FULL FAT GAMES LIMITED

What FULL FAT GAMES LIMITED does

Full Fat Games Limited is a UK-based independent video game developer and publisher, founded in 1996 and headquartered in Warwick within the UK's "Silicon Spa" games cluster. The company operates two complementary business lines: it develops and self-publishes its own original mobile IP (most notably the Flick sports series built around a proprietary flick and after-touch control system, the Blocky endless-runner sports series, Agent Dash, and a growing slate of merge, idle, simulation, and casual puzzle games), and it provides work-for-hire development services for tier-one publishers including EA Sports, Warner Bros, Electronic Arts, 2K Games, Sega, Nickelodeon, and Outfit7, having shipped licensed titles for franchises such as Harry Potter, The Sims, Sid Meier's Pirates, and EA Sports' PGA TOUR.

The studio's core technology centers on a proprietary flick and after-touch ball-control system recognized as award-winning, deployed across sports titles and extended onto multiple platforms including iOS, Android, Apple TV, Nintendo eShop (3DS/Wii/DS), and Sony PSP. The company has produced more than 200 games across formats and over 50 mobile titles, with cumulative mobile downloads exceeding 100 million and multiple #1 "All Apps" rankings across Apple's App Store, Google Play, and Amazon Appstore.

Full Fat distributes games through major global app stores using a free-to-play model with in-app purchases, supplemented by paid titles and licensed royalty arrangements. The customer base is the global mass-market casual mobile gaming audience, reached via app store discovery and organic social channels. The company is privately-held and founder-owned, with no disclosed external funding, no parent company, and no M&A activity in the available record.

Name

FULL FAT GAMES LIMITED

Legal name

Full Fat

Website

https://full-fat.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Full Fat Games Limited is a UK-based independent mobile game developer and publisher founded in 1996, producing original casual and sports titles (Flick, Blocky, Agent Dash series) and licensed franchise games for tier-one publishers, distributed globally via app stores with over 100 million cumulative downloads.

Ownership category

akta.pro rank

Product category

Mobile Games

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industry

Console Platform Publishing & Licensing (First-Party Platform Holder Programs) (MPAFABAD)

Keywords

• Mobile game development
• Casual mobile games
• Licensed game development
• Sports game apps
• Flick control games

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Game Sales: Revenue from mobile games sold through Apple App Store, Google Play, and Amazon Appstore. Games include paid titles and freemium models with in-app purchases for unlocks, boosts, and customizations.
2. Licensed Game Development: Development of games for major IP holders including EA Sports, Warner Bros (Harry Potter), Electronic Arts (The Sims), Sega, and 2K Games under publishing agreements.
3. Publisher Partnerships: Ongoing relationships with prestigious publishers for sports games and casual titles, contributing to major franchises like Harry Potter, The Sims, and Sid Meier's Pirates.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Full Fat Games Limited is an independent UK-based video game developer and publisher that creates and publishes mobile games for iOS, Android, and console platforms, plus develops games for major publishers under licensing agreements. The company produces original IP (Flick Golf, Flick Soccer, Agent Dash, Blocky series, Merge series) alongside licensed franchise titles (Harry Potter, The Sims, NFL, EA Sports), with signature flick and after-touch control mechanics recognized across sports titles. Revenue is generated through freemium mobile games with in-app purchases and licensing royalties from publisher partnerships.

Product overview

Full Fat Games Limited is a UK-based video game developer that operates a portfolio of mobile games, primarily using a "flick" gesture-based mechanic. The company produces both proprietary IP and licensed games. Their core product line includes the Flick series (Flick Golf, Flick Soccer, Flick Quarterback, Flick Rugby, Deadball Specialist) featuring signature after-touch controls, the Blocky series (Blocky Football, Blocky Basketball, Blocky Hockey, etc.) offering endless runner-style sports games with blocky character aesthetics, and licensed sports games including NFL Kicker, NFL Quarterback, and EA Sports titles. They also publish casual games like Agent Dash, Spin a Zoo, Merge Bakery, and various puzzle and simulation titles. The company has released over 50 mobile games achieving over 100 million downloads, with titles available on iOS App Store, Google Play, Amazon Appstore, and Apple TV.

Differentiator

Problem solved

Functional benefit

Products and services

• Agent Dash An action runner mobile game and signature Full Fat original IP, distributed via iOS, Android, and Amazon Appstore for mass-market casual gamers.
• Flick Golf! Mobile golf game featuring the studio's signature flick and after-touch control mechanic, allowing players to add spin and curve to shots.
• Flick Soccer! Mobile soccer game with the signature flick and after-touch control system, providing skill-based accuracy and curve.
• Flick Quarterback Mobile American football game using the signature flick and after-touch mechanics for passing and kicking.
• Flick Field Goal Mobile American football field goal kicking game with the series' signature flick and after-touch controls.
• Deadball Specialist Mobile baseball game featuring the studio's flick and after-touch controls, recognised as an Apple App Store Essential.
• NFL Flick Quarterback Licensed NFL American football mobile game using the Flick series control mechanics.
• NFL Kicker! Licensed NFL kicking mobile game using the studio's flick and after-touch control system.
• Blocky Football Endless arcade runner American football mobile game with blocky character aesthetics, part of the Blocky sports series.
• Blocky Rugby Endless arcade runner rugby mobile game with blocky character aesthetics.
• Blocky Soccer Endless arcade runner soccer mobile game in the Blocky series.
• Harry Potter and the Deathly Hallows (Part 1) Licensed handheld game based on the Warner Bros. Harry Potter film franchise, developed by Full Fat under Warner Bros. licensing.
• Harry Potter and the Deathly Hallows (Part 2) Licensed handheld game based on the Warner Bros. Harry Potter film franchise (Part 2), developed by Full Fat under Warner Bros. licensing.
• Sid Meier's Pirates! Licensed Sony PSP pirate adventure game developed by Full Fat and published by 2K Games.
• The Sims 2 Pets Licensed handheld game in the Electronic Arts The Sims 2 franchise, developed by Full Fat.
• EA Sports King of the Course Licensed EA Sports PGA TOUR golf mobile game featuring real professional golfers, developed by Full Fat under EA Sports licensing.
• Llama Llama Spit Spit Licensed iOS mobile game based on Nickelodeon's Llama Llama property, developed by Full Fat.
• Talking Tom Jetski 2 Licensed mobile jetski game featuring Outfit7's Talking Tom & Friends characters, developed by Full Fat for iOS and Android.
• Merge Bakery Mobile merge casual game in the original-IP Merge series, published by Full Fat for iOS and Android.
• Spin a Zoo (Zoovenirs) Casual physics-based mobile game distributed via major app stores, part of Full Fat's original-IP portfolio.
• Ninja Boy! Mobile iOS game developed by Full Fat and published by Rollic.
• Deer Hunter! Mobile hunting game distributed via major app stores, part of Full Fat's original-IP portfolio.
• Jewel Jam Mobile gem-crushing puzzle game where players drag jewels to grinders against the clock to build fortunes.
• Magic MixUp Casual mobile game featured on the Full Fat homepage, distributed via major app stores.
• Jambo! Safari Licensed Nintendo Wii/DS safari game developed by Full Fat and published by Sega.
• SPORE Hero Arena Licensed handheld game based on the SPORE franchise, developed by Full Fat under EA licensing.
• My Sims Collection Licensed Nintendo title in Electronic Arts' My Sims franchise, developed by Full Fat.
• Littlest Pet Shop Licensed handheld/console game based on the Littlest Pet Shop brand, developed by Full Fat.
• Marshawn Lynch Pro Football Licensed mobile pro football game featuring NFL player Marshawn Lynch, developed by Full Fat.

Quantifiable outcome

• Over 100 million mobile game downloads achieved
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• King Digital Entertainment: King (Candy Crush, Activision Blizzard-owned) is a global mobile casual gaming leader with vastly greater scale. It is a broad incumbent operating in overlapping casual mobile categories where Full Fat also competes.
• Zynga: Zynga is a major mobile casual/social game publisher with broad portfolio and licensed IP titles. It is a broad incumbent operating across multiple casual mobile categories that overlap with Full Fat's Flick and Blocky series.
• Supercell: Supercell (Clash of Clans, Tencent-owned) is a leading mobile game studio with a focused hit-driven portfolio. It is a broad incumbent operating in the mobile gaming space, though concentrated in strategy rather than casual sports.
• Sega (mobile games division): Sega is a major games publisher with mobile publishing operations and a historical partner of Full Fat (Jambo! Safari). It is a broad incumbent operating in mobile games with a larger portfolio and global distribution reach.

Direct peers

• Jam City: Jam City is an independent mobile game developer/publisher working on licensed IP (Harry Potter, Disney) and casual titles — directly comparable to Full Fat in mobile casual publishing and licensed work-for-hire development.
• Halfbrick Studios: Halfbrick is an independent mobile game developer (Fruit Ninja, Jetpack Joyride) with a similar indie-studio profile, mobile-first portfolio approach, and casual genre mix to Full Fat.
• Rovio Entertainment: Rovio (Angry Birds) is a mobile casual game publisher with a deep catalog of franchise titles — directly comparable to Full Fat in mobile-first casual game publishing, though at a substantially larger scale.
• Miniclip: Miniclip is a mobile casual and sports games publisher with a deep portfolio of arcade sports and casual titles — directly comparable to Full Fat's Flick and Blocky series in product category and target audience.
• Rollic: Rollic is a hyper-casual mobile game publisher that has partnered with Full Fat on titles like Ninja Boy!. It is directly comparable as a mobile-first casual/hyper-casual publisher with similar genre mix and app-store go-to-market approach.
• Outfit7: Outfit7 (creator of Talking Tom & Friends) is a mobile-first casual game studio that has partnered with Full Fat on Talking Tom Jetski 2. It is directly comparable as a mobile casual game developer/publisher with similar app store distribution and franchise-IP model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/fullfatgames
• Facebookfacebook.com/fullfatgames
• LinkedInlinkedin.com/company/full-fat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FULL FAT GAMES LIMITED