FEED SAFELY LIMITED

What FEED SAFELY LIMITED does

Feed Safely Limited is a UK-based food safety consultancy registered in England and Wales (Registration Number 12081409) that serves restaurants, takeaways, and other food businesses operating in the high-risk end of the UK food-service market. Its stated purpose is to help clients comply with the Food Safety Act 1990, the Food Safety and Hygiene (England) Regulations 2013, and EU Regulation (EC) 178/2002, and to improve or maintain ratings issued under the food.gov hygiene rating scheme. The company is operated as a small, founder-led firm; only one director, Eden Alexandria Elgeti, is named in the public materials, with policies signed as recently as March 2025.

The company's offering is built around two service lines delivered by human consultants rather than a software platform. "Individual Improvements" is a menu of bespoke consulting deliverables priced per unit: a Food Safety Assessment (£180), Local Authority Letter response (£75), a one-day Food Safety Training Course for up to 16 employees (£350), a Bespoke Food Safety and Management Policy including HACCP documentation (£375), and Bespoke Food Safety Management Log Books covering four 13-week cycles (£200). "Auditing Services" uses a proprietary 128/150-point Food Safety Assessment framework with three commercial formats: emergency response (£200 per visit, 48-hour response), scheduled twice-yearly visits (£350 per year per location), and scheduled quarterly visits (£650 per year per location), each producing a digital report within 48 hours. A free online self-assessment, built on Google Forms, functions as a top-of-funnel lead-generation tool that scores businesses against UK and EU hygiene regulations and routes them toward paid engagements.

Commercially, Feed Safely runs a sales-led B2B professional services model targeting UK food businesses directly, with no channel partners, resellers, or marketplace presence. Marketing is limited to its own website (feedsafely.com) and the self-assessment funnel; there is no social media presence, no paid acquisition, and no content marketing operation. Customer acquisition relies on phone (07385 602 675), email, and WhatsApp outreach. No external funding, parent company, or acquisition activity is indicated, and the company appears to operate independently with no disclosed headcount beyond the single named director. The brand "Feed Safely®" is a registered trading name, and the firm maintains published Imminent Risk to Public Health and Anti Human Trafficking & Modern Slavery policies.

Name

FEED SAFELY LIMITED

Legal name

Feed Safely Limited

Website

https://feedsafely.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Feed Safely Limited is a UK-based food safety consultancy providing bespoke compliance services, HACCP documentation, staff training, and 128/150-point auditing to restaurants, takeaways, and multi-site food operators across England and Wales.

Ownership category

akta.pro rank

Product category

Food Safety Consultancy

akta.pro primary industry

Sanitation, GMP & Prerequisite Program (PRP) Audits (SSOPs, Hygiene, Pest Control) (AFALABAI)

akta.pro secondary industries

Food Safety Auditing & Inspection Services (GFSI/Third-Party Audits) (AFALAAAB), Quality KPIs, Reporting & Management Review Systems (AFALALAK), Incident Investigation & Root Cause Analysis Verification (Contamination Source Tracing) (AFALAGAL)

Keywords

• Food safety consultancy
• HACCP compliance
• Food hygiene auditing
• Food safety training
• Regulatory compliance services

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Improvements - Consulting Services: Bespoke consulting services including Food Safety Assessments (£180), Local Authority Letters (£75), bespoke HACCP policies and documentation (£375), and Food Safety Log Books (£200).
2. Training Services: Food Safety Training Course for up to 16 employees, includes Food Safety Level 2 Award. Priced at £350 per session.
3. Auditing Services: Food safety auditing services with 128/150 point assessments. Options include emergency response (£200 per visit), frequency-based auditing 2x/year (£350/year/location), and 4x/year (£650/year/location).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Feed Safely Limited is a UK food safety consultancy that helps restaurants, takeaways, and multi-site food businesses achieve and maintain food hygiene ratings through two core service lines. Individual Improvements provides bespoke short-term consultancy including Food Safety Assessments, Local Authority Letter responses, HACCP policy creation, Level 2 Food Safety Training, and Bespoke Food Safety Management Log Books. Auditing Services delivers 128/150 point Food Safety Assessments on a scheduled or emergency response basis, with digital reports and benchmarking shared within 48 hours.

Product overview

Feed Safely Limited is a food safety consultancy offering two primary service lines: Individual Improvements (bespoke short-term consultancy for specific food hygiene system aspects including assessments, training, policies, and log books) and Auditing Services (verification of food hygiene systems through 128/150 Point Food Safety Assessments with scheduled or emergency options). The company also provides a free online Self Assessment tool. The Individual Improvements are recommended for established businesses rated 4 on food.gov or those with existing food safety teams, while Auditing is recommended for 5-rated businesses and multi-site operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Improvements Bespoke short-term consultancy for specific aspects of food hygiene systems, encompassing Food Safety Assessments, Local Authority Letter responses, Training Courses, HACCP Policies, and Management Log Books, targeted at established UK food businesses.
• Auditing Services Food hygiene system verification delivered through 128/150 Point Food Safety Assessments with digital reports and benchmarking shared within 48 hours, offering Emergency Response, twice-yearly, and four-times-yearly options for UK restaurants, takeaways, and multi-site food operators.
• Free Self Assessment Online self-assessment tool that helps UK food businesses identify non-compliance with UK and EU Food Hygiene Regulations, highlights good practice areas, and provides scoring with improvement recommendations, serving as a lead generation entry point for the consultancy.
• Food Safety Assessment (Individual Improvement) Comprehensive business assessment covering food handling, stock rotation, employee training, and compliance with food hygiene regulations and best practices, delivered with a full written report and recommendations. Priced at £180 per assessment.
• Local Authority Letter Response (Individual Improvement) Review of recommendations and warnings issued by the Local Authority, creation of a bespoke written timeline of achievable improvement steps, and support arranging re-visits to improve future ratings. Priced at £75 per engagement.
• Food Safety Training Course (Individual Improvement) One-day food safety training course led by a Food Safety Expert for up to 16 employees, developing team knowledge of food safety and awarding the Food Safety Level 2 certification. Priced at £350 per session.
• Bespoke Food Safety and Management Policy (Individual Improvement) Customised policy documentation including HACCP Process, Food Handling Policies, Food Hygiene Policies, Training Guidelines, and Auditing Guidelines, delivered in both digital and physical copies. Priced at £375 per engagement.
• Bespoke Food Safety Management Log Books (Individual Improvement) Four wire-bound A4 or A3 books covering a 13-week period each, containing Opening & Closing Tasks, Weekly Cleaning Records, Food Safety Records, and HACCP-compliant documentation. Priced at £200 per set.
• Emergency Response Auditing On-demand food safety audit with a 48-hour response time, full food safety assessment, and immediate digital report sharing for time-sensitive compliance issues. Priced at £200 per visit.
• Frequency Based Auditing (2 visits per year) Scheduled auditing at regular intervals twice yearly at £350 per year per location, including a full food safety assessment, digital report, and benchmarking against local and national regulations shared within 48 hours.
• Frequency Based Auditing (4 visits per year) Scheduled auditing at regular intervals four times yearly at £650 per year per location, including a full food safety assessment, digital report, and benchmarking against local and national regulations shared within 48 hours.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Emerging players

• FoodDocs: Digital HACCP and food safety management platform that automates compliance documentation and monitoring. Competes with Feed Safely's bespoke HACCP policy and log book services via a lower-cost SaaS model.
• Jolt: Operations platform for hospitality businesses that includes digital food safety checklists, temperature logs, and audit trails. Represents the digital alternative to manual HACCP documentation offered by Feed Safely.

Direct peers

• Shield Safety Group: UK-based food safety and health & safety consultancy serving hospitality operators with audits, training, and compliance support. Directly comparable in geography, customer base (UK restaurants and takeaways), and service mix (auditing, training, HACCP).
• Food Alert: UK food safety and hygiene consultancy offering audits, allergen management, and training to hospitality and food businesses. Closely mirrors Feed Safely's positioning around food hygiene ratings and regulatory compliance.
• Safer Food Scores: UK food safety scoring and consultancy service focused on helping hospitality businesses achieve and maintain high food hygiene ratings. Comparable target market and rating-improvement value proposition.
• Citation Group: UK provider of compliance services including food safety, health & safety, and HR support to SMEs and hospitality operators. Overlaps in food safety auditing and policy support for UK restaurants.

Others

• Highfield Qualifications: UK awarding body for vocational qualifications including Food Safety Level 2 Awards. Adjacent rather than directly competitive — supports the same regulatory training ecosystem that Feed Safely operates in for its £350 training sessions.

Broad incumbents

• NSF International: Global public health and safety organization offering food safety auditing, certification, and consulting across multiple verticals. Broader and larger than Feed Safely, but overlaps in third-party food safety audit services.
• SGS: World-leading testing, inspection, and certification company providing food safety audits, certification, and consulting globally. Overlaps with Feed Safely on food safety auditing, but at much greater scale and across broader industries.
• Bureau Veritas: Global testing, inspection, and certification (TIC) firm offering food safety audits and certifications for manufacturers, retailers, and hospitality. Comparable audit methodology at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/feedsafely

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEED SAFELY LIMITED