Uplift TV
Uplift TV is a Black-owned free ad-supported streaming television network offering movies, TV shows, documentaries, podcasts, and music videos from independent Black creators worldwide, distributed across connected TV and mobile platforms in over 150 countries.
- Company typePrivate
- Founded2025
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Uplift TV does
Uplift TV is a Black-owned free ad-supported streaming television (FAST) network operating as Uplift Entertainment LLC, headquartered in Atlanta, USA. The platform delivers movies, television series, documentaries, podcasts, music videos, and educational content to global audiences across more than 150 countries. Current programming comprises 300+ feature films and documentaries alongside 100+ television titles, organized into branded collections including Movies & TV, CreatorVerse (podcasts), Documentary Vault, Uplift Music, Uplift International, Uplift U (educational), and Giving Back (nonprofit content). The service is positioned as the first 100% Black-owned streaming network dedicated to independent Black filmmakers and content creators and is available at no cost to viewers.
The underlying technology is an ad-supported streaming delivery layer that distributes linear and on-demand video across all major connected TV (CTV) and mobile operating systems. The app is available on Roku, Amazon Fire TV, Samsung Smart TV, LG Smart TV, Apple TV, Apple iOS, Google Play/Android, Google TV, and additional smart TV platforms (Sony, TCL, Philips, Sharp, Panasonic, Vizio), with a companion web app for browser-based viewing. No proprietary AI/ML capabilities, patents, or technical differentiators are disclosed in available sources; the technical stack appears to rely on standard CTV app distribution and a Maz-based web player (per uplifttv.maz.tv). There is no disclosed API, SDK, or third-party integration layer beyond the device-level app stores.
Uplift TV's primary revenue stream is advertising — pre-roll video, mid-roll ad breaks within content, sponsored programming, and brand integrations with geo-targeting capabilities. Viewers access the platform free of charge with no subscription or credit card required. The company also operates a creator-side monetization program offering triple (and in some cases quadruple) RPMs versus major streaming services, full content ownership retention, pay-per-view revenue, live event streaming, and dedicated collections, with an additional paid PPV/subscription layer introduced via the Uplift U educational collection (covering AI, coding, stock/crypto/currency trading, real estate, fitness, business, and exam prep). Two primary customer segments are targeted: general entertainment viewers seeking Black content and representation, and Black independent content creators seeking fair compensation and distribution.
Uplift TV firmographics
Firmographics- Name
- Uplift TV
- Legal name
- Uplift Entertainment LLC
- Website
- https://uplifttv.co
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Uplift TV is a Black-owned free ad-supported streaming television network offering movies, TV shows, documentaries, podcasts, and music videos from independent Black creators worldwide, distributed across connected TV and mobile platforms in over 150 countries.
- Ownership category
- akta.pro rank
Uplift TV industry classification
Industry- Product category
- Free Ad-Supported Streaming Television (FAST)
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- FAST Channel Networks & Platforms (MPACAAAC)
- akta.pro secondary industries
- General Entertainment AVOD Platforms (MPACAAAB), Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where Uplift TV is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Uplift TV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Supply Chain, Personnel
Revenue model
- Advertising Revenue: Uplift TV generates revenue through advertising on its free streaming platform. The service displays pre-roll video advertising, mid-roll ad breaks within movies and television shows, sponsored programming opportunities, and brand integrations. This is the primary revenue stream supporting the free content model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - no subscription required |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels4 records
Uplift TV product offering
Product offeringCore offering
Uplift TV operates a free, ad-supported streaming television network delivering movies, TV series, documentaries, podcasts, and music programming across connected TV platforms, mobile devices, and the web. The platform curates content from Black independent filmmakers and content creators worldwide, offering 300+ feature films, 100+ television titles, long-form podcasts, and independent music videos in over 150 countries. Revenue is generated through advertising displayed before, during, and after content.
Differentiator
Problem solved
Functional benefit
Products and services
- Uplift TV Streaming Platform
Quantifiable outcome
- Triple RPMs compared to most major streaming platforms; quadruple RPMs compared to some platforms
Companies that use Uplift TV
Customer profileSegments2 records
Ideal customer profiles3 records
Uplift TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uplift TV partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Uplift TV competitors and assessment
Company assessmentBroad incumbents
- BET+: BET+ is a subscription streaming service from BET and Paramount focused on Black content, films, and originals. It serves the same Black audience niche as Uplift TV but operates a paid SVOD model rather than free ad-supported streaming.
- ALLBLK: ALLBLK is WEtv/AMC Networks' subscription streaming service focused on Black cinema and television. It competes for the same Black-audience viewership and content-licensing relationships as Uplift TV, though on a paid SVOD basis.
Direct peers
- The Roku Channel: The Roku Channel is Roku's free, ad-supported streaming destination with movies and TV series. It competes directly with Uplift TV in the FAST market and is also a key distribution platform for Uplift TV's app.
- STIRR: STIRR is an Xperi-owned free ad-supported streaming app offering news, sports, and entertainment channels. It is a direct FAST competitor targeting viewers with free, ad-funded programming on CTV devices.
- Xumo: Xumo is a Comcast-owned free ad-supported streaming service offering linear and on-demand FAST channels across CTV platforms. It competes with Uplift TV in the free, ad-supported streaming category with similar cross-device availability.
- Crackle: Crackle is a free ad-supported streaming service (owned by Chicken Soup for the Soul Entertainment) offering movies and TV across connected devices. It directly parallels Uplift TV's AVOD distribution and monetization model.
- Pluto TV: Pluto TV is a Paramount-owned free ad-supported streaming television service offering live and on-demand channels. It is a direct competitor in the FAST/AVOD space, sharing Uplift TV's free, ad-funded model and broad CTV distribution.
- Tubi: Tubi is a major Fox-owned free ad-supported streaming service delivering movies, TV shows, and original content globally. It is the most direct FAST competitor to Uplift TV's business model, viewer value proposition, and ad-supported distribution across CTV and mobile.
- Freevee: Freevee (formerly IMDb TV) was Amazon's free ad-supported streaming service before being folded into Prime Video. It is a direct FAST competitor on ad-funded free streaming and shares many of the same CTV distribution rails (Fire TV, Roku, mobile).
Emerging players
- Kweli TV: KweliTV is a streaming service focused on Black, African, and African diaspora content, including films, series, and documentaries. It is the closest audience-aligned competitor to Uplift TV's Black-focused FAST positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Uplift TV social profiles
Digital presenceUplift TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uplift TV leadership team
Management profileNumber of profiles
Uplift TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uplift TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uplift TV
What does Uplift TV do?
Uplift TV operates a free, ad-supported streaming television network delivering movies, TV series, documentaries, podcasts, and music programming across connected TV platforms, mobile devices, and the web. The platform curates content from Black independent filmmakers and content creators worldwide, offering 300+ feature films, 100+ television titles, long-form podcasts, and independent music videos in over 150 countries. Revenue is generated through advertising displayed before, during, and after content.
Is Uplift TV a public or private company?
Uplift TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uplift TV founded?
Uplift TV was founded in 2025.
Where is Uplift TV based?
Uplift TV is headquartered in Atlanta, United States, in the North America region.
How does Uplift TV make money?
One revenue line is on record: advertising Revenue.
Who are Uplift TV's main competitors?
Broad incumbents on record are BET+ and ALLBLK. Direct peers are The Roku Channel, STIRR, Xumo, Crackle, Pluto TV, Tubi and Freevee. Kweli TV is listed as an emerging player.
Does Uplift TV have an API?
No public API is recorded for Uplift TV.
What industry is Uplift TV in?
Uplift TV's product category is Free Ad-Supported Streaming Television (FAST). Its primary akta.pro industry code is MPACAAAC, FAST Channel Networks & Platforms, with a secondary code of MPACAAAB, General Entertainment AVOD Platforms. Its NAICS code is 516210 and its SIC code is 7822.