We Make Websites
We Make Websites is a London-headquartered Shopify Plus agency designing, developing, and growing e-commerce stores for enterprise and mid-market brands across EMEA and North America. Acquired by Tech Mahindra in December 2025, it operates within the BORN Group.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What We Make Websites does
We Make Websites Limited (WMW) is a London-headquartered professional services agency specializing exclusively in Shopify Plus design, development, and growth services. Founded in 2011, the company serves enterprise and mid-market brands such as HP, Condé Nast, UFC, Hasbro, Levi's Dockers, Good American, HyperX, OPI, and Jigsaw, delivering end-to-end e-commerce implementations that span UX/UI design, custom theme development, conversion rate optimization, internationalization, data migration, and headless commerce using Sanity CMS as a decoupled front-end layer.
The firm's service architecture combines deep platform-native expertise (Shopify Plus Partner since 2011) with an integration ecosystem spanning eight technology partners (BrightPearl, Gorgias, Klaviyo, LoyaltyLion, Nosto, Recharge, Sanity, Yotpo) covering ERP, customer support, marketing automation, personalization, subscriptions, CMS, and loyalty. The company has extended its offering with Vesta AI, a generative AI tool for product image creation. WMW maintains design credentials recognized by Awwwards and CSS Design Awards, and operates from London and New York to serve EMEA and North American clients.
WMW operates on a project-based professional services revenue model, generating fees through customized Shopify Plus engagements rather than subscription or product-based pricing. Following its December 2025 acquisition by Tech Mahindra for £9.4 million including earnouts, WMW operates as a brand within the BORN Group (Tech Mahindra's experience design arm), retaining its brand identity and Shopify Plus specialization while gaining access to a global IT services parent. At acquisition, the company reported £4.6 million in CY2020 revenue and employed 51–100 staff.
We Make Websites firmographics
Firmographics- Name
- We Make Websites
- Legal name
- We Make Websites Limited
- Website
- https://wemakewebsites.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- We Make Websites is a London-headquartered Shopify Plus agency designing, developing, and growing e-commerce stores for enterprise and mid-market brands across EMEA and North America. Acquired by Tech Mahindra in December 2025, it operates within the BORN Group.
- Ownership category
- akta.pro rank
We Make Websites industry classification
Industry- Product category
- E-commerce Agency Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)
Keywords
Where We Make Websites is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
We Make Websites business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services and Agency Fees: WMW generates revenue through professional services engagements including Shopify Plus store design, development, and growth/marketing services. Revenue is project-based and service-fee driven rather than subscription or product-based.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
We Make Websites product offering
Product offeringCore offering
We Make Websites is a Shopify Plus expert agency that designs, develops, and grows e-commerce stores for international brands. Its core offering is end-to-end Shopify Plus design and development, including UX/UI design, conversion rate optimization, custom theme development, internationalization, data migration, and headless/composable commerce implementations. Engagements are project-based professional services delivered directly to enterprise and mid-market brands.
Product overview
We Make Websites (WMW) is a Shopify-focused e-commerce agency offering a portfolio of services centered on Shopify Plus design and development. The core offering is Shopify Design & Development, which encompasses UX/UI design, strategy, conversion optimization, and custom development. Additional services include Internationalization Services for multi-market expansion, Data Migration Services for platform transitions, and Headless Commerce Solutions leveraging Sanity CMS for decoupled storefronts. WMW operates as part of the BORN Group under Tech Mahindra, focusing exclusively on Shopify implementations rather than a standalone software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Design & Development
Companies that use We Make Websites
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
We Make Websites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
We Make Websites partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
We Make Websites competitors and assessment
Company assessmentBroad incumbents
- BORN Group: Digital commerce agency that is the direct parent brand for We Make Websites within Tech Mahindra, providing identical Shopify and enterprise e-commerce design/build services at a larger global scale.
- Deloitte Digital: Global digital agency arm of a Big Four firm, competing for the largest enterprise e-commerce transformation engagements with broader strategy, technology, and marketing capabilities than WMW.
- Accenture Song: Global experience and commerce agency from Accenture that competes with WMW for enterprise digital commerce mandates, with significantly larger delivery scale and cross-platform coverage.
- Shopify: Platform vendor that WMW exclusively builds on; not a direct competitor but a critical ecosystem participant whose product direction, partner economics, and enterprise traction drive WMW's market opportunity.
Direct peers
- Blueacorn: Shopify Plus expert agency with a comparable enterprise focus on e-commerce design, development, and CRO for major consumer brands, directly competing for the same Shopify Plus RFPs as WMW.
- Outerbox: Digital commerce agency specializing in Shopify and Shopify Plus design, development, and marketing services, overlapping directly with WMW's enterprise and mid-market client profile.
- Absolute Web: E-commerce design and development agency with a strong Shopify Plus practice, serving enterprise brands with design, development, and digital marketing services comparable to WMW's offering.
- The Code Company: Certified Shopify Plus partner agency providing e-commerce design, development, and CRO services to enterprise and mid-market brands — a direct competitor in the same Shopify Plus agency niche.
- Swarm: Shopify Plus partner agency focused on design, development, and growth marketing for premium and lifestyle brands, competing head-to-head with WMW for similar fashion and lifestyle enterprise clients.
Others
- Yotpo: Shopify ecosystem partner (reviews, loyalty, SMS) that integrates with WMW-built stores; not a competitor but a key technology partner and ecosystem benchmark for headless commerce enablement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
We Make Websites social profiles
Digital presenceWe Make Websites financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Make Websites leadership team
Management profileNumber of profiles
Profiles10 records
We Make Websites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Make Websites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Make Websites
What does We Make Websites do?
We Make Websites is a Shopify Plus expert agency that designs, develops, and grows e-commerce stores for international brands. Its core offering is end-to-end Shopify Plus design and development, including UX/UI design, conversion rate optimization, custom theme development, internationalization, data migration, and headless/composable commerce implementations. Engagements are project-based professional services delivered directly to enterprise and mid-market brands.
Is We Make Websites a public or private company?
We Make Websites is a private company. It is classified as corporate owned and is currently operating.
When was We Make Websites founded?
We Make Websites was founded in 2011. It employs 51 to 100 people.
Where is We Make Websites based?
We Make Websites is headquartered in London, United Kingdom, in the Europe region.
How does We Make Websites make money?
One revenue line is on record: professional Services and Agency Fees.
Who are We Make Websites's main competitors?
Broad incumbents on record are BORN Group, Deloitte Digital, Accenture Song and Shopify. Direct peers are Blueacorn, Outerbox, Absolute Web, The Code Company and Swarm. Yotpo is listed as an others.
Does We Make Websites have an API?
No public API is recorded for We Make Websites.
What industry is We Make Websites in?
We Make Websites's product category is E-commerce Agency Services. Its primary akta.pro industry code is MPACABAG, Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand). Its NAICS code is 54143 and its SIC code is 7311.