What BOOTH MOTION LTD does

Booth Motion Ltd (trading as BoothMotion) is a UK-based private company founded in 2020 that operates a cloud-based template customization platform aimed at professional photo booth operators. Its core offering is a marketplace of customizable animated MP4 templates — including Start Screen Animations, Animated Video Overlays (AVOs), 360 Backgrounds, and Character Reveals — that operators can personalize with text, colors, and logos via a self-serve web interface before downloading booth-ready video files. The platform leverages AI segmentation specifically to enable background-removal effects in 360 photo booth content and supports multi-format output (Mirror, iPad Portrait/Landscape, Surface Pro, Generic TFT, HD Landscape, Pillar Booth, and square formats) along with HEVC MP4 and alpha mask variants for overlay applications.

The business operates as a self-serve e-commerce product with a pay-as-you-go model — start screens start at £10 — alongside pre-purchased credit packs offering up to 30% savings for repeat buyers, and there are no monthly subscription fees. Distribution combines direct web sales (boothmotion.com) with embedded distribution through integration partnerships with the leading photo booth software ecosystems: Snappic, TouchPix, Curator, and Fotomaster, plus workflow integrations with Dropbox for automated file delivery and BoothBook for booking. Free White Label and iframe embed tools allow photo booth businesses to expose the customization experience to their own end clients.

The company serves an SMB-only customer base of photo booth rental operators, magic mirror booth operators, and 360 video booth operators across the United States, United Kingdom, Canada, Australia, and Hong Kong. BoothMotion is founder-owned and bootstrapped, led by Creative Director Matt Calvert alongside co-founder Dan, with no external institutional investment disclosed. The competitive position rests on the breadth of its template library, the depth of integrations with dominant photo booth software platforms, and a cost structure that undercuts bespoke designer services by approximately 5x.

Name

BOOTH MOTION LTD

Legal name

Booth Motion Ltd

Website

https://boothmotion.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Booth Motion Ltd (BoothMotion) operates a cloud-based marketplace for customizable animated templates — start screens, overlays, 360 backgrounds, and character reveals — serving SMB photo booth rental and event operators globally through self-serve web sales and integrations with Snappic, TouchPix, Curator, and Fotomaster.

Ownership category

akta.pro rank

Product category

Photo Booth Animation Software

NAICS

Indoor and Outdoor Display Advertising (541850), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Experiential Tech for Stands (AR/VR, Touchscreens, Gamification) (THAHAHAJ)

akta.pro secondary industry

Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG)

Keywords

• Photo booth animations
• Animated start screens
• Video overlays
• 360 booth backgrounds
• Event graphics

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Template Sales (Pay-as-you-go): Individual template purchases at fixed price points. Customers pay per animation/start screen/overlay as needed without monthly commitment. Supports purchase via card, PayPal, or store credit.
2. Credit Packs: Pre-purchased credit bundles that offer up to 30% savings compared to pay-as-you-go pricing. Customers can purchase credit packs to use for future template purchases, enabling faster checkout and volume discounts.
3. White Label Services: Free white label and iframe embed tools provided to all customers, potentially enabling higher-value service packages for photo booth businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BoothMotion operates a cloud-based online platform that provides customizable animated start screens, animated video overlays (AVOs), 360 backgrounds, and character reveals for photo booth operators. Customers browse a library of templates, customize text, color, and logos online, generate free unlimited previews, and purchase finished MP4 animations without needing design skills or software such as Adobe After Effects. The platform integrates with major photo booth software (Snappic, TouchPix, Curator, Fotomaster) and delivers ready-to-use video files within roughly 10 minutes.

Product overview

BoothMotion is a cloud-based template marketplace and customization platform for photo booth businesses. The core offering consists of Start Screen Animations (customizable touch-to-start MP4 videos) and Animated Video Overlays (AVOs) that overlay on photo booth footage. The platform extends its offering with 360 Backgrounds (AI-powered dynamic carousels for 360 booths) and Character Reveals (Snappic-integrated reveal templates). A key differentiator is the free White Label and iframe embed tools that let end clients self-customize and self-select their designs. The platform uses a pay-as-you-go model with no monthly fees, offering free previews before purchase and delivering finished MP4 animations within 10 minutes. Integrations include Snappic, TouchPix, Curator, and Dropbox for automated delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Start Screen Animations Customizable animated touch-to-start screen templates sold as finished MP4 animations for photo booth operators. Supports multiple booth formats (Mirror 1080x1920, iPad Portrait 1536x2048, iPad Landscape 2048x1536, Surface Pro, Generic TFT 1280x1024, HD Landscape 1920x1080, Pillar Booth 540x1920) and is typically delivered within 10 minutes of purchase.
• Animated Video Overlays (AVOs) Decorative motion-based video overlay files that sit on top of photo booth video footage, adding premium visual effects to event photos and videos. Available in Portrait (1080x1920), Landscape (1920x1080), and Square (1080x1080) formats.
• 360 Backgrounds Dynamic carousel backgrounds for 360 photo booth events built using AI segmentation technology, including logo carousels, sports theme carousels, and event theme carousels. Outputs HEVC MP4 with transparency and clipping mask for compositing in 360 software. Available in Portrait, Square, and Landscape formats.
• Character Reveals Professional template library for Snappic's Character Reveal feature, including foreground (FG) and background (BG) file sets that integrate with Snappic's AI Segmentation workflow. Available in Portrait, Square, and Landscape formats with various themes.

Quantifiable outcome

• Save £40+ per event compared to hiring a designer
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SnappiccoreTechnology or Integration · 14 October 2024Snappic is a comprehensive photo booth software platform for iPad, iPhone, and Mac. BoothMotion provides character reveal templates, start screens, animated overlays, and 360 backgrounds compatible with Snappic's VideoFX editor and AI Segmentation features. Direct integration allows uploading BoothMotion assets to Snappic events.
• CuratorcoreTechnology or Integration · 9 October 2024Curator is a photo booth software platform with intuitive interface and customizable options. BoothMotion integration announced October 2024 allows users to connect their BoothMotion account to Curator and access the asset library directly from the Curator platform's Attract Screen tab.
• TouchPixcoreTechnology or IntegrationTouchPix is a photo booth software platform. BoothMotion provides 360 backgrounds and animated overlays compatible with TouchPix's event builder and overlay designer. Supports HEVC MP4 format delivery with specific template sizing (Template 1 for portrait, Template 3 for square, Template 5 for landscape).
• Digital MonogramsminorGTM or Marketing PartnerDigitalMonograms.com offers custom digital monograms for DJs and event professionals. Listed as a partner, positioned as an upsell opportunity for photo booth businesses to enhance their services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Curator: Photo booth software platform whose Attract Screen tab directly embeds BoothMotion's asset library. As a peer, Curator offers an intuitive customization experience for operators and is positioned to expand first-party content features that compete with BoothMotion.
• Social Booth: Photo booth software platform targeting the same event-rental SMB market. Overlapping customer base and adjacent feature surface (overlays, animations, social sharing) make it a comparable peer for BoothMotion.
• LumaBooth: Photo booth software with overlay and template features targeting the same operator SMB market. Competes for booth-operator mindshare and software wallet share alongside BoothMotion's content offering.
• TouchPix: Major photo booth software platform integrated with BoothMotion for 360 backgrounds via HEVC MP4 overlays. Competes on the photo booth operator stack and could expand into built-in template marketplaces that substitute for BoothMotion's offering.
• DSLR Booth: Established Windows-based photo booth software platform serving the same photo booth rental SMB segment as BoothMotion. Competes for the operator's overall software spend and could evolve into a content marketplace competitor.
• Fotomaster: Photo booth software platform listed among BoothMotion's supported booth types. Competes as part of the operator's software stack and shares the same end-customer base of photo booth rental businesses.
• Breeze Booth (Darkroom): DSLR photo booth software widely used by photo booth rental operators — overlapping customer base with BoothMotion and competing for the operator software budget slot where BoothMotion integrates as a content add-on.
• Snappic: Leading photo booth software platform for iPad, iPhone, and Mac. Both a deep integration partner (BoothMotion Character Reveals plug into Snappic's VideoFX and AI Segmentation) and a direct competitor, since Snappic increasingly bundles its own template and animation editing capabilities that overlap with BoothMotion's content marketplace.

Others

• BoothBook: Online booking, scheduling, and business management platform for photo booth rental businesses. Listed as a BoothMotion partner; comparable only as an ecosystem enabler for the same SMB customer base rather than a direct content competitor.
• Digital Monograms: Custom digital monograms for DJs and event professionals, positioned as an upsell for photo booth businesses via BoothMotion's partner page. Adjacent event-content provider rather than a direct photo booth content competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOOTH MOTION LTD