What Yingtong Holdings does

Yingtong Holdings (Eternal Beauty Holdings Limited, HKEX: 6883) is a Greater China brand management and distribution platform for international prestige perfume, skincare, cosmetics, personal care, eyewear, and home fragrance brands, founded in 1983 and listed on the Hong Kong Stock Exchange in 2025. The company holds distribution, licensing, or exclusive brand management rights for 76 external international brands including Hermès, Van Cleef & Arpels, Chopard, Laura Mercier, and Albion, alongside joint ventures with Babor and Swiss Perfection and two self-owned assets: the PERFUME BOX multi-brand fragrance retail chain and the Santa Monica perfume/eyewear/home fragrance brand. Its product offering spans fragrance, home fragrance, skincare, personal care, cosmetics, and eyewear; there is no proprietary technology platform disclosed, with the business operating as a distributor and brand manager rather than a technology company.

The company makes money through five revenue streams: wholesale distribution to a network of 7,400+ retail points of sale across 400+ cities in China, Hong Kong, and Macau (36.2% of FY2026 sales, +22.8% YoY); direct retail through 90+ directly operated stores including 9 PERFUME BOX outlets (average transaction value above RMB 1,250, member sales at 50% of store revenue); e-commerce via Tmall and JD.com (36.8% of FY2026 sales at RMB 792.9 million); brand management service and licensing fees from joint ventures (+210.5% YoY); and travel retail. It serves two end customers: premium/luxury beauty consumers across Greater China, and international brand owners seeking a turnkey China market entry partner, with the latter benefiting from regulatory navigation, channel access, and the company's 300M+ member CRM database.

FY2026 (year ended March 31, 2026) revenue was RMB 2,152.2 million with a 47.0% gross margin, 11.3% net margin, and RMB 243.4 million in net profit. Go-to-market combines direct retail, e-commerce, wholesale distribution, and travel retail under a sales-led brand management model, supported by KOL/KOC influencer marketing, AI-assisted content production, an annual China Perfume Industry White Paper, and ESG initiatives such as the 'Green is Eternal' recycling program launched in 2026 in partnership with The Loops Hong Kong.

Name

Yingtong Holdings

Legal name

Eternal Beauty Holdings Limited

Website

https://eternal.hk

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yingtong Holdings (Eternal Beauty Holdings, HKEX: 6883) is a Greater China brand management and distribution platform for 76 international prestige beauty and fragrance brands, operating through 7,400+ retail points of sale, 90+ directly operated stores including PERFUME BOX, e-commerce, and brand licensing joint ventures.

Ownership category

akta.pro rank

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Product Distribution and Wholesale: The company generates primary revenue through wholesale distribution of international perfume and beauty brands to retail partners across Greater China. External brand portfolio includes 56 fragrance brands, 24 home fragrance brands, 16 skincare brands, 9 personal care brands, 6 eyewear brands, and 6 cosmetics brands. Distribution channel contributed approximately 36.2% of FY2026 sales.
2. Direct Retail (Perfume Box): Revenue from directly operated retail stores under the Perfume Box brand. The company operates 9 wholly owned, directly operated stores as of March 2026. Offline store customer spend averages over RMB 1,250 per transaction with member sales contributing 50% of store revenue.
3. E-commerce Sales: Online channel revenue including Tmall flagship stores and JD.com platform sales. Online channels generated approximately RMB 792.9 million in FY2026, representing 36.8% of total revenue with 4.9% year-on-year growth.
4. Brand Management Services: Service and management fee revenue from brand partnership operations, including exclusive licensing arrangements such as the joint venture with Babor and Swiss Perfection. Service revenue grew 210.5% year-on-year, reflecting the company's asset-light business model expansion.
5. Equity Investment Returns: Strategic investment in Brightday and Dream Biotechnology Co., Ltd. (parent company of AromeManpo), acquiring 15% equity interest for RMB 97.5 million, positioning in the efficacious skincare and personal care sector.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

No source-backed description of Yingtong Holdings' core offerings is available. The input did not contain attributable source content describing what the company sells or provides.

Product overview

Eternal Beauty Holdings Limited operates as a luxury beauty and lifestyle brand management platform and distributor in Greater China. The company manages a portfolio of 76 external international brands and two self-owned brands (PERFUME BOX retail chain and Santa Monica). The core business model involves distributing and managing international perfume, skincare, cosmetics, personal care, eyewear, and home fragrance brands across China through an omni-channel network spanning over 400 cities with more than 7,400 points of sale and more than 90 directly operated stores.

Differentiator

Problem solved

Functional benefit

Brands

• PERFUME BOX (拾氛气盒): Multi-brand fragrance lifestyle retail chain established in 2016, operated as a wholly-owned directly operated retail model. Offers nearly 30 international fragrance brands with themed stores across major Chinese cities.
• Santa Monica

Quantifiable outcome

• RMB 2,152.2 million total revenue (FY2026), up 3.3% year-on-year
• +5 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• InvestHKminorStrategic or Co-development Partner · 3 June 2026Official partner at Esxence 2026 in Milan for 'The Eternal Path to China' campaign. InvestHK provided market-entry information sessions highlighting Hong Kong's strategic advantages as a gateway to China for international fragrance brands, including its common law legal system and business facilitation programs.
• Hong Kong Productivity CouncilminorStrategic or Co-development Partner · 3 June 2026Partner at Esxence 2026, sharing information on Hong Kong Government funding programmes for international brands investing in Hong Kong through the SME One Consultant program.
• Xuelei Fragrance MuseumminorStrategic or Co-development Partner · 3 June 2026Industry partner at Esxence 2026 contributing market insights on China's fragrance landscape during the 'Paving the Way to China Fragrance Market' seminar.
• PricewaterhouseCoopers (PwC) Hong KongminorStrategic or Co-development Partner · 3 June 2026Partner at Esxence 2026 providing industry talks on market entry strategies for China's fragrance market.
• The Loops Hong KongminorStrategic or Co-development Partner · 3 June 2026Partner at Esxence 2026 contributing to the China Market Entry Blueprint and consultation sessions.
• The Loops Hong KongcoreStrategic or Co-development Partner · 22 April 2026Strategic sustainability partnership launching 'Green is Eternal' - Hong Kong's first rinse-free recycling program for fragrance and skincare cosmetics. The Loops provides advanced recycling equipment and processing system, enabling customers to recycle bottles without washing. Program operates at 8 Eternal Beauty outlets in Hong Kong with redemption incentives.
• LKF Concepts (Lan Kwai Fong Group)flagshipStrategic or Co-development Partner · 1 December 2025Strategic partnership for 'Where Spirits Collide' campaign featuring six international niche fragrance brands (Atkinsons, Maison Noir, Memo Paris, Parfums de Marly, Trudon, and Santa Monica) in Lan Kwai Fong, exploring the connection between spirits (alcohol) and fragrance. Event included multi-sensory holiday experiences.
• Swiss PerfectioncoreStrategic or Co-development Partner · 1 January 2025Joint venture established with Swiss Perfection for strategic cooperation, expanding the company's presence in premium skincare segment alongside existing Babor joint venture.
• AlbionflagshipChannel Partner/ Reseller/ Distributor · 1 January 2025Long-standing partnership as sole brand manager for Albion in Hong Kong SAR and Macau SAR. First standalone flagship store with cabin facial treatment opened in Hong Kong SAR. Expanded presence with concept store at Yoho Mall.
• Vivienne WestwoodminorChannel Partner/ Reseller/ Distributor · 1 January 2024Established brand partnership for eyewear distribution, adding the prestige British fashion brand to the company's portfolio.
• BaborcoreStrategic or Co-development Partner · 1 January 2023Joint venture established with Babor where Eternal Beauty became the exclusive licensee for product and channel retail business in Mainland China. Babor's first global concept retail store launched in Hong Kong SAR.
• Laura MerciercoreChannel Partner/ Reseller/ Distributor · 1 January 2023Established distribution partnership for Laura Mercier brand, adding the prestige French cosmetics brand to the company's cosmetics portfolio.
• EuroitaliaflagshipChannel Partner/ Reseller/ Distributor · 1 January 2005Distribution partnership established with Euroitalia, one of the company's key business partners for over 15 years.
• InterparfumsflagshipChannel Partner/ Reseller/ Distributor · 1 January 1992Distribution partnership established with Interparfums, one of the company's key business partners for over 30 years.

Scale indicators14 records

Recent moves18 records

Expansion highlights6 records

Broad incumbents

• Coty Inc. Global fragrance and beauty company with a strong prestige portfolio (Hugo Boss, Calvin Klein, Gucci, Burberry) distributed through department stores and travel retail. Comparable as a large fragrance company selling into the same Greater China channels.
• Amorepacific: Korean beauty conglomerate (Sulwhasoo, Laneige, Innisfree) with growing presence in Greater China through department stores and e-commerce. Comparable as an Asia-based prestige beauty operator overlapping in the same geographic and channel footprint.
• The Estée Lauder Companies: Owner of prestige fragrance and skincare brands (Tom Ford Beauty, Jo Malone, Le Labo, Clinique, La Mer) widely distributed across Greater China. Directly comparable as a prestige beauty house operating through department stores, freestanding boutiques, and travel retail in the same market.
• LVMH (Selective Retailing / Sephora): Luxury conglomerate with selective retailing (DFS, Sephora) and beauty brands (Guerlain, Dior, Givenchy) distributed across Greater China. Comparable as both a luxury beauty brand owner and operator of multi-brand retail/travel-retail channels overlapping with Perfume Box and Yingtong's travel-retail business.
• Shiseido: Japanese prestige beauty company with portfolio (SHISEIDO, Cle de Peau, NARS, IPSA) selling into Greater China through department stores and selective retail. Comparable as a leading Asia-based prestige beauty operator with overlapping brand and channel mix.
• L'Oréal: Global leader in beauty with a major luxury division (Lancôme, YSL, Giorgio Armani Beauty, Ralph Lauren Fragrances) selling through similar department-store and travel-retail channels in Greater China. Comparable as a luxury beauty brand owner/distributor operating through omni-channel retail in the same geography.

Direct peers

• Sephora (Asia): Multi-brand prestige beauty retailer with stores across Greater China selling fragrance, skincare and cosmetics. Most directly comparable to Yingtong's Perfume Box chain as a multi-brand prestige beauty retailer targeting the same Chinese consumer.
• Puig: Spanish fashion and fragrance house owning Charlotte Tilbury, Jean Paul Gaultier, Paco Rabanne, and others, with significant Asia-Pacific distribution focus. Closely comparable as a brand owner/distributor operating in prestige fragrance across the same Chinese and Hong Kong channels.
• Interparfums: France-based prestige fragrance licensee (Montblanc, Jimmy Choo, Coach, Karl Lagerfeld, Moncler) and Yingtong's 30+ year distribution partner. Directly comparable as a prestige fragrance brand manager whose portfolio is distributed through the same retailer relationships in Greater China.
• DFS Group: LVMH-owned global travel retail operator selling fragrance, beauty, and liquor in duty-free channels across Asia. Comparable directly as a travel-retail channel partner/competitor for the same international prestige fragrance brands distributed by Yingtong in Greater China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eternal-optical-perfumery-far-east-limited
• Instagraminstagram.com/eternalgrouphk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yingtong Holdings