PROLITE PERFORMANCE LIMITED

Name

PROLITE PERFORMANCE LIMITED

Legal name

Fairfax Saddles Ltd

Website

https://prolitepads.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Equestrian Equipment

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ)

akta.pro secondary industry

Interlinings, Linings & Padding (CRAAAMAI)

Keywords

• Equestrian saddle pads
• Horse girths
• Pressure relief pads
• Anatomical girths
• Equestrian equipment

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of equestrian saddlepads, saddlecloths, and girths to consumers. Products are sold at one-time purchase prices with no recurring subscription component. Sells directly through prolitepads.com using Shopify e-commerce platform.
2. Replacement Parts and Accessories: Sales of replacement shims and accessories for existing Prolite products, providing ongoing revenue from established customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PROLITE PERFORMANCE LIMITED, trading as Prolite, designs and manufactures impact-absorbing equestrian saddlepads, saddlecloths, and girths. The company produces adjustable half pads, pressure relief pads, and patented anatomical girths built around its proprietary Prolite® closed-cell medical-grade foam technology, which cushions impact, disperses pressure, and reduces rubbing for horse and rider comfort.

Product overview

PROLITE PERFORMANCE LIMITED, trading as Prolite Pads, operates as a UK-based equestrian equipment manufacturer operated by Fairfax Saddles Ltd. The company offers a comprehensive portfolio of horse saddle pads, saddlecloths, and girths organized into three main product ranges: The Prolite Fleece Range (luxurious fleece-lined adjustable half pads and saddlecloths), The Original Prolite Range (adjustable multi-pad systems, pressure relief pads, and cotton saddlecloths), and The Prolite Girth Range (anatomical girths designed with patented contoured technology). The products are characterized by their proprietary Prolite closed-cell medical-grade foam technology, which provides pressure dispersion, shock absorption, and reduces peak pressures by up to 83%. The portfolio includes specialized offerings for dressage, jump/cross country, and pony applications, with adjustable shim systems recommended by over 300 professional saddle fitters worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Fleece Adjustable Dressage Half Pad Luxurious full-lined fleece half pad with 4 Prolite shims, designed for dressage saddles to deliver shock absorption and pressure reduction (£82.50).
• Full Fleece Adjustable Jump Half Pad Full-lined fleece half pad with 4 Prolite shims designed for jump/cross country saddles (£82.50).
• Half-lined Fleece Adjustable Jump Saddlecloth Half-lined fleece saddlecloth with Prolite multi-pad adjustability for sensitive-backed jump horses (£99.17).
• Half-lined Fleece Adjustable Dressage Saddlecloth Half-lined fleece dressage saddlecloth with adjustability and high wither shaping for sensitive-backed horses (£99.17).
• Fleece Trim Adjustable Jump Saddlecloth Jump saddlecloth combining Prolite multi-pad adjustability with the closeness of a saddlecloth and washable fleece trim (£90.83).
• Fleece Trim Adjustable Dressage Saddlecloth Dressage saddlecloth combining Prolite adjustability with the closeness of a saddlecloth and luxurious fleece trim (£90.83).
• Cotton Jump Saddlecloth Quality cotton quilt saddlecloth designed to fit with the full fleece adjustable half pad (£32.50).
• Cotton Dressage Saddlecloth Quality cotton quilt dressage saddlecloth with high wither shaping, designed to fit with the full fleece adjustable half pad (£32.50).
• Prolite Tri Pad Most versatile half pad with six pockets on a 1/4 inch base for asymmetric conformation saddle fitting (from £62.50).
• Prolite Multi Riser - Thin Four-pocket adjustable half pad on 1/4 inch base for balancing a saddle or remedying saddle slip without additional cushioning (from £57.50).
• Prolite Multi Riser - Pony Pony-scaled version of the Multi Riser with four pockets on 1/4 inch base for balancing saddles on ponies.
• Prolite Multi Riser - Thick Four-pocket adjustable half pad on 1/2 inch base providing additional cushioning alongside shim balance (up to £70.83).
• Front Riser - Adjustable Two-front-pocket adjustable half pad for lifting the front of a saddle that sits too low; practical for young horses with developing topline (£57.50).
• Rear Riser - Adjustable Two-back-pocket adjustable half pad for rear shimming to lift the back of the saddle or address saddle slip (£57.50).
• Wither Pad - Adjustable Two-pocket adjustable wither pad with removable thin shims, designed for wither atrophy or asymmetry.
• Dressage Pressure Relief Pad Non-adjustable, dressage-shaped half pad on 1/2 inch closed-cell medical-grade foam for everyday pressure relief (£49.17).
• GP Pressure Relief Pad - Thick Non-adjustable GP half pad with 1/2 inch closed-cell medical-grade foam for superior pressure relief and shock absorption (£49.17).
• GP Pressure Relief Pad - Thin Wide Non-adjustable GP half pad with 1/4 inch closed-cell medical-grade foam for pressure relief and shock absorption (£40.83).
• Wither Pad (non-adjustable) Non-adjustable pressure relief pad for high withers or older horses with symmetrical hollows either side of the withers (£29.17).
• Prolite Short Girth Anatomical girth for dressage and monoflap jump saddles, with contoured cutaway behind the elbow.
• Prolite Long Girth Anatomical girth for GP and two-flap jump saddles, with central buckle for martingale or breastplate attachment.
• Prolite Pony Girth Narrower girth scaled for small ponies using GP and two-flap jump saddles, with patented contoured design (£74.17).
• Replacement Prolite Shims for the Fleece Range Additional thick and thin shims sold individually for Prolite Fleece Range pads (£12.50).
• Additional Prolite Shims (Original Range) Additional thick and thin replacement shims sold individually for Original Prolite Range pads (from £8.33).

Quantifiable outcome

• Reduces peak pressures by up to 83%
• +6 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the prolitepads.com online store. Provides the technical infrastructure for product listings, shopping cart, checkout, order processing, and customer account management.
• FedExcoreOthersPrimary shipping carrier for UK domestic deliveries. Provides 24-hour tracked delivery service for customer orders.
• DPDcoreOthersSecondary shipping carrier for UK domestic deliveries. Provides 24-hour tracked delivery service for customer orders.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• LeMieux: Premium equestrian accessories brand with overlapping saddle pad, girth, and saddlecloth lines. LeMieux competes directly in dressage and jump pad categories and has similar positioning around rider- and horse-facing benefits.
• Acavallo: Italian manufacturer of equestrian saddle pads and girths using proprietary gel and foam materials (Acavallo gel). Direct competitor in shock absorption and pressure relief, with international distribution and overlapping product lines.
• EquiFit: US-based equestrian protection brand specializing in impact-absorbing boots, girths, and saddle pads. Uses proprietary materials (ImpacTeq, SheepsWool) targeting the same horse-comfort and performance use cases as Prolite.
• Woof Wear: UK equestrian protection brand with a half-pad and girth range alongside its core brushing/over-reach boots. Competes in similar price tiers and channels, with comparable rider- and horse-centric design language.
• Equilibrium Products: UK-based equestrian brand making therapeutic and performance pads (e.g., Massage Pad, Tri-Zone) with veterinary-developed positioning. Closely comparable to Prolite's evidence-led, horse-comfort value proposition in the UK market.

Regional players

• Amerigo: Premium saddle maker with associated pad/girth products primarily serving European professional riders. Overlaps with Prolite in dressage positioning and professional-rider endorsement strategy, though pad line is narrower.

Broad incumbents

• Horseware Ireland: Global equestrian brand (Rambo, Rhino, Amigo) with a wider product portfolio but a saddle pad/accessories line competing in the same premium segment as Prolite, with established multi-region distribution.
• Weatherbeeta: Large global equestrian brand offering saddle pads and accessories across dressage, jump, and general riding. Broader catalog (rugs, boots, gear) than Prolite but directly competes in half pads and saddlecloths with international distribution.

Emerging players

• Cavalleria Toscana: Italian premium equestrian apparel and accessories brand with a saddle pad line. Less pressure-relief engineering than Prolite but competes in the premium dressage/horse-comfort segment globally.

Others

• Fairfax Saddles: Parent entity (Fairfax Saddles Ltd) and sibling brand to Prolite. Manufactures high-end saddles and shares distribution/management infrastructure with Prolite; provides cross-selling adjacency rather than direct pad competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROLITE PERFORMANCE LIMITED