Skilljar
Skilljar is an external LMS for mid-market and enterprise companies, enabling branded customer and partner education Academies with content authoring, certifications, monetization, and analytics integrations with Salesforce and Gainsight.
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Skilljar does
Skilljar, founded in 2013 and headquartered in Seattle, is an external Learning Management System (LMS) purpose-built for enterprise customer and partner education. The platform enables mid-market and enterprise companies to deliver branded learning experiences to their external audiences (customers, partners, resellers, and end-users) through customizable Academy sites, supporting multimedia content, certifications, virtual instructor-led training, e-commerce/monetization (subscriptions, a-la-carte, training credits, paid certifications), and analytics that link training outcomes to business metrics such as NPS, adoption, and retention. Core technical components include a low-code page builder, automations, content syndication into third-party LMSs, external management for delegated learner administration, and a REST API plus MCP server for integration.
Skilljar operates a sales-led go-to-market motion with three annual subscription tiers (Essentials, Professional, Enterprise) priced on a quote basis, plus per-active-user fees billed annually and a portfolio of add-ons (Content Syndication at $10K, Data Connector starting at $25K, Language Packs starting at $10K for five languages, and LearnExperts AI course creation). The company serves hundreds of mid-market and enterprise customers across tech/software, healthcare, manufacturing, financial services, and AI verticals, with named logos including Smartsheet, Asana, Okta, Zscaler, Zendesk, Shopify, Verizon, Autodesk, and Homecare Homebase. Since 2020, Skilljar has operated as a wholly-owned subsidiary of Gainsight (NASDAQ: GSMT), integrating into the parent company's customer success ecosystem with co-developed MCP server integrations and the Gainsight Digital Customer Hub.
Skilljar firmographics
Firmographics- Name
- Skilljar
- Legal name
- Skilljar Inc.
- Website
- https://skilljar.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Skilljar is an external LMS for mid-market and enterprise companies, enabling branded customer and partner education Academies with content authoring, certifications, monetization, and analytics integrations with Salesforce and Gainsight.
- Ownership category
- akta.pro rank
Skilljar industry classification
Industry- Product category
- Customer Education LMS
- NAICS
- Computer Training (61142), Professional and Management Development Training (61143), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
Keywords
Where Skilljar is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Skilljar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Annual Subscription Plans: Three-tier annual subscription model (Essentials, Professional, Enterprise) providing access to the LMS platform with varying features and academy site limits.
- Active User Fees: Per-active-user pricing based on annual active users consuming or interacting with lessons. Tiered pricing where cost per user decreases as volume increases.
- Course and Certification Sales: Monetize training through a-la-carte course purchases, subscriptions for full access, and paid certification programs.
- Training Credits: Flexible credit-based purchasing system allowing customers to buy training credits for consumption across courses and paths.
- Add-On Services: Additional paid features including Content Syndication ($10k), Data Connector (starting $25k), Language Packs (starting $10k for 5 languages), and LearnExperts AI content creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials - Ideal for starting customer or partner Academy |
| Subscription | Annual | Professional - Perfect for education teams training multiple audiences or selling courses |
| Subscription | Annual | Enterprise - For teams scaling to thousands of learners |
| Subscription | Annual | Add-On: Content Syndication |
| Subscription | Annual | Add-On: Data Connector |
| Subscription | Annual | Add-On: Language Packs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Skilljar product offering
Product offeringCore offering
Skilljar is an external Learning Management System (LMS) designed specifically for customer and partner education rather than internal employee training. The platform enables enterprises to create branded Academy experiences for onboarding, product adoption, certification, and monetization of training content. It supports multimedia course authoring, SCORM packages, virtual instructor-led training, e-commerce capabilities, and deep CRM integrations with Salesforce and Gainsight.
Product overview
Skilljar is an external LMS (Learning Management System) designed specifically for customer and partner education. The core product, Skilljar External LMS, serves as the central platform for customer training programs. The offering includes three pricing tiers—Essentials, Professional, and Enterprise—that progressively add Academy Sites (1/2/3), integration limits (3/5/7 premium), and administrative capabilities. Add-on modules extend the platform including Content Syndication for distributing courses to other LMS platforms, Data Connector for real-time PostgreSQL access to training data, Language Packs for global localization, and LearnExperts for AI-powered course creation. The platform also offers AI Tutor (open beta) for in-course generative AI guidance and an MCP Server for Gainsight integration. Resources include Skilljar Academy for expert training and a Developer Center for API documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Skilljar External LMS External learning management system designed specifically for customer and partner training. Enables organizations to onboard, engage, and retain customers through branded Academy experiences with multimedia content, certifications, monetization, and integrations with Salesforce, Gainsight, Zoom, Webex, and other tools.
- Content Syndication Add-on module that allows organizations to embed Skilljar courses directly into customers' own LMS platforms, extending reach through existing learning ecosystems while retaining content ownership and control. Priced at $10,000 annually.
- Data Connector Add-on providing real-time PostgreSQL database access to Skilljar training data, enabling business analysts to combine training and business metrics in external BI tools. Starting at $25,000.
- Language Packs Add-on for platform localization enabling global learners to access training content in their preferred language. Starting at $10,000 for 5 languages.
- LearnExperts AI-powered course creation add-on leveraging LearnExperts technology to enable organizations to create and publish courses and content directly to Skilljar.
Quantifiable outcome
- 2x faster time-to-value for trained customers
- +14 more outcomes
Companies that use Skilljar
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
Skilljar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature10 records
Skilljar partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- GainsightcoreIntegration between Gainsight Customer Communities (CC) and Skilljar enabling federated search and unified navigation across community and learning platforms. Part of the Gainsight Digital Customer Hub ecosystem with MCP servers for AI-native customization.
- AnthropiccoreAnthropic Academy courses hosted on Skilljar platform, offering free AI education on Claude AI models with tracks for beginners, professionals, and developers, including official certifications.
- CourseracoreAnthropic Academy courses also available via Coursera in addition to Skilljar hosting, expanding reach for AI education on Claude models.
- GainsightcoreSkilljar integration with Gainsight CC product line, enabling unified customer learning and community experiences as part of Gainsight's customer success platform.
- SalesforcecoreNative integration enabling account-level insights, customer training data in Salesforce, and linking training outcomes to NPS, adoption, and retention metrics.
- ZoommajorSeamless integration for virtual instructor-led training with registrations and calendar syncing built into the platform.
- WebexmajorIntegration for live training sessions with Webex, enabling registrations and calendar functionality.
- ZendeskmajorIntegration connecting training data with Zendesk support platform for unified customer view.
- StripecorePayment processing integration for training monetization through subscriptions, course sales, and credit purchases.
- PayPalmajorAlternative payment processing option for training transactions.
- LinkedIncoreIntegration for LinkedIn-ready certificates allowing learners to share achievements directly on their professional profiles.
- CredlymajorDigital credential integration for certification management and display.
- AccrediblemajorCertification credentialing platform integration.
- CaveonmajorProctored exam and assessment security integration for certifications.
- Google AnalyticsmajorWeb analytics integration for tracking learner behavior and engagement.
- GoTomajorIntegration for GoTo meeting and training platforms.
- DocuSignmajorIntegration for electronic signature capabilities in training workflows.
- AWS (Amazon Web Services)coreCloud hosting infrastructure provider. Skilljar inherits AWS security controls including SOC certifications and ISO 27001.
- PendomajorCustomer onboarding and in-app guidance integration used by customers like MasterControl.
- DomomajorBusiness intelligence integration for advanced analytics combining training and business data.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Skilljar competitors and assessment
Company assessmentDirect peers
- Thought Industries: Thought Industries is a direct external LMS competitor specializing in customer, partner, and member education for enterprises. Like Skilljar, it offers monetization, certifications, and branded academies, and serves highly overlapping buyer personas (customer education, product marketing, customer success leaders).
- Docebo: Docebo is a publicly traded AI-powered LMS with a strong external/customer training offering alongside its internal L&D business. It directly competes with Skilljar in enterprise customer education deals and has launched generative AI learning assistants, making it the closest large-scale peer.
- Absorb LMS: Absorb is a cloud-based LMS serving both internal and external training use cases for mid-market and enterprise. Its external training capabilities and learner monetization features overlap with Skilljar's offerings, and it competes for similar buyer budgets.
- 360Learning: 360Learning is a collaborative LMS with strong external training and partner enablement capabilities, including AI-assisted course authoring. It targets similar mid-market and enterprise buyers and overlaps with Skilljar in customer and partner education use cases.
- LearnDash: LearnDash is a WordPress-based LMS widely used for external customer and member training by mid-market companies. While typically serving smaller deployments than Skilljar, it competes for similar external training use cases and offers monetization, certificates, and content authoring.
- Degreed: Degreed is a learning experience platform that aggregates content and tracks skills across internal and external learning. It overlaps with Skilljar's customer education and partner enablement use cases at enterprise buyers and increasingly competes for the same customer education budgets.
Broad incumbents
- SAP Litmos: SAP Litmos is a broad LMS incumbent owned by SAP, serving both internal and external training at large enterprises. It competes with Skilljar on enterprise deals, often as part of larger SAP procurement, but lacks Skilljar's depth of external/customer-education-specific features.
- Workday Learning: Workday Learning is the LMS module within Workday's HCM suite, primarily serving internal employee training. While not purpose-built for external training, it competes in enterprise deals where buyers prefer a single-vendor HCM stack, indirectly limiting Skilljar's expansion within Workday customers.
- OpenSesame: OpenSesame (formerly Edcast) is a learning experience platform offering curated course catalogs plus LMS capabilities. It targets enterprise L&D and customer education buyers, overlapping with Skilljar's market, though it leans more heavily on content distribution than proprietary platform authoring.
Emerging players
- LearnWorlds: LearnWorlds is a course-creation and external training platform primarily serving individual course creators and SMB training businesses. It overlaps with Skilljar on monetization and certification features but operates at a much smaller scale and typically does not compete head-to-head in enterprise deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Skilljar social profiles
Digital presenceSkilljar compliance and trust
Trust signalCompliance4 records
Skilljar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skilljar leadership team
Management profileNumber of profiles
Profiles3 records
Skilljar funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skilljar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skilljar
What does Skilljar do?
Skilljar is an external Learning Management System (LMS) designed specifically for customer and partner education rather than internal employee training. The platform enables enterprises to create branded Academy experiences for onboarding, product adoption, certification, and monetization of training content. It supports multimedia course authoring, SCORM packages, virtual instructor-led training, e-commerce capabilities, and deep CRM integrations with Salesforce and Gainsight.
Is Skilljar a public or private company?
Skilljar is a private company. It is classified as corporate owned and is currently operating.
When was Skilljar founded?
Skilljar was founded in 2013. It employs 101 to 250 people.
Where is Skilljar based?
Skilljar is headquartered in Seattle, United States, in the North America region.
How does Skilljar make money?
Five revenue lines are on record. Annual Subscription Plans are the primary driver. The others are active User Fees, course and Certification Sales, training Credits and add-On Services.
Who are Skilljar's main competitors?
Direct peers on record are Thought Industries, Docebo, Absorb LMS, 360Learning, LearnDash and Degreed. Broad incumbents are SAP Litmos, Workday Learning and OpenSesame. LearnWorlds is listed as an emerging player.
Does Skilljar have an API?
Yes. Skilljar REST API enables developers to integrate Skilljar data with essential systems and automate workflows. The API supports syncing learning data with Salesforce, empowering customer-facing teams with account-level insights and linking training directly to key business metrics. Developer documentation is at api.skilljar.com/docs.
What industry is Skilljar in?
Skilljar's product category is Customer Education LMS. Its primary akta.pro industry code is EDAFAAAE, Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 61142 and its SIC code is 7372.