FazeNAuto Inc.

Name

FazeNAuto Inc.

Legal name

FazeNAuto

Website

https://fazenauto.com

Company type

Private

Operating status

Operating

Short description

FazeNAuto Inc. is a private automotive company that sells pre-owned vehicles, provides automotive services, and offers dealer management tools aimed at dealership operations, spanning retail, services, and B2B software.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

FazeNAuto sells pre-owned (used) vehicles and provides automotive services, and offers dealer management tools. The combined offering targets both retail vehicle buyers/service customers and dealer operators via software tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Cars Retail sales of pre-owned vehicles to individual consumers.
• Auto Services Automotive service and maintenance offerings for vehicle owners.
• Dealer Tools Dealer management tools aimed at used-car dealerships for managing their operations.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• AutoNation: Largest U.S. auto retailer operating new and used vehicle sales plus service, parts, and financing across many stores — a broad incumbent spanning the same used-car and auto-services verticals FazeNAuto targets.
• Lithia Motors: Acquisitive national dealer group combining new/used retail, service, and proprietary digital retailing technology (Driveway) — comparable on the integration of physical dealership operations with digital dealer tooling.
• Cox Automotive: Parent of Dealertrack, Kelley Blue Book, Autotrader, and Manheim, providing dealer software, inventory, and marketplace services — the dominant incumbent in the 'Dealer Tools' category FazeNAuto addresses.

Emerging players

• DealerSocket: Dealer CRM, desking, ILM, and digital retailing suite for independent and franchised dealerships — an adjacent SaaS peer competing in the same dealer-software category FazeNAuto's tooling targets.
• Cars.com: Online marketplace and digital dealer solutions provider that bridges consumers, dealers, and OEMs — thematically comparable to a multi-sided platform play that combines inventory data, dealer software, and consumer-facing tools.

Direct peers

• Carvana: Online-first used-vehicle retailer with a vertical e-commerce platform and integrated reconditioning; peers FazeNAuto on the digital used-car retail side and on the build-out of dealer-style tooling.
• Vroom: Digital used-car platform that combines e-commerce vehicle sales with logistics, reconditioning, and trade-in — a direct comparable for an online-led used-car retail and services model.
• CarMax: The largest U.S. used-car retailer with reconditioning centers, finance offerings, and a growing omnichannel and technology platform — directly comparable to FazeNAuto's 'Used Cars' and 'Auto Services' lines.
• CDK Global: Major provider of dealer management systems (DMS), CRM, and digital retailing tools to franchised and independent dealers — a direct comparable on the dealer-software side of FazeNAuto's offering.
• Reynolds and Reynolds: Long-standing provider of dealership management systems, document services, and retailing solutions — a direct comparable to FazeNAuto's 'Dealer Tools' line for franchised auto retailers.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FazeNAuto Inc.