BROADBASE LIMITED

What BROADBASE LIMITED does

Broadbase Limited is a UK-based B2B professional services firm headquartered in Kingsbridge, Devon with a London regional office at Tower 42. Founded in 2009, the company delivers end-to-end office interior solutions comprising four integrated service lines: Design (space planning and interior design), Furniture (procurement of new, quality used, and refurbished pieces), Fit-Out (Cat B fit-out including partitioning, flooring, ceilings, lighting, and M&E works), and Move Management (relocation, dismantling, transport, reassembly, storage, and clearance). The firm targets enterprise and mid-market clients across financial services, legal, manufacturing/retail, defence, healthcare, publishing, ecommerce, and accounting sectors, with named engagements for Lyreco, Thames & Hudson, Michelin Tyres, Savills (two entities), CLS Holdings, NIOA, Screwfix, Optegra, Weightmans, Aurelius, and Harnham among others. Service delivery is conducted by an in-house team covering interior design, 3D visualisation, project management, logistics, warehouse operations, and installation. The firm's differentiator is its "Continu" sustainability sub-brand, which formalises a circular-economy approach to office furniture through quality used sourcing, refurbishment, donation, and recycling, validated by an EcoVadis Silver rating placing it in the top 6% globally. The company is privately held with no disclosed institutional investment or parent company.

Revenue is generated entirely through project-based professional services fees with quote-based pricing tailored to scope; no SaaS, product sales, or recurring managed-service revenue is disclosed. Go-to-market is sales-led and consultative, with direct enterprise engagement supplemented by partnerships with architectural firms (Marsh Keane, Align, Wimshurst Pelleriti, Spratley & Partners) and fit-out contractors (Virtus Contracts, Virtus Designworks) plus a referral network of long-standing client relationships. Marketing channels centre on a project-portfolio website, LinkedIn, Instagram, Facebook, Pinterest, email newsletter, thought leadership content, and industry event sponsorship (notably Workspace Design Show London 2026 and FIS Interiors Insight LIVE). The company has no disclosed software platform, API, or mobile application and no evidence of AI/ML capability; its technology differentiator is operational process expertise and sustainability credentials rather than proprietary software. The firm holds Living Wage Employer accreditation (2025), ISO certification (2025), and the EcoVadis Silver rating (2026, up from Bronze in 2021).

Name

BROADBASE LIMITED

Legal name

Broadbase

Website

https://broadbasefs.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Broadbase is a UK-based B2B office interior services firm delivering design, Cat B fit-out, furniture procurement, and move management to enterprise clients. Its Continu sub-brand provides circular-economy furniture solutions, supported by EcoVadis Silver certification.

Ownership category

akta.pro rank

Product category

Office Interior Design Services

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Computer & Office Equipment (3570)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industries

Large Corporate HQ Relocations (HSAKAKAB), Internal Office Moves (Restacks/Churn) (HSAKAKAC)

Keywords

• Office interior design
• Office furniture procurement
• Office fit-out services
• Workspace consultancy
• Office relocation services

Headquarters

HQ city

Kingsbridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Office Furniture Supply and Procurement: Sourcing and supplying high-quality office furniture including new, quality used, and refurbished pieces. Revenue is generated through furniture sales and consultancy fees.
2. Cat B Fit-Out Services: Complete office fit-out services including partitioning, flooring, ceilings, lighting, and M&E works. Revenue generated through project management and service delivery fees.
3. Move Management Services: Office relocation and move management services including dismantling, transport, reassembly, storage, and clearance solutions.
4. Design Services: Office interior design and space planning consultancy services, including discovery, concept development, detailed planning, and implementation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Broadbase is a UK-based office interiors specialist that delivers end-to-end workspace transformation services, including office interior design, furniture procurement (new, quality used, and refurbished), Cat B fit-out, and office relocation/move management. The company serves enterprise and mid-market clients across the UK, with a particular emphasis on sustainability via its Continu sub-brand that promotes circular economy practices for office furniture.

Product overview

BROADBASE LIMITED offers a comprehensive suite of office interior services as a single unified offering rather than a platform-plus-modules architecture. The core portfolio consists of Design (space planning and interior design), Furniture (procurement of quality used, refurbished, and new pieces), Fit-Out (Cat B fit-out services), and Move Management. These services are supported by the Continu sustainability sub-brand, which provides quality used furniture, refurbishment, donation, and recycling services. The company also publishes 'Be', a thought leadership publication focused on workplace sustainability and design.

Differentiator

Problem solved

Functional benefit

Brands

• Continu: Sustainability initiative focused on helping businesses adopt a circular approach to office furniture through quality used furniture, refurbishment, donation, and recycling services.

Products and services

• Office Interior Design Expert design services for office interiors including space planning, interior design, and brand-aligned aesthetic development for businesses transforming their workspaces.
• Office Furniture Procurement Sourcing, supplying, and curating ergonomic, stylish, and sustainable office furniture solutions including quality used, refurbished, and new pieces for enterprise and mid-market clients.
• Cat B Fit-Out Complete office fit-out services including partitioning, flooring, ceilings, lighting, M&E works, and CDM coordination for businesses undertaking office transformations.
• Move Management Office relocation services including assessment and planning, dismantling and packing, transport and logistics, reassembly and setup, clearance and storage solutions for businesses changing locations.
• Continu Sustainability Initiative

Quantifiable outcome

• 3.4 tonnes of embodied CO₂e saved through quality used furniture in FIS Conference Space
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Virtus ContractscoreStrategic or Co-development PartnerVirtus Contracts is a key strategic partner bringing Broadbase into office fit-out projects. They specialise in sustainable CAT B fit-outs and have a longstanding collaboration with Broadbase for quality used furniture integration. Multiple successful projects completed together including central London office transformations.
• Virtus DesignworkscoreStrategic or Co-development PartnerVirtus Designworks collaborates with Broadbase on design-led projects, bringing architectural expertise while Broadbase provides furniture solutions. Partnered on Britannia Street, CLS Holdings, and other projects requiring integrated design and furniture delivery.
• Marsh Keane ArchitectsminorImplementation/ SI/ Consulting PartnerArchitectural firm that designed the Thames & Hudson office space in Kings Cross. Brought Broadbase into the project for quality used furniture expertise.
• AlignminorImplementation/ SI/ Consulting PartnerArchitectural firm that engaged Broadbase for furniture consultation on the Foxley Kingham project in Luton.
• Spratley & PartnersminorImplementation/ SI/ Consulting PartnerArchitectural firm collaborated with Broadbase on CLS Holdings project for furniture procurement and installation.
• Wimshurst PelleritiminorImplementation/ SI/ Consulting PartnerArchitectural firm that partnered with Broadbase on the Optegra project for high-end workspace delivery.
• WorkstoriesminorStrategic or Co-development PartnerCollaborated with Broadbase on FIS Interiors Insight LIVE conference space design, introducing dedicated informal meeting areas.
• FIS (Finishes and Interiors Sector)coreGTM or Marketing PartnerOfficial sponsor of FIS Interiors Insight LIVE conference space at Workspace Design Show London 2026. Broadbase Director Georgina Smith participated in sustainability panel discussion.
• ReLondonminorGTM or Marketing PartnerReLondon collaboration during Circular Economy Week to promote circular practices and showcase reuse in office fit-out design.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Steelcase: Global office furniture and workplace strategy company whose UK presence overlaps with Broadbase on enterprise furniture supply, space planning, and workplace research - materially larger, broader portfolio, not a niche specialist.
• Haworth: Global office furniture manufacturer and workspace solutions provider whose UK arm competes with Broadbase on furniture procurement and workspace advisory for enterprise clients, but operates across a much broader product portfolio at significant scale.

Direct peers

• Burrows Commercial Interiors: Regional UK office interior design and fit-out firm offering comparable full-service workspace solutions including design, furniture and installation to mid-market and enterprise clients.
• Thirdway Interiors: UK office interior fit-out and refurbishment specialist covering design, build, furniture and move management for commercial clients - similar deliverable stack and project-based revenue model.
• Peldon Rose: London-headquartered office interior design and build firm serving enterprise clients across the UK with comparable design, fit-out, and furniture services - direct head-to-head competitor in the same project band.
• Interaction: UK commercial interior design and fit-out group delivering workspace design, build, furniture and relocation services to enterprise clients - directly comparable full-service model.
• Morgan Lovell: One of the largest UK office interior design and fit-out specialists, offering an end-to-end design, fit-out, furniture, and move management service to enterprise clients - closely overlapping Broadbase's full-stack proposition.
• Trilogy Office Furniture: UK-based office furniture consultancy and fit-out provider offering space planning, furniture procurement and installation services; smaller but directly overlapping in furniture-led supply and fit-out delivery.
• Oktra: UK office design, fit-out and furniture provider with a similar end-to-end enterprise offering, serving comparable client size and sectors as Broadbase.

Others

• ReLondon: London-wide circular economy partnership programme that Broadbase already collaborates with on circular furniture sourcing; not a competitor but an ecosystem partner whose promotion of reuse practices amplifies Broadbase's Continu initiative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BroadbaseFS
• LinkedInlinkedin.com/company/broadbase-furniture-solutions
• Instagraminstagram.com/broadbasefs
• Pinterestuk.pinterest.com/BroadbaseFS

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BROADBASE LIMITED