LOLA CARS LTD
Lola Cars is a UK-based motorsport engineering company that designs and manufactures high-performance racing vehicles across electric, hybrid, and combustion platforms, serving OEMs, racing teams, and collectors through its Formula E programme, B2B engineering services, and limited-edition continuation vehicles.
- Company typePrivate
- Founded1958
- HeadquartersTowcester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LOLA CARS LTD does
Lola Cars Ltd is a privately held UK motorsport engineering company that designs, engineers, and manufactures high-performance racing vehicles across electric, hybrid, and combustion powertrains. Founded in 1958 by Eric Broadley, the company entered administration in 2012 and was acquired in 2022 by businessman and racer Till Bechtolsheimer, who recapitalised the business and re-established operations at Silverstone Park, Northamptonshire. The current company is structured around three divisions: Motorsport, which delivers turnkey racing programmes to OEMs and racing partners and is anchored by the Lola Yamaha ABT team competing in the ABB FIA Formula E World Championship with the Lola T001; Innovation, which commercialises IP from motorsport including the patent-pending Lola Natural Composite System (LNCS) — a 100% petrochemical-free bodywork using plant and basalt fibres with sugarcane-derived resin — and a sustainable seawater-extracted magnesium process; and Heritage, which preserves the marque's 60+ year legacy of over 500 championship wins, three Indy 500 victories, and iconic models, and supports the limited-edition T70S and T70S GT continuation vehicles (capped at 16 units). Lola also operates PACETEQ, an in-house software arm developing embedded AI, race strategy tools, and data-driven performance solutions, supported by an Ansible Motion driver-in-the-loop simulator at headquarters.
The company's business model combines B2B professional services (multi-year engineering and programme contracts with OEMs and racing departments, priced per engagement), hardware sales (T70S/T70S GT continuation vehicles at undisclosed premium pricing, sold direct to collectors and historic racing enthusiasts), Formula E commercial revenue (sponsorship, prize money, and brand activations through the Lola Yamaha ABT team), and IP licensing via the Innovation division. Its primary customers are automotive OEMs and manufacturers seeking independent motorsport engineering, corporate partners and sponsors (Yamaha, ABT Sportsline, Warner Bros. Discovery, Solgaard) seeking brand association with the racing platform, and wealthy collectors purchasing the T70S continuation vehicles. GTM is event-driven and field-led, using Formula E competition, Goodwood Festival of Speed, and media partnerships as both demand generation and engineering showcases.
Lola competes as the only OEM-independent manufacturer in Formula E, a positioning that emphasises engineering independence against the major automotive manufacturers in the series. Technology differentiation rests on LNCS and sustainable magnesium processing (54% CO2 reduction vs. conventional manufacturing, 4.6 t CO2e cradle-to-gate for the T70S), vertically integrated vehicle engineering, proprietary powertrain and control-system development, and a championship-proven leadership team drawn from Mercedes F1, McLaren, DS Techeetah, and Liberty Global. The Lola Yamaha ABT team is contracted through the GEN4 era to 2030, providing multi-year revenue visibility, while the Innovation division represents a longer-dated growth lever if LNCS and adjacent IP can be licensed into aerospace, automotive, and luxury consumer applications beyond motorsport.
LOLA CARS LTD firmographics
Firmographics- Name
- LOLA CARS LTD
- Legal name
- Lola Cars Limited
- Website
- https://lola-cars.co.uk
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lola Cars is a UK-based motorsport engineering company that designs and manufactures high-performance racing vehicles across electric, hybrid, and combustion platforms, serving OEMs, racing teams, and collectors through its Formula E programme, B2B engineering services, and limited-edition continuation vehicles.
- Ownership category
- akta.pro rank
LOLA CARS LTD industry classification
Industry- Product category
- Motorsport Engineering & Vehicle Manufacturing
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Manufacturing (3361)
- SIC
- Motor Vehicle Parts & Accessories (3714), Engines & Turbines (3510)
- akta.pro primary industry
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)
- akta.pro secondary industries
- Body Panels, Doors, Hoods & Closures Manufacturing (IMACAGAH), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)
Keywords
Where LOLA CARS LTD is headquartered
LocationHeadquarters
- HQ city
- Towcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
LOLA CARS LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Motorsport Programme Delivery (OEM/Partner Contracts): Lola partners with OEMs, manufacturers, and racing departments to deliver complete motorsport programmes — from concept to race-ready machinery, managing every stage: design, development, build, testing, and ongoing technical support. Revenue is generated through long-term engineering and programme contracts.
- Heritage/Collector Vehicle Sales: Lola manufactures and sells limited-edition continuation vehicles (T70S, T70S GT) at premium price points. Limited to 16 cars globally. Revenue is one-time per unit, high-value transaction.
- Formula E Racing Operations: Revenue from competing in the ABB FIA Formula E World Championship as Lola Yamaha ABT, including sponsorship, prize money, and commercial activations tied to the team's performance and media visibility.
- IP Commercialisation — Innovation Division: Lola's Innovation division commercialises IP developed through motorsport — including sustainable materials, powertrain systems, and advanced engineering solutions — transferring proven technologies to external industries through licensing and partnership agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | T70S Competition — FIA-homologated historic racing specification |
| One time/ perpetual license | Pay-as-you-go | T70S GT — UK road-registered, road/track optimised |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LOLA CARS LTD product offering
Product offeringCore offering
Lola Cars is a vertically integrated motorsport manufacturer that designs, engineers, and builds racing vehicles — including the T001 Formula E race car and limited-edition T70S/T70S GT continuation vehicles — while delivering complete motorsport programmes (concept, design, development, build, testing, and race operations) to OEMs, manufacturers, and racing partners. The company also commercialises proprietary sustainable-materials and powertrain IP through its Innovation division.
Product overview
Lola Cars is a vertically integrated motorsport engineering company offering complete racing programmes from design and development through to race operations. The portfolio includes the T70S and T70S GT sustainable continuation vehicles featuring the patent-pending Lola Natural Composite System (LNCS), the Lola T001 Formula E racecar competing in the ABB FIA Formula E World Championship with the Lola Yamaha ABT team, and the PACETEQ software arm developing embedded AI systems for race strategy and performance optimization. The three core divisions are Motorsport (Formula E programme and turnkey solutions for OEMs/partners), Innovation (commercialising sustainable materials, powertrains, and advanced engineering), and Heritage (preserving legacy and supporting historic assets). The company also operates a driver-in-the-loop simulation capability supporting development work.
Differentiator
Problem solved
Functional benefit
Brands
- Lola Motorsport: Delivers complete racing programmes from design and development through to race operations, competing in the ABB FIA Formula E World Championship.
- Lola Heritage
- Lola Innovation
- PACETEQ
Products and services
- Lola T70S Sustainable continuation of the iconic 1965 Lola T70 race car, built with the patent-pending Lola Natural Composite System (LNCS). FIA-homologated competition version featuring a 5.0L Chevrolet V8 producing 530bhp, aluminium monocoque chassis, and 203mph top speed. Sold to collectors and historic racing enthusiasts. Limited to 16 units globally.
- Lola T70S GT UK road-registered variant of the T70S optimised for road and track use, featuring a 6.2L Chevrolet V8 producing 500bhp, refined ergonomics, climate control, and subtle enhancements for usability while maintaining authentic driving character. Supplied with 18-inch wheels and road-legal specification.
- Lola T001 Formula E Race Car Purpose-built Formula E race car with powertrain and software co-developed with Yamaha Motor Co. Gen3 Evo specification delivering 350kW (470bhp) from an all-electric powertrain, 0-60mph in 1.82 seconds, and top speed of 200mph. Competed in the ABB FIA Formula E World Championship with the Lola Yamaha ABT team.
- Motorsport Programme Delivery Services Complete motorsport programme delivery services for OEMs, manufacturers, and racing departments, covering concept, design, development, build, testing, and ongoing trackside operations. Primary project is Formula E with the Lola Yamaha ABT team committed through GEN4 regulations to 2030. Delivered as long-term engineering and programme contracts.
- Innovation Division IP Commercialisation Commercialisation arm that licenses and partnerships Lola's motorsport-developed IP — including sustainable materials (LNCS), alternative powertrain systems, and advanced engineering solutions — into aerospace, automotive, and luxury consumer goods sectors.
Quantifiable outcome
- 54% reduction in CO2 emissions vs conventional manufacturing benchmarks for T70S, with cradle-to-gate footprint of just 4.6 tons CO2e; magnesium components up to 80% reduction
- +3 more outcomes
Companies that use LOLA CARS LTD
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
LOLA CARS LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
LOLA CARS LTD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and flagship.
- Ansible MotioncoreAnsible Motion delivered the Delta T1 Sport compact high-performance driver-in-the-loop (DiL) simulator to Lola Cars at its Silverstone headquarters. The simulator features a patented six-degrees-of-freedom motion system and will support Lola's ABB FIA Formula E World Championship GEN4 programme and future development work.
- SolgaardminorSolgaard, a certified B-Corporation and sustainable luggage manufacturer, is Official Luggage Supplier to Lola Cars and the Lola Yamaha ABT Formula E team. Solgaard supplies travel equipment to team personnel throughout the season. Its logo appears on the front wing endplate of the Lola Yamaha ABT Formula E car. Solgaard's regenerative model prevents approximately 6 lbs. of plastic from entering the ocean per product purchased.
- Warner Bros. DiscoveryflagshipMulti-year strategic partnership to produce bespoke motorsport content. Kicked off with a Superman-themed livery for the Berlin E-Prix coinciding with the DC Studios 'Superman' film release. The partnership includes collaboration on sponsorship agreements, activation, and jointly-produced content across Formula E. Warner Bros. Discovery is also the Home of Formula E in Europe with exclusive broadcast coverage on TNT Sports, Eurosport, and HBO Max.
- Yamaha Motor Co., Ltd.coreYamaha is Lola's technical partner for the Formula E programme, developing the powertrain and related software for the Lola Yamaha ABT team competing in the ABB FIA Formula E World Championship. This is a flagship, long-term partnership central to Lola's primary motorsport activity. The relationship is described as co-development of the electric powertrain.
- ABT SportslinecoreABT is Lola's partner in the Lola Yamaha ABT Formula E team. ABT contributes operational infrastructure and commercial resources to the team, which represents Lola's entry into Formula E as a manufacturer. The team competes under the Lola Yamaha ABT name.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
LOLA CARS LTD competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
LOLA CARS LTD social profiles
Digital presenceLOLA CARS LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOLA CARS LTD leadership team
Management profileNumber of profiles
Profiles9 records
LOLA CARS LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOLA CARS LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOLA CARS LTD
What does LOLA CARS LTD do?
Lola Cars is a vertically integrated motorsport manufacturer that designs, engineers, and builds racing vehicles — including the T001 Formula E race car and limited-edition T70S/T70S GT continuation vehicles — while delivering complete motorsport programmes (concept, design, development, build, testing, and race operations) to OEMs, manufacturers, and racing partners. The company also commercialises proprietary sustainable-materials and powertrain IP through its Innovation division.
Is LOLA CARS LTD a public or private company?
LOLA CARS LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LOLA CARS LTD founded?
LOLA CARS LTD was founded in 1958. It employs 51 to 100 people.
Where is LOLA CARS LTD based?
LOLA CARS LTD is headquartered in Towcester, United Kingdom, in the Europe region.
How does LOLA CARS LTD make money?
Four revenue lines are on record. Motorsport Programme Delivery (OEM/Partner Contracts) is the primary driver. The others are heritage/Collector Vehicle Sales, formula E Racing Operations and IP Commercialisation — Innovation Division.
Does LOLA CARS LTD have an API?
No public API is recorded for LOLA CARS LTD.
What industry is LOLA CARS LTD in?
LOLA CARS LTD's product category is Motorsport Engineering & Vehicle Manufacturing. Its primary akta.pro industry code is IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules), with a secondary code of IMACAGAH, Body Panels, Doors, Hoods & Closures Manufacturing. Its NAICS code is 3363 and its SIC code is 3714.