Name

FOLKLORE STUDIO LTD

Legal name

Studio Folk Lore Ltd

Website

https://studiofolklore.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stroud

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Shopify Store Design and Build: Custom design and development of Shopify eCommerce websites for creative brands. Includes end-to-end service covering strategy, design, build, and launch.
2. Webflow Portfolio and Service Websites: Bespoke website design and development on Webflow platform for service businesses, artists, makers, and designers.
3. Shopify Migration and Redesign: Migration from WordPress, Squarespace, Magento or other platforms to Shopify, including redesign services.
4. Conversion Rate Optimisation Services: Website refresh and optimisation focusing on design, functionality, SEO, messaging and conversion improvements.
5. Brand Strategy Workshops: Creative strategy consulting including digital ecosystem mapping, sales ecosystem, marketing strategy, customer journey mapping, and email marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Studio Folklore designs and builds bespoke Shopify and Webflow websites for creative folk and high-end craft businesses. Services span end-to-end ecommerce store design and build, portfolio and service business websites, platform migrations to Shopify, conversion rate optimisation, and brand strategy workshops including customer journey mapping and sales funnel development.

Product overview

Studio Folklore is a website design and business strategy agency offering a unified suite of services built around Shopify and Webflow platforms. The core offering consists of Shopify Stores (ecommerce design and build), Portfolio Websites (Webflow-based for service businesses), Migration to Shopify + Redesign, Conversion Rate Optimisation, and Strategy Services (including brand strategy workshops). Additional services include Cabin + Small Hotel Websites with PMS integration, Sales Funnel workshops, and various design services (stationery, postcards, care cards, swing tags). The company positions itself as a partner for high-end craft businesses, offering end-to-end digital ecosystem creation including websites, funnels, automations, and business systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Stores Bespoke design and build of Shopify ecommerce websites for creative folk and high-end craft businesses, including in-house management systems, automations and sales funnels.
• Portfolio Websites
• Migration to Shopify and Redesign
• Conversion Rate Optimisation
• Cabin and Small Hotel Websites
• Strategy Services
• Brand Strategy

Quantifiable outcome

• Client testimonial reports of improved SEO, blog functionality, and overall website performance after redesign
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pixel Union: Established Shopify design agency and theme provider serving ecommerce merchants globally. Comparable in Shopify ecosystem positioning, premium storefront design services, and SMB-to-mid-market merchant focus.
• Studio Blackbird: Boutique web design studio serving creative, lifestyle, and DTC brands. Comparable in bespoke website builds, premium positioning, and creative-business client base.
• Limesharp: London-based Shopify Plus agency building bespoke ecommerce stores for premium and lifestyle brands. Comparable business model (project-based builds), platform specialisation (Shopify Plus), and creative-brand target market.
• Few & Far: Webflow-focused digital agency building premium websites for ambitious brands. Comparable in Webflow specialisation, premium positioning, and creative/lifestyle client focus, though with a broader sector mix.
• We Make Websites: Established UK Shopify agency providing ecommerce design, build, and growth services. Direct competitor for the same Shopify-first ecommerce client base, especially UK SMB and DTC merchants.
• Eastside Co: UK-based Shopify Plus agency serving ecommerce brands with custom design, build, and migration services. Highly comparable to Studio Folklore in platform specialisation (Shopify-first), professional-services model, and UK/European SMB-to-mid-market focus.
• Outlane Studio: London-based Shopify design studio serving fashion, lifestyle, and boutique ecommerce brands. Comparable in boutique size, Shopify-led design-and-build delivery, and creative SMB focus.
• Charle: Boutique London-based Shopify Plus agency building DTC and creative ecommerce brands. Comparable in size, Shopify-partner positioning, focus on premium/creative brands, and end-to-end design and build delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/studiofolklore
• Pinterestpinterest.com/studiofolklore
• LinkedInlinkedin.com/company/studiofolklore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOLKLORE STUDIO LTD