BoothBook
BoothBook is a vertical SaaS platform providing booking, CRM, contract, payment, and staff management software for photo booth operators globally, serving 6,500 operators across 37 countries via tiered monthly subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BoothBook does
BoothBook is a vertical SaaS platform purpose-built for photo booth operators. Founded by Chris Collins — who started South West Photo Booths in Devon, UK in 2013 and built the original software as an internal booking tool before commercializing it — the platform consolidates booking, CRM, contracts, payments, staff scheduling, client portal, automation, inventory, expense tracking, and analytics into a single all-in-one product. It targets solo operators, teams, multi-location businesses, and franchisees across 6,500 customers in 37 countries, with 14-language localization and 700k+ bookings processed.
The platform is delivered as cloud-hosted SaaS accessible via web browser, with self-serve sign-up and a 14-day free trial (no credit card required). Core technical components include a real-time availability calendar, a logic-based automations engine (triggers, conditions, actions across email, SMS, WhatsApp, webhooks), branded proposal microsites, e-signature contracts, GPS-based staff clock-in, and per-booking P&L allocation. Integration architecture spans payment gateways (Stripe, Square, PayPal, Authorize.net, PayFast), accounting (QuickBooks, Xero), calendar (Google, iCal), photo booth hardware/software (Foto Master, TouchPix, BoothMotion, BoothGallery, PB Backdrops), and a Zapier connector to 5,000+ apps, supplemented by a public REST API and webhooks. BoothBook V2, a full platform rebuild, launched in 2026.
BoothBook operates a tiered SaaS subscription model: Newbie ($29.99/mo), Basic ($59.99/mo), Pro ($89.99/mo), and Enterprise ($119.99/mo), with a 25% discount for annual billing and $7/month add-ons for extra users, locations, or brands. The company takes no transaction fees on bookings; payments flow directly to the operator's connected processor account. Go-to-market is product-led growth — self-serve trial sign-up from boothbook.com with no sales motion — supplemented by content marketing (blog, guides, pricing calculator, case studies) targeting photo booth business keywords via SEO. The company is privately held, bootstrapped, and founder-led, with no disclosed institutional investment.
BoothBook firmographics
Firmographics- Name
- BoothBook
- Legal name
- BoothBook
- Website
- https://boothbook.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BoothBook is a vertical SaaS platform providing booking, CRM, contract, payment, and staff management software for photo booth operators globally, serving 6,500 operators across 37 countries via tiered monthly subscriptions.
- Ownership category
- akta.pro rank
BoothBook industry classification
Industry- Product category
- Photo Booth Business Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
Keywords
Where BoothBook is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BoothBook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly subscription tiers (Newbie $29.99/mo, Basic $59.99/mo, Pro $89.99/mo, Enterprise $119.99/mo) with annual discount of 25%. Revenue from recurring monthly/annual subscriptions. Add-on charges for extra users, locations, or brands at $7 per item/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Newbie - Entry level for solo operators |
| Subscription | Monthly | Basic - For growing teams |
| Subscription | Monthly | Pro - For established operators |
| Subscription | Monthly | Enterprise - For large operations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
BoothBook product offering
Product offeringCore offering
BoothBook is an all-in-one cloud-based SaaS platform that provides booking, CRM, payment processing, staff scheduling, contract management and workflow automation specifically for photo booth operators. It replaces multiple disconnected tools (booking, CRM, contracts, scheduling, proposals) with a single vertical platform tailored to photo booth business workflows.
Product overview
BoothBook is a unified all-in-one booking and business management platform for photo booth and event professionals. The platform operates as a modular ecosystem where the core platform handles bookings, clients, staff, payments, contracts, and automations, while connected integrations extend functionality with accounting (QuickBooks, Xero), calendar (Google Calendar, iCal), payment (Stripe, Square, PayPal), communication (Intercom, Zendesk), and photo booth software (Foto Master, TouchPix, BoothMotion). The platform is offered in four tiers: Newbie ($29.99/mo), Basic ($59.99/mo), Pro ($89.99/mo), and Enterprise ($119.99/mo), differentiated by user limits, locations, and brands. Built by photo booth operators for photo booth operators since 2013, serving 6,500 operators across 37 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Bookings Real-time availability calendar allowing customers to book and pay 24/7 without manual intervention, capturing deposits and signing contracts at point of booking.
- Automations Logic-based workflow automation engine with triggers, conditions, and actions for email, SMS, WhatsApp, task creation and webhooks.
- Proposals Branded interactive microsite builder for sending proposals with package comparisons, client self-selection, proposal tracking and expiry-based urgency.
- Client Portal Self-service login for every client with full booking visibility, contract signing, payment management, form submission and gallery delivery.
- Contracts & Invoices Template-based contract and invoice generation with smart variables, legally binding e-signatures, audit trails and automatic outstanding document tracking.
- Staff Management Staff portals with role-based access, calendar sync, availability management, shift requests, GPS clock-in, wage and expense tracking.
- Inventory & Availability Real-time availability tracking per booth and equipment unit, consumable product tracking with low-stock alerts and multi-location support.
- Analytics & Reporting Revenue reporting, real-time profit and loss, booking conversion analytics, service performance, staff metrics and seasonal analysis.
- Reps Referral network system allowing operators to add staff, venues, planners or past clients as reps with unique tracking links and automated commission payouts.
- Lead Pipeline Visual kanban pipeline for managing photo booth enquiries from first contact through to booking, with automated nurture flows.
- Online Payments Direct payment collection via Stripe, Square and PayPal with no BoothBook platform fees and automatic receipt generation.
- Expenses & P&L Business expense tracking, per-booking expense allocation, staff expense submission with receipts and automatic P&L statements.
Quantifiable outcome
- Saves $4,176/year by replacing multiple tools ($378/month stack) with all-in-one platform ($29.99/month)
- +2 more outcomes
Companies that use BoothBook
Customer profileNamed customers6 records
Segments16 records
Ideal customer profiles3 records
BoothBook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature11 records
BoothBook partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Google CalendarcoreCalendar sync for bookings and staff shifts. Gmail integration for email flowing through BoothBook.
- Foto MastercoreLeading photo booth manufacturer and software developer. Integrations cover Mirror Photo Booths, DSLR Photo Booth, iPad Photo Booths, and interactive attractions.
- StripecoreDeveloper-friendly payment processing. Direct connection for accepting payments online and in mobile apps.
- PayPalcorePayment gateway integration for online payments, money transfers, and merchant accounts.
- SquarecorePoint-of-sale tools for credit card acceptance, inventory tracking, invoicing, and analytics.
- ZapiercoreAutomation platform connecting BoothBook to 5,000+ apps without coding. Enables workflows with QuickBooks, Slack, MailChimp, and more.
- BoothMotioncoreCustom start screen animation for photo booths. Client picks design, enters info, animation delivered automatically.
- PB BackdropscoreTension fabric, pillowcase, pipe and drape backdrops. Catalogue integrated into booking flow with availability management.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
BoothBook competitors and assessment
Company assessmentEmerging players
- Foto Master: Leading photo booth manufacturer and software developer with deep hardware integration. BoothBook has a mutual integration partnership, but Foto Master also sells its own operator-side software, making it a partial competitor.
Broad incumbents
- Acuity Scheduling: Widely adopted online scheduling/booking platform. BoothBook explicitly positions itself as a replacement for Acuity for photo booth operators; relevant as a horizontal incumbent with stronger brand awareness in scheduling.
- Dubsado: SMB client management platform targeting event/creative service providers. Competes with BoothBook's proposal, contract, and client portal features at the horizontal layer.
- 17hats: Horizontal CRM/booking/invoicing platform for SMB service businesses. Provides overlapping functionality to BoothBook at the business-management layer without photo booth vertical specialization.
- HoneyBook: Broader SMB client management platform for event/creative professionals. Overlaps with BoothBook on proposals, contracts, invoicing, and client portal, but lacks photo booth-specific vertical depth.
Direct peers
- Snappic: Photo booth software platform offering event-driven features (sharing, microsites, AI filters) that overlap with BoothBook's gallery, client portal, and event workflow offerings. Most directly comparable competitor in the photo booth vertical.
- Darkroom Booth: Photo booth software focused on event-day capture and sharing. While BoothBook leads on business management, Darkroom Booth is the most-installed event-side competitor and adjacent to BoothBook's event workflow surface.
- Breeze Booth: Photo booth software with DSLR/mirrorless support and sharing workflows. Competes for the same operator wallet and overlaps with BoothBook on event execution features.
- Luma Booth: iPad-based photo booth software with sharing and microsite features. Targets the same SMB photo booth operator customer and competes on event-day experience.
- TouchPix: Photo booth software that BoothBook integrates with, offering event-side capture, gallery, and sharing. Overlap with BoothBook on event-execution and gallery-delivery workflows.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BoothBook social profiles
Digital presenceBoothBook financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoothBook leadership team
Management profileNumber of profiles
Profiles1 record
BoothBook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoothBook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoothBook
What does BoothBook do?
BoothBook is an all-in-one cloud-based SaaS platform that provides booking, CRM, payment processing, staff scheduling, contract management and workflow automation specifically for photo booth operators. It replaces multiple disconnected tools (booking, CRM, contracts, scheduling, proposals) with a single vertical platform tailored to photo booth business workflows.
Is BoothBook a public or private company?
BoothBook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BoothBook founded?
BoothBook was founded in 2013. It employs 11 to 50 people.
Where is BoothBook based?
BoothBook is headquartered in Exeter, United Kingdom, in the Europe region.
How does BoothBook make money?
One revenue line is on record: saaS Subscription.
Who are BoothBook's main competitors?
Foto Master is listed as an emerging player. Broad incumbents are Acuity Scheduling, Dubsado, 17hats and HoneyBook. Direct peers are Snappic, Darkroom Booth, Breeze Booth, Luma Booth and TouchPix.
Does BoothBook have an API?
Yes. Full REST API and Webhooks for developers to build custom integrations. Webhooks enable real-time custom integrations. The API supports read, write, push, and build operations for custom functionality.
What industry is BoothBook in?
BoothBook's product category is Photo Booth Business Management Software. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 518.