The Furniture Training Company

What The Furniture Training Company does

The Furniture Training Company (FTC), operated by LetterPress Software, Inc. and founded in 2010, is a subscription-based online training platform purpose-built for the U.S. furniture and mattress retail industry. Its core product is a cloud-based learning management system that delivers more than 250 training resources — including 90 modules across Selling Skills, Product Knowledge (38 modules), Customer Service, Room Design, and Mattress Sales, plus a separate 14-module Premium Retail Manager track. The platform is accessible on phone, tablet, and PC, and bundles a furniture-specific customer follow-up and tracking tool with script libraries, quizzes, certification, weekly email reminders, and management progress reporting. A 3D product knowledge feature allows learners to interact with virtual furniture models, and the company also offers a white-label Customized Training option.

The company makes money primarily through recurring monthly subscriptions: $155/month per individual user, $444/month per store (up to 10 users), $190/month for a Premium Retail Manager individual seat, and $556/month for a Premium Manager store plan, with an annual prepay option at $1,680 (10% discount). A free 10-lesson STAR Sales Associate Training drives top-of-funnel acquisition, while a separate Manufacturer Sales Training & Marketing Program lets furniture manufacturers distribute and brand training across their retailer and RSA networks under multi-year contracts with custom pricing. FTC serves three primary customer segments — individual furniture and mattress salespeople, store managers and owners of home furnishing retailers, and furniture manufacturers — and has cumulatively trained over 40,000 salespeople across more than 4,000 retail locations, with self-reported customer outcomes of a 10-25% average increase in furniture and mattress sales and 94% of trained salespeople reporting higher sales.

Name

The Furniture Training Company

Legal name

LetterPress Software, Inc.

Website

https://furnituretrainingcompany.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Furniture Training Company is a subscription-based online training platform that delivers furniture- and mattress-specific sales, product knowledge, and management training to retail salespeople, store managers, and furniture manufacturers across the U.S.

Ownership category

akta.pro rank

Product category

Furniture Industry Sales Training Software

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ)

akta.pro secondary industries

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Furniture sales training
• Retail sales e-learning
• Product knowledge training
• Customer follow-up CRM
• Mattress sales training

Headquarters

HQ city

Hyde Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscription (Furniture Sales Professional): Monthly subscription at $155/month per individual user, providing access to 90 training modules covering selling skills, product knowledge, room design, customer service, and mattress sales. Annual prepay option saves 10% at $1,680/year.
2. Store Subscription (Furniture Sales Professional): Monthly subscription at $444/month for up to 10 users within a single store location. Includes all individual training plus employee progress tracking and management tools.
3. Individual Subscription (Premium Retail Manager): Monthly subscription at $190/month for individual managers, including 104 training modules with management training course and advanced sales training.
4. Store Subscription (Premium Retail Manager): Monthly subscription at $556/month for up to 10 users at a single store, including all manager training and tools.
5. Manufacturer Sales Training & Marketing Program: Customized manufacturer programs for B2B channel partners. Manufacturers can communicate with retailers/RSAs, post resources, and drive brand loyalty. Pricing available upon request (quote-based).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Furniture Training Company operates a cloud-based learning management system that delivers industry-specific sales training to furniture and mattress retail professionals. The platform offers over 250 training resources across selling skills, product knowledge, room design, customer service, and mattress sales, bundled with an integrated customer follow-up CRM tool, certification, and management reporting. Revenue is generated through individual and store-level subscriptions, a Premium Retail Manager tier, and customized manufacturer programs.

Product overview

The Furniture Training Company offers a cloud-based sales training platform specifically designed for the furniture and mattress retail industry. The core offering consists of the Furniture Sales Professional subscription (individual at $155/month or store-wide at $444/month for up to 10 users), which includes access to 90 training modules across five topic areas: Selling Skills (14 modules), Product Knowledge (38 modules), Customer Service (13 modules), Room Design (11 modules), and Mattress Sales (14 modules). The Premium Retail Manager add-on ($190/month individual or $556/month store) adds 14 additional management modules for supervisory training. The platform is delivered as a web-based SaaS with built-in customer follow-up tracking tools, script libraries, certification capabilities, and gamification elements. Optional add-ons include a Manufacturer Sales Training & Marketing program for brand-level distribution and a Customized Training white-label option. The company also provides a free 10-module STAR Sales Associate Training to attract new users.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Sales Professional (Individual)

Quantifiable outcome

• 94% of salespeople who complete the training report an increase in furniture sales
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tovuti LMS: Cloud-based LMS used by organizations to deliver employee and customer training. Comparable as a lower-cost, general-purpose LMS alternative that smaller furniture retailers might choose over FTC if vertical content differentiation is not perceived as worth the premium.
• Workramp: All-in-one learning management and training platform purpose-built for customer-facing teams. Comparable as an emerging LMS competitor targeting sales and customer success teams with modern UX that could pressure FTC's UI/feature parity.
• The Retail Doctor (Bob Phibbs): Retail sales training and consulting firm focused on brick-and-mortar retailers. Comparable as an emerging competitor offering sales training and customer experience content for retail, overlapping with FTC's selling-skills curriculum but delivered via workshops and keynotes rather than SaaS.

Broad incumbents

• Showpad: Sales enablement and training platform combining content management, training, and coaching. Comparable as a broad incumbent serving retail and manufacturing sales teams with a feature set overlapping FTC's training-plus-content mission.
• Allego: Sales learning, coaching, and content platform for enterprise sales teams. Comparable as a horizontal competitor offering LMS + sales coaching that could be configured for furniture retail, pressuring FTC's per-seat economics.
• Highspot: Sales enablement platform with content, training, and buyer engagement tools widely used by enterprise sales organizations. Comparable as a horizontal competitor that could be deployed by large furniture manufacturers for downstream retailer enablement, overlapping with FTC's manufacturer channel.
• Mindtickle: Enterprise sales readiness and training platform offering role-play, coaching, and content modules. Comparable as a horizontal sales-training SaaS that increasingly targets industry verticals, overlapping with FTC's core training and follow-up functionality.
• Skilljar: Customer and partner training platform used by SaaS and retail companies. Comparable as a self-serve LMS competitor that competes for the training-delivery portion of FTC's product, though lacking FTC's furniture-specific content and follow-up CRM.
• Brainshark: Sales readiness and coaching platform with content authoring, training, and video practice tools. Comparable as a horizontal sales training competitor whose product knowledge and coaching features overlap with FTC's training modules.
• Seismic (Lessonly): Sales enablement platform that acquired Lessonly (a sales training LMS). Comparable as an incumbent player bundling content, training, and enablement that competes with FTC for multi-location retail training budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCG91tdkc384XvmD8jckgGA
• Facebookfacebook.com/furnituretrainingcompany
• LinkedInlinkedin.com/company/the-furniture-training-company
• Xx.com/furnituretrain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Furniture Training Company