What Food Alert does

Food Alert is a UK-based food safety consultancy and software company founded in 1990 and headquartered in London (registered office in Wilmslow, Cheshire). It serves the UK hospitality industry — restaurants, pubs, hotels, food service operators, food manufacturers, and adjacent verticals including healthcare, education, and care homes — with a combined software-and-services model. The company offers the Alert65 cloud-based compliance management platform covering HACCP, risk assessments, allergen management, food complaints, enforcement visits, checklists, accident/incident tracking, training management, supplier/contractor management, and digital document storage, supported by the Check65 mobile app for daily due diligence tasks and Bluetooth-enabled wireless temperature monitoring hardware.

Revenue is generated through three principal streams: recurring software subscriptions (Alert65, tiered by sites and features), compliance memberships that bundle software with 24/7 expert consultancy and an advice line, and professional services including HACCP development, food safety and health & safety audits, onsite training, e-learning courses, food analysis and labelling, and menu/allergen compliance work. Go-to-market is predominantly direct enterprise field sales with demo-driven CTAs, complemented by an event-driven content marketing motion (webinars, blog, podcast, guides) and the UKHospitality Food Safety Partner affiliation. The company claims 3,000–6,000 UK customers across independent, multisite, and enterprise tiers, with named logos including Deliveroo, Nando's, Compass Group, GAIL's, Gordon Ramsay Restaurants, Wasabi, Pizza Pilgrims, Dishoom, and The Ivy Collection. Food Alert has expanded via acquisitions of Common Sense Compliance Ltd and STS Food Safety (2021) and operates as a privately held company with no disclosed external institutional funding.

Name

Food Alert

Legal name

Food Alert Limited

Website

https://foodalert.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Food Alert is a UK-based food safety consultancy and software provider serving 3,000–6,000 hospitality businesses via its Alert65 compliance platform, Check65 mobile app, Bluetooth temperature monitoring, and bundled 24/7 expert consultancy and training services.

Ownership category

akta.pro rank

Product category

Food Safety Compliance Software

akta.pro primary industry

Recall Readiness, Crisis Management & Regulatory Liaison (AFALADAG)

akta.pro secondary industries

Witness Audits, Office Assessments & Certification Governance Services (AFALACAG), Compliance, Audit & HACCP/FSMA Temperature Monitoring & Reporting (AFAOALAH), Labeling & Claims Compliance Review (Nutrition, Allergen, Country-of-Origin) (AFALADAF), Food Safety, Compliance & Quality Assurance (EDALADAK)

Keywords

• Food safety compliance
• Compliance management software
• HACCP management systems
• Hospitality compliance services
• Food safety consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (Alert65): Cloud-based food safety management software subscription providing compliance management, checklists, temperature monitoring, document management, and reporting capabilities. Subscription tiers likely based on number of sites and features accessed.
2. Compliance Membership: Ongoing membership providing 24/7 safety advice, food safety consultancy support, and access to software platform. Bundles software with expert consultancy for continuous compliance support.
3. Training and eLearning: Onsite training and e-learning courses covering food safety, HACCP, allergens, health & safety, fire safety, first aid, and various compliance topics. Courses include Level 1-4 certifications.
4. Food Safety Consultancy: Ad-hoc and project-based consultancy services including HACCP development, food safety audits, health & safety audits, risk assessments, supply chain management, and crisis management support.
5. Food Analysis and Labelling: Sampling, nutritional analysis, food labelling compliance, and pack copy compliance services for product specification and regulatory compliance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Food Alert sells the Alert65 cloud-based food safety and health & safety compliance management platform (with the Check65 mobile app and Bluetooth temperature monitoring add-on) as a subscription product, bundled with optional 24/7 compliance memberships. Around this software core, the company provides project-based food safety consultancy, audits, HACCP development, supply chain assurance, food analysis, labelling, and onsite plus e-learning training to hospitality businesses across the UK.

Product overview

Food Alert is a food safety consultancy and software company offering a platform-plus-modules architecture centred on its Alert65 cloud-based food safety management system. The core Alert65 platform provides compliance management with modules for HACCP, risk assessments, allergens management, food complaints, enforcement visits, safety policies, checklists, accident/incident management, document management, training management, property inspections, and supplier management. Related mobile app Check65 handles daily due diligence and task management, while Bluetooth Temperature Monitoring provides wireless temperature tracking. The company complements its software with expert consultancy services including compliance memberships, HACCP development, food safety audits, training (onsite and e-learning), supply chain management, food analysis, labelling, and allergen guidance. The product portfolio serves independent, multisite, and enterprise hospitality businesses across sectors including education, healthcare, leisure, and care homes.

Differentiator

Problem solved

Functional benefit

Brands

• Alert65: Cloud-based compliance management software for food and health & safety management
• Check65
• Audit65
• NT Assure

Products and services

• Alert65 Compliance Management Software Cloud-based compliance management software for hospitality businesses that automates manual tasks, centralises compliance documentation, and provides customisable real-time reporting and analytics. It consolidates HACCP management, risk assessments, allergen management, food complaints, accident and incident reporting, enforcement visits, safety policies, checklists, supplier management, and training management into a single integrated platform for independent, multisite and enterprise hospitality operators.
• Check65 Daily Due-Diligence App Mobile and desktop task management and compliance checklist app for hospitality teams, providing real-time tracking of open and completed due-diligence tasks, performance monitoring, corrective action management, and compatibility with international time zones. Designed for businesses of all sizes needing an accurate digital record of daily food safety checks.
• Bluetooth Temperature Monitoring Wireless Bluetooth temperature checking hardware and software solution that automatically captures and reconnects to fridge and freezer probes, providing continuous monitoring with a robust digital audit trail. Eliminates human error in manual temperature recording for hospitality food safety compliance.
• Compliance Membership Recurring membership providing 24/7 expert food safety advice, documentation assistance, and ongoing consultancy support to hospitality businesses. Bundles access to Food Alert's software platform with continuous expert guidance for compliance management.
• HACCP Development Consultancy service for developing and implementing Hazard Analysis Critical Control Point (HACCP) systems tailored to specific hospitality business needs. Provided by Food Alert's team of food safety experts and Environmental Health Practitioners.
• Food Safety Audits On-site audit services that assess food safety compliance across hospitality premises and recommend steps toward total compliance. Conducted by Food Alert's qualified auditors for independent, multisite and enterprise hospitality operators.
• Health and Safety Audits On-site premises audit services that evaluate and improve health and safety standards in hospitality venues. Delivered by Food Alert's health and safety specialists.
• Food Safety Consulting End-to-end food safety consultancy providing expert guidance, technical support, and project-based services to hospitality businesses needing comprehensive compliance advice beyond standard software and audits.
• Food Complaint Handling 24/7 support and expert guidance through food complaint processes including alleged food poisoning, allergic reactions, and foreign body incidents. Helps hospitality operators respond to and manage consumer complaints and regulatory follow-up.
• Food Safety Advice Line 24/7 telephone advice line staffed by Food Alert's food safety experts for hospitality clients needing immediate answers to food safety questions and concerns.
• SALSA and BRCGS Implementation Certification support service for implementing SALSA (Safe and Local Supplier Approval) and BRCGS (Brand Reputation Compliance Global Standards) in hospitality and food industry supply chains.
• Food Analysis Sampling and nutritional analysis service for food products, providing lab-based testing to support product specification, labelling compliance, and regulatory requirements.
• Food Labelling and Pack Copy Compliance Labelling compliance service that ensures food products meet regulatory requirements for market entry, reviewing and correcting pack copy against UK and relevant international food labelling rules.
• Food Product Specifications Specification creation service for accurate and compliant product documentation, supporting food manufacturers and hospitality operators in producing complete technical specifications.
• Menu Checks and Allergen Guides Menu verification and allergen compliance documentation service that protects hospitality brands and ensures customer safety through accurate allergen information.
• Onsite Training In-person training programmes to develop staff competencies in food safety, HACCP, allergens, health & safety, fire safety, and first aid for hospitality teams. Delivered at client premises by Food Alert's trainers.
• E-learning Courses Digital training courses covering Food Safety Level 1 and 2, HACCP, Allergens Awareness, Fire Safety, First Aid, and various health & safety topics. Delivered online to hospitality staff and integrated with Food Alert's Digital Training Management module.

Quantifiable outcome

• 95% of clients believe they're less likely to suffer a safety incident as a result of using Food Alert
• +2 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• UKHospitalitycoreGTM or Marketing PartnerFood Alert is the official UKHospitality Food Safety Partner, providing food safety support and expertise to the hospitality industry's trade body members. This partnership positions Food Alert as a preferred vendor for UKHospitality member businesses seeking compliance support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SGS SA: World-leading testing, inspection, and certification company with dedicated food safety and agri-food services. Comparable to Food Alert's food safety audits, supply chain assurance, and certification implementation offerings at much larger scale.
• Ecolab: Global leader in water, hygiene, and infection prevention with a substantial food safety and sanitation services business plus digital monitoring tools. Wider portfolio than Food Alert but overlaps on hospitality food safety, sanitation, and IoT temperature monitoring.
• NSF International: Global food safety certification, auditing, and consulting body offering registration to schemes such as SQF and HACCP. Overlaps with Food Alert's BRCGS/SALSA implementation, food safety audits, and HACCP consultancy services.

Direct peers

• Citation: UK-based HR, employment law, and health & safety compliance provider to hospitality and SME operators. Competes directly with Food Alert for UK multi-site compliance budgets via bundled software-plus-consultancy memberships.
• ComplianceMate (by Raptor Technologies): Food safety temperature monitoring and digital checklist platform for restaurants and food retailers. Directly comparable to Food Alert's Bluetooth temperature monitoring and daily-due-diligence Check65 app workflow.
• SafetyCulture: Global digital inspections and checklists platform (iAuditor) for workplace safety, food safety audits, and compliance — the closest functional competitor to Alert65's checklist-and-audit workflow, particularly in multi-site hospitality and food retail.
• Ideagen: UK-listed provider of compliance, audit, and EHS software including Q-Pulse and PleaseReview — comparable to Alert65 on document control, audit, and quality management for regulated industries including food.
• Safefood 360°: Cloud-based food safety management system covering HACCP, supplier assurance, and audit workflows — narrowly comparable to Alert65's compliance SaaS modules and serving similar food manufacturer and foodservice customers globally.
• FoodLogiQ: Food safety, traceability, and supplier compliance SaaS used by foodservice and food retail operators. Overlaps with Food Alert's Alert65 supplier/contractor management and supply chain assurance modules.
• Verner Wheelock Associates: Long-standing UK food safety training and HACCP consultancy serving manufacturers, retailers, and caterers. Closest UK-headquartered specialist consultancy peer to Food Alert's training, eLearning, and HACCP development services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FoodAlertLtd
• LinkedInlinkedin.com/company/840622
• Xx.com/FoodAlertLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Alert