Rollic
Rollic is an Istanbul-based mobile game developer and publisher of hypercasual and hybrid-casual games for iOS and Android, serving global consumers and operating the Publishing Community for partner studios, with 1B+ cumulative downloads and ownership under Take-Two Interactive via Zynga.
- Company typePrivate
- Founded2018
- HeadquartersIstanbul
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Rollic does
Rollic is a mobile game developer and publisher headquartered in Beşiktaş, Istanbul, founded in December 2018 with $180,000 of founder capital. The company develops and publishes hypercasual and hybrid-casual games for iOS (App Store) and Android (Google Play), with a portfolio of more than 20 active titles including chart-toppers such as Color Block Jam (#1 US All Games), Twisted Tangle (#1 US Puzzle), Power Slap (#1 US Sports), High Heels!, Hair Challenge, and Arrow Fest. The company was acquired by Zynga in 2020 — only 16 months after founding — and now operates as a subsidiary within Take-Two Interactive following Take-Two's 2022 acquisition of Zynga. Cumulative downloads across all Rollic titles surpassed 1 billion in Q3 2021, and the company employs 101–250 people across Istanbul and acquired studios in Turkey and Germany.
The product surface rests on two pillars: in-house development across acquired studios (Uncosoft, ByteTyper, Creasaur Entertainment, Zerosum Game Studios, NanoTribe, Popcore) and the Rollic Publishing Community, which onboards 62 external partner studios (42 of which are Turkish) and has collectively produced 60 published games. The technical stack is mobile-native (iOS/Android), with hybrid-casual gameplay mechanics that blend hypercasual simplicity with deeper meta-game loops, supported by data-driven live operations, monetization tuning, and user acquisition under the Zynga/Take-Two umbrella.
Rollic monetizes through two complementary streams: in-app purchases (now the dominant revenue driver in hybrid-casual titles such as Color Block Jam, Screwdom, and All in Hole) and advertising revenue from residual hypercasual inventory. In Q2 2025 the top 10 hybrid-casual projects generated approximately $126 million, with Color Block Jam alone at $42 million. The company serves two customer segments: end consumers (B2C mobile gamers globally) and game developers/studios (B2B) seeking publishing partnership, analytics, monetization expertise, and global distribution. No pricing for enterprise services is publicly disclosed; consumer monetization is entirely through in-app purchases and in-app advertising.
Rollic firmographics
Firmographics- Name
- Rollic
- Legal name
- Rollic Games Oyun Yazılım ve Pazarlama Anonim Şirketi
- Website
- https://rollicgames.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rollic is an Istanbul-based mobile game developer and publisher of hypercasual and hybrid-casual games for iOS and Android, serving global consumers and operating the Publishing Community for partner studios, with 1B+ cumulative downloads and ownership under Take-Two Interactive via Zynga.
- Ownership category
- akta.pro rank
Rollic industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing) (MPAFABAE)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Rollic is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Rollic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- In-App Purchases (IAP): Rollic generates revenue through in-app purchases in hybrid-casual games, with the top 10 hybrid-casual projects generating $126 million in Q2 2025. Games like Color Block Jam, Screwdom, and All in Hole drive significant IAP revenue.
- Advertising Revenue: Traditional hypercasual model includes advertising revenue, though the company has shifted focus to hybrid-casual with in-app purchase dominance.
- Publishing Partnerships: Rollic partners with game studios worldwide, providing publishing support, analytics, monetization expertise, and growth strategies in exchange for revenue sharing.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Rollic product offering
Product offeringCore offering
Rollic is a developer and publisher of mobile games for iOS and Android, producing hypercasual and hybrid-casual titles across puzzle, runner, and sports genres. The company develops games both in-house and through its Rollic Publishing Community, which partners with independent studios worldwide from ideation through global publishing and monetization.
Product overview
Rollic is a mobile game publishing platform and subsidiary of Zynga (owned by Take-Two Interactive) that develops and publishes hypercasual and hybrid-casual mobile games. The company operates both an in-house game development portfolio and a publishing ecosystem working with partner studios worldwide. The core product portfolio includes chart-topping puzzle games (Color Block Jam, Screw Jam, Twisted Tangle, Onnect), runner games (High Heels!, Hair Challenge, Arrow Fest, Blob Runner 3D, Timeline Up!), sports titles (Power Slap), and various puzzle subgenres. Rollic Publishing Community extends the company's reach by supporting external developers. The company has published over 60 games with 62 partner studios, reaching over 1 billion total downloads, with multiple titles reaching #1 on the US App Store. The portfolio has evolved from ad-dominant hypercasual games to hybrid-casual titles with in-app purchase monetization.
Differentiator
Problem solved
Functional benefit
Products and services
- Color Block Jam Puzzle game featuring color-matching mechanics with simple pick-up gameplay that reveals deeper strategic depth over time. Ranked #1 United States App Store - All Games and a top hybrid-casual title generating $42 million in revenue in Q2 2025.
- Screw Jam Puzzle game where players manipulate screws and components to solve challenges. Ranked in the United States iOS Top 50 Grossing Games.
- Twisted Tangle Puzzle game involving tangled rope or string mechanics where players untangle to progress. Ranked #1 in United States App Store - Puzzle category.
- Seat Away Puzzle game involving seating arrangements and bus queue management. Ranked in the United States iOS Top 150 Grossing Games.
- Power Slap Sports game developed under UFC's Power Slap brand IP partnership, leveraging the world's first official slap-fighting competition. Quickly became one of the most downloaded games in the US and ranked #1 United States App Store - Sports.
- High Heels! Runner game where players collect high heels to dress up a character. Became the most downloaded game in US App Store in Q1 2021 with 60 million installations.
- Hair Challenge Runner game where players grow hair by collecting items. Ranked #1 in United States App Store - All Games in Q2 2021.
- Arrow Fest Runner game involving arrows and multipliers. Became the most downloaded game in the US App Store in August 2021. Originally developed with NanoTribe.
- Tangle Master 3D 3D puzzle game involving tangling and untangling rope mechanics. Chart-topping title from Rollic's portfolio.
- Fill The Fridge! Puzzle game where players organize items to fill a fridge. Ranked #2 in United States App Store - All Games category.
- Parking Jam 3D 3D puzzle game where players maneuver cars to resolve parking gridlock. Ranked #1 in United States App Store - Puzzle category.
- Scavenger Hunt! Puzzle game involving scavenger hunt mechanics. Ranked #2 in United States App Store - Puzzle category.
- Onnect – Pair Matching Puzzle Board-style pair-matching puzzle game where players connect matching pairs on the board. Ranked #1 in United States App Store - Board Games category.
Quantifiable outcome
- Surpassed 1 billion total downloads
- +2 more outcomes
Companies that use Rollic
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Rollic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rollic partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Omnibus YouTube ChannelminorRollic sponsored an episode on the Omnibus YouTube channel hosted by historian Dr. Emrah Safa Gürkan, exploring the history of games from Ancient Egypt to mobile gaming.
- SwipelineminorExclusive media partner for Rollic's Homecoming event at Volkswagen Arena, capturing and sharing key moments of the event with industry leaders including Take-Two CEO Strauss Zelnick and Zynga President Frank Gibeau.
- Volkswagen ArenaminorVenue partner for Rollic's first Homecoming event, hosting over 500 attendees including industry leaders, publishing ecosystem, and university students.
- NanoTribecoreGerman mobile game studio specializing in hypercasual titles, acquired by Zynga and Rollic. NanoTribe developed successful games including Arrow Fest, which became popular with Rollic in 2021. This marked Rollic's first studio acquisition outside Turkey, signaling global expansion.
- ByteTyper, Creasaur Entertainment, Zerosum Game StudioscoreThree Turkish mobile game studios acquired by Rollic to expand its portfolio and development capacity. These studios are responsible for popular hyper-casual mobile games, supporting Rollic's strategic growth in gaming and live services.
- UncosoftcoreTurkish game developer based in Izmir, acquired by Rollic. Uncosoft created High Heels! with 60 million installations. The deal expanded Rollic's in-house production capabilities and enhanced global game development efforts.
- PopcorecoreGermany-based studio acquired by Rollic as part of expansion strategy, enabling shift towards puzzle games and focus on long-term player engagement.
- ZyngacoreParent company that acquired Rollic in 2020. Provides strategic support, live operations expertise, IP collaborations, and profitable growth strategies. Rollic operates as Zynga's subsidiary.
- Take-Two InteractivecoreUltimate parent company following Take-Two's acquisition of Zynga. Enables Rollic to leverage world-class expertise in live operations, IP collaborations, and profitable growth strategies.
- Gybe GamescoreCo-development partner for Color Block Jam, one of Rollic's standout puzzle titles. Gybe Games co-founders joined Burak Vardal on Hit Stories to discuss the game's development journey and success story.
- UFC (Power Slap)coreLicensed IP partnership to develop Power Slap game under UFC's Power Slap brand. The game quickly became one of the most downloaded games in the US, leveraging the world's first official slap-fighting competition led by Dana White.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Rollic competitors and assessment
Company assessmentDirect peers
- Playrix: Russia-founded mobile game publisher known for puzzle and casual titles (Homescapes, Gardenscapes). Operates in the same hybrid-casual/puzzle category as Rollic with a comparable publishing-plus-in-house development model.
- Voodoo: Paris-based publisher of hypercasual and hybrid-casual mobile games with a portfolio model of partnering with external studios and investing heavily in UA. Explicitly named alongside Rollic as the leading hybrid-casual publisher globally.
- Moon Active: Israeli developer/publisher behind Coin Master, one of the highest-grossing mobile games globally. Competes with Rollic for casual player attention and developer talent in the casual mobile genre.
- Peak Games (Zynga division): Turkish-origin mobile game developer and sister Zynga division after Zynga's 2020 acquisition. Operates from Istanbul like Rollic and develops casual/puzzle games (Toon Blast, Toy Blast) for a similar global audience.
Broad incumbents
- King Digital Entertainment: Activision Blizzard subsidiary known for Candy Crush Saga and a leader in casual mobile puzzle games. Overlaps with Rollic in puzzle category but operates at far greater scale with established IP.
- Zynga: Rollic's direct parent and one of the largest mobile social game publishers (Words With Friends, Zynga Poker). Provides Rollic with live-ops expertise and IP collaborations but also competes in adjacent casual categories.
- Outfit7: Slovenia-based developer/publisher of Talking Tom and other casual mobile franchises, now owned by a Chinese consortium. Competes with Rollic in casual mobile games targeting global family audiences.
- Miniclip: Swiss-based publisher of casual mobile games including 8 Ball Pool and Agar.io. Acquired by Tencent in 2015. Competes with Rollic in casual mobile game categories with a global distribution footprint.
Emerging players
- Alictus: Turkey-based hypercasual and hybrid-casual publisher competing directly with Rollic in the same Istanbul-rooted talent ecosystem. Smaller scale but operates with a similar studio partnership and UA model.
- Scopely: Los Angeles-based mobile game publisher (Monopoly Go, Stumble Guys) acquired by Savvy Games Group. Direct competitor in casual/hybrid-casual publishing with similar UA-driven portfolio approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rollic social profiles
Digital presenceRollic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rollic leadership team
Management profileNumber of profiles
Profiles9 records
Rollic subsidiaries and ownership
Company hierarchySubsidiaries6 records
Rollic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rollic M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rollic
What does Rollic do?
Rollic is a developer and publisher of mobile games for iOS and Android, producing hypercasual and hybrid-casual titles across puzzle, runner, and sports genres. The company develops games both in-house and through its Rollic Publishing Community, which partners with independent studios worldwide from ideation through global publishing and monetization.
Is Rollic a public or private company?
Rollic is a private company. It is classified as corporate owned and is currently operating.
When was Rollic founded?
Rollic was founded in 2018. It employs 101 to 250 people.
Where is Rollic based?
Rollic is headquartered in Istanbul.
How does Rollic make money?
Three revenue lines are on record. In-App Purchases (IAP) is the primary driver. The others are advertising Revenue and publishing Partnerships.
Who are Rollic's main competitors?
Direct peers on record are Playrix, Voodoo, Moon Active and Peak Games (Zynga division). Broad incumbents are King Digital Entertainment, Zynga, Outfit7 and Miniclip. Emerging players are Alictus and Scopely.
Does Rollic have an API?
No public API is recorded for Rollic.
What industry is Rollic in?
Rollic's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFABAE, Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing), with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 5132 and its SIC code is 7372.