The Hearth Shop

What The Hearth Shop does

The Hearth Shop is a family-owned specialty retailer founded in 1967 in Carmel-by-the-Sea, California, operating two adjacent storefronts at 109 and 120 Crossroads Blvd. The core business sells custom fireplaces and a curated range of accessories — firescreens, glass doors, gas logs, tool sets, mantels, and fireplace inserts — drawing on products from more than 40 manufacturers including Valor, Town & Country, Modern Flames, Ortal, American Fyre Designs, Bromic Heating, and Big Green Egg. The second location, 'Home by the Hearth Shop' opened in 2022, extends the assortment into home décor and seasonal gifts and is also open on Sundays.

Revenue is generated through one-time product sales of fireplaces and accessories, custom fireplace design services led by owner and designer Vicki Warner, and professional installation services delivered by licensed contractor Tom Warner, with Jason Gaynor supporting estimating and installation. The go-to-market is sales-led and direct-to-consumer, driven by complimentary in-store consultations, custom design engagements, and a referral network of contractors, architects, and interior designers on the Monterey Peninsula and into Silicon Valley. There is no e-commerce channel; all transactions flow through the physical showrooms or on-site installation visits.

The technology stack is minimal: a marketing website (thehearthshop.com), a contact form for consultation requests, and standard phone/email intake. No proprietary software, AI/ML capabilities, integrations, or data products exist. The competitive position rests on 55+ years of operating history, family continuity since 1981, named-brand expertise concentrated in Vicki Warner, and a multi-brand showroom footprint in an affluent market — not on technology or scale.

Name

The Hearth Shop

Legal name

The Hearth Shop

Website

https://thehearthshop.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hearth Shop is a family-owned, Carmel-by-the-Sea specialty retailer founded in 1967 that designs, sells, and installs custom fireplaces and accessories for homeowners, contractors, architects, and interior designers across the Monterey Peninsula and Silicon Valley.

Ownership category

akta.pro rank

Product category

Fireplace Retail and Installation Services

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industry

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Fireplace retail
• Custom fireplace design
• Fireplace installation
• Hearth products
• Outdoor fire features

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Fireplace and Accessory Retail Sales: Product sales including fireplaces, firescreens, glass doors, gas logs, tool sets, mantels, and accessories. One-time product purchases from inventory.
2. Custom Design Services: Custom fireplace design services including custom firescreens, glass doors, mantels, and fireplace inserts. Personalized expert design service complements product sales.
3. Installation Services: Professional fireplace installation services for indoor and outdoor fireplaces, handled by licensed contractor Tom Warner.
4. Home Decor and Gift Sales: Sales of home décor items and seasonal gifts through the adjacent Home by the Hearth Shop location.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The Hearth Shop designs, sells, and installs custom fireplaces and fireplace accessories for residential indoor and outdoor applications. Offerings include custom fireplaces, firescreens, glass doors, gas logs, tool sets, mantels, and fireplace inserts sourced from over 40 manufacturers, alongside professional installation by a licensed contractor and complementary home décor and seasonal gifts at the adjacent Home by the Hearth Shop location.

Product overview

The Hearth Shop is a single-location specialty retailer offering custom-designed fireplace systems and fireplace accessories, complemented by a home décor and gift sub-brand. The core offering includes custom fireplace design and professional installation services for both indoor and outdoor applications, along with specialized accessories including firescreens, glass doors, tool sets, gas logs, mantels, and fireplace inserts. The company also operates a separate satellite location called "Home by the Hearth Shop" that sells home décor and seasonal gifts. The business carries numerous third-party fireplace and outdoor heating brands including Valor, American Fyre Designs, Modern Flames, Ortal, Town & Country, Hargrove, Bromic Heating, and Big Green Egg. Design and installation services are personalized through consultations with owner and lead designer Vicki Warner.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Fireplaces
• Firescreens and Glass Doors
• Gas Fire Logs
• Fireplace Tool Sets and Accessories
• Mantels
• Fireplace Inserts
• Fireplace Installation Services (Indoor and Outdoor)
• Custom Fireplace Design Services
• Home Décor and Seasonal Gifts

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Valor FireplacesminorOthersManufacturer carried as part of The Hearth Shop's fireplace product offerings. One of over 40 fireplace and accessory manufacturers stocked.
• American Fyre DesignsminorOthersOutdoor fireplace and fire feature manufacturer whose products are sold and installed by The Hearth Shop.
• Majestic FireplacesminorOthersFireplace manufacturer whose products are carried and installed by The Hearth Shop.
• Modern FlamesminorOthersModern fireplace manufacturer whose products are part of The Hearth Shop's offerings.
• Hargrove Gas LogsminorOthersGas log manufacturer whose products are stocked and sold by The Hearth Shop.
• Ortal Gas FireplacesminorOthersIsraeli gas fireplace manufacturer whose products are distributed through The Hearth Shop.
• Bromic HeatingminorOthersOutdoor heating manufacturer whose products are part of The Hearth Shop's outdoor product line.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lowe's: Big-box home improvement retailer competing with Home Depot across the same fireplace, hearth, and outdoor living categories. Comparable as a broad-line incumbent for mid-market customers.
• Hearth & Home Technologies: Largest U.S. manufacturer of fireplaces and hearth products under the Heatilator, Heat & Glo, and Quadra-Fire brands. Comparable as the dominant upstream supplier whose products compete for the same end-customer fireplace purchases The Hearth Shop serves.
• Home Depot: Big-box home improvement retailer with a substantial fireplace, stove, and hearth department. Comparable as the mass-market price-and-convenience competitor for non-custom fireplace purchases.
• Travis Industries: U.S. manufacturer of premium residential fireplaces under the Fireplace Xtrordinair, Lopi, and DaVinci brands. Comparable as a premium-positioned manufacturer competing for the same high-end residential installation projects.
• Majestic Fireplaces: Fireplace and hearth manufacturer carried by The Hearth Shop. Comparable as both a supplier-partner and competing brand present in many specialty retail showrooms across the U.S.
• Napoleon: Major North American manufacturer of fireplaces, stoves, and grills. Comparable as a multi-brand supplier whose fireplace and grill lines overlap directly with The Hearth Shop's product assortment.

Others

• Big Green Egg: Premium ceramic grill and smoker brand carried by The Hearth Shop. Comparable as a premium outdoor-cooking brand whose dealer network includes the same affluent specialty retailers The Hearth Shop represents, indicating overlap in the premium outdoor-living customer.

Emerging players

• Earthcore (Isokern): Manufacturer of modular masonry chimney and fireplace systems used in custom installations. Comparable as a specialty supplier serving the same high-end custom fireplace segment.
• Real Fyre (Peterson): Manufacturer of premium vented and vent-free gas logs and fireplace accessories. Comparable as a specialty manufacturer whose products compete for the same gas-log and accessory purchases The Hearth Shop's customers make.

Direct peers

• Woodland Direct: Leading online specialty retailer of fireplaces, stoves, and chimney products. Comparable as a fireplace-focused multi-brand retailer reaching customers nationwide — the digital analog to The Hearth Shop's physical showroom model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thehearthshop
• Facebookfacebook.com/thehearthshopCA
• LinkedInlinkedin.com/company/the-hearth-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hearth Shop