The Freshwater Pearl Company

What The Freshwater Pearl Company does

The Freshwater Pearl Company is a privately held, direct-to-consumer jewelry brand founded in 2018 and headquartered in San Diego, California, with design operations in Palm Springs. The company designs and sells genuine freshwater cultured pearl jewelry across four core categories — necklaces, bracelets, earrings, and rings — along with bundled Combo Sets, pre-packaged Bridal Packages priced from $263 to $1,137, and digital Gift Cards from $25 to $500. Its catalog spans 148 products at price points from $20 to over $1,300, with the majority of items between $20 and $300. Distribution runs primarily through a Shopify-based e-commerce storefront at thefreshwaterpearlcompany.com, supplemented by a mobile shop-on-wheels sub-brand called "Bichi by The Freshwater Pearl" and resort-based retail presence at partners including Acre, Waldorf, and Solaz.

The business model is straightforward unit e-commerce: self-serve browsing and purchase on Shopify, one-time-product sales with promotional levers including a 15% off code "fresh15" and free US domestic shipping at the $99+ threshold, and international shipping fulfilled via USPS and DHL Express. Go-to-market relies on organic social (Instagram, Facebook, Pinterest), an email newsletter, blog content, an affiliate program, and SEO rather than paid acquisition or wholesale contracts. Founded and led by Brian, who personally handles customer service, the company operates with a 1–10 employee footprint, has accumulated 1,268 customer reviews at a 93% positive rating, and ties a percentage of online sales to cancer-supporting organizations.

Customer segments are retail-only and broadly diversified: brides and wedding parties served by bridal collections, gift buyers purchasing across Under $50, Under $100, and Over $100 tiers as well as gift cards, and fashion-conscious women seeking everyday-to-dressy pearl pieces. No enterprise, B2B, or wholesale anchor accounts are present. No funding rounds, M&A activity, executive hires, or institutional investors appear in the available data; the company is founder-owned and operated as a small-scale DTC jewelry business.

Name

The Freshwater Pearl Company

Legal name

The Freshwater Pearl Company

Website

https://thefreshwaterpearlcompany.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Freshwater Pearl Company is a privately held, direct-to-consumer jewelry brand founded in 2018, designing and selling freshwater cultured pearl necklaces, bracelets, earrings, rings, bridal sets, and gift cards through a Shopify storefront, with distribution from San Diego and design based in Palm Springs.

Ownership category

akta.pro rank

Product category

Pearl Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Pearl Jewelry (CRAKAAAC)

akta.pro secondary industry

Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

Keywords

• Freshwater pearl jewelry
• Pearl necklaces
• Pearl earrings
• Bridal jewelry sets
• Pearl bracelets

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for freshwater pearl jewelry including necklaces, bracelets, earrings, and rings. Products range from $20 to $1,339 with an average order value enhanced by 15% discount promotions and free shipping thresholds.
2. Gift Cards: Gift cards sold in denominations from $25 to $500, enabling customers to purchase products for others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Freshwater Pearl Company designs and sells freshwater pearl jewelry directly to consumers, including necklaces, bracelets, earrings, rings, and bridal sets. The company operates under a direct-to-consumer e-commerce model with a Shopify storefront, a mobile storefront, and select resort retail presence, with designs originating in Palm Springs and distribution from San Diego.

Product overview

The Freshwater Pearl Company is a direct-to-consumer jewelry brand specializing in genuine cultured freshwater pearl jewelry. The product portfolio is organized around four core jewelry categories — necklaces (59 products), bracelets (30 products), earrings (31 products), and rings (5 products) — sold individually and as bundled offerings. Individual pieces range from budget-friendly seed bead and pearl necklaces ($39) to premium baroque pearl statement necklaces ($959+), with the majority of products priced between $20 and $300. The company also offers curated Combo Sets (bundled looks at $225–$417) and Bridal Packages (pre-packaged wedding sets from $263 to $1,137), plus Gift Cards in denominations from $25 to $500. Key product lines include the popular Sierra princess-length seed bead necklace, the Kathy and Julie multi-strand suede pearl necklaces, the Bengal suede multi-layer bracelet, the Jennifer all-baroque statement necklace, and the new arrivals collection featuring latest designs. All products feature genuine freshwater cultured pearls; designs are created in Palm Springs and distributed from a San Diego studio. The company also operates a mobile storefront called 'Bichi by The Freshwater Pearl' and donates a percentage of online sales to cancer-support organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Bichi: A sub-brand featuring a mobile storefront or shop on wheels for visitors to see, touch, and purchase pearl jewelry in person.

Products and services

• Pearl Necklaces Freshwater pearl necklaces in various styles and lengths, available for personal wear, gifting, and bridal occasions; sold to individual consumers through the Shopify storefront.
• Pearl Bracelets Freshwater pearl bracelets designed for everyday wear and gifting, available to individual consumers through the Shopify storefront.
• Pearl Earrings Freshwater pearl earrings in various styles, available for personal wear and gifting; sold to individual consumers through the Shopify storefront.
• Pearl Rings Freshwater pearl rings available for personal wear, gifting, and bridal occasions; sold to individual consumers through the Shopify storefront.
• Bridal Packages Coordinated freshwater pearl jewelry sets (necklace, bracelet, and earring combinations) sold as bundles for brides and wedding parties on the wedding day and for wedding photos.
• Combo Sets Pre-packaged combinations of multiple pearl jewelry pieces sold together as a coordinated set, offering a bundled price relative to purchasing pieces individually.
• Gift Cards Physical or digital gift cards redeemable against purchases at The Freshwater Pearl Company's storefront, allowing gift buyers to give recipients flexible purchasing options.

Quantifiable outcome

• 93% positive customer review rate (1182 out of 1268 reviews)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Acre ResortminorOthersResort partner where The Freshwater Pearl Company has a retail presence, shown in company logo showcase alongside other resort partners.
• WaldorfminorOthersResort partner where The Freshwater Pearl Company has a retail presence, shown in company logo showcase.
• Solaz ResortminorOthersResort partner where The Freshwater Pearl Company has a retail presence, shown in company logo showcase.
• Lily JamesminorOthersBrand partner appearing in company logo showcase.
• WillowminorOthersBrand partner appearing in company logo showcase.
• AlspaughminorOthersBrand partner appearing in company logo showcase.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pura Vida Bracelets: DTC lifestyle jewelry brand known for stackable bracelets, social-mission branding, and affordable price points. Comparable in Shopify DTC motion, charitable mission, and gift-driven positioning even though materials differ.
• Mejuri: Direct-to-consumer fine jewelry brand selling everyday-wearable necklaces, bracelets, earrings, and rings online. Most comparable in DTC motion, modern aesthetic, and accessible price points to The Freshwater Pearl Company's freshwater pearl assortment.
• The Pearl Source: Online retailer of cultured freshwater and Akoya pearl jewelry with bridal collections and gift-oriented assortments. Competes head-to-head on price, bridal packages, and customizable strands.
• Pearl & Clasp: DTC pearl jewelry brand specializing in freshwater and Akoya pearl pieces with magnetic clasps. Nearly identical product format, gifting orientation, and bridal positioning to The Freshwater Pearl Company.

Broad incumbents

• Pandora: Global affordable jewelry brand with pearl charms, bracelets, and earrings sold through DTC and retail. Competes for the same gifting occasions with much larger brand awareness and physical retail footprint.
• Tiffany & Co. Global luxury jeweler with a long-standing pearl jewelry assortment and bridal collections. Represents the high-end competitive set The Freshwater Pearl Company cannot directly challenge on price but must differentiate against on taste and value.
• Blue Nile: Large online fine jewelry retailer with a strong pearl jewelry category covering necklaces, earrings, and bridal sets. Larger assortment and brand recognition but overlapping product and bridal use cases.
• Kay Jewelers: Mass-market US jewelry chain with extensive pearl necklace, earring, and bridal set assortments. Competes for the same gift-giving and bridal occasions at lower price tiers and with national marketing reach.
• Mikimoto: Iconic Japanese pearl jewelry brand with vertically integrated sourcing and premium positioning. Overlaps with The Freshwater Pearl Company in cultured pearl necklaces, bracelets, and earrings, though Mikimoto skews to saltwater and ultra-luxury price points.

Emerging players

• Etsy Pearl Jewelry Sellers: Marketplace aggregating thousands of small pearl jewelry makers and boutiques. Competes on handmade authenticity, customization, and bridal orders, putting direct price pressure on independent DTC pearl brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thefreshwaterpearlcompany
• LinkedInlinkedin.com/company/thefreshwaterpearlcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Freshwater Pearl Company