BLUE FIRST LTD

What BLUE FIRST LTD does

Blue First LTD is a UK-based commercial printing and signage company headquartered in Dartford, Kent, that produces and sells printed materials, signage, branded workwear, and promotional merchandise through a direct e-commerce platform at bluefirst.co.uk. The company serves two primary customer segments: trade customers (print brokers, design agencies, and resellers) who access wholesale pricing, white label production, and reseller margins via a dedicated trade account system, and end-user businesses and individuals who order through the public storefront. Product offerings span core print items (business cards, flyers, leaflets, posters, booklets, stickers), large-format signage and display products (PVC and mesh banners, roller banners, shop signage, vehicle graphics and wraps, window graphics, A-boards, foam board, canvas prints), custom clothing and workwear, and complementary services including web design and door-to-door leaflet distribution in Kent. The company also runs trade-only services such as white label printing, print management for multi-site businesses, corporate print solutions, and event/exhibition printing.

The underlying production infrastructure consists of commercial printing presses with CMYK full-colour output, large-format PVC and mesh banner production lines, and vehicle wrap and signage capabilities, all operated in-house at a single Kent production facility with no outsourcing. Distribution is handled through a nationwide delivery network covering England, Scotland, and Wales, with same-day and next-day delivery options available locally. The company claims full production control from design to dispatch and offers colour-matched brand reproduction as a core capability.

Revenue is generated through four streams: per-unit e-commerce product sales, trade pricing with volume-based margins for resellers, quote-based pricing for bespoke and custom projects (including vehicle graphics and specialty signage), and managed print services for corporate and multi-site accounts. The go-to-market combines self-serve online ordering, trade account registration, direct quote requests for bespoke work, and community-driven brand building through sponsorships of local sports clubs (Dartford FC, Gravesend RFC, Old Gravesendians RFC) and the ellenor hospice charity. Founded in 2021 as a UK private limited company (Company Registration 13259776), Blue First has no disclosed institutional investors, no headcount data, and no recorded funding rounds in the available source material.

Name

BLUE FIRST LTD

Legal name

Blue First LTD

Website

https://bluefirstprinters.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Blue First LTD is a Kent-based commercial printer and signage producer selling trade and retail printed products, signage, branded workwear, and promotional merchandise through an e-commerce platform serving UK businesses nationwide.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Sign Manufacturing (339950)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro industry

PRIMARYIMAMAHAH

Printing & Business Forms (continuous forms, checks, tickets)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

Keywords

• Commercial printing services
• Trade printing services
• Custom signage solutions
• Branded workwear printing
• Large format printing

Headquarters

HQ city

Dartford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Print Product Sales: One-time transaction sales of printed products including business cards, flyers, banners, stickers, signs, and promotional items. Customers place orders through e-commerce platform with standard product pricing.
2. Trade Printing Services: Trade pricing for resellers and print brokers. White label production with unbranded packaging. Volume-based trade margins for recurring business customers.
3. Custom/Bespoke Print Projects: Custom print production for bespoke requirements including vehicle graphics, branded workwear, and specialty signage. Quote-based pricing for custom projects.
4. Print Management Services: Managed print services for corporate and multi-site business customers including event printing, construction site signage, and hospitality printing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Blue First LTD is a UK-based trade printing and signage company that manufactures commercial print products (business cards, flyers, banners, stickers, posters, booklets) and signage solutions (shop signs, vehicle wraps, window graphics, A-boards) from a Kent production facility. The company serves both trade resellers/agencies (with white label production, trade pricing and print management) and public customers (one-off and small business orders) via an e-commerce platform with nationwide UK delivery.

Product overview

Blue First LTD operates as a trade printing and signage specialist offering a comprehensive portfolio of print products and services. The core offering includes traditional print products (Business Cards, Flyers & Leaflets, Posters, Booklets) and signage solutions (Banners, Roller Banners, Shop Signage, Vehicle Graphics, Window Graphics, A-Boards, Frosted Vinyl, Flags & Bunting, Foam Board). Additional offerings encompass Custom Clothing & Workwear Printing, Canvas Prints, Large Format Printing, and Web Design services. The company also provides trade-focused services including Trade Printing, White Label Printing, Print Management, Corporate Print Solutions, Multi-Site Business Printing, Event & Exhibition Printing, Construction Site Signage, School Printing, Hospitality Printing, Estate Agent Printing, and Leaflet Distribution. The product portfolio operates as a unified e-commerce platform with online ordering and nationwide delivery, serving both trade professionals and end customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Banners Custom PVC and mesh outdoor banners for events, construction sites and retail displays, starting from £25.00 excluding VAT.
• Stickers & Labels Custom printed vinyl stickers and labels in various shapes and sizes for product packaging, branding and promotions, starting from £12.00 excluding VAT.
• Business Cards Premium business card printing with full colour CMYK output and colour-matched reproduction for individuals and businesses.
• Flyers & Leaflets Marketing flyers and leaflets for promotional campaigns, distribution and event handouts.
• Roller Banners Portable pull-up display banners for events, exhibitions, trade shows and retail environments.
• Posters Large format poster printing for indoor and outdoor advertising and display.
• Booklets & Brochures Multi-page bound booklets and brochures for comprehensive marketing and corporate materials.
• Shop Signage In-store and exterior signage solutions for retail environments including window graphics, display boards and A-frame pavement signs.
• Vehicle Graphics & Wraps Full and partial vehicle wraps and graphics for mobile advertising and branded fleets.
• Custom Clothing & Workwear Printing Branded workwear and custom clothing printing for businesses, events and teams.
• Large Format Printing Wide-format printing services for oversized signage and display applications.
• Exhibition Displays Trade show and exhibition display products including banners, stands and backdrop graphics.
• Promotional Products Branded promotional merchandise and giveaway items for marketing campaigns.
• Trade Printing Services Wholesale printing services for trade customers, print brokers, design agencies and resellers, with trade pricing and reseller margins.
• White Label Printing Unbranded printing production with unbranded packaging, allowing agencies and resellers to deliver print products to their own clients under their own brand.
• Print Management Managed print services for businesses with recurring printing needs, providing centralised ordering and brand consistency.
• Construction Site Signage Safety and informational signage for construction sites, including site boards and branded vehicle graphics.
• Event & Exhibition Printing Specialised printing for events, trade shows and exhibitions, including backdrop banners, programmes and display materials.
• Leaflet Distribution Door-to-door leaflet and flyer distribution services across Kent.
• Web Design Website design services complementing the print and signage product portfolio.

Quantifiable outcome

• Same-day and next-day delivery options available
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• ellenor hospiceminorOthersProud supporters of ellenor hospice charity, providing vital support to patients and their families across North Kent and Bexley. Community support initiative demonstrating corporate social responsibility.
• Old Gravesendians RFCminorOthersProud sponsors of Old Gravesendians RFC, supporting grassroots rugby in North Kent. Community, teamwork, and passion on and off the pitch.
• Gravesend RFCminorOthersProud sponsors of Gravesend RFC, backing local rugby and community sport in Gravesend. Strength, pride, and togetherness.
• Dartford Football ClubminorOthersProud supporters of Dartford Football Club, providing banners, programmes, flags and more for the club or venue.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moo: Online print specialist focused on premium business cards, marketing materials, signage and branded merchandise for SMBs and creatives. Comparable premium-positioning and e-commerce-led SMB customer base.
• Instantprint: UK online commercial printer with nationwide delivery, broad SKU range (business cards, flyers, posters, signage), and trade pricing. Direct competitor with similar e-commerce ordering and nationwide fulfillment proposition.
• Aura Print: UK-based trade and commercial printer offering flyers, business cards, signage and large format with trade pricing. Direct SME/trade competitor, similar product breadth and UK delivery model.
• Printed.com: UK trade printing platform serving agencies, resellers and SMBs with business stationery, marketing print, signage and large format. Comparable white-label and reseller dynamics that overlap Blue First's trade channel.
• Solopress: UK-based online trade printer offering business cards, flyers, banners, signage and same-day turnaround to trade and public customers. Closest direct competitor to Blue First's product range and self-serve trade model in the UK market.

Regional players

• Printique (Leaflet Distribution): UK-based leaflet distribution and print company serving local businesses with door-to-door distribution. Comparable service overlap with Blue First's leaflet distribution offering, primarily a regional UK player.
• Solway Signs & Print: UK regional printer with broad commercial print and signage offering. Comparable in product mix to Blue First but serves different geographic regions, making it a regional rather than head-to-head competitor.

Broad incumbents

• Pixartprinting: European-headquartered online printing platform offering commercial print, large format, signage and promotional products to SMBs and resellers. Broad product range and trade channel comparable to Blue First's white-label motion.
• Vistaprint (Cimpress): Global online printing platform (part of Cimpress) offering business cards, marketing materials, signage and promotional products with strong unit economics and brand recognition. Overlaps Blue First's SMB e-commerce proposition at much larger scale.
• Flyeralarm: Large European online trade printer offering business cards, flyers, large format, signage and promotional products with broad SKU breadth. Comparable broad product portfolio and trade/SMB focus, but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE FIRST LTD