ergoway kaubamaja (Ergoway department store).
• Ergonoomikakeskus

Products and services

• SALLI Premium Saddle Chairs Premium ergonomic saddle chairs with a two-part seat design promoting active sitting and proper posture, intended for office, dental, and industrial users.
• Saddlex Saddle Chairs Lightweight, affordably priced saddle chairs offering ergonomic active sitting for basic office use.
• Tronhill Classic Office Chairs Classic office chairs including Magna Executive, Magna Manager, Luna Executive, and Amadea Manager models for traditional office seating.
• Support Stools and Perch Chairs Support stools and perch chairs for workplaces where workers need temporary back or foot support, suitable for customer service, industry, or musicians.
• SALLI Height-Adjustable Standing Desks Height-adjustable desks that enable alternating between sitting and standing positions during work.
• Gymba Balance Boards and Active Standing Platforms Balance boards and active standing platforms that promote subtle movement while standing, helping burn calories and improve circulation.
• Ergonomic Mice (R-Go, Evoluent, Newtral) Vertical, half-vertical, and twister ergonomic mice from brands such as R-Go, Evoluent, and Newtral designed to prevent carpal tunnel syndrome and wrist strain.
• Ergonomic Keyboards (R-Go, NAMEREX) Split and compact ergonomic keyboards designed to reduce strain on hands and wrists during typing.
• Laptop Stands (Foldinex, Addit Bento, Gymba 3in1) Laptop stands that elevate screens to eye level and allow use of an external keyboard and mouse to prevent neck and shoulder strain.
• Monitor Arms and Computer Holders (Viewgo, Viewmate) Monitor arms and computer holders that free desk space and improve work posture by positioning screens at the correct height.
• Armrests and Back Supports Armrests and back supports including HANDY armrests, Carpio wrist supports, and lumbar supports that provide comfort and reduce strain.
• Anti-Fatigue Standing Mats and Footrests Anti-fatigue standing mats and footrests that make standing work more comfortable and reduce leg fatigue and swelling.
• Physiotherapy and Wellness Products Health and wellness products including massage balls, therapy rollers, exercise balls, yoga mats, acupressure mats, and balance pads for rehabilitation and physical therapy.
• Desk Lamps (VISTAREX, VITALIT) Desk lamps and light therapy lamps that provide eye-friendly lighting with adjustable brightness and color temperature for optimal work conditions.
• Cable Protection Products Cable protection tubes and floor covers that prevent tripping hazards in office and industrial environments.
• Ergoway Gift Cards Gift cards available in €20, €30, and €100 denominations allowing recipients to choose their preferred ergonomic product.
• Workplace Ergonomics Consulting and Training On-site product demonstrations, training sessions, and ergonomic workstation advisory services delivered to organizations, with products left for trial periods during evaluation.

Quantifiable outcome

• Standing 2 hours during workday burns approximately 340 calories
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ESTO AScoreGTM or Marketing Partner · 1 January 2024ESTO AS provides flexible payment solutions for the company's e-commerce and physical store sales. Services include: (1) ESTO Installment - payment in 3-60 monthly installments with APR of 23.63%, (2) ESTO 3 - pay in 3 equal installments over 3 months with no fees or interest, (3) ESTO Pay Later - 30-day deferred payment with no fees. ESTO is described as the most preferred payment solutions provider in the Baltics with nearly 500,000 active customers and over 3,000 partner stores across the Baltic region.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Autonomous: Direct-to-consumer ergonomic office furniture retailer (SmartDesk, ergonomic chairs, accessories). Competes in the same product categories with similar online-led DTC model.
• UPLIFT Desk: US-based premium standing desk and ergonomic workspace retailer with e-commerce and accessories. Direct competitor in adjustable desks and ergonomic chair categories.
• FlexiSpot: Global ergonomic furniture brand specializing in standing desks and ergonomic accessories via direct-to-consumer e-commerce. Overlaps heavily in standing desks, monitor arms, and ergonomic peripherals.
• BackCare Ergonomics: European ergonomic product retailer specializing in saddle chairs, standing desks, and workspace accessories. Closely comparable in product mix and B2B sales consultancy approach.
• Posturite: UK-based specialist ergonomic products retailer combining showrooms, e-commerce, and workplace assessment services. Directly comparable in consultative ergonomic retail model and B2B workplace focus.

Broad incumbents

• Steelcase: Global office furniture giant with ergonomic seating and workspace solutions. Operates much broader portfolio but competes for the same enterprise ergonomic chair and standing desk contracts.
• Humanscale: Global ergonomic furniture manufacturer and designer with strong presence in office chairs, monitor arms, and sit/stand desks. Serves as both a competitor brand and a benchmark for premium ergonomic design.
• Fellowes: Established office products manufacturer with strong ergonomics portfolio (chairs, keyboards, monitor arms). Comparable in product range but operates at much larger scale with broader distribution.
• IKEA: Mass-market home and office furniture retailer including ergonomic chairs and height-adjustable desks. Competes on price accessibility for entry-level ergonomic products across Estonia.

Regional players

• BackJoy: International ergonomic seating and posture accessory brand. While overlapping in wellness/posture products, primarily operates in different geographies but competes in the same concept category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ergonoomikakeskus
• Facebookfacebook.com/ergowayest
• LinkedInlinkedin.com/company/proohutus-o%C3%BC
• Instagraminstagram.com/ergonoomikakeskus.ee
• TikToktiktok.com/@ergonoomika.keskus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ergonoomika Keskus OÜ