PROPERTY FINDERS GROUP LIMITED

What PROPERTY FINDERS GROUP LIMITED does

Property Finder Group Limited is a MENAT digital property marketplace and software provider, founded in 2005 as a print classifieds magazine and transitioned to a bilingual (English/Arabic) digital platform through the 2010s. The company operates consumer-facing websites and native iOS/Android applications across six countries — UAE, Qatar, Bahrain, Egypt, and Saudi Arabia through wholly-owned regional LLCs, plus Turkey via a 36.63% stake in Zingat.com — serving property seekers (buyers and renters) on one side and licensed real estate agents, brokers, developers, and hotel apartment providers on the other. It maintains seven offices across the MENAT region and positions itself as the only regional real estate professional directory claiming 100% verified and active agents.

The product portfolio extends well beyond classifieds. The core Property Finder consumer platform is supported by an integrated professional software ecosystem: PF Expert (proprietary CRM with website and mobile app), PF Manager (agent data dashboard), myCRM Lite and myCRM Pro (freemium and enterprise CRM with open API), Data Finder (real-time UAE real estate analytics combining platform telemetry with government transaction data), Lead Tracker (mobile lead and reporting app), Online Masterclass (digital skills training for real estate professionals), and Mortgage Finder (mortgage advisory and refinancing). Technology infrastructure includes a proprietary API with XML feed integrations for pre-approved CRM partners (PropSpace, myCRM), social-login authentication for consumer onboarding, and WhatsApp-integrated lead routing for agent communication.

Revenue is generated predominantly through credit- and subscription-based pricing for licensed professionals, who purchase listing token packages (Standard, Featured, Premium tiers) under multi-year Order Form contracts that consume credits when listings display on the platform. Supplementary streams include myCRM Pro subscriptions, mortgage advisory fees via wholly-owned MF Mortgage Broker LLC, and reserved API fees for bespoke development work. The company is privately held with no disclosed institutional ownership, no public listing, and no disclosed revenue figures; named enterprise customers include UAE brokerages McCone Properties (180 agents) and Driven Properties (multi-vertical brokerage, development, and property management).

Name

PROPERTY FINDERS GROUP LIMITED

Legal name

Propertyfinder FZ-LLC

Website

https://propertyfinder.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Property Finder Group Limited is a MENAT digital property marketplace operating in six countries (UAE, Qatar, Bahrain, Egypt, Saudi Arabia, plus Turkey via Zingat), serving property seekers, licensed agents, brokers, and developers through English/Arabic platforms, subscription listing credits, and an integrated CRM, analytics, and mortgage advisory software ecosystem.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Digital property marketplace
• Real estate classifieds platform
• Property listing subscriptions
• Real estate CRM software
• Mortgage advisory services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription/Credit System for Agents and Brokers: Licensed real estate agents, brokers, developers, and hotel apartment providers pay subscription fees to access the platform and publish property listings. Customers purchase Credits or Listing Tokens to display listings (Standard, Featured, or Premium) on the platform. Credits are consumed when listings are displayed, with unutilized credits expiring at the end of the Credit Term. Additional Top-Up Credits and Upgrade Credits can be purchased during the contract term.
2. Listing Package Sales: Pre-determined packages of listings (Standard, Featured, Premium, or combinations) ordered via Order Form, with listing tokens determining the number of listings displayable on the platform.
3. API Access Fees: Standard API access and migration support is currently free of charge, but Property Finder reserves the right to levy fees for bespoke development work, custom features, enhanced support services, or additional functionality/data services.
4. myCRM Pro Subscription: Advanced CRM solution for medium to large-sized businesses with full feature access, transaction recording, calendar synchronization, and open API functionality. myCRM Lite is free with scalability options.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Property Finder Group operates a digital property marketplace across the MENAT region (UAE, Qatar, Bahrain, Saudi Arabia, Egypt, plus Turkey via Zingat) where licensed real estate agents, brokers, developers, and hotel apartment providers purchase subscription credits and listing packages to display properties (Standard, Featured, Premium). The consumer-facing Property Finder web and mobile apps enable property seekers to browse, search, and enquire on listings, with leads delivered to agents via WhatsApp and CRM integrations, supported by proprietary tools including PF Expert CRM, PF Manager dashboard, Data Finder analytics, and Mortgage Finder advisory.

Product overview

Property Finder Group operates a multi-platform digital property ecosystem across the MENA region (UAE, Qatar, Bahrain, Egypt, Saudi Arabia) with websites and mobile apps in English and Arabic. The core offering is the Property Finder consumer platform featuring 100% verified agent directory. Supporting the core platform are professional tools including PF Manager (agent dashboard with competitive intelligence), PF Expert (proprietary CRM for managing listings and accounts), myCRM Lite and myCRM Pro (third-party CRM solutions with multi-portal listing and API integration), Data Finder (UAE real estate analytics using Property Finder and government data), Lead Tracker (lead and property management mobile app), Online Masterclass (real estate training), and Mortgage Finder (mortgage advisory). The portfolio includes regional brands like Zingat.com (Turkey, 36.63% stake) and partner integrations like PropSpace Manager for property management.

Differentiator

Problem solved

Functional benefit

Brands

• PF Manager: Data-powered dashboard tool for real estate agents to gain competitive edge and track performance
• myCRM Lite
• myCRM Pro
• Data Finder
• Lead Tracker
• Online Masterclass
• Mortgage Finder
• Zingat.com

Products and services

• Property Finder Platform Consumer-facing digital property marketplace operating across the MENAT region in English and Arabic, featuring a 100% verified and active agent directory and used by property seekers to browse, search, and enquire on listings. Agents, brokers, developers, and hotel apartment providers publish listings via paid credit packages.
• PF Expert Proprietary CRM system operated by Property Finder enabling agents and customers to manage property listings, leads, and account details, with a PF Expert Website and PF Expert mobile application.
• PF Manager Data-powered dashboard tool for real estate agents providing competitive intelligence and performance analytics to grow their business.
• myCRM Lite Free CRM solution enabling agents to publish property listings across multiple portals, record leads, and access a performance dashboard, with scalability options as business grows.
• myCRM Pro Advanced CRM solution for medium to large real estate businesses offering full-feature access, transaction recording, calendar synchronization, and open API integration with the user's own website and core systems.
• Data Finder UAE real estate data, analytics, and insights platform providing real-time transaction data, indices, and market demand based on Property Finder and UAE government data sources.
• Lead Tracker Mobile application enabling real estate agents to access leads and properties, generate reports, and make informed business decisions on the go.
• Online Masterclass Digital training platform offering flexible courses designed to build digital skills and confidence for real estate professionals.
• Mortgage Finder Mortgage advisory platform dedicated to helping property buyers and refinancers in Dubai and UAE obtain the best mortgage advice with their interests protected, operated by affiliated entity MF Mortgage Broker LLC.
• Mobile Applications (iOS and Android) Native iOS and Android applications of the Property Finder platform enabling property search and listing management on mobile devices, available globally via Apple App Store and Google Play Store.

Quantifiable outcome

• Residential sales prices grew 21.1% year-on-year as of April 2026, average AED 2.21 million; Villa searches rose to 42% of total sale searches, up from 39% a year ago; Primary market transactions grew 18% year-on-year

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Zingat.comcoreStrategic or Co-development PartnerZingat is a partner of Property Finder Group and operates independently focusing on Turkey's real estate sector. Property Finder acquired 36.63% of Zingat shares. Zingat operates as a separate platform from Property Finder's main MENAT operations, providing coverage of the Turkish property market as part of the broader group ecosystem.
• myCRM (Lite and Pro)coreTechnology or IntegrationmyCRM Lite and myCRM Pro are integrated CRM solutions that allow agents to publish property listings to multiple portals including Property Finder, record leads, and access performance dashboards. myCRM Lite is free and scalable; myCRM Pro offers advanced features for medium to large businesses with API integration capabilities.
• Mortgage Finder (MF Mortgage Broker LLC)coreStrategic or Co-development PartnerMortgage Finder is an affiliated company (doing business as Mortgage Finder) dedicated to mortgage advisory and refinancing services for property buyers in Dubai and UAE. The platform ensures buyers get the best mortgage advice with their interests protected at all times.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• MagicBricks (Times Internet): MagicBricks is one of the largest Indian real estate portals, monetizing through agent and builder subscriptions plus listing upgrades. Its tiered subscription and featured-listing mechanics closely mirror Property Finder's credit/upgrade system.
• Idealista: Idealista is the leading property portal in Spain, Portugal and Italy, monetized primarily through agent subscriptions. It shares Property Finder's portal-first, agent-paid business model in a different geography.
• 99acres (Info Edge): 99acres is a leading Indian property portal operated by Info Edge, monetizing agent and builder listings with subscription/credit packages. It is comparable in business model (agent-paid listings) while serving a different regional market.

Direct peers

• Bayut: Bayut is the leading direct competitor to Property Finder in the MENAT region (UAE, Saudi Arabia, Egypt, etc.), operating a similar agent-subscription, listing-credit digital property marketplace. The two companies compete head-on for agent subscriptions, developer marketing budgets, and consumer property seekers in the same geographies.
• Zameen (EMP Group): Zameen is the dominant property portal in Pakistan and part of the broader EMP Group that also owns Bayut. It competes in the same MENAT-adjacent emerging markets with a similar agent-subscription listing-credit model.

Broad incumbents

• Rightmove: Rightmove is the UK's leading residential property portal monetized primarily through agent subscriptions. It is a long-tenured incumbent comparable in revenue model (agent subscriptions, listing upgrades) and marketplace structure to Property Finder.
• Realtor.com (Move, Inc.): Realtor.com is a major US residential property portal with listing syndication and agent lead-generation products. It is comparable to Property Finder's core consumer-search and agent-lead products.
• Zillow Group: Zillow is the largest US digital residential real estate platform with listing, agent tools (Premier Agent), mortgages and data analytics. While US-focused, its multi-product marketplace-plus-data-plus-mortgage strategy mirrors PF's evolution.
• PropertyGuru Group: PropertyGuru is the dominant digital property marketplace in Southeast Asia (Singapore, Malaysia, Thailand, Vietnam, Indonesia) with a comparable agent-subscription, listing-credit business model. It is a structurally analogous marketplace peer operating in a different region.

Emerging players

• Dubizzle (EMP Group): Dubizzle is a UAE/MENAT general classifieds platform (also under EMP Group) that includes a significant property vertical. It overlaps with Property Finder in UAE property listings for both consumers and agents, making it a partial competitor on the listing side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/property_finder
• Facebookfacebook.com/propertyfinderuae
• LinkedInlinkedin.com/company/propertyfinder-ae
• Instagraminstagram.com/propertyfinder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROPERTY FINDERS GROUP LIMITED