The Green Chemist

What The Green Chemist does

The Green Chemist is a UK-based consultancy founded in 1999 by Dr. Barbara Olioso that specializes in green cosmetic formulation. Operating under the legal entity Organatural Ltd (registered in England and Wales, company number 05813231), the firm is headquartered in Weston-super-Mare and serves a global client base of beauty brands, entrepreneurs, and cosmetic manufacturers seeking expertise in natural, organic, and sustainable product development.

The company's core capability centers on formulation know-how in upcycled ingredients, biofermentation-derived actives, plant-based preservation systems, and waterless formulations. Its most notable technical asset is the GreenChemFinder tool, launched in 2025 — an interactive ingredient selection platform covering over 20 criteria and nearly 300 green chemistry ingredients sourced from suppliers worldwide, designed for preservative system formulation. Complementary offerings include custom cosmetic formulation services, technical support consultations, brand development guidance (covering DIY, bespoke, and white label routes), sustainability manifesto development, and globally-delivered educational workshops and media contributions.

The Green Chemist operates as a founder-led B2B professional services firm using a quote-based pricing model. Revenue derives from multiple professional services streams — technical consultations, brand development, custom formulations, education events, and media/journalism — with no publicly listed pricing tiers. Distribution is direct-to-client with global reach enabled by remote engagement and international speaking engagements. The firm is self-funded through consultancy revenue, with no external investors, parent company, or institutional ownership structure disclosed, and operates with a team of 1-10 employees consistent with its boutique, expert-driven positioning.

Name

The Green Chemist

Legal name

Organatural Ltd

Website

https://thegreenchemist.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The Green Chemist is a UK-based consultancy founded in 1999 by Dr. Barbara Olioso that provides green cosmetic formulation services, brand development guidance, and educational workshops to beauty brands, entrepreneurs, and manufacturers globally.

Ownership category

akta.pro rank

Product category

Cosmetic Formulation Consulting

NAICS

Chemical Manufacturing (325), Medicinal and Botanical Manufacturing (325411)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Personal Care & Cosmetic Ingredients (IMAEABAJ)

akta.pro secondary industry

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

Keywords

• Green cosmetic formulation
• Clean beauty consulting
• Natural ingredient selection
• Sustainable beauty development
• Cosmetic formulation services

Headquarters

HQ city

Weston-super-mare

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Technical Support Consultations: Provides technical consultation on cosmetic formulation for skincare and haircare with natural and organic ingredients. Charged service with quote-based pricing.
2. Brand Development Consultations: Strategic and technical guidance for beauty brand development including routes to product development (DIY, bespoke, white label).
3. Cosmetic Formulation Services: Custom formulation services working with natural cosmetic ingredients and innovative beauty concepts to help bring products to market.
4. Education and Training: Workshops, seminars, and conferences on sustainability and green cosmetic development.
5. Media and Journalism: Expert interviews and contributions to trade publications on cosmetic topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Green Chemist provides green cosmetic formulation consulting to beauty brands, entrepreneurs, and cosmetic manufacturers. It delivers technical support consultations, custom cosmetic formulation services, brand development advisory, and sustainability manifesto creation using natural, organic, and upcycled ingredients. The firm also operates the GreenChemFinder interactive ingredient selection tool that covers over 20 criteria and nearly 300 ingredients from suppliers worldwide, and conducts paid workshops, seminars, and media contributions on sustainable cosmetics.

Product overview

The Green Chemist is a green cosmetic consultancy founded by Dr. Barbara Olioso that offers a portfolio of services centered on sustainable cosmetics development. The core offering includes the Green Chem Finder tool, an interactive ingredient selection platform with over 20 criteria and nearly 300 ingredients. The consultancy provides complementary services including Technical Support Consultations for formulation, Clean Beauty Brand Development for strategic guidance, Sustainable Beauty Manifesto development, and Custom Cosmetic Formulations. Additional services include Cosmetic Education Events (workshops and seminars) and Media & Journalism for industry publications.

Differentiator

Problem solved

Functional benefit

Brands

• GreenChemFinder: An interactive tool for cosmetic formulation that helps formulators, buyers, and brands discover and select green chemistry ingredients for preservative systems. The tool covers over 20 criteria and nearly 300 ingredients from suppliers worldwide.

Products and services

• GreenChemFinder Tool An interactive online selection tool that helps cosmetic formulators, buyers, and brands discover, find, and select green chemistry ingredients for preservative systems. Covers over 20 criteria and nearly 300 ingredients sourced from suppliers worldwide.
• Technical Support Consultations Expert technical consultation services on cosmetic formulation to help clients formulate skincare and haircare products using natural and organic cosmetic ingredients. Quote-based service engagement.
• Clean Beauty Brand Development Strategic and technical guidance for beauty brand development, evaluating possible routes to product development including DIY, bespoke, or white label options. Targeted at entrepreneurs and beauty brand founders.
• Sustainable Beauty Manifesto Consulting Consulting service to help big and small beauty brands develop their own sustainability manifesto that reflects their values and priorities. Helps brands unravel sustainability and translate it into positioning.
• Custom Cosmetic Formulations Custom cosmetic formulation services working with natural cosmetic ingredients and innovative beauty concepts to help clients bring beauty products to market. Delivered through bespoke project engagements.
• Cosmetic Education Events Workshops, seminars, and conferences on sustainability and green cosmetics presented globally by Dr Barbara Olioso. Designed for industry professionals seeking education and training.
• Media & Journalism Contributions Expert interviews and contributed articles on cosmetic formulas, sustainable beauty, and related topics for consumer and trade publications. Includes BBC Radio 4 podcast appearances and trade publication contributions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Croda International: Global specialty chemicals company with a large Personal Care division supplying ingredients, formulation support, and technical services to beauty brands. Comparable to The Green Chemist as a broader incumbent offering formulation expertise and ingredient databases across the personal care value chain, though at much greater scale and across all chemistries, not just green.
• Evonik Industries: Global specialty chemicals company with a Care Solutions business line supplying personal care ingredients, formulation concepts, and technical support. Comparable as a broad incumbent that serves the same end customers (beauty brands and formulators) but operates at industrial scale across both conventional and natural ingredient lines.
• BASF Care Creations: Personal care division of BASF supplying cosmetic ingredients, formulation prototypes, and technical service to beauty brands globally. Comparable as a broad incumbent offering formulation expertise and ingredient selection tools, though its portfolio extends far beyond green chemistry.

Emerging players

• Cosphatec: German supplier specializing in natural cosmetic preservatives and raw materials (e.g., plant-based preservation systems). Comparable to The Green Chemist because Cosphatec operates in the same green preservative niche and supplies ingredient data that could feed into tools like GreenChemFinder, though it sells ingredients rather than consulting services.

Direct peers

• Formula Botanica: Online organic cosmetic science school offering formulation courses, diplomas, and a community for indie beauty brand founders. Directly comparable to The Green Chemist because both target entrepreneurs launching natural/organic beauty brands and combine education with formulation support in the same niche.
• Organic Monitor: Research and consulting firm specializing in the global natural and organic products industry, including cosmetics and personal care. Comparable to The Green Chemist because it provides B2B expertise on natural/organic cosmetics, sustainability strategy, and ingredient trends to brands.
• Institute of Personal Care Science: Online education provider offering diplomas and certificates in cosmetic science, formulation, and brand development. Comparable to The Green Chemist because it delivers professional formulation training and consultative support to aspiring beauty brand founders and manufacturers.
• School of Natural Skincare: Provider of online courses and formulation books focused on natural skincare formulation for indie brands and entrepreneurs. Comparable to The Green Chemist because it serves the same target customer (beauty entrepreneurs) with similar education-and-formulation offerings in the green beauty space.

Others

• The Eco Well: Independent platform producing sustainability and green chemistry content, podcasts, and brand reviews for the beauty industry. Comparable as an adjacent content/thought-leadership player serving the same audience of conscious beauty brands and formulators, though it focuses on education and journalism rather than paid formulation services.
• Ecocert Greenlife: Certification body for natural and organic cosmetics (e.g., COSMOS standard) and provider of formulation guidance to certified brands. Comparable as an ecosystem enabler serving the same green beauty customer base, though its core business is standards-setting and certification rather than formulation consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thegreenchemist
• Instagraminstagram.com/iamthegreenchemist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Chemist