Life Forward Inc.

What Life Forward Inc. does

Life Forward Pregnancy Care of Cincinnati, legally Life Forward Pregnancy Care of Cincinnati and operating as Life Forward, is a 501(c)(3) nonprofit organization (EIN: 31-1113258) headquartered at 2415 Auburn Avenue in Cincinnati, Ohio. Founded in 1984 and reorganized through a 1999 merger of three original pregnancy centers, the organization operates three medical center locations across Greater Cincinnati, in Clifton (headquarters), Springdale (inside The Healing Center, opened 2017), and Loveland (inside The Care Center, opened 2021). It is led by Executive Director Steve Stephenson with a team that includes a Director of Health Services, Director of Development, and credentialed nursing and sonography staff.

The organization's core product is a bundled set of no-cost, confidential medical and support services for women facing unplanned pregnancies, centered on pregnancy testing, limited obstetrical ultrasounds (including 3D/4D imaging, a 2014 first for Cincinnati pregnancy centers), options counseling, STI testing (added 2023), and Women's Primary Health Care well-woman visits (added 2025). Supporting services include parenting education programs (Upward, Springboard, MAP), material assistance through a Care Closet, a Car Seat Safety Program, post-abortion counseling (PACE), Men's Ministry, and community referrals. Engagement is delivered through in-person clinic visits, online appointment scheduling, a Client Portal for records and messaging, and text/email outreach, with awareness driven by content marketing, social media, testimonial videos, and annual fundraising events including Strides for Hope and the Annual Banquet.

Life Forward is funded entirely through donations, charitable contributions, and community fundraising events; no fees are charged to clients. It operates within a community-led go-to-market model that relies on referrals from churches, schools, and social service agencies, and is affiliated with national pregnancy resource networks including Care Net, Heartbeat International, Life International, and NIFLA, which provide training, legal support, and operational standards.

Name

Life Forward Inc.

Legal name

Life Forward Pregnancy Care of Cincinnati

Website

https://lifeforwardcincy.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Forward Pregnancy Care of Cincinnati is a 501(c)(3) nonprofit operating three medical centers in Greater Cincinnati that provide free pregnancy testing, 3D/4D ultrasounds, STI testing, options counseling, and women's primary healthcare to women facing unplanned pregnancies.

Ownership category

akta.pro rank

Product category

Pregnancy Care Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industry

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

Keywords

• Pregnancy care services
• Obstetrical ultrasound
• Women's health services
• STI testing
• Options counseling

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a registered 501(c)(3) nonprofit organization (EIN: 31-1113258), Life Forward relies on donations from individuals, churches, and organizations. The organization runs annual fundraising events including Strides for Hope (5K walk), Annual Banquet, and Change for Life baby bottle campaign.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Life Forward Pregnancy Care of Cincinnati is a 501(c)(3) nonprofit that provides free, confidential pregnancy-related medical and support services to women in the Greater Cincinnati area. Core offerings include pregnancy testing, 3D/4D limited obstetrical ultrasounds, options consultation, STI testing, and women's primary healthcare, delivered through three medical center locations. These medical services are bundled with parenting education, post-abortion counseling, material assistance, and community referrals, all at no charge to clients.

Product overview

Life Forward Inc. operates as a pregnancy care center offering a unified set of no-cost medical and support services. The core services include pregnancy testing, 3D/4D limited obstetrical ultrasounds, STI testing, women's primary health care, and confidential options consultations. These medical services are complemented by education programs (Upward parenting classes, Springboard women's health education), material assistance (Care Closet with baby items, car seat safety program), and support services (PACE post-abortion counseling, Men's Ministry, Client Care Packages). A digital Client Portal enables secure access to medical records and appointment scheduling. All services are provided at no charge to clients and include spiritual support integrated throughout the care experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Testing
• Ultrasound Services (3D/4D)
• Consultation on Options
• STI Testing
• Women's Primary Health Care
• PACE Program (Post-Abortion Counseling & Education)
• Upward Parenting Classes
• Springboard Program
• Men's Ministry
• Referrals to Community Services
• Material Assistance (Care Closet)
• Car Seat Safety Program
• Client Portal

Quantifiable outcome

• Nearly 900 women served annually
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Care NetcoreStrategic or Co-development PartnerCare Net is a life-affirming network of pregnancy centers, churches, organizations, and individuals that acknowledges every human life begins at conception. They offer compassion, hope, and help to anyone considering abortion by presenting realistic alternatives and Christ-centered support through their network.
• Heartbeat InternationalcoreStrategic or Co-development PartnerHeartbeat International is the first network of pro-life pregnancy resource centers in the U.S. and the largest in the world. Since 1971, Heartbeat has supported, strengthened and started pregnancy help organizations including pregnancy medical clinics, pregnancy resource centers, maternity homes, and adoption agencies on all six inhabited continents.
• Life InternationalminorStrategic or Co-development PartnerLIFE International's mission is to uphold the value of all human life worldwide. They equip, empower, and release global Christian leaders to proclaim the infinite value of God's image in all people.
• National Institute of Family and Life Advocates (NIFLA)coreStrategic or Co-development PartnerFounded in 1993, NIFLA provides pro-life pregnancy centers and medical clinics with legal counsel, education, and training. They represent more than 1,500 member centers across the country and continue to grow.
• The Healing Center (Springdale)minorStrategic or Co-development PartnerThe Healing Center in Springdale hosts a Life Forward location offering advanced ultrasound imaging to serve women in the northern part of the city. Opened in 2017.
• The Care Center (Loveland)minorStrategic or Co-development PartnerThe Care Center in Loveland hosts a Life Forward location equipped with the latest ultrasound technology. Opened in 2021 to serve more women in the Loveland area.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Heartbeat International: Largest global network of pregnancy resource centers and a Life Forward affiliate. Provides operational support, training, and accreditation to pregnancy help organizations, making it a direct strategic peer and ecosystem incumbent.
• Care Net: National affiliation network of which Life Forward is a member. Operates as a parent organization providing shared services, training, and standards to pregnancy centers across the U.S., directly relevant given Life Forward's strategic affiliation.
• NIFLA (National Institute of Family and Life Advocates): National membership organization providing legal counsel, education, and training to 1,500+ pregnancy centers. A core Life Forward affiliate and a peer in the broader PRC ecosystem.

Regional players

• Assure Pregnancy Clinic: Free pregnancy medical clinic offering ultrasounds and support services in select regional markets. Comparable operating model with similar faith-rooted positioning.

Direct peers

• RealOptions Pregnancy Medical Clinics: Multi-location pregnancy medical clinic network providing ultrasounds, STI testing, and women's wellness in California. Comparable operating model combining medical clinic services with faith-based pregnancy support.
• ThriVe Orlando: Multi-location pregnancy resource center in Central Florida offering free ultrasounds, STI testing, and parenting education. Comparable medical-clinic pregnancy support model with faith-based integration.
• Alpha Center: Pregnancy resource medical clinic offering free ultrasounds, STI testing, and women's health services in South Dakota. Comparable medical-clinic service model targeting women in unplanned pregnancy situations.
• Centro Tepeyac: Pregnancy resource center in the Washington D.C. area offering free ultrasounds, pregnancy testing, and material support to women facing unplanned pregnancies. Comparable mission and operating model with a Catholic-rooted approach.
• Birthright International: Nonprofit pregnancy support organization offering free pregnancy testing, counseling, and material assistance across numerous U.S. locations. Closely comparable to Life Forward in mission, free-service model, and faith-informed approach.

Others

• Catholic Charities of Southwestern Ohio: Regional faith-based social services organization serving Greater Cincinnati with overlapping client populations (low-income women, families). Provides pregnancy and parenting support referrals, making it a community-level peer and ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/life-forward

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Forward Inc.